Descente, Stag/Mountain Goat/Gerry G/Obermeyer/Ski Lion/Campus 7, SKYR, etc. I rocked all these brands back in the 80’s and 90’s. Peace Reese Black, E-Z, Rack and Uncle Disco. You Dudes are the reason I stay on my fly sh*t. Word.
Salute to Brownsville, Rack lo and the crew. I was a little younger than these brothers but was definitely influenced in my era of the 90’s to present day . Ralph Lauren for all occasions 💯
I'm a Cali Lo Life!!! I love Polo, I'm 42, I've worn lots of brands thru my years, Supreme, HUF, UNDFTD, Alife etc but nothing feels better when your head to toe in a Polo fit. Also I live in small Cali town and I still get people stopping me and complementing me on my gear!!! Lo-Lifes all day, everyday!! LOVE AND LOYALTY!!!
Shout out to Rack. SaLLute. People don’t have an idea how legendary these guys are in the hood. I grew up on SJP Crown Heights. These dudes were and still are icons. Shout out to my old heads, my original Lo Lifes, Lo Proz, FAP, and Steam Team
Definitely live on Eastern Parkway now and when I found out I was around the corner from the Mecca, I felt like Barack Obama was from around the corner
I have the privilege to hang around Disco! Cool old head smoked blunts n shit wit him. Real humble! N he gave me my props when I pulled up to block wit the whole lo fit on! Salute to the o.g's
Rack-LO was that dude on Utica ave in my teens I would always see him on the 4 train I remember junior high when I first got into polo, and in 97 I got into high school I got the varsity leather jacket black and grey with leather I was the man in high school I miss that polo jacket.
I love lo but they making it seem like they were the first one's to wear lo and it really doesn't matter I'm from Philly and I definitely was wearing lo in the 80's and I didn't know anything about dudes in nyc wearing lo but salute to all tho !
Fire...this is that deal.....the truth is finally..the world ...can peep in and understand our elements of survival..with this shoplifting game....I was on the island 1988..Lo shoes ...slacks..short jacket..I'm from brooklyn sun ...I soft dude wouldn't be doing that..Its a long story with that Lo game I love this interview..
This could've been a way better interview if DJ self would just be quiet and let an interview progress. You literally interrupted Rack each time before he got to the point he was making🙄 kinda annoying. But shout out to Brooklyn. Definitely in my Polo bag 20 years after high school, cuz i wasn't tryna get jacked going from Flatbush to the Stuy! Lol 😂
I'm going off here but I love Polo, one thing that I really love about Polo is when they retro a lot stuff, it's not identical to the OGs. Like the new Suicide skier is different then the older one. Some items are identical like the Snow Beach, but it was awesome that they dropped the black series Snow Beach. Not like Nike when their retroes are pretty much identical
Disco is telling no lies, wearing a whole bunch of Lo back in the late 80’s/90’s will get you hurt. The Polo Cookie with the ski man on the back was called the “suicide” jacket for a reason. I’ve seen many a person get robbed on Utica Ave for their Lo. Lo Lifes is also not a gang, it’s a brotherhood.
Check out the hommie Thirstin Howl The 3rd stop talking ish these cats are NY legends bro Sadat X fck's with Thirstin and Rack Lo you also have Spit Gemz and Mayhem Lauren throwing L L's up salute to Lo Lifes /Outdoorsman real Hip Hop ish
I agree that all of this sporty Polo shit looks horrible! I’m not a square but it’s just gaudy and tacky. I don’t dress hip-hop so I guess I just don’t get it.
@@infiniteXpower well that Polo style wasn't for hip-hop culture. it was expensive. Polo made clothes for actual sports, like for going to ski, going to swim, etc. so people who were wealthy would wear the Polo rugby line because they actually were playing rugby....Polo had different collections that were meant for different things. Polo Sport was really for high-end sports, but it was expensive gear. $500 for a vest, $600 for a jacket, $350 for a pair of goggles, but the target audience were wealthy people who actually used this gear for its actual purpose; sports. What made them stand-out is they promoted Polo to the inner-city kids who never had the knowledge/means to even look at these Polo pieces in person. One outfit they wore may have cost $1,000 and this was in 1985. Also, they were teenagers doing this. Plus, they sold Polo as well to kids who lived in the projects for affordable prices. But New York has an area called the garment district, so they actually manufacture Polo in that industrial area. Therefore, New York City had access to Polo that wasn't sold in other states. Most states may have 1 actual Ralph Lauren outlet or a department store that sells basic Polo shirts with just the horse on it. Plus the Polo that they are wearing comes from older collections; the 80's collections. These guys are basically representing the 1980's street culture where you could literally buy clothes for affordable prices that would retail for super expensive prices. A lot of kids in the projects who were poor received their first Polo shirts/jackets from these guys. But they don't promote crime. Their main message is to educate the youth on how to turn a negative into a positive because they're all productive citizens now. Dapper Dan is similar. Gucci actually puts him in their commercials now and created his own personal line of Gucci clothing. He would illegally obtain the fabrics that Gucci/Versace/Fendi and all the high-end European designer brands owned via copyright, and then customize those fabrics into his own shirts, jackets, and outfits. He manufactured his own clothes but used their fabrics to do it. He was arrested for it, his store was shut down, and he was sued. It ruined his career in fashion but he continued to operate via the underground. He helped to promote these brands to inner-city people who came from the hood because in the 80's, European fashion brands were targeting wealthy clientele, not people from the hood. Nowadays, those same European brands exclusively make clothes/sneakers that are marketed towards the Hip-Hop culture. They make their sneakers look appealing to Hip-Hop culture people, but in the 80's, they marketed their shoes to wealthy clientele. So the big picture is, Hip-Hop culture is very influential when it comes to the arts, fashion, and trends. These companies who never focused on Hip-Hop culture or the inner-city learned that they could actually create products that would be appealing to these people, and nowadays, because of groups like the Lo Lives and people like Dapper Dan, they now make products for everybody instead of a small percentage of wealthy people who like to go yachting. Even though its technically a criminal element, the success and marketing of these brands within Hip-Hop culture or inner-city culture was achieved. Hip-Hop is influential all over the globe, and kids/young people who follow Hip-Hop are very trendy. So at 50 years old, Hip-Hop is being recognized for its impact on not just music, but American culture in general. No other form of music really had a huge cultural impact at 25 years old like Hip-Hop. Even Rock music was considered subversive in the 70's after being around for 30 years. Rock wasn't really recognized for its impact on fashion/etc until the 80's. The 1980's were a pivotal time for black America/hip-hop culture. That's when Hip-Hop culture became prevalent. For good or worse, black people didn't dress Hip-Hop until it became popular in the 80's. RUN DMC promoted Adidas...Fila suits...Polo..all of these brands were the first popular brands that Hip-Hop culture embraced..and then when the 90's kicked in, a few black clothing lines popped up. But it's just a history in Hip-Hop, which is a way of life now instead of just music. I personally think promoting consumerism instead of ownership is a bad thing..and I think Hip-Hop overshadows a lot of our creativity/culture in general as a people, but who's promoting it? The record labels and distributors of Hip-Hop have always been white corporations. There's never been a distributor of black music period in history except Motown. So yeah..Hip-Hop exists and unfortunately takes up a lot of our culture's oxygen, but the white people made it that way because they keep promoting it over other forms of our culture/music. But Hip-Hop takes other people's culture and makes it its own. So that's why this Polo story is important. Hip-Hop started off taking samples from 70's funk and soul records, and a rapper rapping over it. So Hip-Hop takes things from other cultures, and makes it its own. Unfortunately, like I said, instead of various sub-genres of black culture receiving equal promotion, Hip-Hop has been ordained the primary culture of black people by record executives who for whatever reason choose to keep making it so influential in our lives.
they used to boost when they were teenagers. they don't want to talk about boosting, but that's all they ever get asked about. they came from a poverty-stricken atmosphere that was filled with violence. boosting was something that every race did in NYC. its the biggest city in America and they have the industries that manufacture all the famous clothing brands, so trucks roll around all day long with millions of dollars worth of merchandise. plus, their docks are constantly taking off merchandise from ships that are sending in things from overseas. italian mafia, the irish, the jews, the blacks, every race in the world used to hijack trucks and boost. in a city of millions and millions of people that actually has the factories that produce brands that people love, of course there's going to be huge underground black market, especially in the 80s when NYC was still the capital of crime.
There's some dope chaps pieces here and there
C.oulda
H.ad
A
P.olo
S.hirt
Salute my brothers Rack-Lo, Uncle Disco, A.V. Rock and Reese Black. Nice interview and Salute to D.J. Self. 2Ls!!!
Descente, Stag/Mountain Goat/Gerry G/Obermeyer/Ski Lion/Campus 7, SKYR, etc. I rocked all these brands back in the 80’s and 90’s. Peace Reese Black, E-Z, Rack and Uncle Disco. You Dudes are the reason I stay on my fly sh*t. Word.
Salute to Brownsville, Rack lo and the crew. I was a little younger than these brothers but was definitely influenced in my era of the 90’s to present day . Ralph Lauren for all occasions 💯
Yup Same.
I'm a Cali Lo Life!!! I love Polo, I'm 42, I've worn lots of brands thru my years, Supreme, HUF, UNDFTD, Alife etc but nothing feels better when your head to toe in a Polo fit. Also I live in small Cali town and I still get people stopping me and complementing me on my gear!!! Lo-Lifes all day, everyday!! LOVE AND LOYALTY!!!
My man with the pilot suit 1z on the deuce had me like ayo kid wordem up
The gate has finally open Salute LL ❤💛💚 🙏🏿
Rack lo a reaL one man, showing Love for the next generation and aLL other world we rocking Lo!
SaLLute, SaLLute! I remember they used to call us purchasers 🤣😂🤣😂.
My dudes rack ..disco and reese black!!!! This is a good look my dudes!!! Po
saLLute!!! Lo-Life$ dope interview 🙌🏾🙌🏾
Shout out to too lo life. Been rocking Lo for over 30 yrs back in 89 90 s. Love lo wear Bx LB.
AV rock is the OG. He needed more microphone time 💯
Bury me with the Lo on!!
Purple label suit😂
These are all my brothers! 2 L's means nothing without the other! 2L$ #LoveandLoyalty #Lolifesforever
YO SUN WHAT UP THIS FRENZY
@@THETANKSHOW823XGSCX2050 What's goodie fam? Hit me on the bat phone.
I agree with sweater quality but the Snow Beach and Hi Tech jacket quality was on point!!
Rack Lo gotta be one of the nicest most humble dudes!!! Brought an extra trophy to bless the runner up.
Salute to rack lo!!! I met him at the lo-life bbq summer 2021 #saLLute
🔥🔥🔥🔥🔥
ua-cam.com/video/nCm_1b-3o5s/v-deo.html
Shout out to Rack. SaLLute. People don’t have an idea how legendary these guys are in the hood. I grew up on SJP Crown Heights. These dudes were and still are icons. Shout out to my old heads, my original Lo Lifes, Lo Proz, FAP, and Steam Team
Definitely live on Eastern Parkway now and when I found out I was around the corner from the Mecca, I felt like Barack Obama was from around the corner
Luv my hood luv the culture that was brought forward. Salute the OGs. Tha Family.. LL Love and Loyalty. Bosses wear horses. 2L's up
MGV stand up.
I can’t with the interruptions I’m sure your audience knows all the terms if not there not your audience
I have the privilege to hang around Disco! Cool old head smoked blunts n shit wit him. Real humble! N he gave me my props when I pulled up to block wit the whole lo fit on! Salute to the o.g's
Rack-LO was that dude on Utica ave in my teens I would always see him on the 4 train I remember junior high when I first got into polo, and in 97 I got into high school I got the varsity leather jacket black and grey with leather I was the man in high school I miss that polo jacket.
I have rockin. Lo since 83 as a shorty.word
I love lo but they making it seem like they were the first one's to wear lo and it really doesn't matter I'm from Philly and I definitely was wearing lo in the 80's and I didn't know anything about dudes in nyc wearing lo but salute to all tho !
I have been rockin Lo
LL bless up Frankie BOO and BIG Boo Lincoln and Troy SJP
GOD BLESS THE FRESH
To The Almighty LoLifes
LL's 4 LYF from AUS
🔥🔥🔥
Fire...this is that deal.....the truth is finally..the world ...can peep in and understand our elements of survival..with this shoplifting game....I was on the island 1988..Lo shoes ...slacks..short jacket..I'm from brooklyn sun ...I soft dude wouldn't be doing that..Its a long story with that Lo game I love this interview..
CRIWNHEIGHTS IN THE BUILDING SALUTE TO THE ORIGINAL G'S
PEACE TO THE FOUNDERS SIP E-LO ENY
2L$ Up!
2Ls^!👑🤟🏾🤟🏾
I remember when the Batman movie came out and we boosted the batman tshirts.
💪🏾🔥💪🏾🔥💪🏾🔥🆙🆙🆙🆙
Brooklyn NYC #EastNewYork #NYC #Brownsville
That was me that posted about DJ's not playing LL music 😭😭😭😭 I deleted cause that ain't Love and Loyalty 💯
💪🏾💪🏾💪🏾⚓
This could've been a way better interview if DJ self would just be quiet and let an interview progress. You literally interrupted Rack each time before he got to the point he was making🙄 kinda annoying. But shout out to Brooklyn. Definitely in my Polo bag 20 years after high school, cuz i wasn't tryna get jacked going from Flatbush to the Stuy! Lol 😂
I'm going off here but I love Polo, one thing that I really love about Polo is when they retro a lot stuff, it's not identical to the OGs. Like the new Suicide skier is different then the older one. Some items are identical like the Snow Beach, but it was awesome that they dropped the black series Snow Beach. Not like Nike when their retroes are pretty much identical
Greatest brand promotion
Crownsville!!! Peace 2 aLL!!!
S.I.P. MOU$E-LO ENY ALABAMA AVE L.A. massive
super dope!!
yo check the screen in the back flickering through the whole shit , you messed this up fool
Disco is telling no lies, wearing a whole bunch of Lo back in the late 80’s/90’s will get you hurt. The Polo Cookie with the ski man on the back was called the “suicide” jacket for a reason. I’ve seen many a person get robbed on Utica Ave for their Lo. Lo Lifes is also not a gang, it’s a brotherhood.
Beef n getting money in the 80s was like peanutbutterc n jelly the went together...
👆🏾👆🏾
💪🏼💪🏼 SPOOJUICE
Shout out to Steam Team and all my LO LIFES
🔥🔥🔥🔥🔥🔥
What up Lo
Look like he sat on his hat wow
🚧🚧🚧🚧🚧🚧🚧🚧🚧
2 L’s up LOVE & LOYALTY LO-LIFE$ 4ever “IN GOD WE TRUST, SPORTING GUESS & LO WE MUST” “DRESSING GUESS & LO FROM HEAD TOE”
40:04 🤣
That's why Polo cost so much money because of these wack corn balls out here stealing! Cappers!
Beat it dweeb!
Yay
goddam self talk to much
This dj acts like these dudes own the polo brand , they wear tacky ugly polo and make it look horrible, why are these dudes given any attention?
Check out the hommie Thirstin Howl The 3rd stop talking ish these cats are NY legends bro Sadat X fck's with Thirstin and Rack Lo you also have Spit Gemz and Mayhem Lauren throwing L L's up salute to Lo Lifes /Outdoorsman real Hip Hop ish
I agree that all of this sporty Polo shit looks horrible! I’m not a square but it’s just gaudy and tacky. I don’t dress hip-hop so I guess I just don’t get it.
@@infiniteXpower well that Polo style wasn't for hip-hop culture. it was expensive. Polo made clothes for actual sports, like for going to ski, going to swim, etc. so people who were wealthy would wear the Polo rugby line because they actually were playing rugby....Polo had different collections that were meant for different things. Polo Sport was really for high-end sports, but it was expensive gear. $500 for a vest, $600 for a jacket, $350 for a pair of goggles, but the target audience were wealthy people who actually used this gear for its actual purpose; sports. What made them stand-out is they promoted Polo to the inner-city kids who never had the knowledge/means to even look at these Polo pieces in person. One outfit they wore may have cost $1,000 and this was in 1985. Also, they were teenagers doing this. Plus, they sold Polo as well to kids who lived in the projects for affordable prices. But New York has an area called the garment district, so they actually manufacture Polo in that industrial area. Therefore, New York City had access to Polo that wasn't sold in other states. Most states may have 1 actual Ralph Lauren outlet or a department store that sells basic Polo shirts with just the horse on it. Plus the Polo that they are wearing comes from older collections; the 80's collections. These guys are basically representing the 1980's street culture where you could literally buy clothes for affordable prices that would retail for super expensive prices. A lot of kids in the projects who were poor received their first Polo shirts/jackets from these guys. But they don't promote crime. Their main message is to educate the youth on how to turn a negative into a positive because they're all productive citizens now.
Dapper Dan is similar. Gucci actually puts him in their commercials now and created his own personal line of Gucci clothing. He would illegally obtain the fabrics that Gucci/Versace/Fendi and all the high-end European designer brands owned via copyright, and then customize those fabrics into his own shirts, jackets, and outfits. He manufactured his own clothes but used their fabrics to do it. He was arrested for it, his store was shut down, and he was sued. It ruined his career in fashion but he continued to operate via the underground. He helped to promote these brands to inner-city people who came from the hood because in the 80's, European fashion brands were targeting wealthy clientele, not people from the hood. Nowadays, those same European brands exclusively make clothes/sneakers that are marketed towards the Hip-Hop culture. They make their sneakers look appealing to Hip-Hop culture people, but in the 80's, they marketed their shoes to wealthy clientele.
So the big picture is, Hip-Hop culture is very influential when it comes to the arts, fashion, and trends. These companies who never focused on Hip-Hop culture or the inner-city learned that they could actually create products that would be appealing to these people, and nowadays, because of groups like the Lo Lives and people like Dapper Dan, they now make products for everybody instead of a small percentage of wealthy people who like to go yachting. Even though its technically a criminal element, the success and marketing of these brands within Hip-Hop culture or inner-city culture was achieved. Hip-Hop is influential all over the globe, and kids/young people who follow Hip-Hop are very trendy. So at 50 years old, Hip-Hop is being recognized for its impact on not just music, but American culture in general. No other form of music really had a huge cultural impact at 25 years old like Hip-Hop. Even Rock music was considered subversive in the 70's after being around for 30 years. Rock wasn't really recognized for its impact on fashion/etc until the 80's.
The 1980's were a pivotal time for black America/hip-hop culture. That's when Hip-Hop culture became prevalent. For good or worse, black people didn't dress Hip-Hop until it became popular in the 80's. RUN DMC promoted Adidas...Fila suits...Polo..all of these brands were the first popular brands that Hip-Hop culture embraced..and then when the 90's kicked in, a few black clothing lines popped up. But it's just a history in Hip-Hop, which is a way of life now instead of just music. I personally think promoting consumerism instead of ownership is a bad thing..and I think Hip-Hop overshadows a lot of our creativity/culture in general as a people, but who's promoting it? The record labels and distributors of Hip-Hop have always been white corporations. There's never been a distributor of black music period in history except Motown. So yeah..Hip-Hop exists and unfortunately takes up a lot of our culture's oxygen, but the white people made it that way because they keep promoting it over other forms of our culture/music.
But Hip-Hop takes other people's culture and makes it its own. So that's why this Polo story is important. Hip-Hop started off taking samples from 70's funk and soul records, and a rapper rapping over it. So Hip-Hop takes things from other cultures, and makes it its own. Unfortunately, like I said, instead of various sub-genres of black culture receiving equal promotion, Hip-Hop has been ordained the primary culture of black people by record executives who for whatever reason choose to keep making it so influential in our lives.
Lo lo gang should grow up
I love DJ Self but this is ridiculous. Talking about boosting (stealing). Wow!
FOH😡
they used to boost when they were teenagers. they don't want to talk about boosting, but that's all they ever get asked about. they came from a poverty-stricken atmosphere that was filled with violence. boosting was something that every race did in NYC. its the biggest city in America and they have the industries that manufacture all the famous clothing brands, so trucks roll around all day long with millions of dollars worth of merchandise. plus, their docks are constantly taking off merchandise from ships that are sending in things from overseas. italian mafia, the irish, the jews, the blacks, every race in the world used to hijack trucks and boost. in a city of millions and millions of people that actually has the factories that produce brands that people love, of course there's going to be huge underground black market, especially in the 80s when NYC was still the capital of crime.
Salute Bville. MGV
I want them to have their own brand. They did open up doors for Polo. RIp 🙏 Ski