Grindr CEO believes AI 'will really change dating'

Grindr (GRND) shares are up 60% year-over-year, and with the dating app set to report earnings in the coming months, CEO George Arison joins Yahoo Finance Live anchors Seana Smith and Executive Editor Brian Sozzi to discuss their recent success.
After raising full-year guidance in both August and November 2023, Arison says he expected 2024 to go well for Grindr,and "so far everything is going as well as we expected." He attributes the platform's success to its "dedicated users" who spend an average of one hour daily in the app. Grindr has shifted focus to monetization by building "features users want to pay for."
Grindr currently offers three pricing tiers starting at $12.99 weekly and up to $39.99 monthly for premium features. As Grindr builds more value-added offerings, Arison believes users "should be willing to pay for it" if they see value.
Looking ahead, Arison believes "AI will really change dating" by enhancing matches through personalized insights versus just profiles. Though Grindr lacks a built-in match feature now, they are exploring this AI potential.
Other planned innovations include a "Teleport" feature enabling travelers to use Grindr anywhere, and tools to "express interest" beyond just messaging. Arison says they also aim to leverage analytics to help users understand each other better.
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[@benjoe999]

Yeah,it will find you as a partner for yourself,great.