Facebook Has Underpriced Attention in 2022 | 4Ds Consultation With Gary Vaynerchuk
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- Опубліковано 2 сер 2022
- Today's episode is the new 4Ds session, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why you must win on organic reach; having a show or a podcast is key! We also talk about why people are struggling to take a step backward for 2 steps forward in their careers, why Facebook, TikTok, and UA-cam shorts are key, and much more!
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Thanks for watching!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. - Розваги
It really blows my mind that I live in a time where I can literally attend and listen to business meetings with some of the biggest businessmen in the world. And for free??
True true never thought of that
Amen. No excuses. Anyone can succeed as a result.
Right!
I never thought of this, crazy if you pause and think about it 😂🔥
Precisely
appreciate you bringing us into these rooms with you Gary, a lot can be learned 💯
he always share the best stuff here
“Content over consultation for a year” is what I’m working on for my new business. This worked for me before. Thank you for the confirmation Gary!
That makes a lot of sense cos you’ll answer so many questions with loads of content. Nice one. Most ppl have same Qs after you’ve conducted enough consults. Hum. You’ve got me thinking! Thanks. Reading comments whilst watching.
Actually when i post content about my voiceover work..even if it is an entertaining content....people get an assurance that i am the guy for that niche of voice...and that improves the client list... so good point.... "content over consultation for a year"... but i have not done it in massive scale.. so now i will do that....Thank you for confirming
L
@@christinegivens9048 any interest in teaming up for a project?
it is always better to give than taking
I can't begin to explain how much I love 4Ds. It's honestly my favorite form of content from Gary
Gary, This is my favorite style of content you produce, please do more!
Also, you should start with the older people as they'll be able to explain their points and situation better which will keep retention. I imagine lots of people missed the epic qalue of this based on the slow start. (not hate, everyone hates being first, old people will handle it better) :)
Have you ever thought of coming to one?
8:07 'The expertise that you sit within your mind is your value. What you know and how you communicate it is your value proposition'. Absolutely love that 🧠📚👏👏
Did I hear orthodontics! I’m here if you need me Gary 😂🙌🏻 keep it up boss!
One Reel. Gary said, “That’s the worst ever!” 😂
Jesus gary, ive been pushing hard since 19, loving it, im tryna leave no space for regret
Gary Vee, walks the Talk!!! Love how you genuinely Helps us all! Ashley from South Africa.
This is so fantastic. Thank you for sharing all of this powerful knowledge.💜
I will be forever be graceful for him
🔥🔥🔥 gold 🙌🏼 thank you for the 4Ds 😁
At 35:04 so smart Gary, just start. Also 59:38 is so TRUE I need to learn this..don't convince!
Gary, you're literally on 32 level of volume on my computer and you're still so loud your voice vibrates through my desk lmaoooo i love you
Gary is the goat for a reason! Veefriends for life !!
Dropping that knowledge! Excellent video.
i wish this was around in my twenty's! but im glad i caught it in my 30's! this type of content, along with Pat Bet David & Earn Your Leisure has me financially doing better than ever, i live for this type of stuff now! I just want to get as much knowledge as i can , and been so since 2019, i feel like im a senior in college lol!
It may be better to go to "UA-cam College" than a local "community college"! ALL OF THESE JOBS dont care about ANYTHING, but IF YOU can do the JOB, & DO IT GOOD!!
Another excellent video, Gary. Really appreciated the point about the idea that most people spend their time "convincing" rather than realizing the people they are selling to are already "out," and instead you should save your energy for building things that you (and inevitably they) might actually care about.
Agreed!
Thumbs up on this content -- this really drills into tactics and gives some more insight on developing marketing and brands plans
The last bit is actually a very interesting piece. Something we've truly adopted at my agency in diversifying talent from different regions!
48:00 DAMN GARY IM SO INSPIRED RN
Thank you Gary. Angel
I love having access to information like this. 🙌🏽
That is very true 🙂
Priceless Information !
This session was so insightful! Hopefully I can translate some of these teachings when trying to scale my channel!
Thanks Gary.
This was brilliant! Gained a lot from this. Thanks Gary
he is always good to hear from him
Damn bro, appreciate the knowledge as always
I love u Gary!
Brilliant episode. It helped me to double down on my podcasts to discuss health issues that you cannot elsewhere. Thank you!!
THANK YOU GARY!!! LETSSSGOOO
oh the big problem question was cut off! was so looking forward to hear what it is! this is amazing, thank you. Does Gary Vee has any online course about content creation? Or something where we can learn more?
Useful Video
Gary is a genius
I like this season
There is a lot of good content in this video
Your advice to the 22 hear old is everything every thing... thank you xoxo ♡
Totally agree 🙂
Love the content! Could you throw a few extra mics around the room?
Thank you Gary I needed this I'm in the same boat as the young lady in the video . I've been growing cannabis for quite some time now I help my mom with cannabis she had crohns disease and I help her get out of pain and I've helped quite a few people I really want to educate people on the many benefits of cannabis I've been study the many benefits for the past 15 years I'm in Michigan
👀 hm 💭 interesting 💡honestly 👍🏽
47:20 Gary gets it, man.
Great content as always! Why do you place Facebook business pages on the first place?
Great advice
I totally agree
In my mind, a strictly audio podcast isn't even a 1.B. It's more like a 4 or 5. A channel on UA-cam is the #1. The cross platform shareability if these is insane coupled with the ability to snip out shorts from the original long form could be weeks of content. Prove me wrong.
No, and @Johnny correct me if I got you wrong!
55:33 Gary ranks UA-cam Shorts as "Third" Remember UA-cam is over saturated right now, so oeganic reach game is far and widespread. Remember, If you cant run ads, you need to win on Organic Reach (especially if your soloing everything)
You just need a Pillar Piece of content (something that can be cut, spliced, and be the center piece to your brand- ie a show or podcast).
Call it "evergreen content" That informs, and entertains your audience about the best decisions they can make within your shared interest/niche.
That's it, then go take the 64 slies of your ever green content/themes and go ballistic over the aformentioned social media, all the attention will eventually siphon to you!
UA-cam has almost zero organic traction. If I post a video and don’t link to it I get less than 100 views. If I link it to Facebook I get over 1000. Do the math.
Goat
I’m creating Polistic Yoga content and this is so helpful.🙌
I've been in the roofing industry for a little over a year now since my wife and I had our baby girl. Needed a way to make more money than I ever made before and it has definitely been life-changing. However, it's been a little slow lately and this video inspired me to start a Facebook page and get more active with making content. Thank you and God bless bro!
whatup bro, did you start your fb page?
Gary Vee truly is the people's champ
Romero Brito is a great example of long tail brand vs single transactional
Im on this tough gary i rebuilt fbook page from 1k to 7k followers in a few months from posting daily and putting a little bit on ads nows the time to jump on it
Gary is part of why I make UA-cam videos
Same
Is it better to post reels, etc on your FB profile or the business page you create from your FB profile?
What are you thinking about the food shortages/engineered famine Gary?
The fact that Facebook price is at yearly lows,it’s also underpriced as an asset. The demand zone is okay a sweet spot
Nice
"Convincing is the worst game in the world."
Curious about the DMs at scale: IG detects the IP or device and shuts you down, and connects the sign up information to other accounts. I haven't been able to DM at scale.
Match your posting reps with your weight lifting reps
To the gentleman with a desire to work with Vets. I’m the national network manager for two different provider networks in the VA Community Care Network. It provides free care to Vets but pays terrifically for the providers. I’d love to connect to help you gat in. (No quid pro quo - just love)
10:10 - Instagram is no longer Gary’s #1 priority platform
Is my business facebook page the same as a facebook fan page? Why is Gary saying its great organic reach again? Need more details.
BOOOM
Let’s gooo
Who's the guy talking at 40:00? Would love to connect with him.
You need to get better mics for the people at the table , people value the narrow questioning and scenarios .
Know you got it in the budget to mix these people up and big enough team to edit the audio .
Would love to see this in the next 4d’s .
That's great feedback. I'll pass it along to my associate producer and we'll see if we can't get a bunch of Lav mic's next time around.
This is the most garyvee-ish video title ever haha
@garyvee my boy but he sound like the producer took out his autoTune🤭 He sound like ah first 48 blurr voice
With the first person, I didn’t quite understand-can someone explain to me what Gary was suggesting she do with a particular brand? What would they be paying her for? Thank you!
they'd pay her to promote their brand and sponsor her
Thanks God for my NFTS.....😜 They help with money and marketing.
Probably get on Tik tok too? You should have done that yesterday!
I need a video on starting an advertising agency...which platform will be good and what should be core services..anyone have any ideas
Instagram tiktok small businesses clients and LinkedIn for bigger ones
@@lindabellarbi1411 thankyou so much sir
Who is the veteran's advocate?
Too many people spend money they earned..to buy things they don't want..to impress people that they don't like. --Will Rogers...
First lady said she was diagnosed with depression but likes marijuana. What do you think makes you depressed?
8th comment. Nice🎉
First woman should just do NerdWallet for cannabis
I would like to see Gary without caffeine.
sound.
First viewer? Wow
I know that one was hard
🐦
why he said that facebook is back?
Is that Vlad TV or Tim Allen? I can't tell lmao
I will release a new pia bull nft collection..Please Can you tell me your positive thoughts about this collection that I just released?
Facebook is amazing, I make over $20,000 a month doing facebook ads and I was homeless 2 years ago
How?
@@kamys4695 do fb ads
@@businesshiring6824 from where did u learn it...can u teach me..?? Or hire as an intern for free
How can I speak with Gary V?
My name is (Joey) "Joseph Noble" and I need advice on where to take the main first step to help others that our losing there homes in fires, floods and other climate catastrophes as well as refugees and homeless. Whom which are willing to give back by putting in some volunteer time that will help curb greenhouse gas emissions/ and help with housing crisis simultaneously until a 3d printed climate safe home is built in place of there destroyed traditional home. Here is a screen shot of a post I wrote that will really help anyone understand more deeply who I am and my unique story that changed my life in so many ways. Thank you for your time to read this. Everyone is Awesome!!!
Content over Hype
Instagram is f*cking dead
Poll: if you had to put a $$$ value on it - how much value did you get from this episode??
"SnApcHat wIll bE the NexT biG SoCial MeDia"
When ever i need to be humbled i can come here and listen to one of these and feel like the dumbest guy in the room.
Great business guy, good operator, sick of hearing about his NFT fad though. It's as usefull as Zuckerberg's metaverse
hey gary, pls a bit slowly
This guy that would have 3 min at the end and literally took the opportunity to jump in and take 10, might think he was smart but I instantly feel drawn to not like him or want to hear about his business. You get to sit and talk there out of so many people that would probably pay for that same moment. Comes across as piggybacking, attention-seeking, and neediness. Could see from the beginning his angst wanting to talk instead of listening and trying to jump in into other people's time.
Recession will affect Facebook’s and Google’s ad revenue. I expect ads to continue this trend.
So he has the right opinion about EVERYTHING ? Well 🙄
tell her to sell weed to meet more ppl in the industry
All I hear are excuses man from that lady
FB is DEADDDDDDDDDDDDDD. Are you shitting me? lmfaooooo
Diversifying into the trading world without the help of a professional trader and expecting profits is like turning water into wine, you would need a miracle, that's why i trade with Larysa Caba, her skills set is exceptional.
I haven't seen anyone so determined to make her clients profits as Larysa Caba. How she allows you express your fears and still calms your fears is something I admire about her. I don't usually comment on videos but I must put the word out there. She's really great.
I also make huge profits in stock market by trading with her weekly, her consistency is crazy.
So she’s trying to promote weed to mothers. That’s great…