In the real world, all that matters is the end result should match the client's brief, be it created using CGI or photography, nobody cares! I look at CGI and photography as tools to solve problems, and using the right tool to achieve the goal is the key! CGI definitely has it's advantages, but certain things are best done in photography and always will be!
Hey Kunal! I am a CGI artist and follow your channel to learn and get some insights on lighting and post-production. I agree with you, product photography isn't going anywhere, it's extremely difficult to get the details right in CGI visualization, the more complex an alcohol bottle design the more difficult it gets to get it right in CGI. Though I would say Rolex was a bad example as most of the work on the Rolex website is CGI.
Hi Meet, that’s exactly the case. Regarding Rolex, the photos showing craftsmanship details, on big digital displays in stores, billboards etc. are real photos. Yes, the website does have CGI, mostly conceptual. Of course, there’s no rule in advertising, but the point is that certain things are best shown in photography! Cheers!✌️
I am personally interested in CGI methods. But I do not think traditional product photography is dead. Fashion brand photography will rely on trad photography. Because such brands want human models, and CGI humans look creepy, even unreal engine meta humans look kinda creepy to me. Also cloth sims are kinda hard at least in blender. Large Volume Ecommerce product photography will rely on trad photography. For brands with many items in a product line or multiple product lines (for eg 20 + products), it will not be possible to model texture 20 or more products in a short amount of time, so trad photography will still be alive here. Liquid product and viscous mediums like honey, ice cream. Believable liquid sims and mixing of coffee and milk sim, these will be difficult to do via CGI, but not impossible. I mean one needs to pay for expensive CGI tools like Houdini for believable fluid and viscous medium sims or multiple liquids with different consistency mixing(coffee and milk, etc). So trad photography in this niche is not going to die either. Only for electronics and mechanical products, where there is already a CAD/CAM model, then you can go ahead and import it in cinema 4d or blender and tweak things, and animate or render still images. This is the only place where CGI might be cheaper and faster. Also arch-viz, creating 3d CGI from 2D drawings is possible, here trad photography loses. But jewellery photography, high end necklaces with lot of small pieces attached, is just a headache to model and texture, so trad photography also wins here.
In the real world, all that matters is the end result should match the client's brief, be it created using CGI or photography, nobody cares! I look at CGI and photography as tools to solve problems, and using the right tool to achieve the goal is the key! CGI definitely has it's advantages, but certain things are best done in photography and always will be!
Exactly brother✌️✌️😍❤️👌
Hey Kunal! I am a CGI artist and follow your channel to learn and get some insights on lighting and post-production. I agree with you, product photography isn't going anywhere, it's extremely difficult to get the details right in CGI visualization, the more complex an alcohol bottle design the more difficult it gets to get it right in CGI. Though I would say Rolex was a bad example as most of the work on the Rolex website is CGI.
Hi Meet, that’s exactly the case. Regarding Rolex, the photos showing craftsmanship details, on big digital displays in stores, billboards etc. are real photos. Yes, the website does have CGI, mostly conceptual. Of course, there’s no rule in advertising, but the point is that certain things are best shown in photography! Cheers!✌️
Thanks Kunal. Thanks for posting.
Thanks for making things video and clearing things up
I am personally interested in CGI methods. But I do not think traditional product photography is dead.
Fashion brand photography will rely on trad photography. Because such brands want human models, and CGI humans look creepy, even unreal engine meta humans look kinda creepy to me. Also cloth sims are kinda hard at least in blender.
Large Volume Ecommerce product photography will rely on trad photography. For brands with many items in a product line or multiple product lines (for eg 20 + products), it will not be possible to model texture 20 or more products in a short amount of time, so trad photography will still be alive here.
Liquid product and viscous mediums like honey, ice cream. Believable liquid sims and mixing of coffee and milk sim, these will be difficult to do via CGI, but not impossible. I mean one needs to pay for expensive CGI tools like Houdini for believable fluid and viscous medium sims or multiple liquids with different consistency mixing(coffee and milk, etc). So trad photography in this niche is not going to die either.
Only for electronics and mechanical products, where there is already a CAD/CAM model, then you can go ahead and import it in cinema 4d or blender and tweak things, and animate or render still images. This is the only place where CGI might be cheaper and faster.
Also arch-viz, creating 3d CGI from 2D drawings is possible, here trad photography loses.
But jewellery photography, high end necklaces with lot of small pieces attached, is just a headache to model and texture, so trad photography also wins here.
Thanks for sharing your insights, appreciate it! :)