The future of e-commerce with Katie Couric and Sean Summers

E-commerce is a rapidly growing industry all over the world. So what’s to come for shoppers, sellers, and marketers? Sean Summers is the executive vice president and chief marketing officer at Mercado Libre, the largest e-commerce and fintech business in Latin America. He joins award-winning journalist Katie Couric in this episode of Future Ready to discuss trends and the future of e-commerce in Latin America.
Future Ready by Think with Google is a series that explores changing behaviors and new developments in the digital space. These videos aim to provide business leaders guidance when making decisions for the future. Watch award-winning journalist Katie Couric and industry luminaries discuss rising trends that will shape a successful future.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
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www.mercadopago.com.co/
00:00 Introduction
00:18 What is Mercado Libre?
00:43 Scaling from $300M to $10B
01:34 Keeping up with trends
01:58 How to accommodate multiple audiences
02:48 How to satisfy both sellers and shoppers
03:18 The importance of a smooth user experience
04:44 How Mercado Libre’s mission changes lives
06:00 What will the future of e-commerce look like?
08:09 Outro

[@BorelliAcademy]

Interessante ver grandes negócios praticando o que falamos aos pequenos negócios. Isso mostra que o que te separa do crescimento é a mentalidade e o tempo.

[@The-RVO]

"Learning and unlearning" es esencial para el éxito de una compañía.
En un entorno donde la tentación es aferrarse y repetir lo que históricamente ha funcionado, el coraje de una organización para explorar, adaptarse y evolucionar se convierte en su mayor ventaja competitiva.
Este ciclo dinámico de aprendizaje y desaprendizaje no solo facilita una mejora continua, sino que también es fundamental para la innovación. El desaprender se convierte en un poderoso motor de cambio, garantizando que la compañía no solo se mantenga relevante y competitiva, sino que también lidere con audacia en un mercado en constante evolución.

[@AlanRodriguez-th3ey]

Amazing