Leveraging the Power of Culture in Commerce

On Feb. 8, Michigan Ross Professor Marcus Collins hosted an all-star expert panel featuring Ken Muench, Chief Marketing Officer at Yum! Brands, Sofia Hernandez, Global Head of Business Marketing at TikTok, and Hayley Romer, Chief Commercial Officer at Art Basel. Together, they explored the intricate relationship between organizational culture, consumer culture, and societal impact.
If you'd like to learn more about how you can leverage the power of culture to make impactful business decisions, get in touch with Ross Executive Education at [e-mail]