Documentary about Randers Handsker - Full length. Made by DK4. Behind the scenes | RHANDERS

A tale of a Danish heritage company and a generational change from one owner family to the next.
In 1927 Arne Vejrum’s father took over and revitalized Randers Handskefabrik (“Randers Glove Factory”) making it a success throughout the 20th century - and this story is a documentary from Danish DK4 on how Rina Hansen, PhD, with her extensive knowledge on fashion, marketing and omnichannel is taking over the fairy tale company, and introducing the new brand, RHANDERS.
Lean back and enjoy the footage of the old factory in Randers, which tells its own story of times past and craftsmanship that is cherished and upheld through the ages.
Enjoy the documentary and dive into the full history of RHANDERS at www.rhanders.com
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En fortælling om en dansk kulturarvsvirksomhed og et generationsskifte fra den ene ejerfamilie til den næste.
I 1927 overtog Arne Vejrums far Randers Handskefabrik, og gjorde den til en succes gennem det 20. århundrede - og dette er historien om hvordan Rina Hansen, PhD, med sin store viden om mode, marketing og omnichannel nænsomt overtog eventyrvirksomheden og introducerede det nye brand, RHANDERS.
Læn dig tilbage og nyd optagelserne af den gamle fabrik i Randers, som fortæller sin egen historie om forgangne ​​tider og et håndværk, der er værdsat og holdt i hævd gennem tiderne.
Produceret af DK4.
Nyd dokumentaren og dyk ned i RHANDERS’ historie på www.rhanders.com/da