It's like when TV first became available. Radio had been so influential and very Real even with comedy shows and other entertainment. I remember my parents talking about the educational benefits of TV and what it could do. Under The Fairness Document there were checks and balances, guardrails, guidelines, and accountability. That's gone. Our New Zealand non-profit went online in 2000 prior to Keywords/algorithms. Several years later, keywords/analytics became widely available. we jumped from 10 people/day to over 3,000. Wow. Then analytics could trace back. 99.9% came from porn. We were selling a mixed media VHS, book, cassette in a box-set. I had put in the keywords: pink and video. That was sufficient to be the target of porn! I knew back then ... 'We're in for a boat full of trouble'. It's gotten worse since. Targeting to you and training the internet to yourself so you live in your own world yet marketing can find you because of your data! It's a huge disappointment all of this has happened.
Signed copies of Kara Swisher's book can be purchased via this link:
livetalksla.square.site/product/kara-swisher-burn-book-a-tech-love-story-/668
One fascinating lady.
So entertaining and fun - Ted is a great interviewer, and Kara of course is out of everyone's league.
Mark Cuban should be President one day.
Where can we get a pair of those sunglasses? 😂
It's like when TV first became available. Radio had been so influential and very Real even with comedy shows and other entertainment. I remember my parents talking about the educational benefits of TV and what it could do.
Under The Fairness Document there were checks and balances, guardrails, guidelines, and accountability. That's gone.
Our New Zealand non-profit went online in 2000 prior to Keywords/algorithms. Several years later, keywords/analytics became widely available. we jumped from 10 people/day to over 3,000. Wow. Then analytics could trace back. 99.9% came from porn. We were selling a mixed media VHS, book, cassette in a box-set. I had put in the keywords: pink and video. That was sufficient to be the target of porn! I knew back then ... 'We're in for a boat full of trouble'. It's gotten worse since. Targeting to you and training the internet to yourself so you live in your own world yet marketing can find you because of your data!
It's a huge disappointment all of this has happened.