MYKITA Campaign 2022 - Delicate Forces of Nature

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"Take a timeout with MYKITA and awaken to the perpetual energy of the natural elements. The 2022 campaign follows a cast of individuals as they and move and pause through a shifting canvas of vast, pure nature over the course of a day. Eyes rest on the hazy horizon, ocean breeze flushes the lungs, ears fill with the sound of waves, the misty air tastes of salt. There is a sense of ease, harmony and strength. Soft, intimate portraits attuned to the grace and raw beauty of the natural surroundings set off an awareness
of delicate details and reveal each person’s unique presence. Calm, present and balanced, the images remind us of the restorative power of the natural world, inspiring a new momentum for the upcoming year - delicate yet forceful.
Using both still and moving images, Berlin-based photographer Max von Gumppenberg captures the new design highlights and eyewear classics of the 2022 collection. Raw nature moods mix with personal portraits to express the pure, authentic spirit of MYKITA."
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