CA INTER SM CHP 5 - ISSUES IN STRATEGY IMPLEMENTATION in Tamil

Issues in Strategy Implementation
This section focuses on the various issues involved in the implementation of
strategies. The different issues involved in strategy implementation cover
practically everything that is included in the discipline of management studies. A
strategist, therefore, has to bring a wide range of knowledge, skills, attitudes, and
abilities. The implementation tasks put to test the strategists’ abilities to allocate
resources, design organisational structure, formulate functional policies, and to
provide strategic leadership.
♦ The strategic plan devised by the organization proposes the manner in which
the strategies could be put into action. Strategies, by themselves, do not lead
to action. They are, in a sense, a statement of intent. Implementation tasks
are meant to realise the intent. Strategies, therefore, have to be activated
through implementation.
♦ Strategies should lead to formulation of different kinds of programmes. A
programme is a broad term, which includes goals, policies, procedures, rules,
and steps to be taken in putting a plan into action. Programmes are usually
supported by funds allocated for plan implementation.
♦ Programmes lead to the formulation of projects. A project is a highly specific
programme for which the time schedule and costs are predetermined. It
requires allocation of funds based on capital budgeting by organizations.
Thus, research and development programme may consist of several projects,
each of which is intended to achieve a specific and limited objective, requires
separate allocation of funds, and is to be completed within a set time
schedule.
Implementation of strategies is not limited to formulation of plans, programmes,
and projects. Projects would also require resources. After resources have been
provided, it would be essential to see that a proper organizational structure is
designed, systems are installed, functional policies are devised, and various
behavioural inputs are provided so that plans may work.

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