My company, Cinecraft Productions, made this little gem in 1941, our 3rd year in business. I marvel that it was shot in color and that it is a 40 minute film with actors and dialogue, but no synch sound. The actors all have their backs to the camera during the conversations. And once in a while we see their faces talking and the lip synch is carefully dubbed in. Very clever how this film was made...for its time.
@Al Fabeech Al, I am only 67. Our founder made this film. I have been at Cinecraft since 1976. And yes we are still going strong. And so are the Vikings at VASJ...but our football team is not beating too many teams these days.
I am such an old fashion housewife.. I love this lifestyle. I take after my mom and grandmothers.. always cooked dinner and we eat at the table together. I love to bake on the weekends usually with one of my sons. I don’t want these traditions to end!
I wish that I could live this lifestyle. But I feel it is all but impossible. Besides, I can't even have my own children, so I feel my chances are very slim. My ramblings aside, my heart is warmed to hear that you are keeping these traditions alive.
its so sad women are expected to have a full time job, children, and be perfect house keepers nowadays. the economy has gone to shit so bad a hard-working man can no longer support his family with his income alone
How the kitchen at 3:09 brought back memories with the pine cabinets, sunbeam mixer, Revere ware, and the little ledge above the sink. Those cabinets will look even better as time passes. Thanks for the video.
The way the modern kitchen is being pitched as easy and fun, it must have taken the mystique of cooking and made it less daunting and more accessible for men. Cooking back then was such a chore - when you're out working all day, you don't have the time or energy left to pick up all the nuance and subtlety of cooking in a wood burning range with no refrigerator or running water. Dawn of the electric kitchen must have opened a door for a lot of men who wanted to learn but were daunted by the task. It probably paved the way for the great chefs of the mid-century, which is kind of exciting to me.
This era was simply clean elegant where family values and home meant home not a house of luxury and no time for wife and kids. I like the home feelings and love care bw wife and husband depicted in this kind of videos.🙂
What I love about this is that it stresses the importance of change but in a subtle way. Some people would think this is hinting that back then all women cared about was their kitchen space and it's sexist or men believed that's all women cared about, etc. But it's not, and it stresses more the importance and changed spaces. Refreshing your space that you work in, whether it's a kitchen, bedroom, livingroom, or even your workplace outside of the home if you can, keeps you motivated. It's almost like some people today totally threw the importance of things looking fresh and good out the window. Believe me, organization, being clean, and refreshing the look of something helps your energy/vibe a lot in your work space.
And for a time where that was just how the family unit was structured, it was kinda necessary. Sexist, maybe. But the time and energy saved certainly helped women make the time to get out more often, take on new hobbies, go back to school, and enter the workforce. These changes were pivotal for a lot of reasons.
Oh absolutely. Like I’m a bachelor and I do spend so much time in the kitchen myself so these videos get me thinking about the little changes that have occurred over time to make the kitchen work easier.
This is hilarious! The couple shown in this were a bit between my grandparents and great grandparents and I can’t imagine any of them behaving like these people! My great grandmother and great grandfather were poor southern farmers of American Indian descent and my grandfather was a stern businessman who had a typewriter shop. While my grandmother worked in a kitchen at the hospital I was born. None of them behaved like this and they never showed affection towards each other publicly lol. All the same I loved them and miss them greatly. God bless them.
That Hoosier cabinet in the old kitchen and that drainboard sink! I'd love to have a Hoosier cabinet and I would have put a drainboard sink in my kitchen if one had been the right size.
I'm just wincing at the fact she touched raw meat then touched the oven door handle, the timer, the temperature dial, the counter top, her apron, the chair, the table, and the cookbook. Now all of it is contaminated with raw meat. Guess cross contamination wasn't a thing in the 1940s?
You see it in a lot of these 30s-60s educational videos. My guess is it's just a staging and editing oversight because they're not cooking in real-time.
When they said about the refrigerator being 8 cu. ft., I was bowled over because my refrigerator's a 25 cu. ft. one and THAT seems like plenty of space to me. I don't even think I've seen one with less than 15 cu. ft. before in my lifetime! What a difference a few decades makes!
I liked the videos about Westinghouse as well. My parents are no longer alive but renovated are kitchen in the 1970s. My dad was a hard working man who took care of his family ❤
My apartment has a small kitchen. I have virtually no counter space. One small drawer, no real cabinet space. So I've been improving it. I bought a baking table for the microwave and extra storage. I don't use my range so i plan to buy a cover for the top to add extra counter space. Also looking in to a small table for the corner for meals and more counter space. Soon its gonna be awesome.
It’s a year later… how’s your kitchen? Lots of neat ideas! I’m 67 and finally have a wonderful kitchen, which is a blessing since I have a lot of pain now. It’s such a pleasure to be in there working to feed our family…. I’ll take the happy, excited faces of my family when I place fresh baked scones and sandwiches before them over climbing the corporate ladder, any day!😍
They actually had most things delivered milk, bread, newspaper, medications, groceries, even gifts and clothing there were salesman who came door to door selling all manner of household items because many households had no car.
@@TheCherryHomemaker My grandmother used to tell me about the Fuller brush salesman the would stop buy. He must have come by often because she had so many of those bakelite Fuller letter openers they would give out.
You have to remember that, at the time this was produced, the "Great Depression" of a decade before- that affected millions of people- had just about passed into history.....and more people were finding employment- and the hope of a better life was in the air once more. "The future" looked bright again; the 1939-'40 New York World's Fair was evidence of that optimism. And so, organizations like the "Modern Kitchen Bureau" (who had nothing to do with General Electric) promoted the idea of a "modern electric kitchen" as one way families could face the future with confidence and optimism.
What ended the Depression was selling goods while we were neutral in WWII. Even the dullest witted person wouldn't have considered that a bright future.
That cabinet behind them at 8:56 is called a Hoosier cabinet. Notice the built in flour sifter/dispensers. They had fitted glass containers and cabinets made for different items. An early cabinet version of later designed and built in kitchens.
I have one of those kitchen hutch's just inside the kitchen door. I think it was sold by Sears Roebuck & Co.back in the 30s. And now they are talking them into pitching it for a newer kitchen. If they only knew how much they would be worth now. And that big of a roast would bankrupt you today. Once upon a time in America should be the title of this video.
A fairy tale! :) Who could afford this? And soon these things will be rationed and turned toward the war effort and you couldn't buy them at any price.
K Kr - They would only be rationed as far as the units already produced and in warehouses being stocked for sale, plus stores stock inside their facilities being temporarily unavailable for sale to the general public, being made available to public institutions such as hospitals, medical laboratories, official day care centers and the like; military posts, camps and bases for recruit and advanced training; AND as replacements for those same type items which had been destroyed by house fires, floods, tornadoes, etc., in private homes, providing the home wasn't a total loss and could be repaired and made livable again . Those had to be approved by the local ration board, and a priority certificate issued for their purchase, once it could be shown that the home had been restored. OR if not, and another residence became available which would have required the new tenant to provide their own appliances, which the destroyed units would have been, had they still been usable, then that was a considered circumstance as well. The ones that had already been bought and paid for were of course to remain where they were, and owners were frequently encouraged through advertising and propaganda messages to take very good care of what they had, performing minor maintenance and upkeep chores as required, since replacements, and even replacement parts, were going to be very difficult, if not impossible to come by, "for the duration." If you can get hold of any of the major retail catalogs of the day, such as Sears or Montgomery Ward (I have several) you will find that almost all metal was eliminated from items for sale, and in some cases replaced with other materials such as wood, or even some kinds of glass! Large and most small appliances; metal cookware of all kinds, much of which were replaced with glass such as Pyrex; steel kitchen cabinets, plus kitchen tables and chairs, popular since the 30's, were replaced in limited quantities and sizes made of wood; even the kitchen sinks were replaced in single bowl units made of a certain kind of glass; all metal musical instruments, radios, phonographs and even small pianos, disappeared completely. Bicycles were suspended from sales, warehoused and rationed for use by people who could prove they could transport themselves back and forth to their War jobs on one. Tires of course, and most metal and rubber based parts would disappear from pages as well, except for rationed tires, for which you needed a priority certificate to purchase. Children's toys made of metal, especially around Christmas time, were replaced if possible by wood substitutes. Tricycles, wagons, etc., were impossible to come by in most cases, except perhaps on the second hand market, but those were made primarily of critical metals such as steel, and more likely to find their way into the scrap drives than being sold to someone else, once outgrown by all the children in the house.
I love the way the old wood stoves bake. Electric or gas just don’t do the same job. The big old wooden kitchens were so comfortable to sit and chat, play games, do art work or schoolwork at the big table. The modern kitchens of metal and sterile chrome are cold, not a place to relax or spend family time.
I use refrigerator dishes all the time. I gave up on plastic containers along time ago. You have to replace them all the time since they discolor or crack so easily. Refrigerator dishes can go from frig to oven. I love them. I highly recommend them if you have never owned them.
I totally agree! I started scouring the thrift stores for these refrigerator dishes so that I can get rid of my glassware that has the stupid plastic lids.....hate them! The hard ones that I can't seem to find are the long rectangular ones, so I am unfortunately stuck with making my lasagna in two separate ones.
They has oscillating fans in the 40s? Crazy. Those wood shelves are gorgeous. People look so healthy, must be all those fresh veggies, meats, and fruits.
Interesting that the description indicates the film was "a feature from General Electric advertising the modern all-electric kitchen." In at least one scene, the electric refrigerator clearly carries the Norge nameplate.
This is the early 50’s at very earliest 1949. The sunbeam mixer seen at 3:10 is a post 1948 model. Even the precursor to that model that looks very similar was only available towards the end of WWII.
I went to culinary school a few years ago and all we used were tea towels to take things in and out of the oven! I find them much more manageable than oven gloves! But I also didn’t realise that oven mitts were only invented fairly recently. Interesting.
Davie Jones - This movie was done in 1941, obviously prior to the Japanese attack on Pearl Harbor on December 7, 1941, *"a date which will live in infamy!"* according to President Franklin Delano Roosevelt. Things would change drastically with that event, as we would be dragged into the War we had previously and fully intended to avoid until the real danger became fully evident. This would also serve as a temporary stopgap to further civilian R&D on the subject of television, until the war ended on both fronts in August of 1945. TV had been under study and slow development since the 1920's, but TEN years of the Great Depression would render research at that time expensive and pointless, since too few people would be able to afford to take advantage of it to make it pay off. Plus, it would require the development of broadcast stations, which nobody could afford to invest in at the time. So, ten years of Depression, which wasn't completely ended until after we became fully involved in the production of all forms of war materiel, effectively ending unemployment for all who sought work, but with numerous restrictions on many raw materials for War use ONLY, put a severe dent in the development of television for the masses until the late 1940's to early 1950's. And THEN, the source of television programming? Corporate and privately owned studios, who would develop TV programs, ALL LIVE, and only during evening hours at first, when the majority of family members were at home to watch. But only available to those who lived close enough to the source to get the signals carried through the air and captured by various antennas, which were attached to the apartment buildings or homes in which they lived. And the high cost financially supported, as in radio, by advertising, also live! Then the production of TV sets, or receivers, that were affordable for the average family. This all took until the early 1950's, before the idea for the effective R & D of TV dinners came about. It was influenced, however, by a visit made by a member of the Swanson family in 1950, (who had been heavily involved in producing processed eggs, and butter from cream purchased from local farmers, then selling these products to distributors; as well as producing and selling turkey, chicken and other meats) to a company then producing meals for airlines. These meals were prepared, frozen, and later reheated by convection ovens on board airplanes, in divided aluminum trays. The TV dinner appeared on store freezer shelves in 1953, and sold about 5,000 units that year. But by 1956, they were selling over 13,000,000 units. All because the TV had become affordable to the general public, and programing had begun reaching more and more people, along with the advertising for them!
These kitchens are not what everyone had, only the wealthy at the time. Most ppl in the 40's had rough looking kitchens. It was still charming, but did not look like these.
Happy international woman's day! How far we've come! So far that I feel completely comfortable "going back to the kitchen". Knowing that it's because it brings me joy and not because it's expected! Even better knowing...that if I feel like hanging up my apron and pearls, I could still be a bricklayer, ceo or whatever I choose! What a time to be alive
I agree that men need to take more responsibility today. They aren't pulling their weight. The problem is they have been told that masculinity and assertion are "toxic" and that they need to be passive in order to make people feel comfortable in their presence.
Mr. Jones looks straight up homicidal when the magazine clippings come out. I’ve seen mugshots of serial killers that look friendlier and less psychopathic than he does after he moves his sad little sandwich and milk for the Mrs. to break out the kitchen scrapbook. 😹😹😹
I believe if we followed the rules from this time of good food made by hand and not pre-packaged items filled with chemicals, our society would not be as obese and needing as many pharmaceuticals to cope with medical issues plaguing Americas today. A kitchen is a place for teaching of our children how learn an important skill without the TV filling their minds with 24-7 BS. Great sales presentation. Choosing the female to cook back then was acceptable, however, I have many friends today where the male partner stay at home, care for the kids and is in the kitchen. Someone has to cook naturally for good health. BTW, all these housewives look beautiful in their outfits giving their husbands more than a smile when they arrive home after along day at the office.
Legendoflaw21007 Whittle Most likely because, in those days, music was recorded on vinyl. So the Orchestra was recorded before this ‘movie’ was shot and then as it was made, the voice over was live and the music was playing on a record player in the background. Many layers of sound transfer causes warbling.
Amazing how times have changed..Dad's would hurry anxiously to go home from work. They would even be upset if something kept them from going home to their family. Men are not like they used to be.
People used to go to market every few days and have fresh food delivered daily, so they only needed space for 1-2 days worth of food. Now people buy huge amounts of food, shop weekly or a few times a month, and overeat so much we have huge fridges.
Most of it makes sense, but I have issues with the placement of that range. #1. How many times have you ever taken something out of the oven and took it immediately into another room? You need a countertop to stage things on - both sides, not just one. And you can't just set it on top of the range, because you already have a side dish there, staying warm. This aspect was determined by someone who doesn't cook. #2. Also, with the stove right next to an open doorway, whose to say you won't have a young person saunter in and grab a boiling pan of hotdogs off of the range, like I did once.
i think homemaking/raising a family is the hardest job to do well.i think more women would choose it if they got the appreciation and admiration it deserves.didnt like when she offered her husband some milk and he responded uh huh.no thank you or anything.
It is a very hard thankless job but so worth it if it’s possible which it’s not . Nowadays it takes two to work and take care of a family. Not everyone can afford for someone to stay hole while the other works . It’s too expensive.
Most people can scale back their lifestyles and budget every penny and have a stay at home mom.a second car , gas, insurance, daycare etc are expensive and can help enable a stay at home mom.many milinials start out their marraiges with new cars and dream homes which past generations didnt do.there are many bloggers out there who can help most families budget enough to make it work.im not talking about very low income families who have no choice but to have both parents work but even then they should work towards that goal.our children are the future of our country this is a worth it goal.
The music sounds tired but happy and peppy...🤔 and not because the video is aged. She's so cute though🤭 and when she went to get the scrap book all🤩. Precious😍
I love those kind of kitchens. We're kitchens today don't look like kitchens. Also. Love the magazine's back then. I collect them and can look at them all day. The magazine's today have nothing to do about the house or hone. So generic and boring. If I buy one without first flipping through it that I have wasted my money on the magazine. Today's magazine's like them are not worth the money
It's been 70 years, and the only thing that's different from the "old,dreary" kitchen shown has been the microwave oven. Her fuel source for her range may have gone from wood to electricity (a BAD choice if you are in Pittsburgh,where you'd choose natual gas...) Other than that, My kitchen in 2018 has the same shit as the "old" kitchen in this film. (A fridge,a range, and a sink.)
This is when they started turning this country into a consumer nation...The first steps in the process towards socialism, communism and globalism. The first thing in the film is talking about a "Liberal Democracy" The American Aim is not supposed to be to enjoy the so called finer things in life. The American Aim should be to produce something or serve a purpose that leaves you fulfilled and being able to take care of your family and the opportunity to get ahead and prosper. I know this seems nostalgic but it's truly disgusting when you know what it really is.
My company, Cinecraft Productions, made this little gem in 1941, our 3rd year in business. I marvel that it was shot in color and that it is a 40 minute film with actors and dialogue, but no synch sound. The actors all have their backs to the camera during the conversations. And once in a while we see their faces talking and the lip synch is carefully dubbed in. Very clever how this film was made...for its time.
I love this film, with the miniature layouts. Did anyone know that the kitchen would become the most habited part of the home 50 years later?
What we really want to know is: did that baby ever get a sandwich?
Looks great, even today... thanks, Neil. 👍🏻
@Al Fabeech Al, I am only 67. Our founder made this film. I have been at Cinecraft since 1976. And yes we are still going strong. And so are the Vikings at VASJ...but our football team is not beating too many teams these days.
I absolutely love it!!
Very interesting! Can you tell me where these long ads were shown? Were they made for TV, public/showroom viewings, theaters??
I can’t get enough of these videos that showcase kitchens in the 50s. It’s so charming!
I just pooped my pants
Who else is watching in Pandemic May 2020. I had to smile when the “ delivery boy “. Arrived with all of the groceries. Everything old is new again
Ryan Jones ummmm. Wtf
Darren Chichester just messing around
Ryan Jones 😎
🤣
Yes! Now days a person drives to the grocery store to pickup their goods. Or there is click list and the online shopping service.
I am such an old fashion housewife.. I love this lifestyle. I take after my mom and grandmothers.. always cooked dinner and we eat at the table together. I love to bake on the weekends usually with one of my sons. I don’t want these traditions to end!
I wish that I could live this lifestyle. But I feel it is all but impossible. Besides, I can't even have my own children, so I feel my chances are very slim. My ramblings aside, my heart is warmed to hear that you are keeping these traditions alive.
Don't remember my mom wearing dresses and heels to cook....grandma wore house dresses and aprons.
@@livannal.t.9068 eek! no they arent but do as you please maam
its so sad women are expected to have a full time job, children, and be perfect house keepers nowadays. the economy has gone to shit so bad a hard-working man can no longer support his family with his income alone
@@celiphon3812 It's been that way for years!
"Mom, where was I conceived?" "Well, Darling, it happened in the kitchen. Just look at all that countertop space."
😂
Haa funny james
"There goes the meat, there go the eggs..."
Haha!
🤣🤣🤣
I wish i was living in the 50s. I love these documentaries. Thank you for uploading.
The kitchen is always the hub of the home. It better be nice.
He showed the baby the sandwich and didn’t give him any. Thanks dad
I saw that, I'm surprised the kid didn't start crying.......lol..
That child will always remember this. Hopefully it didn’t scar him for life 😄
Dad's cold AF...
He wanted to give him some and the mum stopped him..still Little he could be intollerant.
Thanks Dad
I'll remember that
You hog
I love these videos and the nostalgic images and explanations.
How the kitchen at 3:09 brought back memories with the pine cabinets, sunbeam mixer, Revere ware, and the little ledge above the sink. Those cabinets will look even better as time passes. Thanks for the video.
for being made 77 years ago the color is very good
6:23.."When I married you, You told me nothing was too good for me, Now you don't care" It's amazing how things change after the wedding cake is gone.
Kitchen is a heart of a home, that is true 💜
3:25 A 40's husband actually helping with the cooking?? That man's a keeper!
The way the modern kitchen is being pitched as easy and fun, it must have taken the mystique of cooking and made it less daunting and more accessible for men. Cooking back then was such a chore - when you're out working all day, you don't have the time or energy left to pick up all the nuance and subtlety of cooking in a wood burning range with no refrigerator or running water. Dawn of the electric kitchen must have opened a door for a lot of men who wanted to learn but were daunted by the task. It probably paved the way for the great chefs of the mid-century, which is kind of exciting to me.
i thought the same thing when i seen that part!
He definitely IS a top shelf guy!
I love these old videos showcasing the modern kitchen and modern houses during their time! I can't get over it!
Is Mrs Jones wearing a tomato in her neck?
This era was simply clean elegant where family values and home meant home not a house of luxury and no time for wife and kids.
I like the home feelings and love care bw wife and husband depicted in this kind of videos.🙂
"Have yourself a slice of this pie . . " Girl winks. LOL!!!!!
What I love about this is that it stresses the importance of change but in a subtle way.
Some people would think this is hinting that back then all women cared about was their kitchen space and it's sexist or men believed that's all women cared about, etc.
But it's not, and it stresses more the importance and changed spaces. Refreshing your space that you work in, whether it's a kitchen, bedroom, livingroom, or even your workplace outside of the home if you can, keeps you motivated. It's almost like some people today totally threw the importance of things looking fresh and good out the window. Believe me, organization, being clean, and refreshing the look of something helps your energy/vibe a lot in your work space.
And for a time where that was just how the family unit was structured, it was kinda necessary. Sexist, maybe. But the time and energy saved certainly helped women make the time to get out more often, take on new hobbies, go back to school, and enter the workforce. These changes were pivotal for a lot of reasons.
Oh absolutely. Like I’m a bachelor and I do spend so much time in the kitchen myself so these videos get me thinking about the little changes that have occurred over time to make the kitchen work easier.
This is hilarious! The couple shown in this were a bit between my grandparents and great grandparents and I can’t imagine any of them behaving like these people! My great grandmother and great grandfather were poor southern farmers of American Indian descent and my grandfather was a stern businessman who had a typewriter shop. While my grandmother worked in a kitchen at the hospital I was born.
None of them behaved like this and they never showed affection towards each other publicly lol. All the same I loved them and miss them greatly. God bless them.
What a fantastic film. I really enjoyed watching these. Thank you so very much for sharing with us to see these amazing films
That Hoosier cabinet in the old kitchen and that drainboard sink! I'd love to have a Hoosier cabinet and I would have put a drainboard sink in my kitchen if one had been the right size.
Lol I like that baby boy in this he's got attitude he doesn't take any crap lol.🤣
LOVE THE OLD KITCHEN! And the “new” one, too! I’d happily have either!
I'm just wincing at the fact she touched raw meat then touched the oven door handle, the timer, the temperature dial, the counter top, her apron, the chair, the table, and the cookbook. Now all of it is contaminated with raw meat. Guess cross contamination wasn't a thing in the 1940s?
You see it in a lot of these 30s-60s educational videos. My guess is it's just a staging and editing oversight because they're not cooking in real-time.
When they said about the refrigerator being 8 cu. ft., I was bowled over because my refrigerator's a 25 cu. ft. one and THAT seems like plenty of space to me. I don't even think I've seen one with less than 15 cu. ft. before in my lifetime! What a difference a few decades makes!
I also laughed. 8?! I have a 33 and its PACKED!!! It was the largest i could fit and its tiny!!
@Therese A. Judith Izzo-Davis what an ignorant comment
It doesn't even have a freezer.
@@sheriheffner209812:34 it does, but it’s tiny
Proud nation at one time! Love these videos. Thank you!
I liked the videos about Westinghouse as well. My parents are no longer alive but renovated are kitchen in the 1970s. My dad was a hard working man who took care of his family ❤
That home fridge back then was cutting edge, a lot of people were still using ice boxes.
I really like those covered glass bowls she had the peas in, those were really pretty!
My apartment has a small kitchen. I have virtually no counter space. One small drawer, no real cabinet space. So I've been improving it. I bought a baking table for the microwave and extra storage. I don't use my range so i plan to buy a cover for the top to add extra counter space. Also looking in to a small table for the corner for meals and more counter space. Soon its gonna be awesome.
It’s a year later… how’s your kitchen? Lots of neat ideas! I’m 67 and finally have a wonderful kitchen, which is a blessing since I have a lot of pain now. It’s such a pleasure to be in there working to feed our family…. I’ll take the happy, excited faces of my family when I place fresh baked scones and sandwiches before them over climbing the corporate ladder, any day!😍
@@christinacutlass1694 its gone okay. Nothing crazy. Still figurine stuff out.
Why do I like this kind of stuff so much? 😄
Having food delivery must have been top shelf in those days!
They actually had most things delivered milk, bread, newspaper, medications, groceries, even gifts and clothing there were salesman who came door to door selling all manner of household items because many households had no car.
@@TheCherryHomemaker My grandmother used to tell me about the Fuller brush salesman the would stop buy. He must have come by often because she had so many of those bakelite Fuller letter openers they would give out.
I love the woman's bright red tomato sliced broach on her dress collar.
She is wearing a tomato slice off her collar. 🍅
I think it's Pepperoni
@@TSKseattle Oh my 🤣
The giant hand placing appliances and furniture in the model kitchen was quite disconcerting when it first descended from above.
You have to remember that, at the time this was produced, the "Great Depression" of a decade before- that affected millions of people- had just about passed into history.....and more people were finding employment- and the hope of a better life was in the air once more. "The future" looked bright again; the 1939-'40 New York World's Fair was evidence of that optimism. And so, organizations like the "Modern Kitchen Bureau" (who had nothing to do with General Electric) promoted the idea of a "modern electric kitchen" as one way families could face the future with confidence and optimism.
Barry I. Grauman
What ended the Depression was selling goods while we were neutral in WWII. Even the dullest witted person wouldn't have considered that a bright future.
The kitchen is the heart of the home... always was, always will be.
Barry, The Modern Kitchen Bureau was an industry trade council and GE was a charter member. so they did have 'something' to do with this film. -Neil
Didn't know that. Thank you for that information!
This seems like it's from the early 50's, as opposed to the early 40's
Caoimhe Mouse the car @1:41. Seems to be 1940s. Edit: actually all the cars...
The fashion is 40s definitely
Does she have a slice of tomato pinned to her collar?
I like the fact stay at home mom gets away with giving hubby a plain little sandwich for dinner,
Lol, that’s before the sales pitch. The after is when he gets extravagant, perfectly executed meals. 😂
It's an after work/pre dinner snack. Dinner won't be ready for another hour or so. Men got home between 5&6 and dinner wasn't until 7ish.
An Important message to the hubby .... If mama is not happy...NO ONE will be happy !!!
True, happy wife, happy life.
I wish my ex had that motto.
His was " I'm going to do whatever the f#@! I want!".
@Fayth Osborn Thanks for asking!
And hubby - you'll only get a sandwich for your dinner until you get a new cooker for your wife.
I never would have guessed that Barry Kripke was married to a 1940's housewife!
RVS lool i never knew who he was , I googled him , yeah he looks exactly like him
That cabinet behind them at 8:56 is called a Hoosier cabinet. Notice the built in flour sifter/dispensers. They had fitted glass containers and cabinets made for different items. An early cabinet version of later designed and built in kitchens.
she has a smaller fridge than today, but, boy, can she fit it so much more. Wow!
Seriously. That hydrator had the same temperature for both fruit and veg but by not dividing it into two it held much more.
I have one of those kitchen hutch's just inside the kitchen door. I think it was sold by Sears Roebuck & Co.back in the 30s. And now they are talking them into pitching it for a newer kitchen. If they only knew how much they would be worth now. And that big of a roast would bankrupt you today. Once upon a time in America should be the title of this video.
A fairy tale! :) Who could afford this? And soon these things will be rationed and turned toward the war effort and you couldn't buy them at any price.
K Kr - They would only be rationed as far as the units already produced and in warehouses being stocked for sale, plus stores stock inside their facilities being temporarily unavailable for sale to the general public, being made available to public institutions such as hospitals, medical laboratories, official day care centers and the like; military posts, camps and bases for recruit and advanced training; AND as replacements for those same type items which had been destroyed by house fires, floods, tornadoes, etc., in private homes, providing the home wasn't a total loss and could be repaired and made livable again . Those had to be approved by the local ration board, and a priority certificate issued for their purchase, once it could be shown that the home had been restored. OR if not, and another residence became available which would have required the new tenant to provide their own appliances, which the destroyed units would have been, had they still been usable, then that was a considered circumstance as well.
The ones that had already been bought and paid for were of course to remain where they were, and owners were frequently encouraged through advertising and propaganda messages to take very good care of what they had, performing minor maintenance and upkeep chores as required, since replacements, and even replacement parts, were going to be very difficult, if not impossible to come by, "for the duration."
If you can get hold of any of the major retail catalogs of the day, such as Sears or Montgomery Ward (I have several) you will find that almost all metal was eliminated from items for sale, and in some cases replaced with other materials such as wood, or even some kinds of glass! Large and most small appliances; metal cookware of all kinds, much of which were replaced with glass such as Pyrex; steel kitchen cabinets, plus kitchen tables and chairs, popular since the 30's, were replaced in limited quantities and sizes made of wood; even the kitchen sinks were replaced in single bowl units made of a certain kind of glass; all metal musical instruments, radios, phonographs and even small pianos, disappeared completely. Bicycles were suspended from sales, warehoused and rationed for use by people who could prove they could transport themselves back and forth to their War jobs on one. Tires of course, and most metal and rubber based parts would disappear from pages as well, except for rationed tires, for which you needed a priority certificate to purchase.
Children's toys made of metal, especially around Christmas time, were replaced if possible by wood substitutes.
Tricycles, wagons, etc., were impossible to come by in most cases, except perhaps on the second hand market, but those were made primarily of critical metals such as steel, and more likely to find their way into the scrap drives than being sold to someone else, once outgrown by all the children in the house.
If I'm not mistaken, that's a Hoosier cabinet. My grandmother use to have one. It reminds me of the rock candy she use to keep in it.
I'll take that Hoosier cabinet, thank you!
An intact Hoosier cabinet is worth a lot more today than the "modern " 40s kitchen.
I love the way the old wood stoves bake. Electric or gas just don’t do the same job. The big old wooden kitchens were so comfortable to sit and chat, play games, do art work or schoolwork at the big table. The modern kitchens of metal and sterile chrome are cold, not a place to relax or spend family time.
The wife looked like she had a tomato slice on her dress lol.
I so easily could go back in time & live very happily.
I want this old journals…btw - I do love this movies, thank you so much 🖤
The wow and flutter of the sound quality is so funny
I use refrigerator dishes all the time. I gave up on plastic containers along time ago. You have to replace them all the time since they discolor or crack so easily. Refrigerator dishes can go from frig to oven. I love them. I highly recommend them if you have never owned them.
I totally agree! I started scouring the thrift stores for these refrigerator dishes so that I can get rid of my glassware that has the stupid plastic lids.....hate them! The hard ones that I can't seem to find are the long rectangular ones, so I am unfortunately stuck with making my lasagna in two separate ones.
Where do you buy them?
@@happygirl7258 Goodwill, antique shops, thrift stores, ebay, etc.
They has oscillating fans in the 40s? Crazy. Those wood shelves are gorgeous. People look so healthy, must be all those fresh veggies, meats, and fruits.
They actually had oscillating fans before 1920.
LOOK HOW BEAUTIFUL AND DIGNIFIED THE WOMEN WERE BACK THEN!!!!
I guess I'm old fashioned!!
Don’t forget to wear your high heels, dress and pearls!
Golly gee!
Lol
High quality heels actually don’t hurt
@@bunnyfoofoo9695 isn't that swell?🤣
@@ElinWinblad yeah no. Bad for your feet,knees and back. Housewives didn't go about their day in heels.
Interesting that the description indicates the film was "a feature from General Electric advertising the modern all-electric kitchen." In at least one scene, the electric refrigerator clearly carries the Norge nameplate.
Good old days wish we could have them back
It's a little sad: this movie was made in the 1941, I guess some months before Pearl Harbor!
This film was originally released during the late summer of 1941....about five months before "December 7th".
This is the early 50’s at very earliest 1949. The sunbeam mixer seen at 3:10 is a post 1948 model. Even the precursor to that model that looks very similar was only available towards the end of WWII.
I remember the first time I saw a Mc Calls magazine cover, Dr Joyce Brothers was in the cover up. c.a 1982 . I still remember it.
Lady Liberty never looks any older. Just as beautiful as the day she arrived.
I didn't realize oven mitts were a fairly recent invention. I can't imagine just pulling stuff out of the oven with just a tea towel for protection1
Potato peelers must be new, too. She’s using a knife to peel her potatoes.
@@Jennifer-bc1yg I'm only 38 and I use tea towels and knives as opposed to oven mitts and peelers too. I didn't even think it was that uncommon.
Soon that baby will be old enough to go to camp where he will weave her a pot holder on a tiny loom.
I went to culinary school a few years ago and all we used were tea towels to take things in and out of the oven! I find them much more manageable than oven gloves! But I also didn’t realise that oven mitts were only invented fairly recently. Interesting.
Yes, we used towels too. My mother was born before oven mitts when potholders were sewn at home or even crocheted.
I would love to serve better more attractive meals to my family
Jenn Ben just being curious but what do you serve them? It's not so difficult to serve an attractive looking meal is it?
They call them TV dinners then and they still do today.
Maggie Leroy I think she meant that as a joke.
Davie Jones - This movie was done in 1941, obviously prior to the Japanese attack on Pearl Harbor on December 7, 1941, *"a date which will live in infamy!"* according to President Franklin Delano Roosevelt.
Things would change drastically with that event, as we would be dragged into the War we had previously and fully intended to avoid until the real danger became fully evident. This would also serve as a temporary stopgap to further civilian R&D on the subject of television, until the war ended on both fronts in August of 1945.
TV had been under study and slow development since the 1920's, but TEN years of the Great Depression would render research at that time expensive and pointless, since too few people would be able to afford to take advantage of it to make it pay off. Plus, it would require the development of broadcast stations, which nobody could afford to invest in at the time.
So, ten years of Depression, which wasn't completely ended until after we became fully involved in the production of all forms of war materiel, effectively ending unemployment for all who sought work, but with numerous restrictions on many raw materials for War use ONLY, put a severe dent in the development of television for the masses until the late 1940's to early 1950's.
And THEN, the source of television programming? Corporate and privately owned studios, who would develop TV programs, ALL LIVE, and only during evening hours at first, when the majority of family members were at home to watch. But only available to those who lived close enough to the source to get the signals carried through the air and captured by various antennas, which were attached to the apartment buildings or homes in which they lived.
And the high cost financially supported, as in radio, by advertising, also live! Then the production of TV sets, or receivers, that were affordable for the average family. This all took until the early 1950's, before the idea for the effective R & D of TV dinners came about. It was influenced, however, by a visit made by a member of the Swanson family in 1950, (who had been heavily involved in producing processed eggs, and butter from cream purchased from local farmers, then selling these products to distributors; as well as producing and selling turkey, chicken and other meats) to a company then producing meals for airlines. These meals were prepared, frozen, and later reheated by convection ovens on board airplanes, in divided aluminum trays.
The TV dinner appeared on store freezer shelves in 1953, and sold about 5,000 units that year. But by 1956, they were selling over 13,000,000 units. All because the TV had become affordable to the general public, and programing had begun reaching more and more people, along with the advertising for them!
tbird81 LOL tbird81! Me too!
I wonder how much that huge roast cost back then....
These kitchens are not what everyone had, only the wealthy at the time.
Most ppl in the 40's had rough looking kitchens. It was still charming, but did not look like these.
Happy international woman's day! How far we've come! So far that I feel completely comfortable "going back to the kitchen". Knowing that it's because it brings me joy and not because it's expected! Even better knowing...that if I feel like hanging up my apron and pearls, I could still be a bricklayer, ceo or whatever I choose! What a time to be alive
And yet women are more unhappy today. Back then, they knew their place.
Oh lord here come the fem-nazis
I agree that men need to take more responsibility today. They aren't pulling their weight. The problem is they have been told that masculinity and assertion are "toxic" and that they need to be passive in order to make people feel comfortable in their presence.
hear hear! well said :)
@@MeadeSkeltonMusic "knew their place" ... I think that explains it all. ignore this troll.
Thank you for sharing :) I truly enjoyed it !
Mr. Jones looks straight up homicidal when the magazine clippings come out. I’ve seen mugshots of serial killers that look friendlier and less psychopathic than he does after he moves his sad little sandwich and milk for the Mrs. to break out the kitchen scrapbook. 😹😹😹
Реально! 😂🤣🤣🤣🤣
I love these videos.
This is a pleasant distraction from the garbage times we’re living in
This couple hears a voice from nowhere and they both stop and listen....no questions...no response....no running....nothing...
I believe if we followed the rules from this time of good food made by hand and not pre-packaged items filled with chemicals, our society would not be as obese and needing as many pharmaceuticals to cope with medical issues plaguing Americas today. A kitchen is a place for teaching of our children how learn an important skill without the TV filling their minds with 24-7 BS. Great sales presentation. Choosing the female to cook back then was acceptable, however, I have many friends today where the male partner stay at home, care for the kids and is in the kitchen. Someone has to cook naturally for good health. BTW, all these housewives look beautiful in their outfits giving their husbands more than a smile when they arrive home after along day at the office.
How great we once were... :(
that kid wanted that f@&king sandwich!
If still alive, that baby recently turned 80 and will soon... Say, what a cute baby!
Ooh that winking tart at 10:18 and I didn't mean the cherry pie she was holding...😉😁
48 star flag... i was born in the 90s so it’s wild to think of a flag without 50 stars.
Alaska and Hawaii didn't become our 49th and 50th states until 1959.
when did freezers get bigger?
I like the fact that Mrs.Jones is wearing a big slice of tomato on her dress.
That's a brooch that looks like a "tomato" from a distance.
Barry I. Grauman thanks Barry... don’t think we could’ve figured that out without you
You're very welcome.
Barry I. Grauman anytime lolll
😂😂😂😂
Thank goodness for Lillian Gilbreth. Creating an efficient way to layout a kitchen.
wtf is with the tomato pin?!
Why does the music falter the way it does in old movies? I am genuinely curious.
Legendoflaw21007 Whittle Most likely because, in those days, music was recorded on vinyl. So the Orchestra was recorded before this ‘movie’ was shot and then as it was made, the voice over was live and the music was playing on a record player in the background. Many layers of sound transfer causes warbling.
Amazing how times have changed..Dad's would hurry anxiously to go home from work. They would even be upset if something kept them from going home to their family. Men are not like they used to be.
"8 cu. ft size perfect for the average family" looks at my 18 cu. ft fridge that's too small for me....
HV And that's why America is the biggest polluter per person on the entire planet.
I did the same thing. I looked at my Frigidaire refrigerator and said wait, what? How things have changed.
People used to go to market every few days and have fresh food delivered daily, so they only needed space for 1-2 days worth of food. Now people buy huge amounts of food, shop weekly or a few times a month, and overeat so much we have huge fridges.
@@spencerwilton5831 - that is a lie
Most of it makes sense, but I have issues with the placement of that range.
#1. How many times have you ever taken something out of the oven and took it immediately into another room? You need a countertop to stage things on - both sides, not just one. And you can't just set it on top of the range, because you already have a side dish there, staying warm. This aspect was determined by someone who doesn't cook.
#2. Also, with the stove right next to an open doorway, whose to say you won't have a young person saunter in and grab a boiling pan of hotdogs off of the range, like I did once.
I love these old 1950s videos, even if they are only selling something. It does make me cringe when I see all these foods uncovered in the fridge 😬
i think homemaking/raising a family is the hardest job to do well.i think more women would choose it if they got the appreciation and admiration it deserves.didnt like when she offered her husband some milk and he responded uh huh.no thank you or anything.
He didn't want a lousy baloney sandwich after working all day and fighting traffic all the way home.
I cant understand your intent.are you being sarcastic?
It is a very hard thankless job but so worth it if it’s possible which it’s not . Nowadays it takes two to work and take care of a family. Not everyone can afford for someone to stay hole while the other works . It’s too expensive.
Most people can scale back their lifestyles and budget every penny and have a stay at home mom.a second car , gas, insurance, daycare etc are expensive and can help enable a stay at home mom.many milinials start out their marraiges with new cars and dream homes which past generations didnt do.there are many bloggers out there who can help most families budget enough to make it work.im not talking about very low income families who have no choice but to have both parents work but even then they should work towards that goal.our children are the future of our country this is a worth it goal.
The music sounds tired but happy and peppy...🤔 and not because the video is aged. She's so cute though🤭 and when she went to get the scrap book all🤩. Precious😍
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I'd kill for that 'old' kitchen sink!
My kids always congregate in the kitchen when they come to visit , for some reason , even though the kitchen is small .
Mr. Jones is a type A personality. He died of a heart attack at 40.
Mr. Jones is a close talker.
I think 🤔 these times was much better than today, I might not be right 🤪
Was it better? Did you notice that only white people exist in the video? Why am I sure that you are a white person?
13:23 here comes the GE hard sale!
That's a NORGE refrigerator. Besides, the idea behind this film was to "sell" improvements in the kitchen.
Gee, I wish my cabinets looked that organized. :)
Is Mae Jones wearing a tomato pin/broach?
I love those kind of kitchens. We're kitchens today don't look like kitchens. Also. Love the magazine's back then. I collect them and can look at them all day. The magazine's today have nothing to do about the house or hone. So generic and boring. If I buy one without first flipping through it that I have wasted my money on the magazine. Today's magazine's like them are not worth the money
With a new, modern kitchen, Mrs Jones can ruin meals in style.
How nice kitchen they are
why couldnt they left well enough alone. love this and the 1946 i believe version so much would rather that than what we have now. darn it
It's been 70 years, and the only thing that's different from the "old,dreary" kitchen shown has been the microwave oven. Her fuel source for her range may have gone from wood to electricity (a BAD choice if you are in Pittsburgh,where you'd choose natual gas...) Other than that, My kitchen in 2018 has the same shit as the "old" kitchen in this film. (A fridge,a range, and a sink.)
@Therese A. Judith Izzo-Davis That was my point. The remodeling added nothing really new.
6:03 that baby boy is 80 years old today.
I hate to be that person but they are all probably dead.
This is when they started turning this country into a consumer nation...The first steps in the process towards socialism, communism and globalism. The first thing in the film is talking about a "Liberal Democracy" The American Aim is not supposed to be to enjoy the so called finer things in life. The American Aim should be to produce something or serve a purpose that leaves you fulfilled and being able to take care of your family and the opportunity to get ahead and prosper. I know this seems nostalgic but it's truly disgusting when you know what it really is.