Building a Strong Brand Identity: Key Steps for Hospitality Businesses

What is the ROI of a strong brand identity?
In the world of hospitality, brand identity is the key to locking in a faithful and consistent flow of guests and customers. But what does a strong brand identity look like, and how do you reinforce a brand once it’s established?
In this video, we discuss why building a strong brand identity is the lifeblood of the hospitality industry, and I share some examples of brands that are knocking it out of the park.
What elements make you choose one hotel over another? Share your insights below.
Connect with Kim:
Website: kimberlylawton...
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About Kim:
Kim Lawton is an award-winning marketing veteran known for her cutting-edge marketing strategies that help brands build visibility and connect with consumers. She is a Partner and the Chief Possibilities Officer at Inspira, a purpose-driven brand activation agency, as well as the Chief Operating Officer at Enthuse, an experiential marketing consultancy agency.
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