He is right, you have to war game out each enterprise to see if it’s feasible, but in reality, as a maturing business, I enjoy being able to keep prices at the same level I was charging over 20 years ago. Those prices were considered very high back then. I am grateful that enough people saw the value, and believed in us. 20 years ago, a local farmer would sell you a 1/2 for $1.80/lb. I was $4, but grass fed, finished, and even certified organic. I was going to raise my price to $5 this year, because another Dexter ranch I watch closely had raised their price. I just can’t do it. Individual cuts, sure, I am sky high, but over all, if someone consistently spends money, the entire price structure changes. Just spend $1000 within a 12 month period, and I’ll keep it equal to the price of big food, factory ag grocery store prices. I reward loyalty, and it keeps it so that everything is basically sold before it is born or gets planted.
This was one of the best videos for regenerative farmers looking to market and direct sell products. Thank you!
He is right, you have to war game out each enterprise to see if it’s feasible, but in reality, as a maturing business, I enjoy being able to keep prices at the same level I was charging over 20 years ago. Those prices were considered very high back then. I am grateful that enough people saw the value, and believed in us. 20 years ago, a local farmer would sell you a 1/2 for $1.80/lb. I was $4, but grass fed, finished, and even certified organic. I was going to raise my price to $5 this year, because another Dexter ranch I watch closely had raised their price. I just can’t do it.
Individual cuts, sure, I am sky high, but over all, if someone consistently spends money, the entire price structure changes. Just spend $1000 within a 12 month period, and I’ll keep it equal to the price of big food, factory ag grocery store prices. I reward loyalty, and it keeps it so that everything is basically sold before it is born or gets planted.
What size are the chicken houses? Homemade, or purchased?
Very good