A game developer's guide to the Chinese market - Damian Jaśkowski | Indie Games Poland Foundation |
Вставка
- Опубліковано 28 чер 2024
- Thanks to the continuous efforts of the Polish Institute in Beijing and the Indie Games Poland Foundation, this years marks the publication of a new edition of the Chinese Market Report - a comprehensive guide for game developers interested in selling and promoting their titles in China. Sit down with Damian Jaskowski, the author of the report, to learn about various distribution channels, promotional tactics and all the dos and don’ts of reaching out to the Chinese gaming community, to ensure you make the best out of the opportunities the world’s biggest gaming market has to offer.
Talk recorded at Game Industry Conference 2023!
#GameIndustryConference #marketreport
Follow GIC on Facebook: / gic
Follow GIC on Twitter: / gdcon
Our website: gic.gd/ - Наука та технологія
This is an incredibly accurate report on the Chinese gaming market. Can't believe it comes for free. Still, on whether to make multiplayer or single-player games, I personally would recommend to play your strength. Polish game studios are very good at releasing amazing single-player games with deep stories and beautiful art. Please keep doing that. There are definitely enough fan base in China for that.
讲得非常好，你这个报告现在在中文互联网都火了，对你评价很高阿哥们儿，祝以后工作顺利！
Timestamps
1. Basics
- [03:34] Market Overview
- [06:03] Market Segments
- [07:44] Challenges and Risks
- [13:49] Trends
2. Distribution practices in the Chinese game market
- [17:32] Distribution Platform
- [22:37] Localization (i18n)
- [26:49] Estimated income
- [30:41] PR Agency
- [34:53] Building a Chinese Team
3 Reaching out to your fanbase
- [39:47] Social Media 39:47
- [45:50] Good marketing practices
- [47:14] Media and influencers
- [49:02] Q&A Section
As a Chinese, I would like to say that what is said in this document is basically correct.It's no wonder that Cyberpunk 2077 is so popular in China.
This is probably by far the most accurate and applaused description of chinese games like me. It is a heated topic in Chinese online game communities. Where to find PDF version?
igp.org.pl/raporty/Raport_ChinskiRynekGier_2023_EN.pdf
igp.org.pl/raporty/Raport_ChinskiRynekGier_2023_EN.pdf
the reports and records of this video in Chinese video platform receives more than 100k views and lots of appreciates and by Chinese game players. however it doesn't attract much attention in youtube, that is fun.
贴吧讨论热度这么高，油管只有300播放量lol
只有游戏从业者才会去了解，很正常
你火啦！抖音上游戏主播都在传播你的视频
什么鬼😂
true
这播放传播不了多少啊，看当时在场各位听讲了
看完了PDF版本，确实很客观详尽，从本地化到发行都有涵盖
非常感谢啦！希望此次报告能够再进一步拉近两国游戏行业😊
@@damianjaskowski8042 有一处小错误：Putonghua vs Mandarin。
实际上Mandarin这个词指的是一系列相近的方言，语言学中一般叫“中国官话”，各地政府选其中一种作为标准语言。这种标准语言，在大陆是 普通话/Putonghua/Common Speech，在台湾是 国语/Guoyu/National Language，在新马等其他华人聚集地则有其他名称，如 新加坡标准华语/Standard Singaporean Mandarin。这几个标准语言高度相似，但是母语使用者完全可以听出其中的区别。
所以，这个小标题其实应该改成：Which branch of Mandarin Chinese to choose?
@@Xi_Fu 这点我可能在现场上没有解释清楚：你说的确实没错，但是我在这个地方说的是游戏配音，一般大陆的配音公司都把配音分成Putonghua Chinese和Mandarin Chinese，严格说语言学不是这么分，但这就是我认识的很多配音公司的习惯
@@damianjaskowski8042 你这么说的话我就理解了，我一开始还奇怪，这俩有什么区别吗。不过如果是配音的话，那确实台湾腔还是区别很大哈哈。
@@proogenji7526 大陆玩家对台湾腔配音和用词的接受程度是不一致的。对于某些玩家来说，这都不能算是本地化。此外，由于市场较小、人员有限，台配的质量往往也不如大陆配音。
例如，魔兽世界，这是个比较极端的典型场景：两岸分开做本地化，而且由于各种原因，有大量大陆玩家在台湾服务器。很多人会选择主动英文语音而不是台湾配音。但是在文字上，基本没人选择英文，而由于社交的原因（某些翻译不一致可能导致相互理解困难），简体和繁体文字界面都有人使用。
You should understand that nowdays in chinese website its getting harder and harder to download a copy of game. Yes there is always a way, but it is getting more difficult and its pushing more ppl with the capability of paying the premium buys games on steam.
ture dude
能给下PDF文件吗 找了一圈没找到
igp.org.pl/raporty/Raport_ChinskiRynekGier_2023_EN.pdf
I sincerely hope that mobile games will not be represented by some well-known mobile game manufacturers in mainland China. As we all know, China’s game market has been poisoned by the two major manufacturers for a long time (not much to say). It is basically difficult to see innovation other than plagiarism and fraud. Of course, except Laomi (the one in Shanghai) and some small game manufacturers.
No plagiarism from that company? LMFAO.
True dude, and we don't like politically correct, such as black Little Mermaid
Or should I say Chinese are anti-woke.
质量很好 但播放量好可怜
毕竟是业内圈子里的分享，播放少也很正常