Our Purpose｜FineToday

After succeeding Shiseido’s personal care business in 2021, FineToday became the driving force behind iconic brands such as Senka, Tsubaki, Fino, and Uno, - operating across 11 markets across Asia. FineToday has a clear purpose - to enrich the lives of everyone today and for generations to come, one fine day at a time.
Beauty is the foundation that inspires our aesthetic intelligence as a company. It encourages us to create products that enrich the mind and body, empowering everyone to live a radiant, positive lifestyle. And it breathes new life into our journey as we work together to benefit people and the planet.
Visit our website: www.finetoday.com/en/