Why This Mexican Genre Is Growing As Fast As K-Pop

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  • Опубліковано 17 кві 2024
  • Linda Diaz explores the global phenomenon of Sierreño music through the lens of Gen Z musicians.
    She sits down with the Latin Grammy-nominated band Yahritza Y Su Esencia a band poised to take the Sierreno genre to new heights with their fresh perspective and unique sound. In Watsonville, CA, Linda interviews the rising stars of Revolucion, uncovering the roots and evolution of Sierreño music from its origins in Mexican regional music like banda, corridos and mariachi.
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КОМЕНТАРІ • 123

  • @alexolague5965
    @alexolague5965 29 днів тому +52

    I'm from Chihuahua, so it's kinda surreal to watch a non-spanish video talking about the music my family use to hear in our yard parties. Even until 15 years ago, sierreño and norteño music use to be something related to northern Mexico (not even the whole nation).
    My country has such a wide variety of folk music and traditions, and it's nice to see that part of our culture is getting recognition outside our borders.
    If you want to hear more of our regional music, you can look for genres like bolero mexicano, son huasteco, chotis, banda sinaloense, son jarocho, pirekuas michoacanas, and many more

    • @krisfitness5497
      @krisfitness5497 24 дні тому

      lo surrealista es que existen mas generos mexicanos de los que mencionaste de gran calidad, y el que tenga exito a nivel global sea una degradación de los corridos y de la música urbana expuesto por un wey que ni sabe cantar

    • @gtripmusic2906
      @gtripmusic2906 23 дні тому

      I wish huapago huasteco would spread more

  • @augustinthewater
    @augustinthewater Місяць тому +145

    SOUND FIELD IS BACK!!!!!! 🎉

  • @Superstardark
    @Superstardark Місяць тому +91

    I'm black and this music crossed cultures fam i love it

    • @Billiepippen
      @Billiepippen Місяць тому

      no you don't.

    • @julesoul
      @julesoul Місяць тому +1

      Same here. I don't understand why it's touching me so much, but I find their music and their guitar play so soulful & poetic

    • @TIENxSHINHAN
      @TIENxSHINHAN Місяць тому +2

      Same. It reminds me of where I grew up in Texas.

    • @tbj4855
      @tbj4855 29 днів тому

      I hate it it’s boring

    • @emersonr7481
      @emersonr7481 29 днів тому +2

      I'm Hispanic and I hate this music.

  • @javiers5599
    @javiers5599 Місяць тому +98

    We got the return of Sound Field before GTA 6

  • @eCitaroFan
    @eCitaroFan Місяць тому +68

    Norteño and its derivatives resonate with me so much because of the influence from the Polka and Bavarian folk music I listened to as a kid spending my summers in Bavaria and the alpine region of Austria and hearing Norteño on the streets of Providence

  • @galamotshaku
    @galamotshaku 27 днів тому +11

    What you refer as "Sierreño" it's an older genre of music. What the kids are actually listening this days are called "Corridos Tumbados". You forgot to mention that a good chunk of the genre talks about smuggling drugs, the feats of cartel members, or just general "don't mess with us" and "Im a badass" type of lyrics while sounding pretty chill as opposed to traditional Banda music.
    Also there's a whole topic about authenticity here, all of the artists interviewed in the video are Chicanos or Americans of Mexican descent.Yahritza and her brothers where kinda canceled in Mexico due to some petty comments they made about Mexico, which is a bit unfair IMO but it opens a whole conversation about the way you experience Mexico as a Mexican and as an American citizen that embraces some of his cultural heritage in a way that sometimes feels disingenuous. Don't wanna be a gatekeeper but the lens to analyze this type of music goes beyond what a lot of this people understand as Mexican culture.

    • @diego777cas
      @diego777cas 15 днів тому

      7:48 I think they tried to find a middle ground without the moralistic view that a lot of Mexican media, or at least the channels from Univision and Televisa I can see at the border, cast on corridos tumbados. 11:29
      As a bilingual Chicano who didn’t know about the history of sierreño music, this feels like a good place to start before looking for more elders and primary sources from the motherland.

  • @joaomatos1420
    @joaomatos1420 Місяць тому +31

    The 12-stringer sound reminds me of our Portuguese guitar, with those crystalline, slightly dissonant high strings

    • @user-6K38d95gfH
      @user-6K38d95gfH 19 днів тому

      From el Norte near las sierras and I have a good amount of Portuguese DNA 🧬

  • @ericktellez7632
    @ericktellez7632 Місяць тому +37

    The highlight absolutely has to be focused on the musicians, I am an older musician and what you can hear some of these kids play in their bajo sexto and 12th strings are incredibly hard techniques that require constant repetition especially for their age, Ive seen some as young as 14 with a double bass slapping away.

    • @egg_bun_
      @egg_bun_ 25 днів тому

      That's awesome!!

  • @Link13129
    @Link13129 7 днів тому +1

    Love all Sound Field videos but as a Mex-Amer this one was special so thank you Sound Field 😊

  • @nicolasgiuristante
    @nicolasgiuristante Місяць тому +15

    This good! I’ll be spreading this amazing and warm music all over Eastern Canada. Glad to see Sound Field is back!

  • @TyzenWorld
    @TyzenWorld Місяць тому +13

    Cashbently put me on to this genre back in 2020 love from the uk

  • @alibarkhordarian8100
    @alibarkhordarian8100 21 день тому +2

    Would love it if you guys had a playlist of some of music you would recommend. Great video!😊

  • @Beryllahawk
    @Beryllahawk Місяць тому +9

    So glad to see y'all back!!! And I'm astonished to actually recognize the Miguel y Miguel song!! I heard that in Laredo in 1994, and I remember it well because my Oma thought it was a REALLY great song. Given that she was German I kind of didn't expect her to say that. But learning about the roots of this music - it makes perfect sense now, I can see the connections between Bavarian music and this lovely sound. I'll be paying closer attention to this genre as the year goes on!

  • @robertomartinez7005
    @robertomartinez7005 Місяць тому +10

    Salinas baby! Saludos a Revolución!

  • @carloscampos9128
    @carloscampos9128 Місяць тому +15

    Watsonville 🍓 ❤ 🔥

  • @kristofwynants
    @kristofwynants 19 днів тому +2

    Love the bass playing! Give that guy some love!

  • @thefirstflow2462
    @thefirstflow2462 Місяць тому +6

    I’m here because of Compa Cali from Revolucion !! 💪🏽💯💯💯🔥🔥🔥

  • @julesoul
    @julesoul Місяць тому +3

    Much love & support to this movement 🙏🏾 What you guys are doing is really inspiring

  • @Null-yp8qr
    @Null-yp8qr 29 днів тому +6

    It grows because these people threaten violently others if they get in their way and some of the bigger artists has been documented to be sponsored by multi milionaire drug lords , it's not wholesome and not really becuase of its cultural sounds or roots, i live in on of the most dangerous municipalitys in the country and seen in close up , it's too sad , yet once the music has gained momentum it creates a convenient aesthetic of normalcy and that its all about the art, even the regular musicians in the genre and not famous know the things they might be getting up to if they would get a hit song, like getiing hired to play by a "big fish" or getting songs done for them ,at the same time that they kind of desire it , a lot of murky thinking going on , on a side note these people coud make anything famous meaning an style of music, this just happens to be historically the medium to comunicate their violent messages to one another, my country hurts me because i love it.

  • @saftheartist6137
    @saftheartist6137 Місяць тому +3

    Thank you for teaching us this. 👏

  • @vogelvogeltje
    @vogelvogeltje Місяць тому +59

    Mexico mentioned 🇲🇽🦅
    raahhhhhhhhhhhhh

  • @everybodyhasoul5438
    @everybodyhasoul5438 26 днів тому +1

    This made my heart so full. MUSIC EDUCATION IS IMPORTANT ❤

  • @FlexxibleFree
    @FlexxibleFree Місяць тому +4

    Yay! Sound Field is back! So many of your videos were blocked...

  • @belenaguirre5372
    @belenaguirre5372 Місяць тому +3

    Beautiful work ❤

  • @preposteroussvideos
    @preposteroussvideos Місяць тому +4

    Love this channel

  • @PacoSerranoH
    @PacoSerranoH Місяць тому +2

    Excelente trabajo documental🤘🏼🔥

  • @colete888
    @colete888 Місяць тому +28

    You got it all wrong, this is not sierreño, it's a more modern version called corridos tumbados

  • @WangleLine
    @WangleLine Місяць тому +3

    Welcome back!!!!

  • @KoriThompson1
    @KoriThompson1 28 днів тому +1

    I love the instrumentation in this music so much

  • @-handala-
    @-handala- 28 днів тому +1

    This song is dope. Great guitar work.

  • @ItaliaVillasenorGarcia
    @ItaliaVillasenorGarcia Місяць тому +1

    ❤❤❤ I support YYSe I love this channel congratulations yahrit 🎉

  • @danp420
    @danp420 Місяць тому +1

    long time no see, I missed you guys!

  • @maximonivel9110
    @maximonivel9110 Місяць тому +6

    Compa vic🔥

  • @bookclubradio
    @bookclubradio Місяць тому +1

    Go Sound Field!

  • @Bladavia
    @Bladavia Місяць тому +1

    Let's go PBS, give us the music

  • @jay-ki6ie
    @jay-ki6ie 29 днів тому +1

    I love percussive the playing is

  • @lylecohen1638
    @lylecohen1638 Місяць тому +12

    As someone who is neither Mexican nor American but knows good music when I hear it, I am completely for this. In my ears, sierreño music is musically miles ahead of the other Mexican regional genres.

  • @cintivla
    @cintivla 14 годин тому

    so cool! i've been listening to this genre for the past month after i heard the song madonna. my liked songs on spotify is full of this type of music haha. i love it and i'm glad to experience it! if anyone has cool recommendations, please let me know

  • @ClaudiamontesMontes-ui7cd
    @ClaudiamontesMontes-ui7cd Місяць тому +7

    Me gusta el estilo de yahritza y su esencia ❤️❤️❤️❤️❤️🥰🥰🥰🥰🇲🇽🇲🇽🇲🇽🇲🇽

    • @Estrella21
      @Estrella21 Місяць тому +3

      A mi también. ❤❤❤

  • @egg_bun_
    @egg_bun_ 25 днів тому +3

    Omg yes!!! I've been so obsessed with sirreño. There's some weeks where I listen to nothing BUT sirreño.

  • @inspirastudios831
    @inspirastudios831 Місяць тому +22

    Sierreño music is here to stay, to continue being the sound of a kid growing up living the Mexican-American experience.

  • @eclipse5785
    @eclipse5785 Місяць тому +4

    Ayye mi compa Victor 🫡

  • @ronaldocuellar8381
    @ronaldocuellar8381 Місяць тому +7

    Arriba la REVOLUCIÓN🔥🔥

  • @Obscurity202
    @Obscurity202 Місяць тому

    Didn't yous put out a video about this a few weeks back??

  • @lemus2711
    @lemus2711 Місяць тому +2

    ese compa cali echele chingasos 🔥

  • @khplaylistyt9729
    @khplaylistyt9729 26 днів тому

    Miguel,s genre!!! Yes ❤

  • @khplaylistyt9729
    @khplaylistyt9729 26 днів тому +1

    Filipino here. Suggest some songs and artists to get into. I have dreamt of songs being written like this and didnt know its already happening in other countries.

    • @fcplop98
      @fcplop98 23 дні тому

      All the artists here are good, but I would start with Nathanael Cano & Junior H. Peso Pluma & Xavi are pretty popular rn. Spotify and UA-cam have a lot of good playlists. If you want lower bpm look up Sad Sierreño. Seth Cottighmem has really good guitar covers on UA-cam.

    • @fcplop98
      @fcplop98 23 дні тому

      If you like this genre then you might also like El F- Nathanael Cano & Junior H, Lagunas- Peso Pluma, No Eh Cambiado- Junior H, El Gordo Trae el Mundo- Chino Pacas, JGl- Tony Garcia, Ch y la Pizza- Fuerza Regida & Nathaneal Cano

  • @mdbergfeld
    @mdbergfeld Місяць тому +2

    Does someone have a good playlist?

  • @josephcervantes5261
    @josephcervantes5261 Місяць тому +2

    Compa cali 🔥🔥⚡️

  • @dlmfernand0
    @dlmfernand0 Місяць тому +4

    PURO JUNIOR H

  • @slystone4892
    @slystone4892 10 днів тому

    Here in Mexico although very popular all over the country, banda music and corridos are considered for many not all music of bad taste.

  • @johnviera3884
    @johnviera3884 23 дні тому +1

    i really want to like it. just like reggaeton. but my brain won’t let me.

  • @GoldenCobraDJ
    @GoldenCobraDJ Місяць тому +3

    not a genre I would listen to but it's really nice knowing the story of it and how this generation is creating.

  • @Bunnieaida
    @Bunnieaida 8 днів тому

    I'm glad that mexican music is becoming more popular little like kpop

  • @ronalgonsiuuuu92828
    @ronalgonsiuuuu92828 Місяць тому +2

    U cant talk about the history of corridos without mentioning atleast los alegres de teran, los cadetes de linares or los invasores

    • @peach-oluis9334
      @peach-oluis9334 29 днів тому

      We need like a 2 hr doc to go in way more detail 😂

  • @gabagoolybababooey
    @gabagoolybababooey Місяць тому +3

    I caught the bug last summer

  • @user-wl8dg6uh5s
    @user-wl8dg6uh5s Місяць тому +3

    De este tipo de música me gusta Yahritza y su esencia, buena música

  • @7heSpire
    @7heSpire 25 днів тому

    Song name?

  • @dpclerks09
    @dpclerks09 Місяць тому +1

    Notice the Spiritual difference between the songs "I am unique" and "I am el diablo"

  • @alobosk
    @alobosk Місяць тому +4

    I just discovered this. I'm flabbergasted. So beautiful. This is a clear, to me, swing of the pendulum away from the absolutely horrible genre that "reggaeton" is. This is pure and true art. I'm so happy to hear the new generation going back to making art. I can't wait to listen to all of it. I really hope this genre explodes and becomes as big as it deserves to.

    • @IanSanchez-cq2cl
      @IanSanchez-cq2cl 24 дні тому +1

      Nothing wrong with liking either, or both genres, but it blows my mind someone can compare reggaeton to corridos/sierreño/agropecuario and think either is vastly superior.

  • @jorgeespinosa1694
    @jorgeespinosa1694 Місяць тому +10

    Just one correction, tex-mex is not Mexican regional, that's American with Mexican influence

  • @wndmier90
    @wndmier90 Місяць тому +2

    No más no le han avisadooooo

  • @CharlesWinnip
    @CharlesWinnip День тому +1

    Bro, im Mexican and grew with this music, we have never called it "sierreño".

    • @peach-oluis9334
      @peach-oluis9334 День тому

      What did you call it?

    • @CharlesWinnip
      @CharlesWinnip День тому

      @@peach-oluis9334 corridos, corridos alterados, corridos bélicos. Although all those were musically similar to "sierreño", lyrically they are very different.

    • @peach-oluis9334
      @peach-oluis9334 День тому

      Corridos are the lyrics, the music varies, hay corridos con banda, corridos con norteño, corridos con cumbia even now con Yahir, and the ones with guitarras are corridos con sierreño.

  • @imbyron5356
    @imbyron5356 29 днів тому

    Go Reds

  • @bigbadslimee
    @bigbadslimee Місяць тому +1

    so basically mexican blues music

    • @AmmoBops
      @AmmoBops 29 днів тому +1

      Well it was before Blues music, so Blues music is just American Sirrieñios

    • @tbj4855
      @tbj4855 29 днів тому

      Blues is better

    • @bigbadslimee
      @bigbadslimee 29 днів тому +2

      @@AmmoBops i highly doubt that

    • @AmmoBops
      @AmmoBops 29 днів тому

      @@bigbadslimee 1800’s bro did you not watch?!

    • @IanSanchez-cq2cl
      @IanSanchez-cq2cl 24 дні тому +1

      Mexican hilbilly country equivalent*

  • @dpclerks09
    @dpclerks09 Місяць тому +1

    Strawberry Fields, Forever ❤🌎

  • @lerafa
    @lerafa Місяць тому

    that's awesome but are they trying to put mustakrakish back to sleep or what? 😆

  • @davidmirandajr
    @davidmirandajr Місяць тому +1

    🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 youre kidding yarithza y su essensia

  • @prod.N0GH
    @prod.N0GH Місяць тому +1

    6:43 i see what you did there

  • @damiangutierrez9103
    @damiangutierrez9103 Місяць тому +3

    There's also different types of nortena music. The word sierreno is also what people from la sierra are called. Their kind of like the hillbilly version of mexicans with rough accents.

  • @timotolkiso
    @timotolkiso Місяць тому +1

    jajaaj everything is wrong is from 1900 and use docerolla

  • @frrascon
    @frrascon Місяць тому +6

    cause drug cartels are paying to have their songs played constantly on the radio/TV. There is your explanation

  • @zenmasterjay1
    @zenmasterjay1 Місяць тому

    Add a hihat and it will go farrrrrrrr🎉

  • @ChicagoMillingCo.
    @ChicagoMillingCo. Місяць тому +4

    What I don't like are the ones that glorify narco culture. :/

  • @AudioStream7
    @AudioStream7 Місяць тому +2

    It’s due to demographics, the vast majority of the immigrants from Mexico are rural peoples, they made this music more popular in the USA than in Mexico as it tells in corrido lyrical style. Of their disadvantaged and uneducated life struggles with an element of narco-culture which is the background of many of these
    Immigrants who pass it on their kids and give them a sense of identity. In Mexico it’s the equivalent to the appalachian hillbilly culture and music of the USA, to put things in context. Not to take away from the great talents that this genre has produced and continues to amaze.

    • @IanSanchez-cq2cl
      @IanSanchez-cq2cl 24 дні тому

      Couldn't agree more, I often think of the corridos genre as Mexico's hillbilly country and vice versa.

  • @krono5el
    @krono5el Місяць тому

    As long as it doesnt have a god damn accordion for gods sake, anything connected to polka is a no go. no offense to polka and mariachi lovers but please for the love of anything good in the world, no.

  • @Bolden47
    @Bolden47 24 дні тому +1

    Basically if ed Sheeran was Mexican is this genre

  • @savoirfaire8979
    @savoirfaire8979 Місяць тому +1

    Kind of a stretch to compare to K-pop. 😂

    • @IanSanchez-cq2cl
      @IanSanchez-cq2cl 24 дні тому

      Obvious clickbait. If anything it's more comparable to artists like Jason Aldean or the other hillbilly guy that got fame outside their regular audience for a moment.

  • @notoriousweird
    @notoriousweird 27 днів тому +1

    It's Corridos Tumbados NOT sierreño

  • @cerebrumexcrement
    @cerebrumexcrement Місяць тому +2

    i doubt its growing as fast as kpop. i dont see any global appeal.

  • @IanSanchez-cq2cl
    @IanSanchez-cq2cl 24 дні тому +2

    Can't help but feel this largely misrepresents the phenomenon.
    What's gaining popularity worldwide is mostly corridos, not sierreño. The corridos genre is extremely popular in Mexico's lower-education and lower-income population and rather than relating to life struggles, the lyrics rarely ever explore anything outside of the following fantasies a) going from young/poor/humble to being some criminal lord's right hand to becoming the big boss b) doing/dealing tons of drugs, splurging in general c) cheating on your trophy woman / being cheated on and getting revenge.
    Even in sierreño music, alcohol/drugs, weapons, and women/cheating are extremely common themes but to a lesser or less explicit extent.
    I'm positive the worldwide popularity is 100% temporary and not in the slightest comparable to kpop.

  • @germanher7528
    @germanher7528 29 днів тому

    ignorance, payola and FOBO.

  • @Billiepippen
    @Billiepippen Місяць тому +1

    global popularity? yea right.

    • @ericktellez7632
      @ericktellez7632 Місяць тому +4

      Its competing with reggaeton in near all of latin america, most countries in LatAm top list are like two urban tracks on the top then 3 regional mexican tracks mostly from someone like peso pluma or Natanael

  • @krisfitness5497
    @krisfitness5497 24 дні тому +2

    i'm mexican, and this music sucks