THE TRUTH ABOUT THE WHISKY CASK MARKET

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  • Опубліковано 21 лис 2022
  • *PLEASE NOTE THAT THIS IS NOT INVESTMENT ADVICE
    An insight into my experiences within the whisky cask market and investments into barrels of whiskey. Please note that this is not investment advice, this is simply a word of caution from a professional working in the industry.
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КОМЕНТАРІ • 96

  • @fabiomerlin8820
    @fabiomerlin8820 Рік тому +17

    I´m an investor in other assets and want to know more about whisky. Thank you for the info and the clear explanation of its dangers and pitfalls. What I concluded so far: there´s no free lunch in any market...nothing is as good as it seems and , most important, If it looks safe, that´s because you should dig deeper to understand it better.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +2

      you are very welcome Fabio, I hope you found it helpful. I don't want to deter people from whisky as an alternative asset and there are some great companies/opportunities out there. the key thing to understand is how you'll exit the investment - the only aim should be to get the liquid in bottles, so if it's predicated on auctions/other investors buying you out at a higher price, beware.

    • @NDayJIne
      @NDayJIne Рік тому

      Father lost cask and money because the rent went up and price of whisky went down. That was in the 70s.

    • @JohnJKelly-of4dc
      @JohnJKelly-of4dc 4 місяці тому

      I just buy it by the bottle...too dodgy

    • @Kid_Ikaris
      @Kid_Ikaris 3 місяці тому

      Damn straight

    • @savine_designs
      @savine_designs 2 місяці тому

      ​@@JohnJKelly-of4dcits not about drinking the bottle though. The value when It ages. My college tuition was pain on the maturation of wine!

  • @FionnMcCausland-cc4kj
    @FionnMcCausland-cc4kj 6 місяців тому +4

    Thanks for this. Im a whiskey enthusiast. Working class young lad with not a lot to my name and I was thinking of investing in casks to help set myself up for the future. I'll do some more research but I am strongly reconsidering

    • @TheWhiskyBaron
      @TheWhiskyBaron  6 місяців тому

      definitely make sure you do your research lad - unfortunately there's not much in the way of consumer protection in this sphere at present so getting stuck with a purchase you're unhappy with isn't uncommon. always here for a chat if you'd like some guidance to avoid the pitfalls.

    • @kelvinrugwiji1745
      @kelvinrugwiji1745 6 місяців тому +1

      @Fionn in the same boat, maybe worth sharing some research?

    • @TheWhiskyBaron
      @TheWhiskyBaron  5 місяців тому

      @@kelvinrugwiji1745 best thing I can suggest is understanding exit strategies offered by companies (look for businesses that actually bottle the liquid), and then understanding pricing structures. whisky should be sold on a price per litre or a price per litre per year - this allows you to understand potential returns much easier

  • @waynecsmith5145
    @waynecsmith5145 Рік тому +3

    I really appreciate your transparency...If you get up and running I am sure the commenters on here would support your next venture...

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +2

      thanks Wayne! we've been up and running for then last 5/6years now and really starting to gain some traction these last 12 months. lots of exciting things coming so stay tuned

  • @sunnyni6775
    @sunnyni6775 6 місяців тому +1

    I bought the casks from Whiskey & Wealth Club . So far I feel like my portfolio is in good hands

    • @TheWhiskyBaron
      @TheWhiskyBaron  6 місяців тому +1

      glad to hear you're happy Sunny! out of interest, have you sold anything yet or just been buying?

  • @roger8954
    @roger8954 6 місяців тому +1

    ❤if i ever buy a cask of whiskey … i would buy it just on your advise💪🏼thanx for sharing

    • @TheWhiskyBaron
      @TheWhiskyBaron  6 місяців тому +1

      appreciate the support Roger! be cautious though as I'm sure I've missed something - it's impossible to cover all the potential pitfalls with this esoteric asset class

  • @flukie180
    @flukie180 Рік тому +4

    Great informative videos Jake. Keep up the good work.

  • @Isthatabeerinyourpocket
    @Isthatabeerinyourpocket Рік тому +3

    Well that's bloody scary. I've not considered cask investment myself but I'm looking forward to the next episode to hear more. Thanks for sharing your experience with us.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +1

      in honesty I'm just fed up of seeing all the raging promotion when no one mentions the risks. everyone in the trade is well aware of what's happening but the public are completely in the dark. thanks for watching - next episode out tomorrow!

  • @szab608
    @szab608 Рік тому +5

    Unfortunately. Pretty mutch all what you just said happend with me. Amazing sample at purchase, completely different 3 years later pulled from my actual cask. Very long response times on basic information, contradicting details on paperwork, 30l of whisky missing after re-racking :(

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      I'm sorry to hear that but you're by no means alone. we're here to help/offer advice if you'd like someone in the industry to get involved

  • @GGregory23
    @GGregory23 Рік тому +1

    Incredibly insightful. Thanks for sharing!

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      thanks for watching Guy, glad you found it helpful. next video launches in a few hours

  • @celestinebennett212
    @celestinebennett212 Рік тому +1

    Dude you have just given me a reason to think twice I have been thining about Whisky Cast wealth and if you are saying I will lose a lot of liters in the warehouses thats a loss I have to educate myself deeper ..was thinking of exporting them too...

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +1

      definitely something to properly wrap your head around before jumping in. exporting can be a great exit strategy, but having the infrastructure and knowledge on how to do it is key

    • @celestinebennett212
      @celestinebennett212 11 місяців тому +1

      @@TheWhiskyBaron Thank you

  • @umami0247
    @umami0247 9 місяців тому +1

    I find it interesting that some want your financial portfolio before investing. Apparently cash isn’t what it you’d to be. And like all investments you really have to do your homework and cross your T and dot your I or you will get burned. As a retired person this is not a wish investment something like this should be considered when younger and recovering from a glitch is possible painful but not a life altering experience.

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 місяців тому

      doing your homework - couldn't have said it better myself!

  • @TiaanKruger
    @TiaanKruger 15 днів тому +1

    what are the companies that the people created (so we can avoid them)?
    Basically I am looking into this, but there are loads out there, and wanting to avoid the bad companies.
    so also any advice would be welcome

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 днів тому

      the only advise I can offer is to proceed with caution. make sure you're clear on what you want to achieve and do as much research as you can to establish whether or not you'll be able to get there. we're always happy to have a call and talk through the market if you'd like

  • @kevh7941
    @kevh7941 9 місяців тому +1

    I bought a cask in June 2022. It is guaranteed 10 year storage and seems to be a legit investment company so far. I do worry about a lot of things considering im new to it. I know the angels share will reduce the volume over time but the value will increase every year. It was sold to me as being tax exempt because it is a depleting comodity (at least thats how i remember the wording, forgive me if im wrong) due to the angels share. After 3 years i can look to sell, which i won't, at which point i will assess what kind of gains it has made

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 місяців тому

      I’d be very concerned that it’s been sold to you as tax exempt - it isn’t. Happy to have a chat and clear up any uncertainties if you’d like

    • @kevh7941
      @kevh7941 9 місяців тому +1

      @@TheWhiskyBaron Hi, from the conversations we were having at the time that's what was said. As I'm not bottling and selling I won't pay tax. At least thats how I interpreted it!

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 місяців тому

      @@kevh7941 yes, unfortunately this is one of the mistruths being spread about whisky - I can almost guess who you’ve bought from based on this info alone. There are tax benefits and holding it in bond means no VAT, however, CGT still applies

    • @kevh7941
      @kevh7941 9 місяців тому +1

      @@TheWhiskyBaron 😂 why I'm I not shocked at all. Well all I can do is persevere and hope I get my money back in years to come

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 місяців тому

      @@kevh7941 you’ve likely got more options than you realise. Feel free to get in touch if you’d like to have a chat - no strings attached

  • @mrukvanlife
    @mrukvanlife 7 місяців тому +1

    Hey Jake, glad i came across your channel.
    Ive recently been in contact with a whisky investment company and waiting a return call to talk about possible investment etc.
    They told me they are a wowgr register company i to have a look into that? Should i just not bother with the return call as seems they are saying exactly what you warned about.
    Cheers
    Ricky

    • @TheWhiskyBaron
      @TheWhiskyBaron  7 місяців тому

      it's entirely up to you Ricky - whilst having a WOWGR is the first step to being a legally viable cask 'trading' company, it seems you may be a bit more wary now that you're starting to get to grips with the market.
      I wouldn't say don't take the call, I'd just advise extreme caution before making any purchase. Happy to discuss any options that are put in front of you. As a bottler I'm always looking for good deals so if you can buy a cask cheaper than I can I'll let you know and maybe you'll work with me down the line when it comes to bottling

  • @terrydonegan1622
    @terrydonegan1622 Рік тому +1

    This is most helpful. Thank you very much ❤️

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      you are very welcome Terry, glad you found it helpful!

  • @GregsWhiskyGuide
    @GregsWhiskyGuide Рік тому +1

    Wow very interesting & at the same time worrying, transparency wise (not that I am interested in investing in casks, I don't have the money for that, the place for it and neither good storage conditions too-people forget often about that question, btw, and always "think glamour"...if I had the money to buy a cask I'd rather "trust a trustee" company to take care of it (sure I'll visit it or ask for a sample each year to check the cask evolution, but won't rely on my own abilities to manage it, plus there'll be disgorging & bottling issues, and of course taxes).

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      so true Greg, lots of things to consider before you jump into buying a cask. hopefully the industry will become a safer place for 'investors' moving forward

  • @richieward6348
    @richieward6348 Рік тому +4

    Think I will stick to buying bottles, you have scared me off now

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +2

      Not my intention, but you’re probably better off for it Richie!

  • @jacobhibbert7170
    @jacobhibbert7170 Рік тому +1

    Amazing video - Thankyou

  • @callumbignall1877
    @callumbignall1877 9 місяців тому +1

    Interesting, I've been seeing the adverts for VCL Vinters, any info in them?

    • @TheWhiskyBaron
      @TheWhiskyBaron  9 місяців тому

      no info on them Callum; sorry I can't help

    • @johnbennett896
      @johnbennett896 5 місяців тому +1

      I would personally not invest with VCL again. I've had a really bad experience with VCL. including false certificates of cask ownership, serious delays and problems recouping investment and hopeless communications. Still owed thousands which I have almost given up hope of ever seeing again.

    • @callumbignall1877
      @callumbignall1877 5 місяців тому

      @@johnbennett896 amazing thank you,
      I was getting weirded out by there hard sell & it actually started sounding like a scam, they weren't able to answer some pretty basic questions I was asking which I thought was weird, yet they kept shooting me massive growth projections I hadn't asked for, I didn't go with them, still looking for something but I'm now trying the direct approach & talking to distilleries

  • @Freerangemeggs
    @Freerangemeggs Рік тому +2

    Sorry if im being naive, but is there anything stopping you from just storing itn yoruself? That way you know its safe and no one is tampering with it

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +1

      Great question and in theory this should be an easy solution. You’d either need a bonded warehouse of your own or an account at one you trust - unfortunately opening accounts at warehouses is difficult for businesses now, never mind individuals

  • @RealSweetTom
    @RealSweetTom Рік тому +1

    I asked for a brochure from a Cask website. I didn't get a brochure, just a chancer salesman's email. Now I receive spam and cold calls from a company with a different name (according to my Google phone) and naturally I've become suspicious. This video reaffirms this. I'm not sure where to look next.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      Sorry to hear you’ve had this experience - not uncommon. Happy to have a chat with you if you’d like more info on the market and to understand how we work with clients, but we don’t deal in investments

  • @jaysea8t
    @jaysea8t 2 місяці тому

    Beard meets food is a whiskey investor! Who knew😮

    • @TheWhiskyBaron
      @TheWhiskyBaron  2 місяці тому +1

      you're not the first and you won't be the last!

    • @jaysea8t
      @jaysea8t 2 місяці тому

      Thanks for the video really informative! I’ve just came off a call with a company trying to sell me a cask and I was seriously considering it, hence the reason I’m on you tube searching! This company are saying I’m most likely to double my investment within 3-5years?! To good to be true?

    • @TheWhiskyBaron
      @TheWhiskyBaron  2 місяці тому

      @@jaysea8t you're most welcome my guy, glad we can provide some value and insight in this area. I'd advise extreme caution here - terms like 'most likely' and 'double your investment' seem leading to me. I'd be more likely to trust someone who highlights potential but also outlines a worst case scenario as there are no guarantees, in life or in whisky!

    • @jaysea8t
      @jaysea8t 2 місяці тому

      Thank you! Do you provide a investment platform yourself where potential investors can invest through your company?

    • @TheWhiskyBaron
      @TheWhiskyBaron  2 місяці тому +1

      @@jaysea8t no, we don't sell investments Jay. we do have something interesting in the works though so keep your powder dry and your eyes open as we'll be announcing interesting updates soon enough!

  • @revenge9431
    @revenge9431 Рік тому +1

    Awesome

  • @Mrbrights87
    @Mrbrights87 8 місяців тому

    Are you available for some advice? I'm thinking of investing in a cask

    • @TheWhiskyBaron
      @TheWhiskyBaron  8 місяців тому

      I can’t offer any investment advice and if investing is your plan then casks aren’t really for you. I can offer you some more insight into owning casks and perhaps some guidance in a murky market

  • @timkozlow5258
    @timkozlow5258 Місяць тому +1

    I own just 3 casks. I most likely will never buy another. I now buy bottles and store them myself. I do not like the fact I never really see this whiskey and you can basically tell me anything and I have no real way of knowing if it is accurate.
    Whatever I buy now , whiskey, gold, silver , art etc etc. I want physical possession. It is the only way to really know what you actually own.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Місяць тому

      I completely understand why you'd prefer bottles - much more control from your POV. do you mind me asking what casks you purchased?

    • @timkozlow5258
      @timkozlow5258 Місяць тому +1

      @@TheWhiskyBaron I opened an account at vinovest. I bought three casks of American whiskey . Stumpy's ? That's all I own there. I have no clue whether it will ever be worth anything and basically just act like it's not there. No point . They tell you to plan on owning it for 5 years . I'm fine with that. I don't need the money and hopefully I'll get it back someday.
      I buy bottles now. I focused on MacCallan as of late.

    • @TheWhiskyBaron
      @TheWhiskyBaron  24 дні тому

      @@timkozlow5258 it sounds like your approach is fairly spot on in as much as you've allocated funds that you don't need and you're happy to tuck them away for 5+ years. hope your bottle collection continues to go from strength to strength, but remember to open one every now and then!

  • @donmario4978
    @donmario4978 8 місяців тому +1

    Curious what the companies are that were set up illegally. Anyone know?

    • @TheWhiskyBaron
      @TheWhiskyBaron  7 місяців тому

      always easy to dig out if you know where you're looking. add me on LinkedIn if you like

  • @NDayJIne
    @NDayJIne Рік тому +1

    It’s not good investment either rent to hold it goes up and prices of whisky go down!

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      ye, storage costs are definitely something to consider

  • @spumemonk11
    @spumemonk11 Рік тому +6

    If you're paying more that £800 per Hogs head of new fill, you're being scammed.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      I'd largely agree with you from a value perspective, however, distilleries won't sell new make liquid at this rate moving forward due to the rise of production costs this past 18months. buying new make now comes down to a game of overpaying by as little as possible and waiting for the intrinsic value of the cask to rise as it matures

  • @user-kq3cr5jz1w
    @user-kq3cr5jz1w Рік тому +1

    I hope you will understand this. A casks whiskey is 200 litres.
    10 years mature you 160 and 25 years mature you only get back 100 litres.
    Not someone drink it. 😂

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      yes, I understand how evaporation of alcohol works Peter, however, I'm referring to liquid disappearing following fresh regauges. this cannot be explained by long term maturation

    • @jhoulder2
      @jhoulder2 11 місяців тому +1

      It’s called the Angels Share, and not what he is referring to.

  • @AcidOllie
    @AcidOllie Рік тому +3

    I saw one of these whiskey investment things on Facebook and I knew it would be a load of bullshit but this is way worse than I thought. There are so many people getting involved as well it's ridiculous.

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому +1

      yes, unfortunately it's a lot scarier than it seems on the surface and as you say, so many are buying in. still some good deals out there but they're few and far between at present

  • @Dan-hn1lx
    @Dan-hn1lx Рік тому +3

    Good to know seems a bit dodgy there's some cowboys out there.

  • @asalvani82
    @asalvani82 Рік тому +2

    It sounds terrible

    • @TheWhiskyBaron
      @TheWhiskyBaron  Рік тому

      It certainly can be a bad experience if you go into it without a reasonable understanding

  • @waitawhileexplorer3904
    @waitawhileexplorer3904 11 місяців тому +1

    Not really a whisky enthusiast. Whisky is just another flavoured alcohol.

    • @TheWhiskyBaron
      @TheWhiskyBaron  11 місяців тому +1

      Try exploring it with someone who knows their stuff - it might surprise you as to how many different flavours/styles exist within whisky. Sláinte!

    • @waitawhileexplorer3904
      @waitawhileexplorer3904 11 місяців тому

      @@TheWhiskyBaron Not really into putting poison into my body but feel free to put it in yours.