8 Steps to Create Your Influencer Marketing Strategy

Contact us: www.lyfemarketing.com/digital...
Are you interested in using influencer marketing to grow your business? In this video, we will be going over the 8 steps you need to follow to create a successful influencer marketing strategy.
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Want To Create An Influencer Marketing Strategy For Your Brand?
The influencer marketing industry is expected to hit $13.8 billion by 2022.
So what is influencer marketing exactly? How do you utilize it to generate sales for your business?
Surprising to a lot of small business owners, influencer marketing is actually not hard to get started with and can be worth the investment.
Influencer marketing campaigns earn $5.78 for every dollar spent.
49% of consumers depend on influencer recommendations.
And, 86% of women use social media for purchasing advice.
So in this post, we're giving you a simple 8 step process that will take you from never having worked with influencers before...
...to having a full-fledged influencer marketing strategy in place.
Video Outline
Intro (0:00)
Definition Of Influencer Marketing (1:05)
Why Does It Work? What Makes Influencer Marketing So Effective? (1:36)
Step 1: Write down your goal. (2:38)
Step 2: Allocate a budget for the campaign. (3:06)
Step 3: Research influencers in your industry. (3:39)
Step 4: Find influencers that fit your criteria. (8:22)
Step 5: Take the plunge and start reaching out to influencers! (9:03)
Step 6: Figure out your terms. (10:37)
Step 7: Review and approve content. (11:41)
Step 8: Track results. (12:14)
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[@smartfluence627]

Great overview for brands looking to break into influencer marketing! On the platform side, I'd definitely point out that certain features appeal to certain groups. The larger brands using influencers typically would rely on management tools, whereas the smaller ones should focus more on discovery and analytics. We'd definitely place a large emphasis on influencer authenticity above all else, just to minimize risk when jumping into a collaboration!

[@LYFEMarketingAtlanta]

Thanks for sharing!!

[@shivajirao7565]

Thank you for making me understand the whole scenario in a slow and safe. Great keep up the voice speed and patience in explaining

[@LYFEMarketingAtlanta]

Glad you found it helpful! Thanks for watching!

[@RecipesLive]

Great advice again, you are helping me plan and focus what direction to take, cheers Brendan.

[@LYFEMarketingAtlanta]

Awesome!

[@DS44314]

Thank you for the video! Very well explained and useful informations.

[@LYFEMarketingAtlanta]

Great to hear!!

[@kashifjavedamantali214]

Ya Thank just what I need for my small business

[@LYFEMarketingAtlanta]

We're happy to help!

[@aswinb8727]

u r so nice to looking !!💌

[@user-nc5nl1mb5i]

Thanks for sharing😊

[@LYFEMarketingAtlanta]

No problem 👍

[@krisballard541]

Influencer Marketing is an important topic.

[@LYFEMarketingAtlanta]

Agreed!

[@annanikolayan931]

do you have influnce marketing course?

[@LYFEMarketingAtlanta]

Hey there! We do not have a course but here is our influencer marketing playlist: ua-cam.com/play/PL-DAplYj3NS-vRfzUhsxAVBlHu4cv6EvX.html

[@TommyParker-qy8wz]

Do you follow these influencers first?

[@LYFEMarketingAtlanta]

Yes, you can!

[@jakobbourne6381]

Always collaborate with the optimal influencers for your market plan, having the wrong influencers can be inefficient especially if they're not that willing to collab with you, so always make sure to gauge this mutual interest and benefit as it goes both ways. I recommend streamlining the process of finding said influencers via collab tools such as the one in *phlanx*

[@LYFEMarketingAtlanta]

Thanks for sharing!