🎬 Is Your Brand Ready to Connect with Gen Z at Events? 🎬

Subscribe to stay up to date!
Brand Instagram:
@iamandrewrd
@5614mktg
@cocraftinsurance
Business Inquiries: [e-mail]
Hey everyone, it’s Andrew from 5614 Marketing! Today, we’re diving into how Gen Z is shaping the future of event marketing. With Gen Z expected to make up 35% of the workforce by 2030, it’s time to ask: Is your brand ready to engage, educate, and inspire this new generation?
Let’s break it down!
🎯 Gen Z’s Top Priorities at Events:
1. Product Discovery - Gen Z is all about discovering new things. In fact, 87% of attendees prioritize product discovery over networking! They want hands-on experiences, to see and feel products, and understand what they’re all about.
2. Inspiration - This generation looks for events that inspire them, giving them new ideas and motivation.
3. Hands-On Learning - They want to interact with products and learn directly through experience.
4. Networking - While it’s still important, Gen Z cares more about meaningful engagement than traditional networking.
🚧 Major Barriers for Gen Z at Events:
• High Costs: Let’s face it-travel and accommodation costs are higher than ever, making it tough for Gen Z to attend events. Bringing the event to them by hosting in multiple cities or tiered markets can make a huge difference.
• Staffing Shortages: Long lines and wait times due to low staffing can really ruin the experience. Making sure your event is fully staffed and efficient is key.
• Time Away from Home: Not everyone can spend days away, so consider bringing events closer to Gen Z’s local areas.
📌 How to Make Events Gen Z-Friendly:
• Flexibility - Give options! Some might want a fully immersive experience, while others prefer to observe from a distance or check out info digitally.
• Tech-Savvy Solutions - QR codes, mobile check-ins, and interactive apps are game-changers for efficient, smooth experiences.
• Immersive Experiences - It’s all about creating an atmosphere that engages all senses: the look, the feel, even the scent of the event can make it memorable.
Wrapping Up
To connect with Gen Z, we don’t have to reinvent the wheel-just focus on flexibility, tech integration, and accessibility. Little adjustments can make a huge impact in building brand loyalty with this new generation.
If you found this video helpful, drop a comment, give it a like, and subscribe for more insights! Let me know your thoughts-did I get it right? Would love to hear from you!
Thanks for watching, and until next time, keep making those connections strong! 👊
#GenZ #EventMarketing #ExperientialMarketing #BrandEngagement #MarketingTrends
Our Video Camera Set Up:
Sony A7 IV: amzn.to/475iWnC
Sony - FE 16-35mm F2.8 GM: amzn.to/3KalI1f
Rode VideoMic Pro+ Microphone: amzn.to/44FvOiK
DJI Mini 3: amzn.to/3Qe1dED
DJI RS 3 Mini: amzn.to/3rDbccp
SanDisk 128GB Extreme PRO: amzn.to/3Kbn5gf
Db The Hugger Backpack | 30L: amzn.to/44XJt4B
Db Camera Insert: amzn.to/46ZlnY...
MacBook Pro: amzn.to/3KP2jDl