How Can We Become Good Ancestors - Brazil is the Future

When it comes to feeding the world, Brazil is at the forefront. The South American country is:
• The largest exporter of beef and chicken meat globally.
• The world’s fourth-largest producer of swine.
• The largest exporter of soybeans and coffee.
• The biggest global producer of sugar and ethanol.
• The most widespread exporter and producer of orange juice, claiming over half of the global market.
But, according to the animation created by Alltech and McWilliams, Brazil has often failed to spread the good news stories of its agri-food industry. While its soybean farmers may feed billions, we only ever hear nightmarish stories of them forcing cattle ranchers off their land and allowing the rainforest to be destroyed. The video suggests that maybe now is the time for Brazil to reassess its legacy and to show how, rather being than part of the problem, its agricultural industry is actually integral to the global solution.
McWilliams is convinced that as long as Brazil can improve the messaging, it could be at the forefront of agricultural and environmental change.
“It seemed to me that if Brazil gets its agriculture right, the world gets its agriculture right,” explained McWilliams. “And what happens in Brazil will happen elsewhere around the developing world.”
However, he believes that the country first has to get its story right. He suggested that Brazil has to focus on aggressively positive messaging, revealing to people how much of what they eat comes from Brazil and how efficiently it is produced.
“And that, I think, is its challenge over the next 10 or 15 years, because it's clear that Brazil is going to go from strength to strength in terms of basic production,” concluded McWilliams. “The question is: Can it go from strength to strength in terms of people's perceptions of whether Brazil is a good environmental citizen?”
See David McWilliams' full keynote presentation from the Alltech ONE Ideas Conference: bit.ly/3vQ0tb8
Links
Planet of Plenty™: www.planetofple...
David McWilliams: www.davidmcwill...
Facebook: / alltechnaturally
Instagram: / alltechinc
Twitter: www.witter.com/...
LinkedIn: / alltech
#PlanetofPlenty #GoodAncestors #Brazil