He Started in a GARAGE... Now His Company is UNSTOPPABLE! | Elite Story

In this episode, David Meltzer sits down with Kurt Rotherham, founder of The Elite Group and Elite Recognition, to explore the transformative impact of employee appreciation and recognition. Kurt shares how his company evolved from humble beginnings in a garage to becoming a leading provider of promotional products and service awards. David and Kurt discuss how meaningful recognition enhances motivation, productivity, and loyalty in the workplace. Kurt highlights the importance of customer service and adaptability as cornerstones of his company’s success and reflects on how younger generations bring fresh perspectives to traditional businesses. The conversation reveals the principles required to build a thriving business rooted in values, resilience, and a commitment to giving back.
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