Film Theory: Twitter's Toxic Relationship With Movies
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- Опубліковано 26 вер 2024
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Theorists, have you heard of Yellowstone? No? Well, you are not alone. Yet it is apparently one of the most popular shows right now. How is that possible? Enter the rollercoaster of a platform that is Twitter. Yes, Twitter. I have a hunch that it may have a hold on your media... and your MIND! Don't believe me? Just ask Avatar 2...
PS. This video has been in the works for a few weeks.
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Credits:
Writers: Matthew Patrick, Bob Chipman, and Forrest Lee
Editors: Jerika (NekoOnigiri), JayskiBean, and Brandon_n_motion
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Editor: Yosi Berman
#Twitter #Avatar2 #Yellowstone #AvatarTrailer #AvatarTheWayOfWater #TwitterNews #Theory #FilmTheory #Matpat #Trailer
It’s crazy how big people think Twitter is. I had no idea that Twitter is so insanely small compared to almost all other social media platforms
I double checked, and apparently Reddit has more registered users than Twitter. Not as many monthly active users, but the fact that they're extremely close to one another tells you how small Twitter is compared to, for example, Facebook.
@@Antenox not to mention twitter is prone to having users with multiple accounts, i.e. users with stan accounts.
After years of twitter fraud, inflated user populations built of bots to deceive users and investors alike, and the now documented government censorship, these realities of Twiter have only recently come to light.
Keep in mind, UA-cam, Reddit, and Facebook were owned by the same conglomerates utilizing the same technology, meaning their current usership numbers are likely just as fraudulent and over-inflated as Twitter was, as the evidence seems to suggest is exactly the case.
We do not collectively program the AI. The AI programs us. That's what the AI was programmed to do in the first place.
Twitter is for three things. Marketing, activists and advertising ones onlyfans
The real issue is that Twitter IS an important gathering place for news and one of the few remaining bastions for NSFW creators of all breeds to gather and share easily.
I would pay millions to see Matpat’s watch history.
same
@Not gonna lie LOL❤
so many bots
WTH so many bots?
This is like the least original comment ever...
yet I still love it every time!
If the average Avatar fan is anything like me, they've been quietly following the ever-postponed release dates for 13 years, quietly getting hyped, and are not shouting from the rooftops how they're going to go see it in cinemas - but they will definitely go. It's been too long to be loud, but I never stopped loving the setting, and I'm quite excited to see the new writing and tech in action!
Me too! I was 9 when I saw it in theatres. My parents got me the blu-ray collector's edition for Christmas the following year. I'm 22 now and I'm so amped for it!
Man. After 13 years I don't think anything could live up to the hype.
My boyfriend and I already have our tickets for the movie! Got it back in November I think they they released early online ticket sales.
This is the perfect way to put it I'd check on it once or twice a year every year and will be watching it more than once
Damn...i watched the first one in cinemas when i was 5, and now still hyped for the sequel, hope it does great🤞🌊
It should kind of be obvious that Twitter isn't representative of most things. Not only is the userbase small, but the toxicity is so high that most users barely visit it nowadays. I was actually really excited for Snydercut but never rallied for it on Twitter. Conversely, I know many Twitter users who rallied for it but never watched it. With how small the active userbase already is, these kinds of factors play an even bigger role. That's just how it works
Careful Matpat. You mentioned Twitter, I suggest locking your door and preparing for the worst.
L + bozo + raito + sksksksk + fatherless + didn’t ask + your mom
@Amelia Cameron 🅥 102.52-
@@Kat97__ do you even know what these words mean?
nah they are too bussy without their staff right now
@@443MoneyTrees yes I do know that you live in your mom street
As someone who has spent a decent amount of time on twitter, but work a blue collar job where I interact with a variety of people through several counties and 2 cities in southern Virginia, everything that this video said about twitter not representing the majority of people is something I’ve been shouting about for years to my fellow GenZ peeps
@The FiIm Thoerists 🅥 this is by far the funniest thing I’ve seen a bit come to before. It literally makes zero sense.
you also live in southern VA tho that’s about as far from twitter culture as you can get
I work in a library and the circulation of TV shows on DVD is super interesting as it reveals what people are actually watching (admittedly probably skewed towards older folks who are more likely to use the library). I was shocked to find that by far the shows which circulate the most are Yellowstone and British murder mysteries. In comparison, almost nobody is checking out shows like game of thrones or stranger things, or even classics like the Simpsons, which all get a lot more attention on social media.
I feel like the DVD medium might be the biggest factor there
You just called out my parents so hard lol. Although recently they've started to watch more of their British dramas on Amazon prime
There's a couple factors at play here. First, not as many people have Paramount + as compared to HBO Max or Netflix. That means folks who don't are more likely to borrow from the library. Also, the medium you are talking about skews toward older audiences by default. Lots of younger people don't have/keep DVDs anymore. They are more likely to have either converted to Blue Ray, or just stream their movies/TV shows. Finally, Simpsons, and other long running shows get talked about because everyone can relate to them. Most people with access to western media know what those shows are about, even if they haven't watched in years/decades.
Most younger people don’t know you can rent whole seasons from the library (I’d argue most older people don’t either).
I’m not sure what series are the most popular at the library represents what shows are the most popular.
causality vs correlation. You got it wrong
So coincidental that I'm finishing S4 of Yellowstone and just finding out that it's the most popular show out there right now. Crushed 4 seasons under a week while being sick. Honestly an amazing show!
i wish i can watch it
I love how mat is able to talk his opinions, while not mixing them up with facts or rubbing them in your face. And he knows all his facts as well. What a guy
Imagine if the mainstream media.... I'm not targeting anyone on any side of any issue. Just imagine if that comment could be made about our mainstream media
He got a perfect 1600 SAT/ACT so he's practically a genius lol
@@Archer.Bean. I feel that bro
@@nathanieldonigan3659 Same, everything seems so biased now
Nathaniel D
I am SOOOO happy matpat addressed the vocal minority situation. I didnt even know half of this stuff myself and i feel beyond validated for thinking the things that happen on twitter simply cant be THAT common. It literally hurts me to think about how many take these platforms as if this is just how all people are. Its worse when you realize that twitter effects the way people those same people approach the real world and other real people. I wanna send this to everyone i know lmfao
I love how MatPat hits the real issues by using entertainment media as an analogy. This effect applies to everything on social media.
Average Twitter users love to think they're political experts cause they "beat" another user in a one-liner contest they'll insist was a debate. Next, let's hope Reddit goes next, since they're just about as bad, in this regard.
It's why so many people think pronouns are important, because on reddit and twitter they see so many people with odd pronouns. In the real world you''re more likely to get hit by a car than come across someone that doesn't go by their normal pronoun.
There's a huge disconnect going on, with Twitter users thinking they're the catchall and be all of the internet, with the rest of the world tolerating them at best and actively hating them at worst.
@@Death-999 idk man I've come across people with different pronouns irl way more often than I've been hit by a car (zero) and I live in a red state. It's definitely less common but not as rare as all that 😅
"What's talked about on Twitter is not reflective of what's actually talked about out in the real world."
Understatement of the year Mat
we know what the real world is like because of literal elections though. its more so people come on twitter to talk about specific things. why bring up yellowstone on twitter if its full of zoomers that dont care about it?
TBF, now it is. It went from trending only woke political topics and obviously curated trends to now trending Anime, Video games, and stuff people are actually talking about. It has had more activity in the last two day than the last half decade, which says a lot.
@SYED RIPEJ nah fam, Trojan viruses have been around for years.
@@unidentifiedguy8253 I think that may just be a change in your algorithm. Everyone's trending is different.
@@sleepyfriendstm Japan no longer had political topics in their section of trending a bit after the changeover, and they thanked Elon for it. Japan hates getting into politics, so there's no doubt that it was being force-fed to them.
In my opinion, the two most annoying social media platforms are Twitter and TikTok. Both have super annoying names and logos and everything I've ever heard or seen from them melts my brain. I hate it when people say something stupid is actually true just because they saw a TikTok or Tweet about it. I also have a very dark place in my heart for TikTok since a stupid trend was responsible for recking my school's bathrooms again and again. My advice for what it's worth would be to just stay on UA-cam, where intellectuals of all kinds work... Although the adds are absolute torcher.
I'm glad that MatPat is helping to bring attention to the deceptions of Twitter
I can understand letting users hide certain topics to avoid "triggering" content, blocking users, recommending things, etc. But what twitter does is not healthy...echo chambers are destructive
@@LilacMonarch I'm not against those things in general. The issue I see with Twitter is the cherry picking nature in which they do it. They select certain ideas and people to moderate and ban. It's a shame because they promote the idea of free speech so strongly. If you want a platform for those things, then go ahead, it's your platform to do as you please. But the deception really annoys me.
Link to the Clip : They finally released this
ua-cam.com/video/QbHAaWyFCz4/v-deo.html .
My issue his his choice of timing, as well as the implications of malfisence that are being iplied but aimed at the the wrong party. This has been a problem for years, its only now that everyone is being honest about it. Trying to blaim the guy that buys a busted up car for it being busted up five minutes after he bought it is a form of slander.
Um, EVERYONE knows about Twitters deceptions. That's a will know fact
I think that part of it is satisfaction. You usually don't hear about something in social media (as a whole) if it is 'good' or 'doing well'. Normally, there is only news of something doing either extremely well, or opposite of that, extremely bad. If people are just satisfied with some media (movie, tv show, video game) it doesn't seem to get a lot of attention.
I haven't seen Yellowstone and I wasn't expecting it to be number one, but the fact MatPat and the entire theorist team hasn't even heard of it is insane to me.
It honestly makes me question this channels awareness.
I mean, is this a streamed show or an old fashion tv show?
He never said nobody on the team had heard of it, he just said they had not watched any of it
@@imawallass never heard of it, and neither have millions of socially aware teens-gen Zs.
@@jki808 you just contradicted yourself buddy... Socially aware group who haven't heard of the most popular show on TV.
I am incredibly surprised that MatPat and everyone on his team has never even heard of Yellowstone. I’ve never watched the show but I knew it was the biggest show on tv right now. It is 100% the show I hear the most about form actual word of mouth. I live in Oklahoma and so so many people watch it. My parents and my sister love it. My aunt has a cat named after one of the characters. So it’s just kind of mind blowing to me that the theory crew has never even heard of it lol
Makes me think of NCIS. Huge show with spin offs that none of my peers watched.
My parents did and their peers did. We get stuck in bubbles.
Ditto dude, I was SHOCKED at the “reveal” of the biggest show on tv but the shock was that MatPats job is to be up to date on current social trends and missed not one but THREE MASSIVE television events lol
Literally have never heard of Yellowstone until now. Did heard of Jellystone though.
@@anonymous01792I was honestly expecting it to be some Reality TV nonsense. I've just had a tiny bit of faith in humanity restored.
The only reason I even know that Yellowstone exists is because of Spirit Halloween. I worked at my local pop up last month and we only had an endcap's worth of costumes. Some lady talks my ear off about it, saying how much she loves it and how she wishes she could convince her husband to dress up with her as Rip and Beth, despite her not having finished the second season yet. I come home, ask my mom about it, and she infodumps on me about it for like an hour and a half! I had zero idea that this show even existed literally a month ago, let alone that it's apparently the most popular show on TV.
Worked at spirit Halloween too this year and you're so right. I also had the same reaction to the ted lasso end cap. Had never heard of either of them before. The only people buying either were older people in their 40s-60s
I literally only knew this show existed because I saw it on a bus stop ad but immediately dismissed it because the kind of movies/show that require bus stop ads aren't very popular
I can believe that, my parents are loving watching that show atm.
I was looking for a cowboy hat at Halloween costume last month, and I’d heard of the show but didn’t realize it was big enough to have costumes so it confused me lmao.
I think a part of the strange disconnect is happening because no one tweets about every movie/show they watch, they usually only tweet about movies or shows that they’re part of a fandom for or that think is popular enough for people to care what they have to say, and the larger the fandom, the more people who tweet about it, and twitter is mostly people in their 20s-30s
There’s likely many *many* reasons for this weird discrepancy
@@hereisthefullclip7666 Omg A Demon Sent From Twit- I Mean Heck
Nah, not saying that isn’t the case but not the main point-more like Twitter is actually quite small and is literally mostly full of Gen Z and younger Millennials, but it doesn’t even represent those two groups well. The interests of Gen X and Boomers are not represented at all and gives this false idea to some of those Twitter users that because it’s not spoken about it on Twitter it must not be popular at all. Yellowstone shows that you can appeal to older audiences and not be popular on Twitter but still be widely successful. Maybe once Elon burns down Twitter, these Twitter users can actually get the sense of what the real world is like.
@@Laura-Yu I think this is more than likely true. It represents a small portion of the population within a certain demographic. You also have to factor that twitter is also incredibly loaded with bots, and I've seen estimates as high as 80%. Dan Woods a well known security expert who's worked for both the CIA and FBI, has stated that it's very likely that upwards of 80% are bots. I've also seen extensive evidence of a particularly weird bot on twitter that will copy politically driven posts and repost them repeatedly.
I don't think that the aforementioned bot is to drive for one particular party, but to drive engagement; as it'll get more real users talking. I genuinely think that these types of bots are what's driving this movie thing talked about in the video. If a movie has politically charged themes (regardless of left/right direction), it will be driven into trending by these same bots. Where exactly these bots are from no one really knows, but I've seen evidence of this first hand; such as identical tweets word for word within seconds of each other being posted by different accounts.
@@Laura-Yu So in your equation, what does generation Y use?
that’s what i was thinking. twitter’s main function with trends is to be representative of the most tweeted about shows, not the most watched shows. Add to that online fandoms tendency to produce a large amount of tweets about one show and it makes sense when shows with larger online fandoms also trend on twitter more.
Also unlike some commenters, I don’t consider this to be twitter lying or as being a negative thing about twitter. Matpats video is just an example of how online spaces will always be representative of only the subsection of the world that actively uses the platform. And that perhaps companies should remember this when gathering information. 😂
Thank god someone is finally talking about the issues with Twitter and the echo chamber it creates around media.
100% how do people WHO Actually work in the media weren't able to figure this out??? Not to mention he didn't even go into the HUGE number of bots who inflate numbers of certain things and even if it's something you ARE interested in, you're not getting an accurate picture.
Exactly, been seeing it for years: Disney and WB have been FORCED into where they are now becaude they followed suit with millions but got snared by these minority radicals that have them producing works MOST people can pick apart the ulterior message and rightfully lambast them for it.
The corporations FEEL like they have no better option, because these same echo chambers have made it clear: "the alternative WILL mark you as an enemy of far more than those putside of us~"
Now that twitter collapses, we, and hopefully these companys, see the lie that bluff always was, and they can FINALLY start making a decent effort in distancing themselves from it all and start salvaging whats left of their goodwill in cinema and Television without being forcibly influenced by MSM
Several UA-camrs have been talking about this for years. But those folks tend to get mobbed by Twits and their multiple accounts, loudly calling them Alt Right ists and phobes.
Not just the media. Everything.
@@gigim.9742 Nah!
I use Twitter only to find art from the Fandoms and enjoy and support artists and fanfic writers 😅. The algorithm is insanely quick to spiral down a rabbit hole which helps a lot if you want to find cute arts of your favorite characters or whatever but it makes it nearly impossible to find anything else on your time-line specially contrary views and stuff like that
You also have to take into account the fact that lots of older people who don't use Twitter ARE still watching tv, while most younger folks probably watch very little if at all. They're watching UA-cam, or TikTok, or Twitch. They're playing video games or browsing social media. Older folks have been just watching tv their whole lives so they have little interest in anything outside that, and the younger generation has so many more options that they just don't care about tv as much.
true, anyone currently watching TV right now is either over 40 or...
actually I have no idea, like, why on earth would people still watch TV?
And if people do watch shows it's ussaly through streaming services like Netflix
@@nyanbrox5418 I watch TV for those shows I can’t get on UA-cam or other sites, like Bones or Criminal Minds (or better quality episodes of Kitchen Nightmares because the official UA-cam uploads are shittyyyyy) and I’m WAY under 40
I just dont watch TV for the fact its way cheaper to just pay for netflix or disney+ ect
Wow. I never would've guessed how small Twitter is compared to other platforms, given it shows up in articles and news reports all the time, exactly as you said. I knew Elon's decision to buy it was already weird and even as a non rich person, seemed a bit expensive, but jeez, now it REALLY feels like he overpaid.
Twitter cost: $45Bn
Call of Duty cost: $70Bn
Microsoft could have bought two Twitters instead of CoD last year.
That's the thing. Value is dictated by a market. My pair of expensive tennis shoes isn't made from material that costs 3 times as much as my gym shoes (my gym shoes probably cost more to make in all honesty lol). Twitter has value because people say it has value. And that value is held up by its use in curating content for news, celebrity drama, gossip, etc. I view it as an electronic tabloid magazine or something similar. Though Twitter posts have lead me to some good scientific substacks on occasion (I don't use Twitter, I just see mentions on Facebook).
Hmm. I'm guessing you vote blue?
@@mason7067 You need to vote blue to know he overpaid for Twitter?
I thought it was popular when it first came out, it was like a companion to Facebook in the post-Myspace era where users would post quick snippets of what they were doing on their day. "Just walked my dog on with a beautiful evening sunset!" "My wife and I having a wonderful vacation at Disneyworld!" etc. But now it's turned into a cesspool of political strife, excessive 18+ content, pronouns everywhere, NFT scams, hating others for having certain opinions, etc. It's now mostly used by politicians, corporations for outreach, political activists, cryptobro scammers, and deviants. Not the post-MySpace site for normal, everyday people to "chime in on what they're doing" like it started. It became a monster.
Knowing that twitter is an even smaller, annoying audience than I thought makes me hate the platform that much more comfortably. Thanks Matpat!
True!
I had this video on my "watch later" list for a while and I'm so glad I finally watched it. It confirms all of my suspicions about Twitter and the cesspool of very vocal self proclaimed "film experts" that reside there. I swear I never saw anyone complain so vehemently about movie posters in my life. There was also an insane amount of users that screamed "no one cares about Avatar" on every Avatar related tweet before Avatar 2 released and even beyond. As evidenced by the money the movie is making, a lot of people care, myself included. At this point I'm convinced that 99% of people on Twitter are just trolls and bots. Most of the reactions to movies/games on Twitter are completely opposite to people's reactions in the real world. It's baffling but this video starts to make sense of it.
Its really annoying to see people talk about their hatred for Marvel movies aswell
hearing this reminds me of what was happening on japan twitter where before the mass removal of workers in twitter japan, all of the "popular" things where not actually the most popular things, and when the workers were removed, actual popular things finally started to pop up in the popular tab, it was very interesting to learn about.
When you say workers, do you mean bots?
Where can I go to learn more about this, it sounds super interesting
@@stranget6033 Both the bots and the 100 people who managed them :)
there is also the fact Twitter boosts certain topics to trending artificially as seen when almost the entire Japan crew was fired and what trended changed from controversial politics to what was actually being talked about, anime, and waifus
Nice
This is precisely what I've been saying for the last 15 years.The public discussion is always derailed and biased towards serving a vocal minority.If because 90% of people are content with everything and don't want/expect change, why allow these literal children be the gatekeepers.The overwhelming impact of anything should be measured in the fact that everyone appreciated it and not in the negative feedback from a handful of vocal idiots.We need to stop pandering to vocal idiots
The damage has been done to an entire generation of younger millennials and older GenZers and it is generally "mission accomplished" for the establishment in creating a generatiotn of more loyal stooges dependent on big government for medicine for the lifestyle choices the corporate media has been promoting in the recent decade.
the majority of people in this world are stupid though. we need this vocal minority of smart people to control the rest of the bell curve. my parents will enjoy anything thrown at them on tv or movies simply because there basic. obviously there are stupid people on twitter (elon is unbanning a lot of them) but overall twitter is a good force that benefits the world. i think most of the US would be racist if social media didnt exist.
As they provide no feedback at all persons who just watch and are neutral or enjoy/dislike but don't talk about a product are not a part of the discussion. You can't listen to a hall of mutes, but you can listen to the people who are vocal.
@@if7723 but you can pay attention to the mutes and stop listening to the minority on preferences
@@grampagohan3385 but you never know where they are on the scale. Presumably they like whatever it is but they could also be meh and it's just there because something has to be.
If there's anything that I've learned from the internet, it's that no matter how wide I think my interests are, no matter how informed I think I am, I will always be left out of a lot, and being involved in what's "trending" and shared to you online is actually more isolating than anything. The world does not exist online.
The fact that I have been waiting for a Yellowstone theory and that Matpat hadn’t even heard of the show is upsetting.
As a person that never heard of Yellowstone before watching this video by MatPat and seeing Yellowstone fans showing up in the comments is fascinating.
He purely introduced me to it because no one I know has been talking about it😂(Not my mom, grandparents, no one😃Though I haven’t seen much family recently so😅)
it's actually a really good show (I only know now cuz my boomer parents showed me some of season 4, lol)
It's one of my dad's favorite shows but I haven't been on it lately
I guess the show is only popular in US. I dont live in US and I have never heard about this show before, never seen it on any streaming platform, and never known anyone talks about it until today.
I've known about this for a while, and I've been so confused why movie and game studios alike actually listen to Twitter users. What they care about usually is such a small minority of people that it's usually irrelevant to the rest of the global population.
They consider using Twitter less costly and more time saving
right?
It's kinda ironic talking about Twitter being fake, unrepresentative garbage on UA-cam between bot spam comments. Seems weirdly symmetrical.
@The FiIm Thoerists 🅥 not fooling anyone so, BEGONE BOT
it's not about Twitter being influential in any way. It's about the fact that Twitter has, before Elon got it, was used as a way for people in power, mainly the media, politicians, influencers, and people who have a voice get to talk about. And the Main flow of Twitter is very strongly US Democratic, even in other countries it's clear that Twitter was being used as a way to amplify things like racial representation. All Twitter is is an amplifier and only certain people controlled it. That's why you are seeing attacks on Twitter and Elon all by the US Democratic party. They no longer have full control over their most influential social media because it was all artificial, but for how artificial it is, people don't see that, and no matter how independent people are, they can and are swayed by the group. So if Twitter makes it look like the vast majority of people like or talk about something in a certain way, other people will inevitably gravitate to it and be consumed by it. The hardest thing for your average person to do is change their mind on something they care about.
I'm wondering if this kinda thing has been happening for video games too? There's too many things that come out to what seems like very little to no fanfare ( or worse, lots of repetitive and shallow criticism) when the actual game is fairly solid and fun. So much goes under the radar these days, and Im very sure social media is playing a major role in it.
A lot of great indie titles may get a few headlines instead of a lot of genuine deserved appreciation. Whereas the larger titles that a re bloated and preachy(final word dont debate me not opening that can of worms) get A LOT of attention.
@@SkyPilot-qx2sb yeah, definitely, loads of good indie titles go unknown. Although, I'm fairly sure how much marketing the devs can afford, not to mention the Risk/reward factor of buying a game from lesser known or entirely new developers instead of the AAA studios, that while maybe not producing much creative and original stuff, at least you know what you're getting, and how all that factors into getting their game out there. But, yeah, there are some brilliant games that deserve just as much recognition as anything coming out of the major studios.
Game pass is so huge for indie devs. It makes a lot of games, that would disappear into the Steam void with all the shovelware, actually get attention.
fun fact: phigros is/was what my channel's mainly based on.
100% in video games too. So many games go unnoticed on here.
Now everything makes sense. For some reason I couldnt find specific themes in Twitter, personal hobbies like the care of queen ants, but in other platforms I find them. Interesting
I owned ants once , intresting experience and i learned alot about them
I’ve been saying this for years-Twitter magnifies the vocal and angry minority rather than what a majority have to say on the matter. Glad someone’s touching on it. Yellowstone wasn’t for me, but it’s very interesting to see the metrics on it!
Sometimes. There's nuance to everything. Yellowstone is huge amongst Baby Boomers, but not necessarily what viewers of other generations and demographics are interested in watching. Twitter isn't everything, but there are reliable agencies dedicated to research and data like the Nielsen Group, which sometimes verify the concerns voiced on social platforms.
Same
Was not my thing lol
@@AlakaxamM ...That was kinda the point of the video. Twitter is not representative of the greater world, only a few minor groups of people.
@@Naokarma Twitter is not always representative of changes that should be made in terms of entertainment, but that's why I say this is a nuanced topic. There isn't a one-size-fits-all way to view this issue. There are trolls and people speaking out in bad faith, but simply not being in the majority isn't a reason enough to disregard some preferences. Companies just need to be honest and through about how they collect and represent data
Yellowstone was meh. 1883 was fantastic.
I don’t think calling twitter a water cooler was EVER the thought I had in my head. I’ve always seen it as a gladiator coliseum where some people fight to the death over certain (and a lot of the time unimportant) subjects while everyone else watches it all unfold and occasionally jump into the pit to fight as well.
Tbh, this is a good summary of Twitter. It's basically a die-on-a-hill simulator
T1J said that Twitter is more akin to bar. Like a bar, your emotions can vary wildly, you may get into fights, you can easily just stew in your own thoughts, and generally, it can either be a chill place to meet friends, or a way to get into trouble easily and be miserable.
I'm glad you're pointing this stuff out. Twitter's oversized influence on just about everything has been really bothering me.
Same
How strange he didn't mention twitters oversized influence until now? What could possibly be the reason?
@Eric Younger yeah seems weird but I'm fksd he's covering it now especially with the Twitter files releasing lol
@@ericyounger1944 For real. This video is old news.
Now Avatar Way of Water is the third highest grossing film of all time
This is one of the most important episodes you’ve made. The world and twitter are not necessarily the same. Maybe this will be the canary in room 101 warning of an avoidable Orwellian future.
Not that we're going to have to worry about Twitter much longer though.
Generally, twitter uses agree that the site is not representative of reality. Only the most vocal, devout users refute this assertion.
@@The_Bearded_Lion I'm pretty happy that the internet is heading toward mastodon
The same is true for most social media
Heads up that you might enjoy MovieBob's channel. Film Theory apparently hired him to do some writing, and he's made a few videos detailing this phenomena already.
Just before MatPat announced the the most watched TV Show, I thought to myself, "Huh, I wonder if it's gonna be Yellowstone", and Mat immediately followed my thought and calling out Yellowstone. I personally have only seen the show once or twice, but I have heard many people (including my parents) talking about it where I live.
Me too
Same, but then I wrote it off at first and was surprised I was right
The only reason I knew the show existed was because my dad suggested it to me. Boomer sub-culture needs to be studied
I don’t get out much and even still I’ve overheard people talking about it. Boomer catnip.
@@TangentialTif I got into it because of the trailer for season 2, when i was in highschool. I didn’t know it was the popular show at the time now.
My initial response to why avatar 2 isn't showing it up on Twitter trending was just that I've never met a single person in real life who could name 3 characters from the original.
I definitely couldn’t. Avatar was marketed as this groundbreaking masterpiece of a movie, but it was SO bland!
Good guy, bad guy, love interest, dr,
@@ked49 fr
A boring movie pretty much
@@Lauren.E.O To be fair, the main selling point of the movie was the VFX, not the story
I couldn't name any of the characters, but I sure do remember the big blue people and giant tree and floating islands and wacky animals and stuff
I didn’t learn about Yellowstone until Christmas 2022 and it was from my mother-in-law who kept hearing from her friends about it and could finally watch it. I am amazed at some of the movies coming out in 2023 as some actually look amazing. I’ve heard nothing about Avatar 2, nor have I seen it yet. Twitter has always been in my opinion trash, which is why I’m on Mastodon more than Twitter.
As soon as I finished this episode, I went downstairs and found my parents WATCHING Yellowstone on the tv
I was shocked (and I didn't even know this show existed)
Yellowstoneception
It's a really really good show!
Trust me Matpat, you really would be into guilty gear once you find out about the lore
The movie has so much lore there was so many things happening in the movie at once.
And blazblue made by the same developer, Arcsystem
@@diosestodo1306 bot
I was thinking the same thing
LOREEEEEEEEEEEEEEEEEEEEE
*IS BLINDED BY THE POWER OF LORE*
on this Halloween, me and my friends were trick-or-treating in our downtown area, and literally one of the Yellowstone actors came riding down the street in the trunk of a Ford F-150 in this tv thing with an episode of Yellowstone playing behind him. hands down the coolest halloween I’ve ever had.
Interesting story, but it's made up bullshit.
That sounds so cool!
it was! some of us immediately recognized the actor despite him wearing these sick sunglasses. so cool lol
Wait, the things going on on twitter aren't actually things the larger populace is interested in? I could never have guessed. /s
What's weird about Twitter is how much people talk about it on *other platforms.* How is it that it manages to punch so far above its weight class that its widely assumed to be the primary data point for social trends, even non-controversial ones?
people don’t talk on twitter, they talk about twitter.
While I wasn't expecting Yellowstone to be the answer, I can't say I'm all that surprised considering every time I've visited my grandparent's house since the show first aired, they've been watching. And it's gotten my interested when was there but I never really looked into it more
I’m in the Midwest and I can believe it, Yellowstone is definitely the show everyone says to watch and the only show I really hear talked about
The show is poorly written overdramatic soapy trash.
"Media is the message" Both Twitter and Facebook not only contain fake news, they ARE fake news themselves...
Great video, Mat!! Best one of the year in Film Theory!
Yeah, Elon Musk has really been exposing how much of a politically biased, censorship-ridden cesspool Twitter was before he bought it. Now there's close to no censorship, which comes at a cost, of course. But worth it nonetheless.
They're ran by the government, I don't think twitter is any more tho
Matt out here spitting facts. Also cool! I keep meaning to watch this show cause the guy who played Peter Hale on Teen Wolf is in it . . . so I'll watch for the plot. Yes. The plot.
I’m not surprised you haven’t heard about Yellowstone, I’ve work on all 5 shows and I rarely come across someone outside of the industry that’s heard of any of them.
I live in the town they film in, and I've never seen an episode lol
ive never heard of it
My parents love Yellowstone and so does everyone they know but I never watched it 💀 I loved the 1883 spin off tho!!
I love Yellowstone and the spin off and the story and very well written too
I only know about it since my dad watches it and he is 100% Boomer.
Twitter can't cancel Matpat because then he would just be winning by proving a point
Yeah but most of Twitter is dumb and will not listen
Now it won’t since Elon musk owns it
Twitter is like the kid in class who's actually the loudest but not actually powerful. Though on the rare occasion he does accomplish something, you're all gonna know it
I’m actually shocked most people didnt know about Yellowstone (I’m 24) but kinda glad it stayed out of the limelight of media because it wasn’t being super influenced hope this doesn’t change anything
I just think shows can be popular not because they have huge fanbases at conventions or post on any social media that they are watching it, but that they can just watch a show
I've heard of one of the spinoffs, but I personally wouldn't watch that type of show. Also haven't watched "actual television" in a long time.
“We forget just how small a platform Twitter actually is.” Truer words have never been said
I find it really interesting how twitter has so much value in a lot of people lives, but for me its only a platform for memes, and i dont even have a twitter account, i only see printscreens on other social medias. For being such a small populated site, you would expect better from the people that uses it to not take everything there so serious, this video made me intrigued about what the basic life of these people is like, i would never think about it like this
they think that the whole world revolves around twitter,
yes it has impact cos of how its alot easier to reach big names there but thats about it
Bass Reeves is getting his own show? That's awesome as he's a really interesting historical figure (a former slave turned US Marshall during the Wild West who even brought in his own son who some believe may have been the inspiration behind the Lone Ranger)!
It’s not just Twitter. Social media in general is surprisingly bad at reflecting the habits, opinions, and interests of the general public.
Considering social media is by design where people go to chase clout by any means available to them, I'd have struck out the "surprisingly" bit from the get go. It's not the place where people go, lacking a better term, to "be real".
Social media is performance, and people on it should be considered like characters in a movie, not their "actors".
@@TheRawrnstuff On point. It is not surprising, it's doing exactly what it was made to do. The lie is the implied notion of it being actually reflective of people.
I have never imagined Film Theory doing something on Twitter.
What did you think about the video?
Ask yourself, why now? This information is nothing new. But something at Twitter is.
@@ExaValkur you mean that it's dying? Honestly, don't see it as a bad thing at this point
@classictate. .
ZZZ,, ,
Well,there is no "The Internet Theorists" channel,so Film Theory was the next best thing I guess
I have to write an essay about cancel culture and Twitter in general. Gosh, having these channels as academic sources would save me so much time...
I know. They do more research than the sources we are supposed to used most times
You're being allowed to spak to power? Well, aren't you lucky!
you can use them as sources
The real question is why anyone thought that you'd be able pull accurate data from twitter of all places
I could really use more of these “Social Media really isn’t that powerful” theories
I very recently quit Twitter and gotta be honest, I couldn't have made a better decision. It's so freeing to create your own opinion about something instead of listening to some popular accounts with extreme views.
Pretty sure I remember hearing that Facebook comes pre-installed on smartphones, so that could account for a sizable chunk of their user figures.
Yeah, that would make sense as my Android came with it, can't delete it unfortunately and it sends notifications even if I'm not using it
One thing not covered in this video is the impact of negative feedback being included in the trends. People are more likely to tweet (and likely post to Facebook, UA-cam, etc) negatively, and that gets fed in just as much into the algorithm. It’s why it’s often referred to as the “Outrage Mob”.
Wow...I always thought that twitter is one of the leading social media platforms because of how so many news articles ALWAYS mention twitter as their source of...well, news and how twitter is used to change stuff like how Sonic looked like, as Matpat said.
Ft
So what's that say then? It's far more efficient than any other outlet per scale. If the numbers are so inferior as stated here, yet seemingly everyone knows what it is says it all
I would actually say the conclusion of this episode was really obvious. What's far more interesting is how this is not that obvious to all these disney and sony movie makers and producers. Following news about the movie world for a long time, you really start to see how often they blunder specifically with audience analysis. Matt here did a better job just for some vid on yt than most of the people whose job is specifically analysing trends.
Ya but mat pat will actually hold himself accountable
Ngl i thought house of the dragon had to be num one. Even old heads loved game of thrones.
The corporate overlords are idiots with heads up their trunks with limited perception. Play your cards right, and you can puppet them, thus, alter the world.
@@jeffjeff9037 the puppet becomes the puppeteer
I think it has more to do with the marketing teams that they hire being really bad, while the execs ask for how they can get the biggest audience possible. This is especially noticeable when you see them try to make a piece of media and completely ignore the core fans of said media, which more often than not just leads to the whole thing crashing down.
Nepotism and hiring the cheapest writer/showrunner does not help the fact that audiences can tolerate mediocre art/set design if the writing is good. But they will notice when a piece of media is all looks and zero substance.
Twitter is an alternate reality that cannot come to end soon enough. WotC consistently falls into the same trap as Disney and Warner and their content has often been pretty milquetoast as a result, which sucks because they have an incredibly talented and dedicated team of designers at their disposal.
Yes, Matt. Use your powers for good. Twitter opinions are just the worst, and most people are never satisfied anymore because they want the specific fantasy they have in their heads
Matt woulld have had a lot more impact if he made this video 3 years ago. Now, it is "safe" to make it because musk is not ideologically aligned with him or the corpo media attacking the platform now that they no longer control it.
I don’t personally watch Yellowstone because I don’t have cable TV or Paramount plus but almost everyone I know watches it and absolutely adores it. I have been dying to watch it because all my friends talk about how great it is. I can’t believe no one on team theorists had heard of it because it’s all my friends can talk about TV wise.
As someone who’s worked in TV data for a while - I absolutely love that what people flock to watch it rarely what you think it will be. Older generations are the ones to capture because their also the ones paying for an still watching linear.
Really enjoyed this ep Film Theorist team. Good job!
I am gonna guess breaking bad because if this was 3 weeks ago the wensday has not been insanely popular yet
I think something that would help explain the odd numbers is certain fandom do watches/rewatches together.
For example, the Hannibal fandom (aka the most persistent fandom to still be trying to get a season 4, multiple years after it ended) often rewatch the show (or other shows/movies that involve Mads and Hugh as main characters) together and tweet about it.
This really puts things into perspective. I don’t know if I had an inkling before this, but I certainly didn’t know the global trends outside of Twitter and just how many use it compared to other platforms. It’s actually really comforting.
right?!?!
Those are not global trends, US trends.
Hey MatPat, back asking you again to please do a Coraline theory. This film is absolutely packed to the brim with all the hidden secrets and deep, intricate lore that you love. I think you'd have an absolute field day. Other UA-camrs have covered it themselves but here's the thing; they're not you. There's so much hidden in this movie that people have been theorising since its 2009 release date, and they're still doing it. We've had other theorists, but we need our favourite. We need the best. We need MatPat!
@Kool Koa I know it is, I've watched it. It's interesting, isn't it. I'd love his take on that, or any other theory, but it'd also be really interesting to see what he could pull if he came up with original theory.
It's possible he hasn't done anything on it because so many others have covered just about everything already 🤔
@@jeromevaleska2014 Here is the full clip ua-cam.com/video/PdOZrMp9jPU/v-deo.html
@@osmosisjones4912 You're not a bot. Bots can't link people, almost had me there.
@@homerman76 I did mention that in my comment, but if I'm being honest, we've probably only scratched the surface. Every time I think this film is dead someone else comes up with a new theory. I thought people had stopped theorising and then just yesterday a new Coraline theory appeared in my feed.
Imagine spending around 13 years making a sequel to the most money making movie of all time and then having sudden antagonism from a sequel spinoff which follows the story of a talking cat.
As someone who very rarely ever checked Twitter, it is surreal to see Matt-Patt make a theory in which he just realizes that what trends on Twitter isn't always what's going on in the world.
Matpat: Twitter is an echo chamber with a minority of people with a very large voice in shifting large company decisions.
Everyone who is not on Twitter: yes..... Was this not known?
As someone over 40, I didn't realize my phone had apparently automatically created a UA-cam account for me. Matpat, long time listener, first time responder. I don't know if many younger than us remember the Wizard of Oz, but I think you're starting to pull back the curtain and see the "wizard" with this video. I appreciated this video very much. In this age of social media, it isn't a wizard behind a curtain, but algorithms within the Matrix, if you will, that magnify the vocal minority and drive people toward what they want to hear and are interested in instead of driving people toward the truth and what real people in the real world are concerned about and are talking about. We've seen this movie, we've read this book and we've played this video game, where artificial reality creates it's own presence in people's minds distorts the populace's perception of reality and influences them to do and think whatever the machines, and the people behind them, want then to think and do. It's Orwellian, and anyone who's read Orwell knows, it doesn't usually work out well for humanity in the end. Good for you and the theorist team for this video.
:)
I'm 18 and I remember watching the Wizard of Oz a few times as a kid, if that's comforting at all lol
As a younger Canadian I actually don’t know many people on Twitter. I always wondered if I was in the wrong age demographic or country.
Petition for Matpat to make a theory about the Yellowstone cinematic universe
Spoiler: Its all brokeback mountain lore
Your should do a theory on Goncharov! I know it's a bit older, but it is experiencing a resurgence in popularity right now! It's definitely a movie that deserves a theory!
yeah, it came out in 1973, but it's so good! nice to see fellow goncharov fans :D
God, Goncharov was so good!! Scorsese really is a genius when it comes to making movies. I'd like to see Matpat's interpretation of all the heavy clock symbolism in the film or maybe dig deeper into Katya and Sofia's relationship
As someone who never used Twitter, I already knew this. But the fact that many people don't is shocking and sad. Did people really think that what they specifically are seeing is what everyone sees? Currated content is a thing and every platform uses it.
This is why the woke minority think that the workd should be how they see it
I looked up Yellowstone once and I was surprised with how many seasons it has. Like I remember hearing about the show, but I never started - mainly because I don’t have cable. But that really goes to show all hype doesn’t actually mean anything.
My parents are actually big fans of Yellowstone! Most of the time, I see them watching it. Would NOT have guessed it was the biggest thing on TV however, since, yeah I never see anybody talk about it on social media
Edit: watched a bit more just to see the comment about parents being the ones watching it, and I should've guessed that.
Mostly my mom, but sometimes my dad as well, talks about Yellowstone all the time when we get together with family. "Are you watching Yellowstone?" "Have you been keeping up with Yellowstone?" It was true with 1883, and I imagine 1923 is going to go the same way.
I've been watching with my sisters and mom since the third season, and saw the first three eps of 1883, have yet to watch them all. Can't wait for 1983
The best thing we can say about Twitter is that it tried to get MatPat into Guilty Gear
Hearing the words guilty gear in a matpat video shocked me
Gross
Twitter really shows us how powerful a vocal minority can really be.
And to think that multinational corporations make decisions based on tweets
@@radhiadeedou8286 You got it backwards: these companies buys Twitter's trends to fit theirs needs 😉
And about "vocal minority" I would spell it "crazy minority" 😆
Agreed. Squeaky wheels and what not.
Come to think of it, Twitter dying is kinda the best case scenario
@@deebz2626 along with every other social media platform at this point.
One reason I decided to leave Twitter for good, is because of those toxic trends that make me afraid of sharing my “unpopular” opinion because people might say harsh things about me for “disagreeing”… and it would be easier to ignore had some of my irl friends not been influenced by Twitter’s toxicity.
The other reason is, the usual news trend there is basically “It’s the end of the world! There’s no more hope! Human extinction! Evil Has Won! Blah blah blah…” How about I ditch those nonsense and actually step into the REAL world and embrace the legit good in it? Who’s running Twitter anyway? Mother Gothel? Monokuma?
G woke go broke come from toxicity social media kind ruined fandom and pop culture nerd if Elon musk destroyed Twitter and destroyed far right conspiracy theory people give up Twitter thanks musk save America democracy
Social media in general is unfortunately predisposed to ultimately become toxic, and oddly enough the proof comes from the concept of online reviews more so than social media itself. Imagine going to a restaurant, the food is fine, the service is pretty good, overall pretty decent experience. You might tell a friend or a family member that it was nice, but that's about it. Now flip it, same restaurant, but the food was bad, the service was non-existent, and they still charged you an arm and a leg. Well now Google needs to know about this, Twitter, Facebook, and you'll miss no opportunity to rant about it to anyone who will listen. The point is, when we're happy with something, we're already content with it, we don't need external validation and we don't really care how other people feel about it. When we're angry, we want everyone else to be angry about the same thing, we want them on our side, against this common enemy. So when do people post and what types of posts do people interact with? Well if you post happy things, you might get a handful of people saying "Nice," or "Cool," or "Good for you," but if you post something negative suddenly people come out of the void to either back you up and say how much they also hated that thing or to combat you and defend this thing that they loved, leading to heated debates. We talk about things that we find confrontational, and we engage with things that fire us up and force us to take sides. I know I've largely quit using any social media because I noticed how negative things were always getting on them, but even I get the occasional Facebook notification saying that an old friend tagged me in a photo, only to back out of it and see someone starting an "Agents of SHIELD obviously is canon to the MCU for these three (bad) reasons and if you don't agree you're a blind moron" thread. Sometimes I take the bait and charge into battle, but usually I get only as far as hitting the reply button before I ask myself "What do you hope to get out of this?" and then immediately close the app.
Tl;Dr- Social media encourages you to rant when you're angry and either attack or defend things that made other people angry. Nobody discusses the things that make them happy. If you want to be happier, get off of social media.
Not to mention that social media companies want interactivity. Say you disagree, and that restaurant was actually your favorite? You'll make sure to comment on that review "Hey I love that place" and it will start a big argument.
Flip it around. Say someone says "The restaurant was fine; nothing exciting happened." Are you going to go out of your way to comment on that? Maybe. Are they going to respond to your comment? Almost certainly not.
Toxicity breeds discussion. Discussion breeds interactivity within the platform. That means you stay longer and, more importantly, view more ads.
Well said.
I can confirm the only reason I have heard of Yellowstone is because my mom watches it lol
I think what you're missing here is that when something trends on Twitter a very large portion of those tweets are negative, they're from people who do not intend to watch the thing they're talking about. Sure, the Snyder Cut had tons of bots, but a whole lot of the Twitter chatter was from people teasing Snyder fans and being negative about the the movie.
Things trend on Twitter when they're controversial, more so than any other platform. Lots of popular things don't trend well on Twitter because people say they like it and move on... but when some people like it and some people hate it, they argue about it all day. The algorithm plays into this, Twitter has less users, so it drums up controversy to get more engagement from fewer people.
When I clicked on this video, I didn’t expect to hear so much about Yellowstone! However, it does explain a lot. My dad, grandpa, and tons of my dads friends love Yellowstone so much to the point that my dad gets Paramount Plus JUST to see it!!! I thought all the people I knew were weird!!!
As a Gen Z who isn't on Twitter, this episode makes me very happy my decision. A lot of social media is absolute garbage.
I've honestly backed away from Twitter more in the last few months since my divorce because of the echo-chamber that i felt it was creating for me. A lot of negativity, gatekeeping, and attacking even within threads that aren't negative.
I've found spending time here on youtube more informative and more positive and I've begun to see that drip down into what i consume from a media perspective. I've opened myself up to more shows because it gives me a chance to experience something new, without having to be influenced by online memes or discourse.
This video also made me think about other echo chambers within entertainment, and as a pro wrestling fan, have been inspired to look into things like DO these metrics that factor into viewing patterns outside of the twitter bubble affect the casual viewer's likelihood to be drawn to the product. IE: Would a serious fan of yellowstone look at a pro wrestler like "Hangman" Adam Page (The Millenial Cowboy) and be more drawn to the product through an affinity for those characters based on watching yellowstone) But thats just my theorist brain!
I honestly like Twitter. Met a lot of great people there and had awesome conversations with complete strangers from time to time, but yeah, the hateful spiral really hits you after a while. I've decided to quit Twitter and went back to Tumblr instead - and it was the best decision I made. I still all the politics and media discussions in a much healthier format that doesn't reward you for just screaming louder than everyone else, while also getting a much higher quality of fan content.
Twitter could be fun again but I really don't see it happening, it just seems to be going downhill from here.
“I’m the king of the world! AEWEWAEWEWEWAAEEEWEEEEW!” had me rolling on the floor
Glad to see Matpat showing people just how horrible Twitter truly is, The more people that know, The better.
Yep
If Musk didn't by Twitter, Matt would be too scared to make this video. A change in the rules is makes everything easier.
If you want more things to be shown how horrible they are, watch Last Week Tonight with John Oliver
@@shasshybear9222 hahahahahahha good joke
Wise Mysticsl Tree
I was not surprised at all with the Yellowstone metric. I live in a small town in Montana where a large part of Yellowstone is filmed and the amount of people who flocked to my small town to live here just for the show is insane.
Didn't they film some of season 3 in Gardiner? I always get a kick out of the supposed geography of the show. Mainly how they head to the Pryor mountains from the Bozeman area, and on the way back, they stop in Dillon, MT... which is in southwest MT on the opposite side of Bozeman and the Pryors.
Darby? Hamilton?
Avatar came out when I was only 5 and to this day it is one of my absolute favorite movies along with The Princess Bride. I have waited the majority of my life for Avatar 2 and I am so tremendously hyped to see it in theaters!!!!!
I highly recommend Puss in Boots Tha Last Wish as well!
Princess Bride was an interesting case where it didn't do all that well in theatres, but once it hit the home video market, it became huge. I remember back then that word of mouth did a lot in the early 90s. We didn't have those massive social media platforms back then. Something a lot of companies forget is that many people don't care about major social media outlets: they will see what they want to see. The discussion about films that takes place in the real world can be more important than that on social media.
Matpat: I've never seen anyone talking about this
Me: bro, it's every where on TV commercials lol
I never thought the show you guys were talking about was Yellowstone, even though I saw the tag. I thought everyone knew it was popular and assumed people would be talking about it on Twitter because of that. But the only reason I know about it is because of my parents, since they love the show and talk about it nonstop. Really shows how skewed things are on Twitter
5:33 Actually would recommend guilty gear matpat, even just looking up the lore. I would love a Gametheory.
Wait til Matpat learns about the Backyard in Guilty Gear lmao.
4:57 ... been saying this for ages. Love that Mat used Doctor Who as an example. When Whittaker was announced, there were a small handful of fans who dismissed her outright, but the coverage of this tiny minority was absolutely massive. Basically, for every not-my-doctor there were a thousand people complaining about those not-my-doctors.
And yes, Twitter was a big part of that.
This! Poor Jodie was ripped apart on Twitter *and fb* she never had a chance with them before she even started.. As a fan for manyyyyyyyyyyyy years.. I loved her and sorry to see her go so soon..
This! Poor Jodie was ripped apart on Twitter *and fb* she never had a chance with them before she even started.. As a fan for manyyyyyyyyyyyy years.. I loved her and sorry to see her go so soon..
This! Poor Jodie was ripped apart on Twitter *and fb* she never had a chance with them before she even started.. As a fan for manyyyyyyyyyyyy years.. I loved her and sorry to see her go so soon..