How Apple iOS Update affects your open rate reporting
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- Опубліковано 11 жов 2024
- thebusinesscat...
Since Apple’s iOS 15 update in September 2021, any email opened using an Apple mail software (known as a ‘client’) will be pre-opened by Apple, giving any marketeers false positives.
About 25%-50% of users use an Apple mail software to open their emails (even if they are using Gmail or Outlook to send/receive their mails).