How to Understand Your Catering Clients: A Video with Nicole Jackson

You work hard to give your catering customers a smooth, stress-free catering experience, whether you're delivering lunch to an office building or an intimate dinner to a client's home. While your B2B and B2C catering clients all want their events to go off without a hitch, reaching them requires knowing what makes them similar and different. Brands like CoreLife Eatery have their customer research strategy down to a science - and continue to grow because of it.
To help you understand the needs of your B2B and B2C catering customers, we asked Nicole Jackson, Director of Catering & Off-Premise Business for CoreLife Eatery, to share her insights on anticipating what your catering customers want in order to win even more business. Tune in for tips on communicating your value, managing client anxiety, and using CRM to drive growth and improve existing client relationships.

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EXECELLENT !!