Cement Tiles Almost Disappeared. Now They’re More Expensive Than Ever | So Expensive

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  • Опубліковано 7 чер 2024
  • Cement-tile artisans use colorful pigments to form hundreds of designs. The tiles have been popular for nearly 200 years as a beautiful and affordable building material, but today, they can cost over 10 times as much as some ceramic subway tiles. And despite the premium, many workshops have struggled to stay in business. Now, the price for their main ingredient has skyrocketed, aggravated by supply chain issues and shortages. So, what's made cement tiles more expensive? And can new trends sustain this traditional craft?
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    00:00 - Intro
    00:55 - Inside A Cement Tile Workshop
    01:30 - Colorful Pigments
    02:36 - Tile Making Process
    04:02 - Maintaining Quality
    05:11 - Hydraulic Press
    06:42 - Price Of Cement Tiles
    07:32 - Cement Shortages
    09:02 - Raising Popularity Of Handmade Tiles
    11:22 - Installing Cement Tiles
    13:07 - Keeping The Craft Alive
    14:17 - The Future Of The Workshop
    15:29 - Credits
    ------------------------------------------------------
    #art #tile #businessinsider
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    Cement Tiles Are More Expensive Than Ever. Why Can’t Some Artisans Stay In Business? | So Expensive

КОМЕНТАРІ • 182

  • @nicholas5623
    @nicholas5623 27 днів тому +76

    anyone that has the passions he does for his craft, is something id like because you know he put his heart and soul into it.

    • @zusiarosenthal4674
      @zusiarosenthal4674 26 днів тому +3

      and thats the differnece between a career and a job

  • @virtualfilmer
    @virtualfilmer 27 днів тому +276

    The corporations that produce the raw products are making record profits - it’s not a “supply chain” problem, it’s greed.

    • @markb.8460
      @markb.8460 26 днів тому +12

      sounds like monopoly, no competition?

    • @yahyobekazimov5811
      @yahyobekazimov5811 26 днів тому

      Q is​

    • @ShawnAR25
      @ShawnAR25 25 днів тому

      Cry me a river

    • @stickyfox
      @stickyfox 21 день тому +11

      @@ShawnAR25 we're all drowning in the same river.

    • @duke605
      @duke605 16 днів тому +4

      No no. Don't look at the man behind the curtain. Don't question the economic model. Just consume

  • @BrownyBird
    @BrownyBird 24 дні тому +31

    My childhood home had these tiles. I got the best memories laying down on them in the hot summer days!

    • @lullabyandtales904
      @lullabyandtales904 21 день тому +1

      Same. 30 something years and the tiles still there.

  • @Unhomiee
    @Unhomiee 27 днів тому +39

    I can understand the value of cement tiles and the artistry behind it, but I swear that lady is probably what Google Images spits out when you search for pretentious...

    • @WorldCitizenW
      @WorldCitizenW 26 днів тому +11

      Those terecata color abstract motif are ugly

    • @thekraken1173
      @thekraken1173 12 днів тому +2

      Agreed. Moroccan ones like like artpieces. Hers look like it came from Aliexpress.

    • @chrisfranks3912
      @chrisfranks3912 5 днів тому

      Not gonna lie I couldn’t focus on anything she said, all I could think of was driving 3 different cars through each gap of her teeth. Looking like Micheal Strahan out here

  • @nadineeeee
    @nadineeeee 27 днів тому +22

    If the middle eastern tile makers had better marketing in place aimed at western buyers, they would be millionaires tbh.

    • @free_internet_bird
      @free_internet_bird 22 дні тому +2

      Yes, the marketing make or break business sometimes.

    • @Tummamu
      @Tummamu 13 днів тому

      It's more than that. Western companies would never invest in genuine Middle Eastern businesses because the West is colonial and doesn't want non-western businesses any success.
      See Africa for example and the long history of Western colonies destroying the region. And look at how the West is hellbent to undermine anything china makes.
      If you really hate this. Just go to the middle east and buy them yourself. You will get your business destroyed by your government.

  • @psyche141
    @psyche141 27 днів тому +64

    The designer tiles look atrocious; the Moroccan ones are just plain beautiful.

    • @MouuStaa
      @MouuStaa 26 днів тому +16

      and guess who sells them for a much higher price and has better publicity and reach lol unfair

    • @WorldCitizenW
      @WorldCitizenW 26 днів тому +5

      Those colors+ motif are just ugly.

    • @free_internet_bird
      @free_internet_bird 22 дні тому +5

      I was sad when I saw the big company selling their tiles and knew that somewhere somebody was trying sell their hard work but this giant was having much higher succes thanks to their aggressive marketing.

    • @free_internet_bird
      @free_internet_bird 22 дні тому +4

      In theory, you can approach these artisans if you have the resources and start a business that caters to affluent customers and take your own piece of the pie. The only thing that would have to be done is aggressive marketing and creating an image. It should be possible.
      After all, one of the core values of the luxury market is limited availability, craftsmanship, challenging production that creates prestige and individuality, and history.

  • @gicardee6756
    @gicardee6756 27 днів тому +24

    this episode was so beautiful to watch

  • @user-xo7hb6ts7j
    @user-xo7hb6ts7j 27 днів тому +21

    It seems to make sense that these would be more expensive, they are hand maid. (Though I am positive that you can make the same thing using machinery).
    I just hope the guys who actually make it get the profit rather than some fancy design studio or a supplier claiming all the profits.

    • @paulg3012
      @paulg3012 27 днів тому +8

      You know Kate make the lion's share.

  • @SaphireTech
    @SaphireTech 23 дні тому +9

    I just watching these skilled artisans at work, these tiles look amazing.

  • @miskee11
    @miskee11 27 днів тому +46

    nice I'm gonna go there and buy all of their rejected and broken tiles and use them for mosaic works. easy money

  • @soniatriana9091
    @soniatriana9091 24 дні тому +4

    Thank you for profiling these genuinely talented gentlemen! You hear the love in their voices, see their passion in the eyes & body language, & watch their delicate mannerisms as they work! They are very proud of their skill set & their cultural history! This was a fantastic documentary video!! Thank you so much for creating & sharing this wonderful history!!

  • @thehangmansdaughter1120
    @thehangmansdaughter1120 27 днів тому +7

    They're beautiful!

  • @TikiHi77
    @TikiHi77 27 днів тому +5

    I would be honored to have these in my home.

  • @donaldharlan3981
    @donaldharlan3981 27 днів тому +7

    Excellent craft!😀

  • @oxvendivil442
    @oxvendivil442 20 днів тому +4

    We call these Baldoza in our country the Philippines, some call these Machuca tiles, very few makes these these days, an almost lost art, hope more people use these timeless materials, my grandpa also used to make these for his home and to sell in his hardware store.

  • @fansizhe9997
    @fansizhe9997 27 днів тому +4

    Wow amazing art work!!!👍👏🏻😍💖💖💖 So beautiful 🤩🥰😍

  • @hoverbeaver
    @hoverbeaver 24 дні тому +3

    me, an electrician, watching that tile installer bury an electrical box

    • @Grumblertron
      @Grumblertron 22 дні тому +1

      No mud ring, blank cover already sealed shut with mud on every edge. Horrific.

  • @Pixietink
    @Pixietink 26 днів тому +1

    Thankyou for this epi,it ws good to know the design process

  • @mikkosha
    @mikkosha 26 днів тому +5

    I think with more modern mold making techniques one could reduce the amount of reject tiles and make it significantly easier to produce them…

  • @christopherfriedberg6597
    @christopherfriedberg6597 19 днів тому

    So Pretty and Absolutely Fascinating ! This Art must continue for all Eternity !

  • @NAKDTV
    @NAKDTV 27 днів тому +1

    This is a really neat video 🥹

  • @nikdo0816
    @nikdo0816 25 днів тому +3

    The tiles with design imperfections get destroyed? Why not sell them in mixed sets (every tile different is also an aesthetic some people go for) for reduced price? As I understand it, the most time consuming part (on the worker's side) already went into it at the very beginning, so just letting them dry and selling them, even for lower price, would mean that the work put into it is at least somewhat profitable.

    • @lullabyandtales904
      @lullabyandtales904 21 день тому

      The company I ordered my tiles sell those reject tiles. The price is lower and really, when put together like mix pattern, no body gonna know its reject.

  • @karenneill9109
    @karenneill9109 24 дні тому +1

    It should be relatively easy to automate portions of this process- a machine with nozzles can fill exact amounts, sprinkle cement, press it, etc. There’s no reason they couldn’t be even cheaper than ceramic- especially as they don’t have to be fired. (And yes, I realize that would reduce the handmade aspect of it, but if you wanted to, production could be upped).

  • @wadood8700
    @wadood8700 27 днів тому +4

    Beautiful

  • @ChristopherFoote69
    @ChristopherFoote69 27 днів тому +1

    Thank You ❤

  • @vinzanity68
    @vinzanity68 26 днів тому +5

    Its beautiful. I didnt know there are tiles other than ceramic.❤

  • @beverlylumley4150
    @beverlylumley4150 27 днів тому +1

    Thank you, very interesting, Canada

  • @Jonathan-tr7yc
    @Jonathan-tr7yc 14 днів тому

    amazing job! in the future my house will definetily include some tiles like this, wow!

  • @dondobbs9302
    @dondobbs9302 18 днів тому

    I was lucky enough to go to a shop that made these in Merida, Mexico. Absolutely amazing!

  • @adrianaalara6724
    @adrianaalara6724 27 днів тому +6

    The man in Egypt made me so sad. You can see everything in his eyes.

  • @Katrene.
    @Katrene. 23 дні тому

    These tiles are lovely! :D

  • @ANWFineArt
    @ANWFineArt 21 день тому

    Wow those are beautiful.

  • @kt38138
    @kt38138 18 днів тому +1

    The pattern on good quality cement tiles last much longer than on ceramic tiles. Although the later can have very sophisticated design, once the enamel layer wear off, so does the thin pained-on pattern just right beneath. It will take much, much longer for cement tile to expose its cement backing.

  • @jimmysgameclips
    @jimmysgameclips 6 днів тому

    I love everything about them. What a craft

  • @gracemay8775
    @gracemay8775 20 днів тому

    I would love to have these in my home one day!

  • @RnldsWrap
    @RnldsWrap 25 днів тому

    Wow! I wish I could learn from them.

  • @Martin_Priesthood
    @Martin_Priesthood 26 днів тому +1

    👍 beautiful 💯🙏

  • @knightshade6232
    @knightshade6232 24 дні тому

    Working their sooo theraputic 🌿

  • @fatwamindai
    @fatwamindai 22 дні тому

    I would really love to collect those tiles🤤

  • @renataheiberg7534
    @renataheiberg7534 17 днів тому

    I love this art.

  • @JayCWhiteCloud
    @JayCWhiteCloud 27 днів тому +27

    Personally, as a design-builder in the world of natural and traditional vernacular architecture, I think it is both disingenuous and inaccurate to call these "cement tiles" as much is being confused in the translation. These, when traditionally made, are not OPC industrial materials but the ancient "roman cement" type mixes which of course takes more understanding and craft. This is a sustainable product and not the massively polluting material the modern OPC cements are that fall apart around us all...These traditional tiles are wonderful...!!!

    • @leolow2057
      @leolow2057 27 днів тому +8

      Most people spend their decades of saving and money just to buy a house.
      And now you are telling them to use tiles that are maybe 10x more expensive to renovate their house because it is more environmentally friendly or because of artisan value.
      Nah.

    • @josenavarro3816
      @josenavarro3816 27 днів тому

      Most people had to save for decades due to a shit economy, not the other way dude, as is we have a shitty president that screwed the economy along with dumbass people that saw fit to let this slide too.

    • @JayCWhiteCloud
      @JayCWhiteCloud 27 днів тому +7

      @@leolow2057 First, I'm not telling anyone to do anything...Each person has to make their ethical decisions about how they live. These tiles would not typically be used in architecture, and projects I consult on, …or…they would be made locally by members of the project or related craftspeople. I love “hand made” materials, and do not find them the “most expensive” at all so disagree with what this video is projecting on that aspect as well. I generally think, based on experience and knowledge, there are a number of flaws in this video…but that does not negate that hand made tiles of natural cement or clay are not wonderful…

    • @Panda_Gibs
      @Panda_Gibs 27 днів тому

      Roman cement is not more advanced or environmentally friendly. The Romans left an indelible layer of ash and lead across the world with their economic activity. And any surviving roman cement is just selection bias at its finest.

    • @lullabyandtales904
      @lullabyandtales904 21 день тому +1

      I'm using this tiles and my grandparents has this tiles in their home more than 50 years. When it get dull, they will polish it and it's like new tiles again. The bolder the color, it's more expensive. I paid about $26.5 per square meter. Custom color.

  • @TechnoMasterBoy
    @TechnoMasterBoy 26 днів тому +2

    Why was this reposted? This was already in one of the marathon episodes several months back.

  • @blessedbeauty2293
    @blessedbeauty2293 23 дні тому +2

    - I hope the Moroccan tiles can continue to be made for *very* long. I'd love to get them if anyone has any idea how to.

  • @OcarinaSapphr-
    @OcarinaSapphr- 26 днів тому +1

    What do they do with the rejected tiles? Are they used as infill, or can they be recycled into new tiles?

  • @oppositeofh8
    @oppositeofh8 26 днів тому

    fierceness.
    😻😻😻😻😻 5/5

  • @nasartv390
    @nasartv390 День тому

    Good🎉🎉🎉🙏🙏

  • @nerd26373
    @nerd26373 27 днів тому +9

    Cement tiles are expertly crafted. They can never be replicated. But who am I to add more information. I know nothing else about the whole manufacturing process behind all this.

    • @NamelessONEMail
      @NamelessONEMail 27 днів тому

      No... they can make cars mostly automatically and you think simple tiles can't be made? The reason these are not mass factory produced is likely that western demand is too low (if it even exists at all) combined with them likely not being as profitable to make.

  • @blessedbeauty2293
    @blessedbeauty2293 23 дні тому +1

    - How can we buy his tiles? They're really creative.

  • @Mrmudbone_gaming
    @Mrmudbone_gaming День тому

    Gotta love silica

  • @GodzHarleyGirlStudio
    @GodzHarleyGirlStudio 27 днів тому +2

    Second part is an old video, already seen.

  • @nikmills
    @nikmills 27 днів тому +18

    The designer tiles are so lame compared to the real thing. I grew up in the Mediterranean where these tiles were everywhere. They're bold, not minimalist and pretentious.

  • @SangLalo-je5wz
    @SangLalo-je5wz 2 дні тому

    I'm proud of you dad❤😊

  • @kzm-cb5mr
    @kzm-cb5mr 27 днів тому +1

    Similar to machuca tiles in the Philippines

  • @abhishekanil3596
    @abhishekanil3596 20 днів тому

    In South India it is called "Athangudi tiles". It is cottage industry in Chettinadu in Tamil Nadu. Chettinadu Mansions got its long lasting beauty from these tiles

  • @siggyincr7447
    @siggyincr7447 27 днів тому

    Thing is, if a sizable market develops for these you can be assured that someone will automate the process in a location closer to the market. Cement tiles are heavy and shipping costs are a sizable portion of the cost to the end user.

  • @thebetyazedsaleem
    @thebetyazedsaleem 26 днів тому +1

    المغاربا مبدعين.

  • @Immortal10364
    @Immortal10364 27 днів тому +3

    LOVE FROM PUNE INDIA🇮🇳 😉😎😊😍🙂🥰

  • @evolancer211
    @evolancer211 27 днів тому

    A half new, half old video. I guess that's better than an old video uploaded as new

  • @nat-uz5zw
    @nat-uz5zw 10 днів тому

    Is there any way to get the contact of Sei in Egypt? Or where is his shop? It’s the second video I see of him in this channel without the contact information.

  • @mfmr200
    @mfmr200 17 днів тому

    the weirdest thing is, all of used to be affordable product are becoming trendy and when rich people like it, the price increase.

  • @user-np2lp5yg3o
    @user-np2lp5yg3o 23 дні тому

    What is the shop called?

  • @hasnaamahry7458
    @hasnaamahry7458 27 днів тому +2

    morocco is wonderfull

  • @salaarsikandarbakht3416
    @salaarsikandarbakht3416 27 днів тому

    Make a documentary on multani blue pottery

  • @zusiarosenthal4674
    @zusiarosenthal4674 26 днів тому

    more and more people are strating to realize that quality that costs money is cheaper in the long run with heavy use ie. walking on it all day

  • @aaronburr2816
    @aaronburr2816 6 днів тому

    The video was so much better when they were filming the guy in Morocco

  • @acaciachambliss3601
    @acaciachambliss3601 15 днів тому

    Id definitely like to get them directly from the manufacturer rather than a third party seller.

  • @Cecilioconc
    @Cecilioconc 26 днів тому

    What was the name of that company?

  • @edtag
    @edtag 22 дні тому

    Que suerte que aun se fabrquen.

  • @ellen4956
    @ellen4956 18 днів тому

    The art of making these tiles takes amazing skill, and if the tiles cost 10 times more than "some subway tiles", it's probably because anything of lasting quality and beauty costs more. These men are skilled craftsmen, as shown in the video, and if you want this kind of quality you have to pay for it. They have to pay more now for the products to make the tiles. Why not do a focus piece on the rising cost of cement? The tiles are still cheap at even $3.00 a tile. Average cost of glazed tile is $3 - $15, porcelain $3 - $40 per square foot (*thisoldhouse) so these are actually still a bargain, and will last far longer.

  • @xshotx2745
    @xshotx2745 27 днів тому +2

    Haven't watched the video but let me guess, it's handmade

  • @Comm0ut
    @Comm0ut 23 дні тому

    The vast majority of the production is in manual labor. What is the actual percentage cost of the raw materials and what are their margins in which specific markets?
    The amount of cement used per tile is quite small, yet large construction projects continue using thousands of tons. More useful detail is required to understand the actual market reality.

  • @RBR66
    @RBR66 13 днів тому

    Athangudi tiles from India is similar to this

  • @byakuya4267
    @byakuya4267 26 днів тому

    I can't find the country's name in which this factory is filmed 😐 why isn't it mentioned in the description?

    • @WorldCitizenW
      @WorldCitizenW 26 днів тому +2

      In Morocco, artisans either works in Fez or Marrakesh.
      The endless in Cairo, Egypt. Those are Islamic geometric traditional designs. Every Moroccan city gates has these titles design. Designer Yves St Lauren was inspired by their art and he had a home in Morocco, which now a museum in Marrakesh.

  • @toddbellows5282
    @toddbellows5282 26 днів тому

    They use so little cement that the price should not be much of an issue.

  • @masms8691
    @masms8691 27 днів тому

    morocco🤩

  • @KP-nx8lo
    @KP-nx8lo 21 день тому

    It’s because its touched by human hands that makes it worth the cost

  • @nicolasartheau822
    @nicolasartheau822 16 днів тому

    Sécher au soleil n’est pas une bonne solution. Une cure humide de trois semaines à un mois serait préférable. La prise du mortier mortier de ciment lui donne sa résistance qui s’accroît avec le temps de prise même si cette montée en résistance est plus important en début de prise. Mais cette prise s’arrête dès que le mortier est sec, d’où l’importance du temps de cure . La cure peut prendre deux formes essentielles : Humide, par arrosage régulier suffisant ou sèche, en protégeant le mortier avec une paroi étanche . On peut également utiliser des additifs plastifiants qui amélioreront l’étanchéité des mortiers qui permettent aussi de raccourcir la cure par conservation plus longue de l’humidité à l’intérieur du mortier.
    Sinon, excellente et très intéressante vidéo sur le sujet ! Très complète ( petit manque sur la fabrication des moules et des modèles métalliques de moulage)

  • @JC-gu5cf
    @JC-gu5cf 15 днів тому

    wait... they scrap the rejected tiles??

  • @lazurusknight2724
    @lazurusknight2724 27 днів тому +2

    omg silicosis, silicosis everywhere. Someone get these people respirators stat

  • @bakerkawesa
    @bakerkawesa 27 днів тому

    Seems like an error-prone process. I'm amazed that they can make so many with few mistakes.

  • @mohammadaz4746
    @mohammadaz4746 6 днів тому

    This tiles are normal all over the country in morocco but the orginal zalige are hard only morocco do it and the material are moroccan 100% city of fas & some era near agadir city

  • @Calum_S
    @Calum_S 27 днів тому

    I'm sure you posted this a couple of years ago

  • @chintanvankar1249
    @chintanvankar1249 19 днів тому

    👌👌👌👌

  • @paulbounleuth8901
    @paulbounleuth8901 27 днів тому

    🎨💭

  • @brianmckeever5280
    @brianmckeever5280 21 день тому

    Interesting! I have the Lumix/Leica 8-18. I love it, but should use it more. Funny, I'm pretty sure I can see my condo complex in that wide-angle shot of Vegas looking north @ 04:35. Wonder how often that happens :-)

  • @BurtCampbell50613
    @BurtCampbell50613 26 днів тому

    i just wish my back would stop itching.

  • @nd7908
    @nd7908 22 дні тому

    Come to india i can buy a tile under 10$ or lessthan that . !

  • @-joe90
    @-joe90 22 дні тому

    Hand made dor your !

  • @Jayshil_Mukhi
    @Jayshil_Mukhi 27 днів тому +1

    We still have cement tiles in our 60+year home.

  • @WorldCitizenW
    @WorldCitizenW 26 днів тому

    Every Moroccan city gates are decorated with these tiles, i love the blue or green color way. That so called interior designer 's terracotta version is ugly.

  • @user-cl9ew9jr2g
    @user-cl9ew9jr2g 18 днів тому +1

    директор без зубов показатель

  • @devinekaren7
    @devinekaren7 27 днів тому +2

    4 days in a row of sun?? Is there such a place?

    • @catatonicbug7522
      @catatonicbug7522 26 днів тому +1

      Lots of them. Most of the SW USA.

    • @WorldCitizenW
      @WorldCitizenW 26 днів тому

      Morocco is on the Sahara

    • @devinekaren7
      @devinekaren7 26 днів тому

      @@catatonicbug7522 Ontario doesn't get many days of sunshine. Count ourselves lucky if we get 2 in a row

  • @ceciliascavo3484
    @ceciliascavo3484 27 днів тому

    Who's reaching that microwave???

  • @user-uz6lg9vn9k
    @user-uz6lg9vn9k 26 днів тому

    Will be out of business within the next 2-5 years tops. So sad.

  • @puckpuck88
    @puckpuck88 22 дні тому

    Aaannnd the name or business link...? Shame on you BI. really. not that hard.

  • @adrianaalara6724
    @adrianaalara6724 27 днів тому +3

    The designer tiles are just plain ugly.

  • @ExcerionsForte
    @ExcerionsForte 27 днів тому +1

    Israel's war on Palestine has also contributed to expenses increasing given the increases in shipping and insurance in the Mid East region. Do not forget this omission.

    • @ecognitio9605
      @ecognitio9605 27 днів тому +1

      How lol? Gaza doesn't export anything and Israel doesn't make these tiles or cement in masse.

    • @ExcerionsForte
      @ExcerionsForte 27 днів тому +2

      @@ecognitio9605 Young padawan, you must learn to read before engaging. GPT can help you, go copy-paste and ask.

    • @ellenmorse8559
      @ellenmorse8559 22 дні тому

      Oh! Shut up!!! 👹

    • @ExcerionsForte
      @ExcerionsForte 22 дні тому

      @@ellenmorse8559 u first

  • @brycecombs2868
    @brycecombs2868 21 день тому

    Very nice. If they would just abandon the nightmare totalitarian violent belief of Islum, they might have a real future.😞

  • @themanwnoname3454
    @themanwnoname3454 27 днів тому

    2024(Gregorian) “Respect and dignity.” Furthermore:

  • @Pixietink
    @Pixietink 26 днів тому +1

    Dnt they wear masks?and gloves? M sure breathing in that cement is not good and having cement stuck in ur nails and eating after