UK Advertising at Cannes 2024

This year for UK Advertising, Cannes Lions was all about celebrating the Business of Creativity. Over four days, UK Advertising
* Supported over 40 UKAEG companies
* Hosted and attended 37 events, including
* 4 roundtables with our partners The Marketing Society, BBC Studios Campaign and Reuters Plus, focusing on key markets including the US, MENA and Asia
* Brought back The GREAT Global Dinner with over 150 guests, including entertainment from Munya Chawawa and Troy Hawke
* Introduced the first UK Advertising House to the venue which showcased thought leadership from the UK, including talks with CMOs, a celebration of the IOC Refugee team, supporting women in sports with Mary Earps, Gemma Bonner, Carly Telford, and Kate Dale, exploration of Virtual Production case studies, and networking for independent agencies
Thank you to all of those who attended and supported our events, including our partners Advertising Association, APA, Clear Channel, Mail Metro Media, Sky Media, Pinterest and UKAEG