When A Guitar Company Doesn’t Know It’s History
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- Опубліковано 28 бер 2024
- #knowyourgear #podcast #guitarpodcast #geekystuff
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The Time Fender Didn't Know They Made A 7-String Guitar
I own a 7 string Squier Strat. (Apparently fairly rare).
It’s not rocket science to make a Strat a 7 string.
Technically Cordoba Music Group (CMG) didn't sell Guild, all of CMG (Cordoba, Guild, DeArmond, etc.) was purchased by Yamaha Guitar Group (YGG - Line 6/Ampeg).
Same issue will arise with amp companies that have changed ownership over time.
The ONLY companies that truly have a continuous heritage are family-owned companies that pass down successfully through the generations. These kinds of companies are EXTREMELY rare nowadays, and most family businesses are lucky if they make it past 3-4 generations.
Rickenbacker is one of those. That and the pedigree of legacy artists associated with them is what keeps them relevant.
Shoutout to private equity firms. How would we ever afford the trips to Cancun without?
Jeez , Guild has been around a long time now . When Fender bought them and later sold them off , I expected them to survive , hopefully someone comes in and saves the brand .
Terje Rypdal used to have an 8 string Fender Strat
so did you get your Fender 7 string?
A couple three years of cratered sales will be good for guitar companies. Help them find their center and reengage the customers again.
The name is the brand, the company is the people.
The company is the brand, its heritage, its products, and the people and expertise that manufacture it and bring it to market.
@@Smart-Alex"heritage" - I see what you did there
@@LeeGee hmmm I have no idea what you’re talking about. Every established company has a heritage, from Kellogg’s to Fender.
heritage guitars.
Gee this sort of applies to Gibson and Fender...and whatever happened to the Fender Alex Gregory 7 string? Maestro Alex Gregory?
In a sense, you could argue that companies like Heritage and G&L represent an attempt to maintain the original heritage of Gibson and Fender. They are arguably NOT succeeding.
I'd buy a G&L over a Fender because... well... I have
I have a Harmony Comet made by Heritage in Kalamazoo, MI. It rocks.
Gibson has a Maestro, were they infringing on the name?....I found one for cheap....needs a lot of work :p
Whats also hilarious is that I called a couple licensed Fender CS retailers to see about a build for a guitar that they made in recent years but with just a different bridge set up and they said it would have to be masterbuilt, so that immediately makes it like $8k build... wtf
(It is a fender Sixty Six from the alternate universe line awhile back, the shrunken jazz bass body but I wanted just a jazz master trem and bridge on it instead of a strat 6 hole vibrato...)
Talking to Rickenbacker is still talking to Rickenbacker. I can't think of many others.
lol and no one wants to talk to Rickenbacker
@CD-gk9ix I think the point of the video was that very few guitar companies still have continuity in ownership. Talking to John Hall is like talking to a time machine. I love my Rick's, just as I love my Gibson's, Martin's, Fender's, Olson's, Gretch's, Guild's, Marshall's, Bartel's, etc.
They are all tools. Not having a Rick is like a mechanic not having a torque wrench.
@@bobmanners8624 Rickenbacker’s have their place, for sure
That place seems to be getting smaller each year - for better or worse
It wouldn’t surprise me if Rickenbacker went under in the next 5 years
PRS is probably the other biggest one because Paul is still there, I have no idea what the plan is for when he eventually passes. Does it continue to be ran by someone close to the company? Does it get sold? Who knows.
In terms of from when the company built its name as a regular production brand I'd say Schecter is another because by the time it grew into a larger mainstream brand at the start of the century. It was sold to the ESP in 87 but its only really built its identity post-87, well realistically post-98ish
Maybe it could be a good thing to drop a company's history. It would allow innovation or stylistic changes to occur.
Never seen the bean counters do anything more than a faint echo of what was. The younger generation only hears the stories and assumes the product is the same. We all would do well to wipe it all clean and start new legends with new brands. Might have more fun and less disappointing outcomes
That’s kind of what China is doing with their guitars nowadays…
Fender…if it wasn’t made when Leo was in charge it’s just another copy. 😂
Guild is now owned by Yamaha and they are going to let them build new models.
It’s like names mean nothing anymore. I always wanted a Guild D55. Because America played them. It’s not ever going to be that again. The ship has sailed down The mythical Ventura Highway and out in to the desert on a horse with no name. Sigh.