Elizabeth Abegg: Co Founder of Spell and the Gypsy Collective

Elizabeth talks about her journey taking a humble business selling jewellery at the Byron Bay markets to creating a globally recognised fashion and lifestyle brand.
Elizabeth Abegg at CreativeMornings Sydney, October 2017. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at creativemornings.com/talks
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[@serendipityjourney8999]

I adore your brand! Just wanted to say that as one of your customers and fellow budding business owner..... I so appreciated this video! Thank you for the inspiration and role modeling to us dreamers aspiring to create our own business paths!

[@melindapollock5529]

Amazing story, I found your brand years ago when you just started and to see how much its grown and still creating beautiful clothing

[@jennvonhagen9221]

Lizzy! I love that this showed up in my feed. Just when I couldn't feel more connected to you and the Spell Tribe, I get this heartwarming peek at the humble beginnings of the brand and your ferocious commitment to find your Turquoise Feeling - I just love it. As a woman who has launched an agency from nothing, I know the feeling of chasing your purpose. And I'm so thankful that Spell has put sustainability into the DNA of the brand - it makes me feel even better that yours is pretty much the only one I throw my money at :) Best of luck to you and the Spell team - can't wait for the next drop! xo