Driving Streams and Gaining Fans with Alamo Records VP of Digital Marketing, Drew De Leon
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- Опубліковано 21 жов 2024
- On this week’s episode we invite Alamo Records VP of Digital Marketing Drew De Leon. He works with a talented roster of artists such as Rod Wave, SainVil, Wifisfuneral, Lil Gotit, and Yung Mal. Drew also runs a global community-driven music and tech education platform called The Digilogue.
In this episode we discuss what makes a great marketer, turning followers into fans, and driving streams.
As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community!
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Co-host Sam Hysell's Agency: www.wearenox.co/
Back to back gems! I always appreciate the reminder that "One cap doesn't fit all & it isn't that (1) thing you need to do that will take you to success." (Not a quote from today) But you realize its the combination of steps that all need to happen in a sort of harmony to really push the meter further and further for new heights.
Sam & Jordon always pulls these "steps" like tactics & strategies from their guest. I appreciate the perspective it gives you on how you can look at projects and workflow.
From my experience. Firstly understanding it's a process alleviates so much of the added pressure and judgment we tend to throw on ourselves (When starting out or have no one to give us a confirmation that were like 2 steps from reaping what we sowed). Once you understand that it's all about gaining the experiences with new strategies & mastering them. For example, sometimes we can get into the habit of looking for that 1 tutorial that will take us to the top or get us on playlists. so we spend all day watching countless tutorials. Forgetting the most important thing that will get us even close, ACTION!
My suggestion for THE MBP Family, learn 1 new strategy at a time. Take it from a-z. Implement it and master it. Get a full understanding of how it works then learn another and repeat. what this allows is, it gives us the power to begin & create a release or campaign playbook. This playbook will grow & grow. It'll give us the experience & knowledge of the type of results we get from each one. The knowledge of when a certain strategy is needed or not needed.
As time progress once we've outgrown ouR playbook, it's time to amplify it. Now we can work with marketing companies etc and put bigger bucks or hopefully our playbooks were so good we have opportunities to entertain label offers.
Sorry for the mini-podcast in the comments. Thought id just share this.
Dope podcast again gents! Got me preaching in the comments!!! LOL
LOVE THIS! PREACH!
Well said Terrence !
Great content, thanks!
Great content as always
Love your interviews guys I have been going back to older interviews and new ones as an artist manager and learning taking notes keep interviewing this is great stuff you guys are great!
Great content! I appreciate it guys as an upcoming artist. My music is great, now once I get the business end down I’ll be good! Thanks guys I will be studying
good show!! i wrote down a whole page of notes/reminders
Appreciate it, for next time www.musicbusinesspodcast.com/blog/2020/10/15/rca-svp-of-digital-marketing-tarek-al-hamdouni-on-growing-artists-amp-driving-streams
Jordan and Sam always coming with that premo content 🔥