EPISODE 5 | Viral campaigns move at the speed of culture

In our latest #FutureProofMzansi podcast, Stacy and Sena chat about all things digital - specifically what goes into creating viral, award-winning campaigns. They’re joined in studio by Mike Sharman, the founder and Chief Creative Officer of Retroviral, a creative communications agency that has made more brands go viral globally, than any other agency in Africa.
Mike shares his journey to starting his agency over 14 years ago and how he knew then just how important digital marketing was going to be. He explains what goes into creating viral campaigns and why it’s important to always move at the speed of culture.
In this episode we discuss:
- The winning formula for creating viral campaigns
- The importance of earned publicity in the success of a campaign
- Ensuring clever content always has a strong brand association
- How Retroviral helped take Nando’s ‘Last Dictator Standing’ advert global
- The power of newsjacking - using Checkers’ ‘Sixty60 Swindler’ campaign as an example
- The social media channels currently providing the best ROI for his clients
- The best way to work with influencers