Startupfest 2019 - Nailing product market fit

Shan-Lyn Ma (CEO and Co-Founder, Zola)
Over the past 5 years Zola has become the fastest growing wedding company by creating an emotional connection with customers and nailing product-market fit. This keynote will discuss the decision-making process that Zola’s leadership followed to nail its product-market fit. From ideation to launch, the audience will walk away understanding that if you build a connection with your customers, you’ve built an enduring business.
Startupfest 2019
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[@nevillecreativitymentor]

that's what is called "Hitting the nail on the head ... AGAIN and AGAIN!!" Wow ...
Was it vision .. was it foresight ...was it "this sucks...lets make it better"?
I believe the "this sucks ...lets make it better" is a real startup ... and they go a long way