Chapter - 11 (One Shot) | In Depth w/ Case Studies | Marketing Management | Business Studies

In this video, we will complete chapter - 11 of business studies class 12 in one shot.
We will cover the definition and features of marketing, then we will study different marketing philosophies including production concept, product concept, sales concept, marketing concept & social marketing concept;
Then we will proceed to study different marketing mixes including:
1. Product Mix: Branding, Packaging & Labeling
2. Place Mix: Channel of distribution & components of physical distribution
3. Price Mix: Factors affecting price
4. Promotion Mix: Advertisement, public relations, personal selling & product promotion
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Business Studies Class 12, All one shots - • Business Studies One S...
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0:00 : Introduction
1:18 : Meaning
4:00 : Features of Marketing
17:15 : Philosophies of Marketing Management
25:28 : Functions of Marketing
35:10 : Marketing Mix (4Ps)
Product Mix
36:24 : Meaning
39:40 : Branding
41:03 : Components of Branding
45:00 : Characteristics of Branding
51:40 : Packaging
52:10 : Levels of Packaging
54:20 : Importance of Packaging
59:15 : Functions of Packaging
1:00:52 : Labelling
1:01:40 : Functions of Labelling
Price mix
1:08:00 : meaning
1:08:15 : Factors Affecting Price Mix
1:22:23 : Meaning
1:23:00 : Channels of Distribution
1:27:42 : Components of Distribution
1:37:14 : Meaning
1:38:38 : Advertising
1:40:04 : Merits of Advertising
1:42:42 : Demerits/Objections to Advertising
1:50:32 : Personal Selling
1:52:04 : Merits of Personal Selling
1:54:26 : Sales Promotion
1:56:04 : Merits of Sales Promotion
1:59:00 : Limitations of Sales Promotion
2:00:46 : Activities of Sales Promotion
2:06:36 : Public Relation(PR)
2:11:30 : Role of PR
2:22:08 : Objectives of PR

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Business Studies mai karege 75 paar 🔥
Telegram Channel Link for daily interaction, notes & cash questions - t.me/bst75Par
Enroll in our BST 75 Paar Batch @99: educaptain.page.link/gXQDssLBDonsEN5Z6
Business Studies Class 12, All one shots - ua-cam.com/play/PLXYXRPexfDrriDPpLPAqutXffb56I8-KS.html
To enroll in our Crash Course, Verbal Course or mock series, you can contact us on whatsapp at - 8766208812
Contact link on whatsapp - wa.me/[phone]

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10:30 AM

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