@@karlmaalab Yeah man. This guys does it in every video. And I was super surprised when he released a video in couple of hours after the apple event. Not just that he puts in lot of effort, he is super efficient too.
I love how you've transformed your reviews from just the specs & experience to a more strategic & marketing-focused aspect of where the product fits. Feels WAY more valuable to me than just "here's what this product does." Such an amazing video 👏👏👏
Dude, exactly! As a marketing AND tech lover, I can safely say that Marques is by far my favorite youtube channel. This strategic part is the golden cherry on top of an already great tech review content.
I think it has become more and more necessary for the average consumer to be aware of these sorts of things - I'm grateful that MKBHD has recognized it and is always evolving.
everything that @jake jaramillo wrote here is true for me, Marques. please continue doing this in the future. transparency is very much needed and we need to understand how companies are learning about human mind and how they work to take advantage of it (without us people knowing it). I've been with your videos for years and I will keep watching. thank you.
Love the intro of the price ladder breakdown. Apple has been doing that for years with the storage capacity, just makes sense they branched it off to other parts of their devices.
I believe for most people who just want a tablet for media consumption and playing the occasional game, the iPad Air will serve them perfectly. I bought the iPad Air because I had the 6th generation base iPad and just wanted an upgrade. I have ProMotion in my iPhone 13 Pro and I don’t really miss it on iPad. The iPad Pro has ProMotion, Face ID, the LiDAR and wide angle camera as the only real differences compared to the Air, unless you want the 12.9” Pro. I love my Air, and I don’t regret not getting the Pro.
Hi there. U sound very knowledgeable abt techs. So, I'm a 3rd med student and I have an android s22 and a windows laptop. I'm looking to get an ipad Air but a frnd suggested a samaung tab. Which 1 do u think is best for writing and school work?
I love how your reviews and content in general are evolving into video essays, such an important contribution to talk about more than just specs and performance!
I like how you over the years moved from classic review (camera and stuff) to complex analyzis and theories about products and different market strategies.
Its so true with the pricing. I was interested in buying an ipad earlier this year and the most affordable one that could cater my needs was the 2020 ipad air with A14. But it had only 64 gb storage. So I had to pay an extra amount for the 256 gb one which is the only other option. But with a very slightly more amount I could get an ipad pro with M1 chip and 128 gb storage. I was very convinced for that product but then I realised that in no time I had gone way too over my budget so I decided to wait for the new ipad air launch so that the old one gets cheaper. But now I am more confused.
get a Galaxy TabS7+ as an open boxed item from a trusted seller on ebay. Save literally hundreds of dollars and get a far far better tablet/software than the best the crapple has ever offered. And if youre LoCkeD iN CrAppLe'S eCoSySteM, you're crapple's abuse victim. And you could do the exact same thing for your phone AND desktop/laptop. Free yourself and learn what youve been missing.
Love the way you took us up the price ladder when adding features. It’s clear that the Pro is for the pro users. The base model Pro picked up with a better screen for video editors and graphic artists, thunderbolt for those need to transfer info like videographers, photographers, and music creators, and more storage which they will all need due to the massive amounts of content they create.
Just like you, I was also mislead into thinking that the iPad pro M1 is a true creators device... the "gold standard" UA-camrs across the board call it. I can tell you by experience, this was a complete waste of money. Not only is the device completely and utterly (yes, I said COMPLETELY) useless waste of space, I haven't been able to use it for even the smallest of design tasks like creating professional grade icons. Still use my laptop for all my core work. (Yes, I have the pencil) The iPad is a glorified ebook and comic book reader WITHOUT ANY good free reading/cbr viewing apps. It's a glorified movie viewing app... oh but even VLC is buggy and the UI of Vlc is way off. The os if was designed by a 5 year old kid who uses a phone would have been better. I am pretty sure that Apple hires their UI people from arkham and their sole purpose is to piss off the users. Over a thousand bucks down the fckn drain.
@@mohnishsapra2247 I have a friend that designs everything on his iPad Pro. He uses a software called Affinity. It has export support for many industry standard formats.
His example about price ladder does not apply in "expensive" products though. If the products are cheap like a few dollars then it is true because it does not cost much to feel "average" but when you are talking about a few hundreds and more it is completely wrong. It has always been wrong in iPad line where the cheapest iPad outsells the others. Same with the MacBook, AirPods, iPhone. So even though it seems relevant but unfortunately it does not apply at all.
The 13 inch M1 Pro's speaker experience is astonishing for me--surprisingly superior to any iPad I've experienced previously. This audio comes to the fore when simply watching content while reclining with the big Pro on my chest... the stereo experience is there, but on top there seems to be something quite surprising and almost 'spatial' about the big M1 Pro's audio. An unexpected pleasure on top of the significant performance of the M1 processor.
The reason to still go for the iPad Pro 12.9 is if Dolby Vision and HDR are important to you, as well as the larger size, resolution and 120Hz refresh rate.
The 120Hz ProMotion display is the dealbreaker though. It makes the iPad experience SO much better (writing notes, playing games, and general UI smoothness)
The dealbreaker is iPad OS. They need to stop castrating those iPads with the stupid restrictive software. It's the only reason why the iPads still cannot replace a laptop. Just because Apple wants to sell us two devices instead of one.
@@HuyV why would they cannibalize their own product line? Those who needs the extra functionalities of a laptop can just buy a MacBook. That option is available
I believe the cutoff for developers is using up to 6GB so background processes don’t rank the device, so yes 16GB is overkill, but they also have a full M1 processor as well. My assumption has always been a setup for “pro” iOS apps, or possibly deployment of MacOS but Apple has been explicit with not wanting to do that so who knows…
For me the differentiating factor is storage. My wife is a photographer and does a lot of her initial post work on the iPad when out in the field. With a 52 megapixel sensor and RAW format photos (plus occasional 4k videos), 265GB max on the Air doesn't go too far
I feel like if I were to upgrade from my air2, I’d be perfectly happy with the 60hz screen. I’d be missing out on nothing, and still getting the laminated screen that spoiled me as my first iPad purchase. For real, this was what the pawn shop had at a price I was willing to pay, and I lucked out with a fantastic device, whose special laminated screen was a feature I didn’t know about until weeks afterward. I thought all iPads had it because it was simply fantastic.
Yea I don't care either and for art and the pencil everyone says that 60hz is fine. It's not a gaming PC. The marketing trick he explained isn't what got me into the air 5. I was already shopping for air 4's for digital art (that laminated screen among other things) when the 5 dropped at the same MSRP. Double the RAM and other small improvements which do matter for art made the minimal price difference worthwhile.
I bought mine last week. It is an amazing device. Love it. Because there is an issue in China the stock is running low in here. I had to satisfy with the grey colour. If any students are looking for it get it. It is worth the money.
I love how you incorporate real practical info in your reviews. The price difference of a new air vs the pro here in PH is only about $20.. so that's definitely going to be worth the extra cost.
I love how honest and helpful your commentary on Apple products is. Not to knock other UA-cam reviews, but you can often tell that they're being overly cautious in their reviews, where as you say it as you see it. Very refreshing.
The reason they brought the m1 to the iPad air, I think, is an economy of scale thing. They invested a lot in R&D and by selling a lot of m1 devices, they can lower the cost enough that it makes sense from an economic stand point, even if it nudges people to buy the cheaper device. They still earn more by the cumulative effect cost has on each m1 device sold.
I think if I hadn’t experienced the Pro Motion display, I’d probably want the new Air or new Mini. Yes the Pro has a reason to exist but the differences are getting smaller and smaller. Love the more pronounced color on the new Air though. Great vid!
I personally would still always go with the Pro. Because of FaceID. And when you don't look at the M1 iPad Pros, you can get a new iPad Pro 2020 for much less and still get an overall better iPad imo.
This pricing model actually does make sense to me. Considering a tablet fits in line between a computer and phone, I believe more people could justify getting a tablet when they already have a computer and phone if they believe it still has premium features for a "deal" while also being far better than the standard model. Very interesting video 😌
something to think about is that prices differ kind of wildly outside the USA. the iPad Air (256GB) is R$ 8.399,00 and the iPad Pro 11'(256GB) R$11.546,00 in Brazil - which is a pretty huge jump (about $600 USD) which makes the iPad Air so much more accessible (and only R$895,00 (USD$ 175) more than the iPad Mini, even though it has the M1 chip.
Honestly, I have the 64gb Air 4 and storage has never been an issue for me. I mostly use it for digital art and school notes that are synced with OneNote, so I hardly need any space. Yes, if you're doing video production or photo work like Marques, you need more. But for some iPad users, 64gb is still worth considering.
I've been going back and forth between the two for weeks. The one benefit that was able to push me to get the Pro, was the screen being 20% brighter at 600 nits vs 500 nit of the Air
As a 2021 12.9" iPad Pro owner, I would still select the iPad Pro over the iPad Air due to screen technology and 120 Hz Pro Motion along with the larger storage options available.
@@pokiblue5870 The other difference between the 512 GB and the 1TB model is the ram,512 GB model has 8 GB of ram while the 1TB model has 16 GB of ram.I chose the 512 GB model due to the fact that I have a high specification Dell XPS15 laptop along with my Intel Core i9 10 core 4K 32” dual display workstation with a 3080 Ti.I use my iPad Pro to edit photos and videos from my cameras and drones along with sketching some of my engineering designs.If the iPad Pro will your primary device then I would suggest getting the 1TB model.
The price ladder concept is amazing. Although putting M1 in iPad Air contradicts the ladder theory. However, iPad Air is now more attractive to the low-budget user who initially planned to buy the iPad. Since the iPad delivery date is usually more than a month while the Air is just a week or so. My point is availability is another critical factor in the purchase decision.
im debating on getting the air, instead of the Ipad the price difference is there, but USB-C Gen 2 pen M1 ridiculously overkill still overall better display tech. thats kinda it, i would mostly use it for Schoolwork and streaming media so i would not really need the space. so im fine with their default configurations. i was never so tempted to go UP the ladder then before. still doesnt beat the IPad price to performance, but i really dont think that apple is trying to sell you a dowgrade for a pro user. see as Marques said, Pro buyer will still most likely go for a pro. but they sure make the middle option viable now. instead of 1 year ago where you either went price to performance or High end.
For me, I bought the Air 5, and I honestly don’t regret the purchase. The IPad Pro has the ProMotion, extra camera, 4 speakers, and Face ID, but none of those features I NEED for what I use the iPad for. I got a 256GB + Cellular version and it checks all the boxes I want and need. Not to mention that it will get updates for years to come.
tbh if only they gave it a Pro motion display, it would be a serious buy considering that a lot of the competition puts a 120Hz screen on their regular consumer flagship.
I love how they didn't even change the design and it’s already popular but its soooo much faster than the last model, I am impressed by the performance of the M1!
It's absolutely insane just how powerful the M1 is in such a small form factor. I have the old iPad Air 2 and the Samsung Tab S8 Ultra and I love them both for various reasons so I won't be picking up this tablet but if they stuck the M1 in an iPad Mini I'd buy it in a heart beat.
Nothing will ever make me feel the way I did when I got the 2018 ipad pro. Nobody had seen that design and with the new pencil I felt so ahead of the pack when it came to art. The innovation in that product was soooo good though that it seems to be written straight across the board. My ipad is perfect but because I got the 64gb I am kicking myself years later for not having more space. I've been going back and fourth trying to decide if I should upgrade or wait for the next updated ipad pro with m2?!!
I’d say maybe try hold out one more year, it can be tough to know when to pull the trigger again but I’m sure your iPad still performs incredibly well but yeah a shame about the storage
Good points with the price ladder! However, I have some disagreements. The thing is, for $50 more (total $799) you get an iPad Pro with 128 gb storage but for $750, you get an iPad Air with the same M1 with twice the storage (256 gb). That’s the actual comparison. If you’re looking to get the air but want more storage, you can get the 256 gb version for less than the 128 gb pro. That’s still a better deal. The pros that have up to a terabyte of storage are a lot more expensive than the air and it’s not a comparison. If you need that much storage, you wouldn’t be considering an air in the first place. And the 13 inch pro is way more expensive as well. Again, if you want a 13 in iPad, then you wouldn’t be considering the air. Still, I think it’s great that you bring this up and highlight this. As stated in another post, few reviewers talk about pricing structures and the company compelling (or tempting) you to upgrade. Thanks for your reviews!
I also own the m1 ipad Pro 11 and i have been using it for the last 6-7 months and the performance is not just same but better, the battery life is also same and if apple would give us some better software features with it then it can easily survive 10-12 years (with maybe a battery change) just due to the sheer power of m1
@@allbasiliskcodm236 you're totally right. I bought few months ago my first MacBook Air with m1. This is absolutely all what I need for my tasks. Fantastic battery, best performance... this MacBook is forever... new battery and another 10 years 😀
When I first heard about LIDAR on the new iPad, I remember wanting that feature and tried to sell my current iPad pro. I ended up not selling it. 4 months later, I totally forgot about LIDAR. I never needed it, i just wanted it.
I wouldn’t spend the extra money on the screen, but I would’ve spent the extra money for the speakers. I own an iPad mini fifth generation and second generation and I brought the six generation primarily for the freaking speakers
You can get the best of both worlds if you go for Apple refurbished. You got a new chassis, a new battery identical warranty. And you don't get the m1 chip but I don't really see what you can do with it that you can't already do with the a14. At least not on iPad OS.
Nice video, not sure if you mentioned pro has 128gb compared to 256gb on the air in that price range you highlighted, which is a factor that can sway people to the air - not having to worry at all about memory, and while it's a useful comparison, if people are coming from a base ipad and have never used a pro, then pro comparisons don't mean much. I've never had pro motion and even knowing about it doesn't want to make me go for a pro over an air. For some people the air is a logical upgrade from a base model. Touch ID better than face for me, speakers are better on the pro obviously, but I also use headphones a lot and bluetooth speakers. What it comes down to for me, is having 256gb of storage, rather than half that on the pro with a better screen and pro motion (which I have never used before anyway). You don't miss what you never had.
I love that you go through the effort to research best purchasing strategies for consumers. You really go above and beyond to make the best content that educates the masses. Thank you Marques!
Yeah, I think you expressed this perfectly. I still want a new iPad, and here comes Apple with another option that makes me confused on which one to get.
David, another UA-camr, kinda lines up with MKBHD. If you need that pencil and 120hz screen, the Pro is worth it. I'm not an Apple user, so it's confusing to me too
Great intro. Liked the analogy mentioned between buying beer and an ipad. Kudos to the team for going the extra mile to make us understand the purchasing pattern of consumers.
You do such an amazing job with your videos. I love how you talk about the business strategy and try to figure out Apple’s market approach. This was far more interesting to watch than the standard “iPad M1 Air review” video. Thank you for all that you do!
I'm glad my 2018 iPad Pro has still held up well with the times. I've been using it for school the past 3-4 years and I don't plan on upgrading anytime soon. Plus the Logitech case for the 2018 series iPad is better than the newer one imo.
Great video as always, it’ll be interesting to revisit when the new iPads Pro come out and the 11in has mini-led display and probably an M2. Then it’ll feel a true upgrade over the Air
Purchasing patterns were explained well 👌. Love to hear short explanations like that in your future videos. Always learning something from your business skills 😁
Dude, you have really helped me out. I was initially going to go for the air, but since I realized that the 11 inch pro has a better performance, I decided that I was going to go for the pro. I’m happy that I went for this decision because the quality is amazing.
Amazing.... he charges people to put in blue couches when he reviews a blue tablet. Ground breaking. Ps I rate him but basic colour coordination with his budget should not be applauded
I really appreciate how you explained this. I'm an artist using a refurbished 2nd generation iPad Pro 12.9in 256GB with the 1st gen Apple pencil. I got that because I thought I was going to use Procreate as my main drawing tool instead of Photoshop CC. After 2 years of using the iPad Pro, that was not the case. I only used it for sketches that I imported into Photoshop & basically used the iPad for everything I didn't feel like using my phone for. So I'm considering the new iPad Air because of that. I figured since I have an iMac, a 22in pen display & a MobileStudio Pro that I primarily use, why shell out all that money for features on another device I'm not going to use every day? I definitely don't mind the "downgrade."
I'm a retired casual user and this has been the most helpful talk on which iPad to buy. You are very good at explaining the pro's and con's between the iPad's ...... I will be buying the Air -Thank You
I'm surprised at how objective this review was. I personally feel that Apple should have lowered the prices of both the iPad Mini and the iPad Air by $50, and just add the improved selfie camera to the air. It would justify the price of the pro, and get more people to buy the Air. What apple did was a terrible choice, imo.
MKBHD, thanks for bringing this back in front of us. I think we all realize the pricing ladder, but it's extremely easy to shove it to the back of our minds. Thanks for being real.
I almost wish i had the pro just because it is slightly faster but I upgraded from a 9th gen iPad and the 5th gen i pad air is already such a big upgrade in every way
@@christophershanklin112 I use mine all the time now. I got the Magic Keyboard and now for stuff I’d usually have to get me lap top out for I don’t because I can just set it on that and it’s so much easier and faster
@@christophershanklin112 sorry just saw this but if are trying to do or use it a lot for a lot of tasks I would but otherwise the 9th gen should be okay
Watching this video on the iPad Air (64gb) purple. Perfect iPad for someone who travels a lot with work and really just needs it for emails and watching Netflix / UA-cam etc….
I'm completely mesmerised with the intro. The value you add to your videos are unprecedented. I sometimes wonder how you perfectly make such videos in a seemingly effortless manner. Keep it up MKBHD I'm your biggest fan. Greetings from Ghana 🇬🇭.
Having 256 gb @749 is a much better deal for me than having 128 gb @ 899. The pro motion is something I won’t miss because I’ve never had it. Plus the Air comes in purple💜
@@skewddom685jap buying the pro because of this reason. Doesn’t make sense to buy the air even it they got some cool colors. Orderd the pro today on Amazon for 817€ 🙃
And then, you dont have a smart cover to let the pink show… I dont get why they are selling this smart folio shit only, except for maybe hiding the protruding camera… this actually sold me to the iPad 2018 and its still rolling. However, I habe given up on a smart cover for any future advanced iPad, because they wont fit the better models with even camera modules anymore…
Thanks for highlighting the pricing strategy that Apple does with their product line. I personally had this very dilemma when I was buying a new iPad. Eventually, I ended up buying the 2022 iPad Air with M1 chip, 64GB storage with 5G. For most people, I guess 64GB wouldn’t be enough, but for me as a hobbyist musician who records and produce music videos solely on my iPad for over a year now, 64GB is more than enough since I transfer all of my materials to an external HDD after finishing a project (music and video project). Having said that, I don’t really have many games on my iPad, rather, I use the iPad as my personal computer for setting up reminders, reading books, creating documents, presentations, and spreadsheets for my day time job, writing journals, taking notes, emails, watching online videos (UA-cam, Netflix, etc), for editing photos, social media, etc. Truly, the iPad has evolved from a consumption device, to an actual productivity tool. And with iPadOS 16 coming very soon, the M1 iPad user experience with multi-tasking and full screen support for external display, will make the iPad Air 5 will be enhanced.
Great vids Marques. One advantage of the iPad pro that flies under the radar - if you choose the 1TB or 2TB storage option you're actually getting an M1 chip with 16GB unified memory. This option isn't offered on the iPad air.
To me, It's all really about that pro-motion, because it makes so much difference with daily usage, especially if you've it before. I would've really hoped for A15 iPad air with 120hz screen instead of the m1 60hz screen
Apple legit got me. I was going to go with an Air last year, but 64gb absolutely wasn't enough for me. By the time I jumped to a 256gb Air I was in the price range of a 128gb Pro. But since I was already spending this much money I mine as well jump up to a 256gb Pro with an Apple Pencil and a $200 case/keyboard >.
That introductory pricing section of this video is essentially the "nudge" theory by Daniel Kahneman: people always react to changes (or prices, in the context of this video) in terms of gains and losses, rather than maximizing utility. Fantastic! 👌
I know this is an old video, but I want to say something about iPad Pro vs Air. And that is notetaking. Both of them support Apple Pencil, but since the Pro has a 120 Hz display, it is so much better for note taking than the Air can be. I have first hand experience with this, since I used to daily a Microsoft Surface Go. Now, Surface vs iPad is a different conversation, but the Surface Pen vs Apple Pencil, I have to give it to the Surface. It is so much nicer in feeling than the hard feeling that the iPad has. But what is much much better on iPad Pro than the Surface is the fact that the screen itself is so much nicer. The iPad has a higher pixel density, which really helps as tiny details on the pencil’s stroke as much better captured. And also the higher refresh rate is insanely better when it comes to the responsiveness of whatever you are writing showing up in the screen. It may sound like a nitpick, but there is a real tangible difference there. So the iPad Air has a lower screen resolution than the Pro, and a lower refresh rate. If you are looking at these devices for note taking with a stylus, I would always go with the high refresh rate, higher pixel density option. If note taking is not even a consideration for you, then go with whichever you want.
Still have my iPad Air 2019 with me. I don't think I will ever upgrade it to the latest model anytime soon. It's only been two years so far. Great review, Marques! The latest iPad Air model looks so cool and so sleek.
Even the ipad air 2 runs great,fast.This M1 Air is literal overkill. I am still using my ipad air 2 for 7 years. It will run even more. I can't even imagine how long this will run
Still using my iPad Air 1 that I bought seven years ago (late 2014). I got £50 off standard price because the Air 2 had just come out and they wanted to clear out the old stock. I see no reason to buy a new one - this one still does everything I need.
I’ve had this for around a month since the 4th of November, and I can tell you, IT IS GREAT! It is an overkill iPad but it leaves a lot of room for the future, as a 32gb user, upgrading to 256gb makes me feel more free!
I can’t believe you went for a 256 gb instead of putting just a tad more and have an m2 chip plus everything better than the air. The storage is meaningless with idevices, people make choices anyways, of what to keep and what is useful and what’s to throw away. Unless you are a professional then you probably need lots of storage but even then, a professional will buy the best for the money that’s why if you were you would have bought an iPad Pro m1 chip, which at the time of the release was the same price as the pro m2 is marketed at today anyways. For 100$ or less you can also buy an external storage and plug it in your iPad anyways so you definitely chose wrongly. Inbetween the 9th gen and the air the 9th gen is better value because it’s 300$ less than the air for the same storage and has a powerful A13 chip. The only downside to the 9th gen is the design but if people can go beyond that then it’s a smarter choice. The comparison is inbetween the pro m1 and the air and the pro m1 still wins, unfortunately it’s not available anywhere on the market today and therefore the only option left is inbetween the pro m2 and the air. Again, the air loses. Everything « air » with Apple is to be avoided because it’s priced very high but it’s actually weaker in every way.
@@fredlada1634 Looking at a performance 1:1, you are correct. But there are always intangibles. Especially if this person was a professional. Which also holds true for storage, storage is far from meaningless for idevices, as you called them. Consider the fact that we have creative professionals that need to travel and at times won't have access to connections for days. They still need to work. To the same people, not having to carry an external drive is worth a lot. Simplicity. And there is a price difference even if only $150 and some people, especially in finance will also look at it in a cost perspective. Why pay more when this device fulfill all needs of person X? That would be a bad business decision if there is no increased productivity or income coming out of it. Basically, would the added $150 bring in more money tot he business than the cheaper Air would do? It's not always as easy as "performance is better". "iPad 9th gen has more value than Air" I disagree. "The only downside to 9th gen is trhe design" - false. The screen is smaller. Different connector. Only supports 1st gen pen (big difference for artists). Does not support all keyboard variants. Big difference in screen quality, also important to some people. No video decode encode engine. Some examples for you. So please stop flaming people for their choices when there is so much more to it. It's fucking stupid.
I recently purchased the iPad Air 5th generation, and overall, I'm quite pleased with it, giving it 4 stars. This tablet offers a fantastic blend of performance, portability, and display quality. Its M1 chip ensures smooth multitasking and handles demanding tasks effortlessly. The Liquid Retina display is vivid and crisp, making content consumption a joy. However, I must mention that the absence of Face ID for unlocking is a bit disappointing, especially in an era where biometric security is becoming the norm. While Touch ID is reliable, Face ID would have been a welcomed addition. Despite this drawback, I still recommend the iPad Air 5th gen to potential buyers who prioritize performance and a great display over facial recognition. It's a versatile device suitable for both work and entertainment, and I believe it offers good value for the price.
The pricing ladder angle has led to an interesting dilemma for me: I’d wondered if I’d upgrade my air 3 for this one, but it’s still working well enough for a while longer… and so if the pricing structure remains the same for the next iPad Pro 11”, I may as well wait slightly longer to upgrade to that and get a newer model with higher specs rather than upgrading now to either of the current options
The iPad Pro is old enough to be discounted. So you can get a Pro for $100 more than an Air. You get a better screen, a better camera, better speakers, more storage, and a Thunderbolt port for a 100 bucks. No reason to buy the Air.
@@gepal7914 Yep iPad AIR 64gb is Stupid. What you gonna do with all that power and No storage 😅. And when you think to Buy the 256gb for 750$🤣🤣 , you might as well buy the Pro. I mean the fast screen alone makes a World of Difference 🤩, Can't imagine the smoothness while drawing on it. I'm using 120 hz smartphone and whenever I use a 60hz screen , It's just feels So Laggy and Sluggish 🤮
It frustrates me that Apple still uses 60hz displays in their base products and I think you are correct, it is a way to push you to the "pro" variant. Nowadays 120hz displays are almost a standard on any device costing more than a few hundred dollars.
I agree with your statement, mostly. In the tablet market, Apple doesn't have strong competition. Obviously, they don't feel the need to add 120hz in their air lineup to sell. Sucks how Apple doesn't add 60hz and 120gb options. They threw me off and I am hoping Samsung comes in strong for the next few years with stable and good app support.
@@aa-tx7th but it’s a galaxy. NOTHING works as well and is as cohesive as Apple. That’s just a fact. I’d rather have the cheapest two year old iPad than the latest Samsung anything. But you do you boo boo.
@@donaldducko6580 a large amount of iPad users only use the tablet for videos and consuming content. For them there is no difference between iPad and Samsung - the galaxy is better because the actual screen, the thing that matters, is actually nice looking and modern. Most popular apps on iPads are Google apps anyway haha, Google Maps is the no.1 used app on iPad. The Google Docs suite is also hugely popular. There is no difference on galaxy. Android tablets used to suck, but the new Samsung one is getting great. With the upcoming 12L software for tablets and folding phones, android takes advantage of larger screens.
I believe Apple put in the M1 chip to make it more future proof. I find this step a bit excessive. But still, the iPad AIr 5 is a very good choice for most people. and who can do without 120hz promotion. will be really happy with the ipad air 5.
There's no such this as future proof. You cannot have "future proof" and base model is 64gb. And no micro SD support. And still usning the Apple first gen pencil.
In my experience the higher refresh rate gets more noticable as the display size increases. Like I have a 120hz Samsung and a 120hz iPad Pro and I also recently tried a 120hx 12.9" iPad Pro. On the phone it's not noticeable when you change to 60, the 11" it is but barely, and on the 12.9" it's very
Great review! The new iPad Air definitely caught my attention. Thanks for calling out the storage issue. I would definitely need more than 64GB, so bumping up to 256GB is the only other option with the Air. To get the same storage on the iPad Pro you're going from $750 up to $900. I wonder if I would see $150 in value with the promotion screen and camera? Not sure. I'll have to try them out. Thanks for sharing the spec differences because I feel like I know what to look for in person now.
In addition to better rear cameras and 120hz promotion.......You also get a slightly bigger screen, face id (a pro or con depending on the person)..... Lidar for more accurate measurement, faster auto focus, and 3d mapping, quad speakers, so stereo audio in either orientation, also thunderbolt. (M1 in ipad air doesn't have thunderbolt just 10GB/s USB).....All for an extra $150 for the same 256GB or an Extra $50 for the 128GB version which most people would be okay with..It's just that 64GB is just too small.........So Yes, In my opinion the pro version is worth the extra $50 to $150.......But I would wait for this fall......If the Air has the M1......The Ipad Pro 11 will be getting the beastly M2 chip....and a Mini-led display. The M1 is 5nm launched alongside and based off the A14 Bionic in 2020.....If the m2 is based on the A15 bionic launched in 2021....then it will be more efficient at 5nm+ and it will have 7 to 8% faster Single core performance......15 to 20% faster multicore.....50 to 55% faster GPU, 50% faster LPDDR5 memory bandwidth.......But odds are, the M2 will be 2 generational jumps....and will be based on the upcoming A16 Bionic at 4nm....and will absolutely destroy anything android has to offer.....The 4nm 2022 Snapdragon 8 Gen 1 flagship still barely competes with the 2018 A12X.......but the price of the 11" Ipad might go up though......decisions...decisions.
Well the pro starts at 128 gb which I think is probably plenty for most people, plus it has all the other bells and whistles the air doesn’t have. If you have to have 256 gb it might be a tough choice but if 128 is enough I think it’s an easy choice between the two. I just upgraded from the air 2 this weekend to the pro 11. I went to a micro center to compare the two in person and it was the speakers and the 120hz screen that sold me on the pro. I tend to hold onto my devices for a while so I wanted the most I could get for the price and only having more storage in the air wasn’t enough to get me to pay the same amount of money for it
I just bought the iPad Air today with an 2nd gen Apple Pencil. Needed a device with a lot of storage for notes, lecture recordings, files, and basic stuff such as surfing the net or watching videos. Would’ve gone for the iPad Pro 128 gb if I were to switch over to iPad for drawing but I already use a drawing tablet + Clip Studio Paint on my laptop so I decided otherwise. If it weren’t for the extra storage in the iPad Air 256 gb, I would’ve bought the iPad Pro 128 gb.
The colors in the Air lineup are so cool, I wish we could get that in the Pro ones, I'm tired of always getting the space grey because they're the only ones available.
im with you on that, just the 60Hz display alone its a deal breaker for me, i have the 2020 11' iPad Pro and i really love the 120 Hz Promotion display, it makes the iPad a lot smoother and faster, when i play with the iPad air it feels so much slower and i can't go back to a 60 Hz display now, so doesnt matter if the new iPad has the M1 chip inside i rather keep my 2020 IPad Pro , which its powerful enough for me.
Oh... I can say it one way... When you get on 120hz, you will understand and never look back at the 60hz... I am telling this to those people who are like: "120hz had not that much of a difference between the 60hz..." I was one of those people and when I got a phone with 120hz screen... Oh man... What would be like using 120hz promotion from apple.. it would be even better.
As someone who's never been able to replace my laptop with an iPad due to my specific usage, I've been nudged down to the Air since generation 3. I really want ProMotion but not enough to justify the cost at all, because the iPad is mostly a minor part of my time and is a consumption device, not a creation device.
I've been eyeing the iPad Pro to replace my 2014 MBPr since I really don't need a laptop at this point for my use anymore, just want a daily driver type thing that isn't my desktop but bigger than my phone. The M1 Air would be fine if it had enough storage. 64gb is too small, 256gb is really a bit small as well but could make it work. However, a Pro for $50 more is appealing, but then it is only 128gb. Going to 256gb is $899 or 512GB is $1099. Then I am debating on whether to just get the MBA at that point, esp when figuring in keyboard price for the Pro (or iPad Air). So I ended up just figuring I will stick with my current MBPr for now, ha. A 512GB iPad Air at $899 would have been real appealing for me, which maintains the $200 cheaper than a Pro pricing.
@@FireMrshlBill I would buy a older iPad Pro that’s what I did and it’s still super fast. This was after I bought a new MacBook which I don’t even use anymore because of the iPad. Wish I got this first. Only a few programs I need on the MacBook.
@@youngjacuzzi3676 Do you mean a used M1 iPad Pro or one of the 1st gen with the A12x processors? A private forums I am on has a 1st gen 256gb iPad Pro with an apple pencil and smart keyboard for a little over $500.
Looking to upgrade my iPad and this lineup was super confusing to me because the ladder of value felt so fuzzy. Thank you SO very much for the deeper breakdown. Especially the opening marketing pricing strategy explainer. Knew from the jump I was in the right spot and it is knowledge that needs to be widely shared.
The M1 iPad Pro 11" I ordered came on the day of Apple's spring event, and as you can guess, I was a little pissed off when I found out about the M1 Air. I don't use a tablet for much more than web surfing, social media, Cricut work, UA-cam, emails, and the occasional game or two. I picked the Pro model because I wanted something that wasn't going to hiccup at all during my time on any of those tasks, and I knew the M1 was going to deliver that. My current tablet at the time was a Samsung S6 Lite, which was a great tablet but was lacking the horsepower I wanted (plus I'm making the transition BACK to Apple this year). Needless to say, I'm taking back the iPad Pro and getting the M1 Air. It just makes sense.
I had this impression that the M1 chip Macs perform better with more internal storage (like everything kind of working together more, getting better memory performance w more storage, etc. But I could be completely wrong) I was wondering if getting an ipad with an M1 chip, but with low storage ie 64GB, would reduce performance. Because in my head I would just get an ipad with lowest possible storage, and then use USB flash drives or other ways of offloading files, deleting and redownloading big apps since I tend to play a game or use an app for a while and then not use it for a chunk of time... and be totally fine with that. But if it were to perform less quickly due to having less storage or have some serious issues that would obviously make me want the higher storage or maybe just consider the ipad air 4 over the 5, if that makes sense.
AMAZING! (yes I am screaming!) Truly an amazing video and I am so glad someone on the internet broke this down. I spend so much time analyzing and trying to justify Apple purchases to make sense of why would I go with one version over the other. Unfortunately, I am the type of consumer who want the most premium (at times) but I also do not upgrade as often as I use to. Again, great video MKBHD & Team!
I am currently in "iPad Choice Hell" In the span of less than a month, I've had a 12.9" Pro M2, a mini 6, an 11" Pro M2 and now I'm back to considering the mini 6 because its "smol, cute and purple." I love love love the pro motion but I don't really even use the iPad Pro much so do I even need something so powerful for as little as I use it? Top it all off, I bought a max spec (without considering custom builds) Macbook Pro 16" w/M1 Max. I want something that sits perfectly between my iPhone 14 Pro Max and my 16" laptop. The colors also got me torn. I am a huge fan of blue an in some ways I'd almost rather have the blue iPad Air M1 than to have a drab space gray Pro. If you can help please do lol. Great video!
I'm going off trying to draw some conclusions based on your comment, trying to elucidate you a bit. For what i can tell your biggest worry is the color of the ipad which is fair enough. It also seems you're not in the market the fully spec'ed out because you don't need it all, so there's really no point in thinking about the Pro. If you have a MBP maxed out which I assume you need for your work/hobby/just because you really want to (again, fair enough). You already answered your question yourself "I don't really even use the iPad Pro much so do I even need something so powerful for as little as I use it?". You would only buy it if you need it. My answer? Get the Air. Reasons: - You already have a full spec MBP, no point in getting a Pro - You have an iPhone 14 Pro Max, going towards the mini isn't really "sitting between both MBP and iPhone" in my opinion. That's my 2c, obviously at the end of the day if you feel you need an iPad Pro you can always get a colorful case to go along. Hope I helped
Excellent video as always!! Personal experience... In 2021, I was going to get a 256GB iPad Air 4 on sale but then the 128GB 11in M1 iPad Pro got discounted to the original price of the 256GB Air and I decided to go ahead and get it... My main deciding factors were the 8GB of RAM in the Pro and the Blue color of the Air. Since the Blue wasn't deep enough and the Pro had 2x the RAM, I bought it. THIS M1 AIR IS LITERALLY WHAT I WANTED TO BEGIN WITH, I WOULD NOT HAVE GOTTEN THIS M1 PRO
@@augustus4799 If we're talking about the M1 Air and the M1 Pro, I'd say you need to figure out how much storage you actually need. Because the iPad Pro's features won't mean anything if 128GB isn't enough for you
After owning the M1 iPad Air here are the issues I’ve had - swipe down issues with keyboard gestures - Apple Pencil losing connection - so far no good keyboard cases - business suite and most all social media apps seem laggy. - I don’t seem to actually use it as a tool for work with multiple issue within email for apps like gmail, Dropbox, google drive, etc… - no easy way to convert pics or videos to other formats - Doesn’t feel fast at all. In fact feels slower than my older iPad with a more older, inferior processor, and less memory.
@@GentlemanlyOtter I had the first Gen iPad Pro 10.5. I think from 2017. However I did a factory reset on the air and it’s acted way better. Seriously way faster now. I’m using it as my laptop replacement at the moment. Review coming soon.
@@shanepatrick641 I returned it. Purchased a Samsung Tab S8+. Traded it a year later for the Tab S9 Ultra. Two years, no laptop and a tablets that I use as both laptop and tablet
To be fair, the pricing ladders and such are more marketing, though tangential to behavior economics and utility curves. Basically, it's an application of economics, like just about every business discipline.
Dude, I really love how you colour code the environment based on the product you review. I wonder how many colourful iMacs you have though!
I didn’t notice that, nice catch! Goes to show how much work he puts into these reviews even with the details
@@karlmaalab Yeah man. This guys does it in every video. And I was super surprised when he released a video in couple of hours after the apple event. Not just that he puts in lot of effort, he is super efficient too.
At least one
@Don't read profile photo mxm
@@karlmaalab Maybe he just selectively color grades the new iMacs like shown in the image editing on the iPad? 🤣
I love how you've transformed your reviews from just the specs & experience to a more strategic & marketing-focused aspect of where the product fits. Feels WAY more valuable to me than just "here's what this product does." Such an amazing video 👏👏👏
Dude, exactly! As a marketing AND tech lover, I can safely say that Marques is by far my favorite youtube channel. This strategic part is the golden cherry on top of an already great tech review content.
right i also like the way the marques are presented. he's one of the youtubers I've always been with.
I think it has become more and more necessary for the average consumer to be aware of these sorts of things - I'm grateful that MKBHD has recognized it and is always evolving.
everything that @jake jaramillo wrote here is true for me, Marques. please continue doing this in the future. transparency is very much needed and we need to understand how companies are learning about human mind and how they work to take advantage of it (without us people knowing it). I've been with your videos for years and I will keep watching. thank you.
That screen is the reason I'm looking into the Samsung s8 +. After using 120 hertz for years, I can't go back to anything lower.
Love the intro of the price ladder breakdown. Apple has been doing that for years with the storage capacity, just makes sense they branched it off to other parts of their devices.
Star bucks and all coffe companies are doing them too
I believe for most people who just want a tablet for media consumption and playing the occasional game, the iPad Air will serve them perfectly. I bought the iPad Air because I had the 6th generation base iPad and just wanted an upgrade. I have ProMotion in my iPhone 13 Pro and I don’t really miss it on iPad. The iPad Pro has ProMotion, Face ID, the LiDAR and wide angle camera as the only real differences compared to the Air, unless you want the 12.9” Pro. I love my Air, and I don’t regret not getting the Pro.
Hi there. U sound very knowledgeable abt techs. So, I'm a 3rd med student and I have an android s22 and a windows laptop. I'm looking to get an ipad Air but a frnd suggested a samaung tab. Which 1 do u think is best for writing and school work?
@@nununana2566forget your friend buy the iPad Air with education price and gift card
I love how your reviews and content in general are evolving into video essays, such an important contribution to talk about more than just specs and performance!
I like how you over the years moved from classic review (camera and stuff) to complex analyzis and theories about products and different market strategies.
Totally sets this video apart
eh, not me… I’m interested in getting the word on whether a product is good and for me. I don’t need the commentary on business strategy.
The analysis is only complex if the audience is simple.
@@bradywb98 then just read the title and leave
@@fkdkdkfkrkska48485 Haha, right? This shit is not complicated at all.
One piece of wisdom is always stik to your budget 👏👏
Its so true with the pricing. I was interested in buying an ipad earlier this year and the most affordable one that could cater my needs was the 2020 ipad air with A14. But it had only 64 gb storage. So I had to pay an extra amount for the 256 gb one which is the only other option. But with a very slightly more amount I could get an ipad pro with M1 chip and 128 gb storage. I was very convinced for that product but then I realised that in no time I had gone way too over my budget so I decided to wait for the new ipad air launch so that the old one gets cheaper. But now I am more confused.
simple fix wait and save money
get a Galaxy TabS7+ as an open boxed item from a trusted seller on ebay. Save literally hundreds of dollars and get a far far better tablet/software than the best the crapple has ever offered.
And if youre LoCkeD iN CrAppLe'S eCoSySteM, you're crapple's abuse victim. And you could do the exact same thing for your phone AND desktop/laptop.
Free yourself and learn what youve been missing.
@@aa-tx7th i am actually trapped inside the apple ecosystem.
@@aa-tx7th i know it's a greedy system, but there's no table chip like the m1 processor
Actually you don't need a tablet lol
love the intro to this one. i enjoy when a creator ties in a learning opportunity to their video. well done review!!! 💯
Love the way you took us up the price ladder when adding features. It’s clear that the Pro is for the pro users. The base model Pro picked up with a better screen for video editors and graphic artists, thunderbolt for those need to transfer info like videographers, photographers, and music creators, and more storage which they will all need due to the massive amounts of content they create.
Why edit videos on an iPad pro when for the same amount of money you have buy an Air lol
Just like you, I was also mislead into thinking that the iPad pro M1 is a true creators device... the "gold standard" UA-camrs across the board call it.
I can tell you by experience, this was a complete waste of money. Not only is the device completely and utterly (yes, I said COMPLETELY) useless waste of space, I haven't been able to use it for even the smallest of design tasks like creating professional grade icons. Still use my laptop for all my core work. (Yes, I have the pencil)
The iPad is a glorified ebook and comic book reader WITHOUT ANY good free reading/cbr viewing apps. It's a glorified movie viewing app... oh but even VLC is buggy and the UI of Vlc is way off.
The os if was designed by a 5 year old kid who uses a phone would have been better. I am pretty sure that Apple hires their UI people from arkham and their sole purpose is to piss off the users.
Over a thousand bucks down the fckn drain.
@@mohnishsapra2247 if you’re using Adobe apps there’s you’re problem
@@mohnishsapra2247 I have a friend that designs everything on his iPad Pro. He uses a software called Affinity. It has export support for many industry standard formats.
His example about price ladder does not apply in "expensive" products though. If the products are cheap like a few dollars then it is true because it does not cost much to feel "average" but when you are talking about a few hundreds and more it is completely wrong. It has always been wrong in iPad line where the cheapest iPad outsells the others. Same with the MacBook, AirPods, iPhone. So even though it seems relevant but unfortunately it does not apply at all.
The 13 inch M1 Pro's speaker experience is astonishing for me--surprisingly superior to any iPad I've experienced previously. This audio comes to the fore when simply watching content while reclining with the big Pro on my chest... the stereo experience is there, but on top there seems to be something quite surprising and almost 'spatial' about the big M1 Pro's audio. An unexpected pleasure on top of the significant performance of the M1 processor.
So the speakers are bigger and louder on the 13 vs 11?
12.9?
You know that still matters?
it has more (4) speakers.
The reason to still go for the iPad Pro 12.9 is if Dolby Vision and HDR are important to you, as well as the larger size, resolution and 120Hz refresh rate.
Yeah!
Refurb iPad 12.9 2018 is 699€ on the apple refurb store. Just saying
Dont forget Thunderbolt!!
Those are some serious stuff gonna go for the ipad pro
m
The 120Hz ProMotion display is the dealbreaker though. It makes the iPad experience SO much better (writing notes, playing games, and general UI smoothness)
That's why buying used ipad pros is always preferable to new ipad airs
@@tommylehomme8695 just got a 2017 with promotion and love it. Still fast and only paid 250 for a 256 model.
@@tommylehomme8695 how can you buy those
The dealbreaker is iPad OS. They need to stop castrating those iPads with the stupid restrictive software. It's the only reason why the iPads still cannot replace a laptop. Just because Apple wants to sell us two devices instead of one.
@@HuyV why would they cannibalize their own product line? Those who needs the extra functionalities of a laptop can just buy a MacBook. That option is available
One other difference in the iPad Pros is once you cross over to 1TB / 2TB of space, the RAM gets bumped from 8GB to 16GB
i still dont think ipads can completely utilize that
Oh ok
McNutt...secret mcdonalds menu?
The last I read, apps for iPadOS aren't even capable of using that much RAM or they're limited to a specific amount.
I believe the cutoff for developers is using up to 6GB so background processes don’t rank the device, so yes 16GB is overkill, but they also have a full M1 processor as well. My assumption has always been a setup for “pro” iOS apps, or possibly deployment of MacOS but Apple has been explicit with not wanting to do that so who knows…
For me the differentiating factor is storage. My wife is a photographer and does a lot of her initial post work on the iPad when out in the field. With a 52 megapixel sensor and RAW format photos (plus occasional 4k videos), 265GB max on the Air doesn't go too far
Just get an external drive
Lmao, okay then!
@@jacobjones99 I know?! I'm typing this on an M1 iPad Air. I don't think you got what I suggested
@@theonlinething1039 That's what he's saying, he used " ^^^ " to add further to your point
@@Mebble Oh, I'm sorry, I didn't know what ^^^ means
I like how Marques's reviews aren't just about the specs of the device, it is always about the whole picture.
I feel like if I were to upgrade from my air2, I’d be perfectly happy with the 60hz screen. I’d be missing out on nothing, and still getting the laminated screen that spoiled me as my first iPad purchase. For real, this was what the pawn shop had at a price I was willing to pay, and I lucked out with a fantastic device, whose special laminated screen was a feature I didn’t know about until weeks afterward. I thought all iPads had it because it was simply fantastic.
Yea I don't care either and for art and the pencil everyone says that 60hz is fine. It's not a gaming PC. The marketing trick he explained isn't what got me into the air 5. I was already shopping for air 4's for digital art (that laminated screen among other things) when the 5 dropped at the same MSRP. Double the RAM and other small improvements which do matter for art made the minimal price difference worthwhile.
nah 120hz is a huge difference. It just feels so much better. 60hz is like buying a plastic ipad. Does the job but the feeling is just bad
The Air 2 was my first Apple computer. That laminated display was and is everything
For anyone looking for the game @3:45. The name is Speed Demons and its available on Apple Arcade.
You're a savior!
You're great! 😃
You Rock
Thank you
Thank you!!!!!!!!!!
I bought mine last week. It is an amazing device. Love it. Because there is an issue in China the stock is running low in here. I had to satisfy with the grey colour. If any students are looking for it get it. It is worth the money.
I love how you incorporate real practical info in your reviews. The price difference of a new air vs the pro here in PH is only about $20.. so that's definitely going to be worth the extra cost.
May I ask the store you buy from?
What's PH?
@@carldrogo9492 Philippines
This has become a visual therapy.
Really appreciate every detail and color.
Thank you Marques.
The qualities of his videos just keep getting better and better. Props to you and all of your studio man.
I love how honest and helpful your commentary on Apple products is. Not to knock other UA-cam reviews, but you can often tell that they're being overly cautious in their reviews, where as you say it as you see it. Very refreshing.
Pretty much the reason why I cancelled my pre-order and has made me wait for the next Pro. Marques, always spot on.
And looks like in E-commerce the ipad pro RN had lower price. Like in my country it goes cheaper by $150 and make it more worth it than before
Bro what are you doing that the M1 can't handle. And if it can't handle it just get a MacBook pro
@@gumerzambrano yup, the bigger limiting factor is the OS, not the processor. even the current iPad Pro cant fully use the ram because of the OS
@@gumerzambrano My main issue is the screen, not the processor.
The reason they brought the m1 to the iPad air, I think, is an economy of scale thing. They invested a lot in R&D and by selling a lot of m1 devices, they can lower the cost enough that it makes sense from an economic stand point, even if it nudges people to buy the cheaper device. They still earn more by the cumulative effect cost has on each m1 device sold.
You think they will lower the price?
Or it's just the leftovers from m1 chips with some faulty cores just like they did with the MacBook air with 7 and 8 cores.....
@@saulgoodman2018 It lowers the price to make the chips. Apple isn’t going to lower the prices that we pay though
Smart like they are doing with iPhone 8 body on the 2022 iPhone se
Didnt this economies of scale exist when that ipad pro launched?
I think if I hadn’t experienced the Pro Motion display, I’d probably want the new Air or new Mini. Yes the Pro has a reason to exist but the differences are getting smaller and smaller. Love the more pronounced color on the new Air though. Great vid!
Exactly, 120Hz is one of those things that spoils you and makes your standards for choosing displays in the future even higher. Just like OLED.
In the early 2010s we never had ipad air or ipad products 😕 😐 😫
@@saadazzahrani Its probably okay as you can keep your high end device till its the standard of displays.
@@michaelellis6384 First ipad released at 2010 while the ipad air 3 years later
I personally would still always go with the Pro. Because of FaceID.
And when you don't look at the M1 iPad Pros, you can get a new iPad Pro 2020 for much less and still get an overall better iPad imo.
This pricing model actually does make sense to me. Considering a tablet fits in line between a computer and phone, I believe more people could justify getting a tablet when they already have a computer and phone if they believe it still has premium features for a "deal" while also being far better than the standard model. Very interesting video 😌
Yeah but most flagship phones start off with 128 gb now so these tablets should not start with 64 gb
something to think about is that prices differ kind of wildly outside the USA. the iPad Air (256GB) is R$ 8.399,00 and the iPad Pro 11'(256GB) R$11.546,00 in Brazil - which is a pretty huge jump (about $600 USD) which makes the iPad Air so much more accessible (and only R$895,00 (USD$ 175) more than the iPad Mini, even though it has the M1 chip.
Honestly, I have the 64gb Air 4 and storage has never been an issue for me. I mostly use it for digital art and school notes that are synced with OneNote, so I hardly need any space. Yes, if you're doing video production or photo work like Marques, you need more. But for some iPad users, 64gb is still worth considering.
Same, got around 45gb free right now on my air 4.
Plus, there is the option of connecting external USB drives too, so yeah in my opinion it isn't a dealbreaker for some people.
How to tell us you’re poor without telling us you’re poor
@@lakshjairam1764 This is exactly why I'll get the 64gb version 👌people seem to forget about external ssd's
@@dcny69 He's poor because...he bought a tool that's useful to his needs? Lmao.
I love the Economics of Pricing here. its always been my fav part of MKBHD vids. More please!
I've been going back and forth between the two for weeks. The one benefit that was able to push me to get the Pro, was the screen being 20% brighter at 600 nits vs 500 nit of the Air
As a 2021 12.9" iPad Pro owner, I would still select the iPad Pro over the iPad Air due to screen technology and 120 Hz Pro Motion along with the larger storage options available.
Same. Also I needed I larger screen than 11 inch so the 12.9 inch model was a no brainer.
im thinking if i should go for 512gb storage or 1TB , with 512 gb storage id use an external hard drive.
@@pokiblue5870 The other difference between the 512 GB and the 1TB model is the ram,512 GB model has 8 GB of ram while the 1TB model has 16 GB of ram.I chose the 512 GB model due to the fact that I have a high specification Dell XPS15 laptop along with my Intel Core i9 10 core 4K 32” dual display workstation with a 3080 Ti.I use my iPad Pro to edit photos and videos from my cameras and drones along with sketching some of my engineering designs.If the iPad Pro will your primary device then I would suggest getting the 1TB model.
@@Unamatrix01 my man's just flexing
No
yeah, them leaving out a 128 gb option was intentional. 64 is ridiculous. and so is 256 for $700, they want you to buy the pro at that point...
Agreed but then if you want 256 on the pro, you gotta spend an extra $150.
64 shouldn't even be a thing in 2022 honestly.
128 and 256 are the sweetspot unless you have high storage requirements.
@Communist Antarctica not if you shop in the student store..
@@MassiveVoltage yeah but at least you get 128 right
The price ladder concept is amazing. Although putting M1 in iPad Air contradicts the ladder theory. However, iPad Air is now more attractive to the low-budget user who initially planned to buy the iPad. Since the iPad delivery date is usually more than a month while the Air is just a week or so. My point is availability is another critical factor in the purchase decision.
im debating on getting the air, instead of the Ipad
the price difference is there, but
USB-C
Gen 2 pen
M1 ridiculously overkill still
overall better display tech.
thats kinda it, i would mostly use it for Schoolwork and streaming media so i would not really need the space.
so im fine with their default configurations.
i was never so tempted to go UP the ladder then before.
still doesnt beat the IPad price to performance, but i really dont think that apple is trying to sell you a dowgrade for a pro user.
see as Marques said, Pro buyer will still most likely go for a pro.
but they sure make the middle option viable now.
instead of 1 year ago where you either went price to performance or High end.
i think it's kinda to give a taste of what the better one is like, so you're more likely to buy the next version of it whenever that comes out
@@Flaxify Me too. Also because the design of the iPad is so ugly. Large edges.
For me, I bought the Air 5, and I honestly don’t regret the purchase. The IPad Pro has the ProMotion, extra camera, 4 speakers, and Face ID, but none of those features I NEED for what I use the iPad for. I got a 256GB + Cellular version and it checks all the boxes I want and need. Not to mention that it will get updates for years to come.
Did you buy the cellular battery one or just the wifi?
@@du8546 Cellular, although I should have bought the WiFi version because of hotspot connectivity on my 14 Pro Max.
tbh if only they gave it a Pro motion display, it would be a serious buy considering that a lot of the competition puts a 120Hz screen on their regular consumer flagship.
@@chrischoy9Hopefully the iPad Air 6 display would be a 90Hz display. Hopefully.
I love how they didn't even change the design and it’s already popular but its soooo much faster than the last model, I am impressed by the performance of the M1!
I really am is too!
yes
@Don't read profile photo ok
It's absolutely insane just how powerful the M1 is in such a small form factor. I have the old iPad Air 2 and the Samsung Tab S8 Ultra and I love them both for various reasons so I won't be picking up this tablet but if they stuck the M1 in an iPad Mini I'd buy it in a heart beat.
Lmao A14 was already beast , you won't notice any difference between last one and this , only video rendering is where new one will shine
Apple also made the IPad Air 10,9“ instead of 11“ on the IPad Pro which is clearly just for headline spec comparisons
Mind games for sure. They're basically the same size.
@@mkbhd hi
omg he replied
I'm tellin ya
They know how to "game" the game
@Don’t read my profile picture thank you for telling me, now I am not going to do it
Nothing will ever make me feel the way I did when I got the 2018 ipad pro. Nobody had seen that design and with the new pencil I felt so ahead of the pack when it came to art. The innovation in that product was soooo good though that it seems to be written straight across the board. My ipad is perfect but because I got the 64gb I am kicking myself years later for not having more space. I've been going back and fourth trying to decide if I should upgrade or wait for the next updated ipad pro with m2?!!
I’d say maybe try hold out one more year, it can be tough to know when to pull the trigger again but I’m sure your iPad still performs incredibly well but yeah a shame about the storage
I mean what do you need an M2 for? You can run everything smoothly with the M1 anyway
@@mehshutup3041 the main selling point of the M2 11 pro will be miniled
I mean m1 is overpowered with the current uses of iPads anyway
Wait for the M2 iPad Pro and then get a discounted M1 iPad Pro. 😏
Good points with the price ladder! However, I have some disagreements. The thing is, for $50 more (total $799) you get an iPad Pro with 128 gb storage but for $750, you get an iPad Air with the same M1 with twice the storage (256 gb). That’s the actual comparison. If you’re looking to get the air but want more storage, you can get the 256 gb version for less than the 128 gb pro. That’s still a better deal. The pros that have up to a terabyte of storage are a lot more expensive than the air and it’s not a comparison. If you need that much storage, you wouldn’t be considering an air in the first place. And the 13 inch pro is way more expensive as well. Again, if you want a 13 in iPad, then you wouldn’t be considering the air.
Still, I think it’s great that you bring this up and highlight this. As stated in another post, few reviewers talk about pricing structures and the company compelling (or tempting) you to upgrade. Thanks for your reviews!
i agree that’s why i got my 256 gb air over the pro. i don’t care about the pro features
Still satisfied with my M1 Ipad Pro 11 inches. I'm gonna give this tablet a lifespan of 5-7 years.
I also own the m1 ipad Pro 11 and i have been using it for the last 6-7 months and the performance is not just same but better, the battery life is also same and if apple would give us some better software features with it then it can easily survive 10-12 years (with maybe a battery change) just due to the sheer power of m1
@@allbasiliskcodm236 you're totally right. I bought few months ago my first MacBook Air with m1. This is absolutely all what I need for my tasks. Fantastic battery, best performance... this MacBook is forever... new battery and another 10 years 😀
When I first heard about LIDAR on the new iPad, I remember wanting that feature and tried to sell my current iPad pro. I ended up not selling it.
4 months later, I totally forgot about LIDAR. I never needed it, i just wanted it.
I wouldn’t spend the extra money on the screen, but I would’ve spent the extra money for the speakers. I own an iPad mini fifth generation and second generation and I brought the six generation primarily for the freaking speakers
That's because you haven't experienced 120 hz. No going back
You can get the best of both worlds if you go for Apple refurbished. You got a new chassis, a new battery identical warranty. And you don't get the m1 chip but I don't really see what you can do with it that you can't already do with the a14. At least not on iPad OS.
@@jd2161 i agree.
Nice video, not sure if you mentioned pro has 128gb compared to 256gb on the air in that price range you highlighted, which is a factor that can sway people to the air - not having to worry at all about memory, and while it's a useful comparison, if people are coming from a base ipad and have never used a pro, then pro comparisons don't mean much. I've never had pro motion and even knowing about it doesn't want to make me go for a pro over an air. For some people the air is a logical upgrade from a base model. Touch ID better than face for me, speakers are better on the pro obviously, but I also use headphones a lot and bluetooth speakers. What it comes down to for me, is having 256gb of storage, rather than half that on the pro with a better screen and pro motion (which I have never used before anyway). You don't miss what you never had.
I love that you go through the effort to research best purchasing strategies for consumers. You really go above and beyond to make the best content that educates the masses. Thank you Marques!
he pretty bias
@@dooge3433 true, MKBHD is biased towards quality products
Yeah, I think you expressed this perfectly. I still want a new iPad, and here comes Apple with another option that makes me confused on which one to get.
I cannot recommend the Air enough. Unless you need more storage or the display is super important to you, it's amazing.
I cannot recommend the base ipad pro enough. Unless you can cope with 64gb storage and don't care about the display, it's amazing.
@@Summer-xu8qu LMAOO
David, another UA-camr, kinda lines up with MKBHD. If you need that pencil and 120hz screen, the Pro is worth it. I'm not an Apple user, so it's confusing to me too
IPad Pro base one. Spend always more money u will always get more quality.
Great intro. Liked the analogy mentioned between buying beer and an ipad. Kudos to the team for going the extra mile to make us understand the purchasing pattern of consumers.
You do such an amazing job with your videos. I love how you talk about the business strategy and try to figure out Apple’s market approach. This was far more interesting to watch than the standard “iPad M1 Air review” video. Thank you for all that you do!
I'm glad my 2018 iPad Pro has still held up well with the times. I've been using it for school the past 3-4 years and I don't plan on upgrading anytime soon. Plus the Logitech case for the 2018 series iPad is better than the newer one imo.
Great video as always, it’ll be interesting to revisit when the new iPads Pro come out and the 11in has mini-led display and probably an M2. Then it’ll feel a true upgrade over the Air
Purchasing patterns were explained well 👌. Love to hear short explanations like that in your future videos. Always learning something from your business skills 😁
Dude, you have really helped me out. I was initially going to go for the air, but since I realized that the 11 inch pro has a better performance, I decided that I was going to go for the pro. I’m happy that I went for this decision because the quality is amazing.
This video is SMART-much respect to MKBHD.
Also love the color coordination in his videos, so much thought and consideration.
Amazing.... he charges people to put in blue couches when he reviews a blue tablet. Ground breaking. Ps I rate him but basic colour coordination with his budget should not be applauded
Thank you to the whole staff for the quality review. I always appreciate the amount of information you include in them.
I really appreciate how you explained this. I'm an artist using a refurbished 2nd generation iPad Pro 12.9in 256GB with the 1st gen Apple pencil. I got that because I thought I was going to use Procreate as my main drawing tool instead of Photoshop CC. After 2 years of using the iPad Pro, that was not the case. I only used it for sketches that I imported into Photoshop & basically used the iPad for everything I didn't feel like using my phone for. So I'm considering the new iPad Air because of that. I figured since I have an iMac, a 22in pen display & a MobileStudio Pro that I primarily use, why shell out all that money for features on another device I'm not going to use every day? I definitely don't mind the "downgrade."
I'm a retired casual user and this has been the most helpful talk on which iPad to buy. You are very good at explaining the pro's and con's between the iPad's ...... I will be buying the Air -Thank You
I'm surprised at how objective this review was. I personally feel that Apple should have lowered the prices of both the iPad Mini and the iPad Air by $50, and just add the improved selfie camera to the air. It would justify the price of the pro, and get more people to buy the Air. What apple did was a terrible choice, imo.
Apples iPad revenue does not agree with you. Also, in 2020, there was a 1% difference in units sold between the Air and Pro.
MKBHD, thanks for bringing this back in front of us. I think we all realize the pricing ladder, but it's extremely easy to shove it to the back of our minds. Thanks for being real.
I almost wish i had the pro just because it is slightly faster but I upgraded from a 9th gen iPad and the 5th gen i pad air is already such a big upgrade in every way
I’m thinking about get the 5th Gen air too.
@@christophershanklin112 I use mine all the time now. I got the Magic Keyboard and now for stuff I’d usually have to get me lap top out for I don’t because I can just set it on that and it’s so much easier and faster
@@dennyjones6921 you think I should sell my 9th Gen and get the iPad Air 5
@@christophershanklin112 not him but id recommend it if you need that big spec bump
@@christophershanklin112 sorry just saw this but if are trying to do or use it a lot for a lot of tasks I would but otherwise the 9th gen should be okay
Watching this video on the iPad Air (64gb) purple. Perfect iPad for someone who travels a lot with work and really just needs it for emails and watching Netflix / UA-cam etc….
I'm completely mesmerised with the intro. The value you add to your videos are unprecedented. I sometimes wonder how you perfectly make such videos in a seemingly effortless manner. Keep it up MKBHD
I'm your biggest fan. Greetings from Ghana 🇬🇭.
Having 256 gb @749 is a much better deal for me than having 128 gb @ 899. The pro motion is something I won’t miss because I’ve never had it. Plus the Air comes in purple💜
I mean in germany is the ipad air with 256gb at 849€ and the ipad pro 11' with around 830€ so there is no way i pick the ipad air with 64gb
@@skewddom685jap buying the pro because of this reason. Doesn’t make sense to buy the air even it they got some cool colors. Orderd the pro today on Amazon for 817€ 🙃
And then, you dont have a smart cover to let the pink show… I dont get why they are selling this smart folio shit only, except for maybe hiding the protruding camera… this actually sold me to the iPad 2018 and its still rolling.
However, I habe given up on a smart cover for any future advanced iPad, because they wont fit the better models with even camera modules anymore…
Thanks for highlighting the pricing strategy that Apple does with their product line. I personally had this very dilemma when I was buying a new iPad. Eventually, I ended up buying the 2022 iPad Air with M1 chip, 64GB storage with 5G. For most people, I guess 64GB wouldn’t be enough, but for me as a hobbyist musician who records and produce music videos solely on my iPad for over a year now, 64GB is more than enough since I transfer all of my materials to an external HDD after finishing a project (music and video project). Having said that, I don’t really have many games on my iPad, rather, I use the iPad as my personal computer for setting up reminders, reading books, creating documents, presentations, and spreadsheets for my day time job, writing journals, taking notes, emails, watching online videos (UA-cam, Netflix, etc), for editing photos, social media, etc. Truly, the iPad has evolved from a consumption device, to an actual productivity tool. And with iPadOS 16 coming very soon, the M1 iPad user experience with multi-tasking and full screen support for external display, will make the iPad Air 5 will be enhanced.
what DAW do you use on the ipad?
@@mentallyillustrate GarageBand
Great vids Marques. One advantage of the iPad pro that flies under the radar - if you choose the 1TB or 2TB storage option you're actually getting an M1 chip with 16GB unified memory. This option isn't offered on the iPad air.
Most people do not need 1 terabytes
To me, It's all really about that pro-motion, because it makes so much difference with daily usage, especially if you've it before.
I would've really hoped for A15 iPad air with 120hz screen instead of the m1 60hz screen
well at least put 90hz on the m1. It would be enough for sure
@@JustMorningstar 90hz doesn’t exist for Apple
@@JustMorningstar nah they won't.....
@Don't read profile photo i wont
only things with "pro" on the name have 120 hz refresh
I love how he explains the pricing before talking about iPad 😂
Because there's nothing changed . You can watch his previous videos 🤦♂️
Because he did a degree in marketing and business with econ its something he has an interest in as well as totally relatable to the iPad
Make a thesis about it
That was awesome, the way he transitioned to the iPad wrapped it up perfectly
heart
Such an awesome and intelligent breakdown of not only the pricing but of the specifications as well! Helping me out much!
I love how he just hooks you in within the first 20 seconds of every video.
Apple legit got me. I was going to go with an Air last year, but 64gb absolutely wasn't enough for me. By the time I jumped to a 256gb Air I was in the price range of a 128gb Pro. But since I was already spending this much money I mine as well jump up to a 256gb Pro with an Apple Pencil and a $200 case/keyboard >.
That introductory pricing section of this video is essentially the "nudge" theory by Daniel Kahneman: people always react to changes (or prices, in the context of this video) in terms of gains and losses, rather than maximizing utility. Fantastic! 👌
I know this is an old video, but I want to say something about iPad Pro vs Air. And that is notetaking. Both of them support Apple Pencil, but since the Pro has a 120 Hz display, it is so much better for note taking than the Air can be.
I have first hand experience with this, since I used to daily a Microsoft Surface Go. Now, Surface vs iPad is a different conversation, but the Surface Pen vs Apple Pencil, I have to give it to the Surface. It is so much nicer in feeling than the hard feeling that the iPad has.
But what is much much better on iPad Pro than the Surface is the fact that the screen itself is so much nicer. The iPad has a higher pixel density, which really helps as tiny details on the pencil’s stroke as much better captured. And also the higher refresh rate is insanely better when it comes to the responsiveness of whatever you are writing showing up in the screen. It may sound like a nitpick, but there is a real tangible difference there.
So the iPad Air has a lower screen resolution than the Pro, and a lower refresh rate. If you are looking at these devices for note taking with a stylus, I would always go with the high refresh rate, higher pixel density option.
If note taking is not even a consideration for you, then go with whichever you want.
The pricing strategy and how you explained it is just mindblowing!
Still have my iPad Air 2019 with me. I don't think I will ever upgrade it to the latest model anytime soon. It's only been two years so far. Great review, Marques! The latest iPad Air model looks so cool and so sleek.
Even the ipad air 2 runs great,fast.This M1 Air is literal overkill. I am still using my ipad air 2 for 7 years. It will run even more. I can't even imagine how long this will run
I have the last iPad Air that came out but might upgrade for the 5g and M1.
Still using my iPad Air 1 that I bought seven years ago (late 2014). I got £50 off standard price because the Air 2 had just come out and they wanted to clear out the old stock. I see no reason to buy a new one - this one still does everything I need.
Same exact model here. V sweet device.
Felt like a clown seeing this iPad with an M1 since I bought last year’s air 🤡🫠
I’ve had this for around a month since the 4th of November, and I can tell you, IT IS GREAT! It is an overkill iPad but it leaves a lot of room for the future, as a 32gb user, upgrading to 256gb makes me feel more free!
I can’t believe you went for a 256 gb instead of putting just a tad more and have an m2 chip plus everything better than the air.
The storage is meaningless with idevices, people make choices anyways, of what to keep and what is useful and what’s to throw away.
Unless you are a professional then you probably need lots of storage but even then, a professional will buy the best for the money that’s why if you were you would have bought an iPad Pro m1 chip, which at the time of the release was the same price as the pro m2 is marketed at today anyways.
For 100$ or less you can also buy an external storage and plug it in your iPad anyways so you definitely chose wrongly.
Inbetween the 9th gen and the air the 9th gen is better value because it’s 300$ less than the air for the same storage and has a powerful A13 chip. The only downside to the 9th gen is the design but if people can go beyond that then it’s a smarter choice.
The comparison is inbetween the pro m1 and the air and the pro m1 still wins, unfortunately it’s not available anywhere on the market today and therefore the only option left is inbetween the pro m2 and the air. Again, the air loses.
Everything « air » with Apple is to be avoided because it’s priced very high but it’s actually weaker in every way.
@@fredlada1634 can you suggest me best tablets that can provide high graphics for games without lagging and with higher storage under 800$
@@Flake52 ipad air 5 with 256gb
@@fredlada1634 Looking at a performance 1:1, you are correct. But there are always intangibles. Especially if this person was a professional. Which also holds true for storage, storage is far from meaningless for idevices, as you called them. Consider the fact that we have creative professionals that need to travel and at times won't have access to connections for days. They still need to work. To the same people, not having to carry an external drive is worth a lot. Simplicity.
And there is a price difference even if only $150 and some people, especially in finance will also look at it in a cost perspective. Why pay more when this device fulfill all needs of person X? That would be a bad business decision if there is no increased productivity or income coming out of it.
Basically, would the added $150 bring in more money tot he business than the cheaper Air would do?
It's not always as easy as "performance is better".
"iPad 9th gen has more value than Air" I disagree. "The only downside to 9th gen is trhe design" - false. The screen is smaller. Different connector. Only supports 1st gen pen (big difference for artists). Does not support all keyboard variants. Big difference in screen quality, also important to some people. No video decode encode engine. Some examples for you. So please stop flaming people for their choices when there is so much more to it.
It's fucking stupid.
I recently purchased the iPad Air 5th generation, and overall, I'm quite pleased with it, giving it 4 stars. This tablet offers a fantastic blend of performance, portability, and display quality. Its M1 chip ensures smooth multitasking and handles demanding tasks effortlessly. The Liquid Retina display is vivid and crisp, making content consumption a joy.
However, I must mention that the absence of Face ID for unlocking is a bit disappointing, especially in an era where biometric security is becoming the norm. While Touch ID is reliable, Face ID would have been a welcomed addition. Despite this drawback, I still recommend the iPad Air 5th gen to potential buyers who prioritize performance and a great display over facial recognition. It's a versatile device suitable for both work and entertainment, and I believe it offers good value for the price.
Is the battery great? i heard that out of all ipads, air is the worst.
Yeah, what is the battery like?
The pricing ladder angle has led to an interesting dilemma for me: I’d wondered if I’d upgrade my air 3 for this one, but it’s still working well enough for a while longer… and so if the pricing structure remains the same for the next iPad Pro 11”, I may as well wait slightly longer to upgrade to that and get a newer model with higher specs rather than upgrading now to either of the current options
iPad pro 128 gb is wayyy Better.😚😚
The iPad Pro is old enough to be discounted. So you can get a Pro for $100 more than an Air. You get a better screen, a better camera, better speakers, more storage, and a Thunderbolt port for a 100 bucks. No reason to buy the Air.
@@gepal7914 Yep iPad AIR 64gb is Stupid.
What you gonna do with all that power and No storage 😅.
And when you think to Buy the 256gb for 750$🤣🤣 , you might as well buy the Pro.
I mean the fast screen alone makes a World of Difference 🤩, Can't imagine the smoothness while drawing on it.
I'm using 120 hz smartphone and whenever I use a 60hz screen , It's just feels So Laggy and Sluggish 🤮
Same over here. Will likely buy a Notebook with Windows before i upgrade my Ipad air 3. Its just so light and slim. Lov it.
It’s the guy with a hyphenated last name for me
It frustrates me that Apple still uses 60hz displays in their base products and I think you are correct, it is a way to push you to the "pro" variant.
Nowadays 120hz displays are almost a standard on any device costing more than a few hundred dollars.
I agree with your statement, mostly. In the tablet market, Apple doesn't have strong competition. Obviously, they don't feel the need to add 120hz in their air lineup to sell. Sucks how Apple doesn't add 60hz and 120gb options. They threw me off and I am hoping Samsung comes in strong for the next few years with stable and good app support.
2021 has some device with 165hz already their pro ipad shouldve 165hz as pro features and 120hz for their mini,regular ipad and air
well theyre also cheap, blown out ancient LCDs
The Galaxy Tabs have freaking GORGEOUS OLEDs *FOR LESS MONEY* lmaolmaolmao
@@aa-tx7th but it’s a galaxy. NOTHING works as well and is as cohesive as Apple. That’s just a fact. I’d rather have the cheapest two year old iPad than the latest Samsung anything.
But you do you boo boo.
@@donaldducko6580 a large amount of iPad users only use the tablet for videos and consuming content. For them there is no difference between iPad and Samsung - the galaxy is better because the actual screen, the thing that matters, is actually nice looking and modern. Most popular apps on iPads are Google apps anyway haha, Google Maps is the no.1 used app on iPad. The Google Docs suite is also hugely popular. There is no difference on galaxy. Android tablets used to suck, but the new Samsung one is getting great. With the upcoming 12L software for tablets and folding phones, android takes advantage of larger screens.
I believe Apple put in the M1 chip to make it more future proof. I find this step a bit excessive. But still, the iPad AIr 5 is a very good choice for most people. and who can do without 120hz promotion. will be really happy with the ipad air 5.
I agree! I think that the M1 chip would last very very long, and is, future proof.
There's no such this as future proof.
You cannot have "future proof" and base model is 64gb. And no micro SD support. And still usning the Apple first gen pencil.
@@saulgoodman2018 it uses second gen apple pencil it doesn't have a lighting port to charge the first gen
@@The_MEMEphis I thought it was the first gen.
@@saulgoodman2018 it's Saul Goodman😉
Just got the M1 Air 256gb for $499 and very happy with it
In my experience the higher refresh rate gets more noticable as the display size increases. Like I have a 120hz Samsung and a 120hz iPad Pro and I also recently tried a 120hx 12.9" iPad Pro. On the phone it's not noticeable when you change to 60, the 11" it is but barely, and on the 12.9" it's very
The level of editing and quality in your videos is stunning maan! You and your team are AMAZING ❤️🙌
Great review! The new iPad Air definitely caught my attention. Thanks for calling out the storage issue. I would definitely need more than 64GB, so bumping up to 256GB is the only other option with the Air. To get the same storage on the iPad Pro you're going from $750 up to $900. I wonder if I would see $150 in value with the promotion screen and camera? Not sure. I'll have to try them out. Thanks for sharing the spec differences because I feel like I know what to look for in person now.
In addition to better rear cameras and 120hz promotion.......You also get a slightly bigger screen, face id (a pro or con depending on the person)..... Lidar for more accurate measurement, faster auto focus, and 3d mapping, quad speakers, so stereo audio in either orientation, also thunderbolt. (M1 in ipad air doesn't have thunderbolt just 10GB/s USB).....All for an extra $150 for the same 256GB or an Extra $50 for the 128GB version which most people would be okay with..It's just that 64GB is just too small.........So Yes, In my opinion the pro version is worth the extra $50 to $150.......But I would wait for this fall......If the Air has the M1......The Ipad Pro 11 will be getting the beastly M2 chip....and a Mini-led display.
The M1 is 5nm launched alongside and based off the A14 Bionic in 2020.....If the m2 is based on the A15 bionic launched in 2021....then it will be more efficient at 5nm+ and it will have 7 to 8% faster Single core performance......15 to 20% faster multicore.....50 to 55% faster GPU, 50% faster LPDDR5 memory bandwidth.......But odds are, the M2 will be 2 generational jumps....and will be based on the upcoming A16 Bionic at 4nm....and will absolutely destroy anything android has to offer.....The 4nm 2022 Snapdragon 8 Gen 1 flagship still barely competes with the 2018 A12X.......but the price of the 11" Ipad might go up though......decisions...decisions.
not “promotion”
@@alysdexia yeah, I know. but you got my point.
Well the pro starts at 128 gb which I think is probably plenty for most people, plus it has all the other bells and whistles the air doesn’t have. If you have to have 256 gb it might be a tough choice but if 128 is enough I think it’s an easy choice between the two. I just upgraded from the air 2 this weekend to the pro 11. I went to a micro center to compare the two in person and it was the speakers and the 120hz screen that sold me on the pro. I tend to hold onto my devices for a while so I wanted the most I could get for the price and only having more storage in the air wasn’t enough to get me to pay the same amount of money for it
@@jonservo capitalize
I draw a lot on my iPad Pro for my work. My iPad Pro is the 2018 one and it’s starting to give me troubles.. thinking of getting one of these
I just bought the iPad Air today with an 2nd gen Apple Pencil. Needed a device with a lot of storage for notes, lecture recordings, files, and basic stuff such as surfing the net or watching videos.
Would’ve gone for the iPad Pro 128 gb if I were to switch over to iPad for drawing but I already use a drawing tablet + Clip Studio Paint on my laptop so I decided otherwise.
If it weren’t for the extra storage in the iPad Air 256 gb, I would’ve bought the iPad Pro 128 gb.
Had to pause the video to go order that book. 😅 sounds like an amazing read
Hi, I'd like to know the name of the book and the author. I have googled it and found 2 different book. Can you help me out?
I’m not the only one 😀
He explain the main point no need
It’s so weird, I was always watching this until I got it. Now I have and I’m just appreciating everything in my life.
The colors in the Air lineup are so cool, I wish we could get that in the Pro ones, I'm tired of always getting the space grey because they're the only ones available.
is there a reason they do this? keep the pro with those 2 arguably boring shades? because why can't they add at least 1 or 2 more shade options :/
im with you on that, just the 60Hz display alone its a deal breaker for me, i have the 2020 11' iPad Pro and i really love the 120 Hz Promotion display, it makes the iPad a lot smoother and faster, when i play with the iPad air it feels so much slower and i can't go back to a 60 Hz display now, so doesnt matter if the new iPad has the M1 chip inside i rather keep my 2020 IPad Pro , which its powerful enough for me.
Oh... I can say it one way... When you get on 120hz, you will understand and never look back at the 60hz... I am telling this to those people who are like: "120hz had not that much of a difference between the 60hz..." I was one of those people and when I got a phone with 120hz screen... Oh man... What would be like using 120hz promotion from apple.. it would be even better.
@@basicallyedward 120 he's is much more noticeable on a tablet than a phone that being said I still like 120 on my phone
You're not that target demographic
yeah 120hz is something.. when you use it, you'll never back to 60hz 😅 I'm still keeping my 2020 pro 12.9" and still not interested with this air m1
As someone who's never been able to replace my laptop with an iPad due to my specific usage, I've been nudged down to the Air since generation 3. I really want ProMotion but not enough to justify the cost at all, because the iPad is mostly a minor part of my time and is a consumption device, not a creation device.
I've been eyeing the iPad Pro to replace my 2014 MBPr since I really don't need a laptop at this point for my use anymore, just want a daily driver type thing that isn't my desktop but bigger than my phone. The M1 Air would be fine if it had enough storage. 64gb is too small, 256gb is really a bit small as well but could make it work. However, a Pro for $50 more is appealing, but then it is only 128gb. Going to 256gb is $899 or 512GB is $1099. Then I am debating on whether to just get the MBA at that point, esp when figuring in keyboard price for the Pro (or iPad Air). So I ended up just figuring I will stick with my current MBPr for now, ha. A 512GB iPad Air at $899 would have been real appealing for me, which maintains the $200 cheaper than a Pro pricing.
@@FireMrshlBill I would buy a older iPad Pro that’s what I did and it’s still super fast. This was after I bought a new MacBook which I don’t even use anymore because of the iPad. Wish I got this first. Only a few programs I need on the MacBook.
@@youngjacuzzi3676 Do you mean a used M1 iPad Pro or one of the 1st gen with the A12x processors? A private forums I am on has a 1st gen 256gb iPad Pro with an apple pencil and smart keyboard for a little over $500.
Came here just for a review and ended up subscribing. This guy is captivating
Looking to upgrade my iPad and this lineup was super confusing to me because the ladder of value felt so fuzzy. Thank you SO very much for the deeper breakdown. Especially the opening marketing pricing strategy explainer. Knew from the jump I was in the right spot and it is knowledge that needs to be widely shared.
The M1 iPad Pro 11" I ordered came on the day of Apple's spring event, and as you can guess, I was a little pissed off when I found out about the M1 Air. I don't use a tablet for much more than web surfing, social media, Cricut work, UA-cam, emails, and the occasional game or two. I picked the Pro model because I wanted something that wasn't going to hiccup at all during my time on any of those tasks, and I knew the M1 was going to deliver that. My current tablet at the time was a Samsung S6 Lite, which was a great tablet but was lacking the horsepower I wanted (plus I'm making the transition BACK to Apple this year).
Needless to say, I'm taking back the iPad Pro and getting the M1 Air. It just makes sense.
They should make the PRO in the same pretty colors as the iPad Air.
Best intro and amazing pricing logic throughout. Genius. I don’t even want an iPad. Watching this video because he’s just that good.
I had this impression that the M1 chip Macs perform better with more internal storage (like everything kind of working together more, getting better memory performance w more storage, etc. But I could be completely wrong) I was wondering if getting an ipad with an M1 chip, but with low storage ie 64GB, would reduce performance. Because in my head I would just get an ipad with lowest possible storage, and then use USB flash drives or other ways of offloading files, deleting and redownloading big apps since I tend to play a game or use an app for a while and then not use it for a chunk of time... and be totally fine with that. But if it were to perform less quickly due to having less storage or have some serious issues that would obviously make me want the higher storage or maybe just consider the ipad air 4 over the 5, if that makes sense.
ram and storage aren't the same thing
AMAZING! (yes I am screaming!) Truly an amazing video and I am so glad someone on the internet broke this down. I spend so much time analyzing and trying to justify Apple purchases to make sense of why would I go with one version over the other. Unfortunately, I am the type of consumer who want the most premium (at times) but I also do not upgrade as often as I use to. Again, great video MKBHD & Team!
I am currently in "iPad Choice Hell" In the span of less than a month, I've had a 12.9" Pro M2, a mini 6, an 11" Pro M2 and now I'm back to considering the mini 6 because its "smol, cute and purple." I love love love the pro motion but I don't really even use the iPad Pro much so do I even need something so powerful for as little as I use it? Top it all off, I bought a max spec (without considering custom builds) Macbook Pro 16" w/M1 Max. I want something that sits perfectly between my iPhone 14 Pro Max and my 16" laptop. The colors also got me torn. I am a huge fan of blue an in some ways I'd almost rather have the blue iPad Air M1 than to have a drab space gray Pro. If you can help please do lol. Great video!
I'm going off trying to draw some conclusions based on your comment, trying to elucidate you a bit. For what i can tell your biggest worry is the color of the ipad which is fair enough. It also seems you're not in the market the fully spec'ed out because you don't need it all, so there's really no point in thinking about the Pro. If you have a MBP maxed out which I assume you need for your work/hobby/just because you really want to (again, fair enough). You already answered your question yourself "I don't really even use the iPad Pro much so do I even need something so powerful for as little as I use it?". You would only buy it if you need it.
My answer? Get the Air.
Reasons:
- You already have a full spec MBP, no point in getting a Pro
- You have an iPhone 14 Pro Max, going towards the mini isn't really "sitting between both MBP and iPhone" in my opinion.
That's my 2c, obviously at the end of the day if you feel you need an iPad Pro you can always get a colorful case to go along. Hope I helped
Excellent video as always!!
Personal experience...
In 2021, I was going to get a 256GB iPad Air 4 on sale but then the 128GB 11in M1 iPad Pro got discounted to the original price of the 256GB Air and I decided to go ahead and get it...
My main deciding factors were the 8GB of RAM in the Pro and the Blue color of the Air. Since the Blue wasn't deep enough and the Pro had 2x the RAM, I bought it.
THIS M1 AIR IS LITERALLY WHAT I WANTED TO BEGIN WITH, I WOULD NOT HAVE GOTTEN THIS M1 PRO
I'm facing the same , what should i buy air with 256 or pro with 128
@@augustus4799 If we're talking about the M1 Air and the M1 Pro, I'd say you need to figure out how much storage you actually need. Because the iPad Pro's features won't mean anything if 128GB isn't enough for you
After owning the M1 iPad Air here are the issues I’ve had
- swipe down issues with keyboard gestures
- Apple Pencil losing connection
- so far no good keyboard cases
- business suite and most all social media apps seem laggy.
- I don’t seem to actually use it as a tool for work with multiple issue within email for apps like gmail, Dropbox, google drive, etc…
- no easy way to convert pics or videos to other formats
- Doesn’t feel fast at all. In fact feels slower than my older iPad with a more older, inferior processor, and less memory.
What is your older iPad?
@@GentlemanlyOtter I had the first Gen iPad Pro 10.5. I think from 2017. However I did a factory reset on the air and it’s acted way better. Seriously way faster now. I’m using it as my laptop replacement at the moment. Review coming soon.
And the flimsy back on the iPad Air 5 which causes screen distortion which is the reason I returned mines
@@roddymerritthow is it now??
@@shanepatrick641 I returned it. Purchased a Samsung Tab S8+. Traded it a year later for the Tab S9 Ultra. Two years, no laptop and a tablets that I use as both laptop and tablet
I’ve learned more in that intro compared to what I’ve learnt in my entire economics degree..
hha
he gave the summary
Economics class is so dumb. It’s just common sense of the real world, which a lot of people lack so ig it’s not dumb for everyone.
To be fair, the pricing ladders and such are more marketing, though tangential to behavior economics and utility curves. Basically, it's an application of economics, like just about every business discipline.
You should have studied more.