Starbucks SWOT Analysis
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- Опубліковано 3 лип 2017
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This lesson on Business strategy introduces the idea behind doing
SWOT analyses.
This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.
The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.
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Strategy module table of contents:
MBA in a Box: Introduction
1. What does the course cover?
Section: 2
Strategy: An Introduction
2. The role of Strategy and what makes a Strategy successful
3. The difference between Corporate and Business Strategy
4. The importance of the Mission, Vision, Goals, and Values statements
Section: 3
Strategy: The industry lifecycle model
5. The four stages of the industry lifecycle model - An introduction
6. The strategic importance of the industry lifecycle model
7. The Introduction stage - A new industry is born
8. The Growth stage - An industry in its expansion phase
9. The Maturity stage - An industry at its peak
10. The Decline stage - An obsolete industry
Section: 4
Strategy: Porter's Five Forces model - The competitive dynamics in an industry
11. Michael Porter's Five Forces model
12. The threat of new entrants
13. The threat of substitute products
14. The intensity of current competition
15. The bargaining power of suppliers
16. The bargaining power of clients
17. Porter's Five Forces framework applied in practice
Section: 5
Strategy: Game Theory - Studying the interaction between multiple parties
18. An introduction to Game Theory
19. Zero-sum games - approaching situations with a win-lose perspective
20. Non-zero-sum games - considering both cooperation and confrontation
21. Tobacco companies - a real-life example of Game Theory application
Section: 6
Strategy: Focusing on the inside of a business
22. Focusing on the inside of a business - An Introduction
23. A company's lifecycle model - what should be done at different stages
Section: 7
Strategy: Acquiring a competitive advantage
24. The quest for a competitive advantage - An Introduction
25. The importance of building a sustainable competitive advantage
26. The role of resources and capabilities
27. Acquiring an actual competitive advantage
Section: 8
Strategy: The three main competitive strategies
28. The three main competitive strategies
29. Cost leadership - sell cheap
30. Differentiation - be different
31. Niche (Focus) strategy - find your niche market
32. The danger of hybrid strategies
Section: 9
Strategy: Corporate growth strategies
33. The types of growth opportunities companies pursue
34. Organic growth - building a solid foundation
35. Inorganic growth - leveraging M&A transactions
36. Horizontal integration
37. Vertical integration
Section: 10
Strategy: The SWOT analysis framework
38. An introduction to SWOT analysis
39. SWOT analysis in practice - Starbucks
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Strategy analysis has two main branches - analysis of a firm’s external environment and analysis of a firm’s internal environment.
SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment.
Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements.
if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors.
Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms.
Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning.
Threats arise in a company’s external environment and might harm its current business.
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Hi, can you guys reference an academic source for one of your strengths?
Thanks
Starbucks DOES actually adapt their product range to the separate countries' tastes. In Asia they offer noodle soup as a lunch option. When I went to Shanghai I saw that they were offering things with red-bean paste and also things with matcha.
and that case only in Shanghai. in other locations like Australia, where one of the coffee addicted customers are from Starbucks failed to adapt to the customer preferences
@@shoabbosrahimov7022 I have traveled all over the world. they adapt in every location. australia has no significant social food factors to treat it any differently than the UK or US. except they are near asia so expected to have some influence
@@dammitsamm Actually the food culture is quite different in Australia to the UK and US. Coffee culture in Australia has been heavily influenced by post WW2 Italian migrants. So Australians are very fussy about their coffee and generally prefer a unique, independent cafe over a generic product. Starbucks has closed most of its outlets here other than a handful in tourist areas.
@@bencurnow6581 UK is pretty much the same way. The US, not so much.
This video shows the TESLA swot analysis ua-cam.com/video/T1pA2TFEIkU/v-deo.html
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Great video
Useful and informative
Thanks for sharing
Lot's of love from INDIA❤
this video helps me a lot to understand SWOT
I am a former Starbucks Barista (An in-store coffee kiosk, but still certified as a barista), "Superb supply chain management" Is laughably untrue in my experience, my store, as well as all all of the standalone stores nearby were nearly constantly out of several of our key supplies with the locations in the area setting up a barter system
I realize that isn't the point of this video, but I wanted to vent
You bring up an important point though. This can serve as a good example of how SWOT works, but also it downside, namely that it is easy to fill out nonsense with hindsight thinking. It is easy to paint a bright picture of a company that is known to be successful. Even while watching this video (not knowing particularly much about Starbucks) this was the impression I had.
This is likely why the top companies are rarely still at the top several decades later. Seemingly talented people present analyses with great conviction. Then all turns out different, and the company is gone. Nobody remembers that for long, and the same process repeats itself throughout history.
weakness: the coffee quality which is inferior.....
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First time I tried this brand was like 12 years ago in Mexico, because a friend of mine invited me one smoothie and I couldnt believe that what he paid was almost the half of my one day salary, years later I moved to Canada and I drink it once in a while, not a big fan really, last time I went It was like maybe 4 dollars for my drink wich is like 1/4 of my one hour currently salary... so, I still poor but at least I can afford a coffee...
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Helpful video!
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do watch
That cleared so many dough's I had about SWOT analysis
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Thank u....this video adds value in my MBA study....
Can u make a TOWS analysis for the same brand as a another part of this video?
ua-cam.com/video/MafddPOze8c/v-deo.html Helps you with the checklist to perform SWOT analysis
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do watch
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Even this video is very useful: ua-cam.com/video/wCFOr47mm_0/v-deo.html
I have a feeling that my teacher is gonna use starkbucks as a model in the exam
I'm curious, Did he/She?
The Brave mine did lmao
Please we need an answer
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my teacher did and i need to know if what are their problem
this is stupendous ....it help me a lot in my regular course of studies...thank you for such productive content....
Hi SHREYA REDDY CHEVIREDDY
Thank u so much this knowledge:))
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Even this video is very useful: ua-cam.com/video/wCFOr47mm_0/v-deo.html
Excellent video... Eye Opener
Thank you for this great video.
watching this while studying in Starbucks lol am I the only one that finds this funny omg
T Y I’m studying while drinking Starbucks
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do watch
Normal lmao
Actually, the strength and weakness are from internal of enterprise e.g. the atmosphere of cafe. And the opportunity and threat are from external e.g. tha name of starbucks. In this video there are many data which should be in the external but into internal and vice versa.
No
@@Sophie-ks8wo yes
They created the atmosphere of the cafe...
ua-cam.com/video/k3LWaratVr4/v-deo.html
As Nicolas points out, you are mixing things up. The atmosphere is not External to the organization, they have strong control over this. External factors are political, economic, social, technological, legal, and environmental considerations (PESTLE framework). An economic crisis is almost entirely out of the control of the organization, and could have a major impact.
My teacher shared this with me
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Thank u sm
Thank youuuu❤
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The action phase is missing...
Useful information, thanks
Thank you for your video
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Interesting content 🤔
Was drinking coffee while watching this
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I feel like marking high turnover rate as a weakness is kind of unfair, since the industry standard is 150-400%
Even this video is very useful: ua-cam.com/video/wCFOr47mm_0/v-deo.html
You might want to watch this ua-cam.com/video/T1pA2TFEIkU/v-deo.html
Product not customized to local tastes became a strength for Starbucks
Thank you!
Short & sweet, thanks. That map @2.:28 is scary tho
Want to know about Zara swot analysis.
check out the video. ua-cam.com/video/k3LWaratVr4/v-deo.html
@@jamesjordan9028 Noone asked for that. But... Thanks?
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do watch
yes
good video
i would like to kon ehat is the main purpose of a swot analysis
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How do you create this slide?
My bet is that the slides were created with PowerPoint. Like this: ua-cam.com/video/r9ewMOxGRaI/v-deo.html
ua-cam.com/video/k3LWaratVr4/v-deo.html
starbucks has different products in other countries that u.s. desn't have so that would be a strength
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Squirt?
Thank you for language Arabic very much
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Healthier lifestyle is being recognised as a threat.
Amazing channel! Why did you stop making videos ?
Hi! Thanks for enjoying our content! We haven't stopped making videos, we'll post new videos soon.
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I have a new idea 💡 how can explain in frant of management
Rather listing the points, i did not see how you use it....
theperson speaking sounds like the text to speach girl so much
How they are making this type of Animation?
find it. on fiberr
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do watch
I am interest can i joining process
Hi class
Can you hear me?
the coffee is aktually rather bad. to see it as high quality shows that the marketing works ;)
yessssiirrrr
dabur india
If you're my student, and you are reading this, take a screenshot then send it to me. :)
❤
You missed the point. People want to know SWOT when you are building upon an idea, not an established company. When Starbucks started they had no brand awareness ....
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lol
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Sino nandito para sa Entrepreneur na subject
Cours d’etlv vibes
réel
Can anyone give me the thumbnail of this video ???
Qui fait un résumer en français ?svp
svp on en a besoin maintenant
We really need a translate in French of this video, bc I don't understand English SWOT.
Star bucks
La
Job
Poren
👍
Tomorrow 4
Anga
Vandhum
Suresh nallavaru
But.ennai
Nambanum 👍💖💖💖💕💕💕💕💖💕💕💕
Sanjay ennai pathi.thappa
Soli irukingaley
Ithu
Justice ah 👍💕💕💕👍
Solunga
SWOT is a poor tool. Too constraining and leads to trite opportunities.
Really basic SWOT... doesn't actually show the relationships between S+O and W+T and describe and action phase
Hi Dylan, this is a 3 minute video. The idea is to provide a short example of what the SWOT analysis represents and how it can be applied for a company like Starbucks.