“ COLOR ” 1963 RCA COLOR TV TELEVISION PROMO / ADVERTISING FILM XD95645
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- Опубліковано 5 жов 2024
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"Color" is a Radio Corporation of America (RCA) promo film about innovations in television from 1963. Between the years of 1946 and 1950, research staff of RCA Laboratories invented the world’s first electronic color television system. This film reveals some aspects of the color TV technology and shows the early production of the color tubes. It was produced by G. De Zayas, with narration by W.J. Reilly, voice by Dwight Weist, with Philip Fallon and John Breneman as consultants.
The film opens with a black and white shot of a dry road cutting through the forest (:10). This shot is compared to a color shot of the same road noting the season is fall (:14). Other colorful images include a bouquet of roses (:22) and a male and female actor performing a dance scene (:27). The RCA logo follows (:36). The film was presented by RCA (:44). The RCA headquarters is pictured (1:24) in Princeton NJ. In the 1951, the RCA successfully presented a 16 inch compatible color TV tube (1:29) to the FCC. An employee of the David Sarnoff Research Center (1:36) conducts research on phosphor for use in color TV. The electron gun is pictured (2:07). Another RCA plant (2:19) is situated in Lancaster PA. The Marion Indiana plant follows (2:34). The 25 and 19 inch rectangular tubes follow (2:45). A pile of phosphorus is dumped (2:56). Various colors are added (2:58). A demonstration follows of how these colors are presented in consumer color tubes (3:10) with a triple beam electron gun. Preparation of the shadow masks (3:35) is shown. Masks are removed from the roll (3:54) and inspected for imperfections (4:04). The cross section of an aperture is enlarged (4:24). Masks are shaped (4:35). These are welded to the mask frame (4:48). The face panel is inspected (5:15). Shadow mask and face panel are joined (5:46). Three color screens are applied here (5:51). Phosphor colors are added (6:02). The procedure for the round tubes is the same (6:33). Three dots of primary colors are formed (7:27). Layers of resin and aluminum are added (7:38). One tube subassembly is pictured completed (8:05). The funnel is inspected (8:15). Conductive coats of black are added to the exterior and interior of the funnel (9:12). An employee adds a sealant (9:30). This is hardened in an oven (9:54). Electron gun manufacturing is then shown (10:05). Cathode nickel is tested (10:14). An employee of the chemical laboratory conducts spectrographic analysis (10:29). Nickle samples are polished (10:41). An electron probe analyzer is pictured (10:46). The subassembly of the gun follows (10:57). Components of the partial gun are loaded through a machine (11:07). Flames are used to lock the components together (11:35). The stem is pictured (12:06) followed by stem assembly (12:23). Final assembly is completed in a pressurized clean room (12:32). Another check is conducted on the partial gun (13:09). Gun mount assembly is featured in the pressurized clean room (13:21). All parts are welded together (13:38). Glass sealing operations are depicted (14:33). Round and rectangular tubes receive assembly (14:40). A straight line exhaust machine forms the color picture tube (14:59). The tube is given its base (15:28). Cross examination is conducted in actual TV receivers (16:14). The tube is tested in a controlled magnetic field (16:23). Performance reliability assurance monitoring is conducted (17:16). The laminating process follows (17:33). A TV color picture tube appears (17:57). Final production electrical testing (18:27) and visual inspection preclude the packaging process. The shipping room is pictured (18:34). Packaged tubes (18:34) are carted by forklift. TV tubes are installed at home (18:57). The 21, 25 and 19 inch tubes are displayed (19:24). The RCA logo and mantra (19:34) conclude the film.
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I am impressed by the production back then, highly advanced at the time.
I was in television broadcasting in1965, at an ABC affiliate in the Mountain West. Until we purchased our first video tape recorders that summer (both were Ampex), everything in our studio, control room and our mountaintop transmitter were all RCA. (We didn't originate any live color. Our studio cameras were RCA TK-30's.) And of course, almost exclusively vacuum tube-driven. Occasionally, the camera circuitry would generate "noise" in their video output and the control room engineer's instruction was always: "Slap the side of the camera with your hand!" It ALWAYS cleared the problem! The stuff was built like Sherman tanks. It's heartbreaking to realize that today, RCA is nothing more than a mostly forgotten name. A sad demise of a once great American company, all mostly destroyed by their own stockholders, who were only concerned with the value of their shares. Plus, we failed to see that Japan, while not necessarily inventors, were genius at innovation and improvement. BTW, I'm not bitching; merely observing.
I must have changed at least 100 CRTs (picture tubes) out of TV sets back in the early 1970s when I spent sometime as a TV technician. Boring work but there was plenty of it. Just a memory now though.
the shift from CRT to LCD is probably the most profound yet unappreciated technological advance of the past century. not just in picture quality, simplification and vast reduction of size and weight, but how it reshaped the home, commerical and public spaces. case in point, a 25" TV and a 15" computer display in a small apartment took up a big chunk of livable space
The 1960s was a little before my time. It seems like a whole different world. Thank you for saving this piece of history.
Ads for color TVs never have been able to beat the one problem they all have: Your new TV may have the greatest colors ever, but how do I tell when I'm watching it on my old crappy screen?
Or if you've already bought the brand being advertised, you now no longer need to see the ad.
This was from an era where people trusted brands, especially American.
It's like seeing Nvidia showing off their 200FPS 8K gaming on YT. All those $$$ spent on commercials no one can see, 🤨
I don’t know if they would’ve broadcast such a long film very often, maybe it was for a venue other than TV. Also remember, that in 1963, there weren’t big box stores. You could probably go to a local department store, or even local small television shops, and see demonstrations of all the new color television sets.
Calibration.
Largest CRT ever SONY 43" 440lbs, I have changed 1 once, ONCE!
We didn't get our first color set until 1970 - we thought it was the greatest thing ever invented LOL!!
At that time, television was a favorite and felt like fun with the family. Not being an individual who is busy with social media like today.
This film was made circa 1963, perhaps a year or two later, not 1953. There were no rectangular color picture tubes in 1953. The TV shown at 18:56 is much newer than 1953. The first rectangular color CRT TV's hit the market circa 1965. I enjoyed the video. Thanks for posting.
@lesdabney2144 you are 100% right we will fix this.
How funny that the blue and green in this film are almost the same color thanks to aging of the film stock.
Shango066 tirelessly resurrects Roundy TV's his channel is a good watch.
noticed how the film lost its blues over the years. ends up looking like 2 strip technicolor
Yeah, it could really use a restoration…
This film helps me see the "picture "
The key was it to be backward compatible with the B&W signal utilizing the 3.58 MHz color burst freq.
I can still hear mt grandfather saying, "Why would I spend good money on a color TV set when everything I want to watch is in B&W?" He had a good point (and a Zenith console) and it would be another decade before the family had a new 25" Magnavox Color TV! My other grandparents had RCA, but watched the moon landing on a B&W 19" Panasonic with rabbit ears.
1:57 I really, but really find that hard to believe. I had to listen many times and turned on the captions to hear this, "investment of 130 billion dollars". The inflation calculator says, $130 billion in 1953 would be approximately $1.53 trillion in 2024. 1 I think the narrator misspoke.
The technology for TV is related to the technology for Radar, which RCA had been involved in for about 15 years by 1953. With a bit of elastic accounting it probably is around 130 billion. It depends what you include under the heading “TV research”.
100million in 1954
Even back then, we needed that money for UKRAINE!!!
Round tubes are such a waste compared to the rectangle, when in its case there’s overlap and unused area on the round one where the square one uses its whole face.
I had an RCA 35" in 1993 that thing weighed over 300 pounds!
Broadcast resolution 330lines max 525 capable. VHS tape 200, DVD480.
first set $1300 about 15k today
🌟
The rectangular picture tube production shown here must've been awfully new; I don't think the U.S. rectangular sets were in the market until the '65 model year (autumn '64). That probably explains the (disappointing) absence of much detail about them here.
Too bad - the differences between a roundie and a rectangular were significant (funnel...) and complicated (deflection...)!
Picture tubes production moved to Malaysia, and around 2006, the engineers abandoned the factories and left the workers to Mickey Mouse picture tubes together. LCD sort of sucks. I like OLED and NTSC, not digital.