From Account Manager to Partner and ECD at Barrett Hofherr

🎙 Breaking and Entering Advertising Podcast: Craig Mangan, Partner & ECD at Barrett Hofherr
Welcome to another inspiring episode of the Breaking and Entering Advertising Podcast! In this episode, we sit down with Craig Mangan, Partner and Executive Creative Director at Barrett Hofherr, to uncover his incredible journey from account management to creative leadership, and his role in reshaping agency collaboration.
🎧 What You'll Learn:
Craig’s unique transition from account management to the creative department at Goodby Silverstein & Partners.
The origin story and innovative approach of his agency, FunWorks, and how it redefined collaboration.
Insights into Barrett Hofherr’s mission to build a new kind of creative agency.
Actionable advice for senior-level creatives looking to break through to leadership roles.
Why staying curious and embracing technology like AI is critical for the future of advertising.
📝 Episode Highlights:
Craig opens up about working on iconic campaigns like Got Milk?, his time alongside industry legends, and how his account management background helped him excel as a creative. He also shares lessons on creating meaningful client connections, the challenges of traditional agency models, and how Barrett Hofherr is tackling them with optimism and innovation.
Whether you’re an aspiring advertiser, a senior creative ready to take the next step, or a brand leader looking for inspiration, this episode is packed with insights you won’t want to miss.
🔗 Listen & Subscribe
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