TV-am day one | Tuesday 1 February 1983
Вставка
- Опубліковано 1 чер 2012
- From the archives of www.transdiffusion.org
It's Tuesday 1 February 1983 and, a mere 2 months early, TV-am catapults on to the airwaves to an audience of... very few. The BBC had stolen what small audience there was with a downmarket, Nationwide-esque light programme called Breakfast Time that they rushed on air two weeks earlier as a spoiler.
There's early promise in the early TV-am, a format that Antenne 2's Télématin would freely borrow two years later. But in Britain, it wouldn't work and TV-am would come close to collapse within weeks, with the stars seen here ejected and a new bunch of (cheaper) unknowns put in their place in a more lightweight, inexpensive and popular version of the station. That was the formula that worked, eventually kicking the BBC's Breakfast Time into a newsier version, then forcing the BBC to attack from the other end of the spectrum with the entirely news-driven BBC Breakfast News.
Now tables have turned: the BBC's current show, Breakfast, is celebrity and fluff driven (albeit with space for news); TV-am's successor GMTV has given way to Daybreak, also designed to be celebrity and fluff driven but, so far, failing to take GMTV's audience with it (as GMTV had also failed on launching its newsier TV-am replacement, finding the viewers heading over to the BBC instead).
That opening music used to fill me with dread of getting up for school etc. Now brings back cozy warm memories of my family and late father.
To me this is frightening, as it only seems like yesterday. Life really is so short.
I remember getting up for school in the late 80's and having this music shrieking in my ear....I just wanted to go back to bed.....not to mention seeing my mother go for gold and following Lizzie Webb in her exercises while I'm eating my Cornflakes and trying to get marbles together. I also remember seeing Timmy Mallett, Mike Morris and Anne Diamond.
I was 9 years old when this broadcast.
Wow ,what memories this music was ,milkman had just been ,and you would be preparing your cereal or ready brek.Miss these days ,everything seemed so normal back then.
Getting ready for school and this on in the background. I would always follow the little clock at the edge of the screen lol
40 Years.
Anna Ford 💖💖💖💖💖💖
They should bring TV-am back. It was always on in my house. I find Piers Morgan a difficult person to take in the evening......let alone in the mornings!
I was eating my corn flakes wondering what star wars stickers i needed and what one's i was going to swap...
I was only 13 years old when this was on TV. It is so bad, it's good. It brings back good memories. Breakfast, P.E. kit, maths and RE homework, football boots for after school practice, out the door. Do not want to be late and get detension again. Thanks for uploading.
Getting up not wanting to go to school lol !! Love this tune
Anna Ford looks a lot younger than 39.
I'd much prefer this coverage than the glossed nonsense on offer in 2021.
It might be clunky,it might look strange,but one thing is still great ..that Jeff Wayne theme is still bloody fantastic.
Great stuff ! Glad you uploaded this.
It went so well on the first day, that half the presenters were fired the month after!
I just love the scene at the end. Wish I could go back to 2nd february 1983 to watch day 2
Poor Robert Kee, he was never happy reading the news at 6 in the morning.
Interesting to note David Frost was involved in the early days of 2 ITV companies(TvAm & LWT) & they both nearly went tits up!