I noticed walmart's edibles section has yellow walls while the rest of the store has blue walls years ago. The yellow is to make you hungry while the blue makes you want to stay longer.
If that's true then they need to change the blue color scheme. I actually feel like leaving as soon as possible because their colors are so bland and only add to the depressing atmosphere of their stores. Haven't been in a Walmart in 3 years.
One important tool I use to not ever be fooled by advertising is to consider each purchase a question of necessity, rate it accordingly, and buy the safest brand at the lowest price, even if I need to wait before buying it- no matter what it is. I have always been ahead of this game and I think everyone can be.
"some of you have been asking" lol noone has been asking, you're just phrasing it like that so you don't come off as money grabbing, if people detect someones after money they immediately put up their defences against it before they even decide whether to or not.
I don't remember how I found your channel, but I can bet you that UA-cam "nudged" me in your direction. There's no concrete "moral" of marketing, it all comes down to whether you are happy with your purchase. Did advertising make me buy Cheerios? Probably. Am I satisfied with my purchase? Yes.
i would very much like to know how your sponsor makes money. "if you are not buying any product, you are the product" -some people on the internet including me
Good question. In general, most companies have to make money in order to grow, in order to make more money. But, nowadays a lot of companies are focusing on growth first, not making money. So they ask investors for a lot of money, then just focus on building a product and getting as many users as possible. This is what Snapchat, Instagram, and others have done. Eventually they have to start selling something or making money, but that's often many years away, so in the meantime you might as well use the service on the investor's dime. Does that answer your question?
PolyMatter I am sorry, I downloaded the app and signed up via email (like 3 minutes ago). I thought that I could type your name in at some point. Is there still a way to make them know you’re the reason I joined? You seem to make quality content and I’d like to reward that.
+PolyMatter The Independent recently did an article on them, sounds like their business plan is to be a software company monetising the underlying AI algorithms and software they have created. If that is going to be their model then perhaps they see the site as being a marketing line item in and of itself by serving as a tech demo.
For nudging you work 100% of the time requires that either we have no free will and are just broken machines or that nudging isn’t just advertising but is actually the art of making a truly perfect product, so perfect and so perfectly advertised that every single brain running every single bit of reasoning would rightly know that it is a perfect product and that you should purchase it every time. Once we get a product like that I’d be buying it too, not because I can’t control myself but for the same reasons I, a being with free will, do not constantly stick my hand in fires just to prove I can make myself do it.
Brick and mortar retail will be dead in 50 years. I’m in the marketing field and I’ll tell you that for a fact it’s all about data aggregation and marketing making assumptions based on huge cross channel meta data pools. A random example is a GM dealership sending an email to everyone that keeps their home temp at 72 on a Wednesday to guys named Ed who are ex smokers and are struggling with hair loss. That’s an extreme example, but in the future when we’ve looked at so much data from so many people and found trends, data agg companies sell that information to marketers rather than blanket advertising for something like pads on tv where by default their target market is cut in half assuming half the viewers are men. This new type of marketing were studying will be able to know your wants more than you do and put the perfect thing in front of you at the perfect time at the perfect place in ways that are simply proven to be irresistible. Don’t take my word for it. Go study big data marketing.
Thanks for that interesting comment! I m currently in the situations of having to choose a specialization in my psychology bachelor either in big data or behavioral economics and still struggling with that...
I think "perfect time at the perfect place" only captures part of the data based advertising trend. Spying on people to achieve precision is one pole, but over at the other end there are advertisers who use the same internet tech to simply blast whole BROAD demographics with overwhelming advertising. Certain mobile games *flooding* gaming tags on UA-cam spring to mind. I don't know how prevalent highly targeted ads are compared to these web blitz strategies, but for certain product categories it's far more about web-enabled volume than web-enabled precision.
He was remarkably honest about why the site seemed to good to be true tho, by talking about it's current market share phase being why it's so free. I was waiting for him to say something like that
Now imaging taking this to the next level.... POLITICS! Making you slowly comfortable over time with a policy you're starkely against now by making small changes in how things are presented. Yeah, I know it's already happening - this was just to give you some perspective.
It doesn't manipulate a person into doing something they don't want to do as much as "convince" them that it would be a good idea to do so. That form of manipulation is such a moral grey area because the consumer would never really lose the power of choice.
A ilusion of choice by convincing is not a choice at all, there's that discussion in Kant's philosophy. In fact, Brave New World is a dystopian novel that is all about that, they choose to be manipulated, but that doesn't change the nature of the coersion.
Nudging is, by definition, done for the benefit of the user. Eg. Pension contribution (opt in) is a default. Companies are manipulating in order to earn more.
I think nudging should be illegal when the customer becomes exploited. Like okay nudging is just convincing or ads but when for instance they alter your perception it should be outlawed (I know it is a slippery slope but...)
Slightly scary to know that my brain can be manipulated so easily...
7 років тому+2
I hardly ever buy something that I haven't either previously put on a shopping list or thought about for a while. When I see things in stores I find interesting but didn't originally plan to buy I will typically not buy them on the spot but go home and think about it, do some research and then go back for them. I'm not strapped for cash, I just don't like limitless consumerism and waste.
The gym thing at 1:12 how my mind! Started exercising more regularly this year but didn't get a membership until about a month ago. I noticed a drop in my exercise frequency/intensity but kept thinking 'I'll get use to it'...I'm a little better about it now but it never considered nudging might play a part
@JatPhenshllem 1) They're only preferred by a small segment of viewers. 2) Unsuspecting sponsorships ruin videos. To me, they make me question if the entire video is an ad.
I've liked, sub'd, commented and added to a playlist--videos like these, and creators like you, don't stop creating content; you give us conspiracy theorists a reason to live.
Oh cool, I only recently read an article about this winning the Nobel prize for economics but the article never explained what it was. Thanks for concise explanation.
In the UK and Australia (other places too) the government decides how to package, display and advertise cigarettes, that completely stops nudging, maybe this will go to other things like sugars at some point. And a company can't manipulate you in the way you describe, it could if we were all identical - but we're not. Almost all of our experiences are from outside of any single store or website,
For me, I think it depends if I’m satisfied or not, but that usually comes in hindsight. I also try not to be too hard on myself if I fell for advertising that gave me a product that I wouldn’t be satisfied with. Overall, I try, at least try, to be less consumeristic. It doesn’t have to be perfect too.
This is interesting in the context of gaming microtransactions. "Game companies just give people choices to spend money to speed up annoying processes, or get exclusive cosmetics!" While the entire time manipulating consumers to get addicted and keep buying.
This was a really good video. My opinion is that company should be allowed to use as much subliminal advertising like this as they want to. However I do believe they should put a disclaimer at the front door of their store clearly stating it. If the consumer gets fooled, it is completely by their own accord, because they chose to shop there even after being warned. I feel that the free market is really good about working things like this out; and if enough people don't want to shop at places that use these tactics- the business itself, won't survive. Much like I feel that anyone should be allowed to refuse business to any customer, it is quite immediately digging into their profits by doing so. Both the consumer and the business should have educated option with who they do business with.
For the store a good nudge is simply one that works. For a customer a good nudge is one that made them make a good choice, one they usually couldn't manage themselves, like buying healthy food, or avoiding bad ones. Both are considered good nudges, and yet are both contradictory...why? Because its not as simple as good or bad, because good and bad doesn't exist, it is subjective, so nothing is inherently good or bad, it is what it is based on the effects it has on the person deciding.
maybe it is not a contradiction, as it doesnt have to be binary, and can be a spectrum. what if it is good and bad at the same time and its just that one thing is more good than the other. And as our understanding changes one can become less bad, ie maybe it also doesnt have to be rigid with time. does it make sense?
More government is rarely the answer because government is not a neutral actor. Legislation rarely ensures fairness or safety. Usually it ensures that special interests have a favorable environment against less powerful competitors.
More government is certainly not better for a lot of aspects, but that again doesn't mean much since more freedom and thus expanded capitalism certainly isn't better. If libertarianism and thus monopoly capitalism is the opposite of big government, which one is better?
Why are monopolies bad when big businesses do it, but good when the federal government does it? Both suck! Limit both by taking a moderate approach: Regulatation to protect against predatory business AND decentralization to stop government rule by fiat. Take power back from the bureaucracy and return it to grassroots democracy.
Marketing has no where near this amount of sway over people. As though humans lack autonomy, just a bag of skin and bones with eyes making purchases with no brain input whatsoever; whatever they tell me to buy is what I buy. This has been disproven over and over. Does marketing work? It sure does. Does it remove your ability to make your own choices? It does not.
The assertion that once the brain is understood consumers lose free will is utter nonsense. No one can *force* someone to purchase something. Even if you hold them at gunpoint, they still might not even have the money. It doesn't matter how well we understand it. Unless you're jacking into someone's brains to control their movements, you can't force them to do anything.
There is nothing wrong with nudging in advertising as long as it’s not individually targeted. If they use your personal information, which some companies such as Google do, it is invasive.
This is immoral whether the product is "good" or "bad". We shouldn't have to manufacture need for products like this. Business owners just want more and more money - and it scarcely benefits the workers that produce and sell them, only the people at the top. It's a net loss for the working class.
Advertising should be maximally safe, healthy, positive, encouraging self-volition, and objectively intellectually honest... while minimally influencing as much as possible... as well as non-interfering and non-intrusive. I also think advertisements should be minimally noticeable.
Polymatter, remember when your videos were short and entertaining and not stretched out to reach the 10 minute mark? I unsubscribed a few weeks earlier but this video came to my recommendations so had to visit. This was such a good channel.
You're crazy dude. Most of his videos dont even end on the 10th minute. His content was good back then, but now it's insane. The quality of animation, the script writing, the execution - everything. This is one UA-camr that has made their videos longer for the better of their channel. I'm not sure you understand how much work a single minute of these videos take. He has to write the script, animate icons, make scenes, then actually start animating it. Each minute takes AT LEAST 5 hours for him. And the fact that you're bashing him for "stretching" them out is crazy. He would make much more money uploading 3x as much then having a 10 mintue video. I think this is more of a "he's not unknown anymore, so I'm not a fan" situation.
This video is terrifying! Advertisers are little demons, but I've never considered what they would be able to do once we know all about the human brain. That amount of power is terrifying. ANYONE having that much power is scary at best and will spell the end of society as we know it at worst. Now I don't think that I want people to understand the brain. I fear the potential downside will b huge and the upside relatively small.
When you mention sites forcing you to disable adblockers, I use a combination of 2 extensions. uBlock Origin, and Nano Defender. uBlock is obviously the adblocking extension. Nano Defender is a anti adblocker defuser. So most cases I dont even see anything regarding sites asking me to disable ads.
Sounds brilliant. Well to be frank, the future consists of not just complex smartphones, but also connected devices soon too. So marketers must effectively dig deeper into their targets emotional and behavioural patterns in correlation to what they’re trying to nudge’
Fast forward 8 months: compass news is now a paid service. I still subscribed using your affiliate link. Hope it helps. And thanks for the great content. Keep it coming!
Very interesting topic! Advertising through psychological manipulation to me is just as bad as downright lying or falsely advertising a product. In my opinion, whether the product is good or bad does not matter because you were wrongfully influenced into buying it. If someone lied and said carrots cured blindness and you bought them for that sole reason, then later found out that you were lied to, still does not make the carrots bad. They’re still good for you, but they’re not as advertised. To me that’s just as bad as the video’s toothpaste example, or subliminal advertising planting a tiny image or word into your head unknowingly so it’s on your mind and makes you wanna buy it. I’m gonna start wearing a condom on my head I guess, because I’m not down for getting non-consensually mind fucked.
I think a good nudge is to show why you need it with smth like as you said, the mirror It's not manipulative if you actually need it and the store just make you "realize" you need it
I wonder what it would be like if advertising was illegal. Products could still be well know and ubiquitous via word of mouth. Would our products and services be better without advertising budgets cutting into production costs?
Nice vid bud. I generally think that nudging should be legal even if they are nudging you for bad stuff because after all we are not robots so the choice is our own.
we literally got nudged into a Thumbs up hahaha. The video was greyscale with small pops of color. The last time we see more than 1 single color on the screen before the thumbs up is at 3:50. During the next few slides we are getting only dull greys, blacks, and a small amount of blue. The second to last slide is one with ONLY the greys, blacks and whites. Then we finally get that bright green GOOD sign, which is laid over the lighter color background. Musically, we get a strong V-I authentic cadence on that screen. Still gave the thumbs up tho :)
I find that most advertising techniques bill down to impulseivity. The one who shops with a loose idea of what they will buy seem to be more likely to fall into these traps. While the shopper with strictly follow their lists are less likely to do the same.
Nudging is like hypnosis. It doesn’t do squat if you’re trying to get someone to do something is truly against their will. Nudging merely helps consumers along a path that they are likely to take anyway. It also can’t force you to care about something that you couldn’t care less about. If advertising were that effective and that manipulative we wouldn’t invest so much in making truly great products - we would just sell people the contents of their trash can. This video, while interesting, is more inflammatory than anything else.
After 11 years of going to gyms, I realized they wanted my money but not my presence. So I quit going and thought of ways do do each exercise I needed to do, without going to a gym (not just workouts, but steam, swim and Jacuzzi). I won't pay for gyms ever again. It's a scam!
This is actually an extremely interesting video. Not for the main content (which is absolutely fantastic), but for the sponsorship of this video. The most likely scenario is that Compass News reached out to you, or you to them, because your content is educational or otherwise informative. This is probably based on the assumption that your audience is actively looking or is interested by new information, but is this case considered nudging? In the video, you gave an example during the toothpaste scenario where a customer may see their teeth in a mirror on the back of shelves, and buy a brand based on or because of that. When comparing this video to that analogy, is it wrong to compare the main content to the toothpaste shelf mirror, and the sponsor to the product? Like a mirror, the fact that this video emphasizes the reason nudging exists causes some people to reflect on these issues. These reflections may not be specific, but they now exist. Now we come to the sponsor which offers a way to find pieces of news (information) and summarize them, much like your channel but for issues that are presumably important to you. Does nudging only work on people who already want a product or is this one of few socially acceptable ways to nudge? Is nudging something that can be compartmentalized?
The gyms part made me lol. This is why I can't subscribe to a gym membership. I barely used my red-light therapy membership package , so I know I'd get ripped off at the gym instead of just doing planks, squats and free weights at home.
You got sponsered? Does... does that mean you are getting foreign aid?!
:) I promise to treat my population well
All Dictators said the same ;D
Alastair Jack Communism if it worked
Communism still requires consumption, and ads are one important element of what stimulates consumption.
Absolutely
Im tired of living in a world where i am constantly being begged for my money at every corner i go.
But that's a big part of capitalism. Market forces.
@@romanski5811 making ends meet for myself is hard enough.
@@AstraPlanetshine Again. Capitalism
I noticed walmart's edibles section has yellow walls while the rest of the store has blue walls years ago. The yellow is to make you hungry while the blue makes you want to stay longer.
If that's true then they need to change the blue color scheme. I actually feel like leaving as soon as possible because their colors are so bland and only add to the depressing atmosphere of their stores. Haven't been in a Walmart in 3 years.
One important tool I use to not ever be fooled by advertising is to consider each purchase a question of necessity, rate it accordingly, and buy the safest brand at the lowest price, even if I need to wait before buying it- no matter what it is. I have always been ahead of this game and I think everyone can be.
(Removed - This was information on a sponsor offer that has now expired)
It's pretty ironic that you put an ad in your video about ads.
I was thinking BBC news is.pretty good for a nonbiased view point because they are watched so heavily but I will try this out.
Could you please tell me which software you use to make these beautiful videos? ♡ That would be amazing
"some of you have been asking" lol noone has been asking, you're just phrasing it like that so you don't come off as money grabbing, if people detect someones after money they immediately put up their defences against it before they even decide whether to or not.
Shazzkid that's of course making the ASSumption no one asked. Which you can neither confirm or deny.
That sponsor ad was so in my face after a video explaining ads... I cannot even!
Why would you place those white dots on the video? WHY WOULD YOU DO THAT?!!
They are blue, dude.
They fucked me up. First I see white dots. And then I see blue and green dots all around. When I start focusing on them they turn white...
i just saw brownish white
I don't know how people react so badly to these, I just see white dots with black circles and then only momentarily.
I kept seeing black dots
Love your animation skills! The visuals are very aesthetically pleasing ^^
I'm downloading the app because i want them to pay you.
Raphael Abreu same bro
Same here
You've been ***nudged***
Raphael Abreu - I feel the same way about news.
You have to go through he’s link if you want him To get paid
I don't remember how I found your channel, but I can bet you that UA-cam "nudged" me in your direction. There's no concrete "moral" of marketing, it all comes down to whether you are happy with your purchase. Did advertising make me buy Cheerios? Probably. Am I satisfied with my purchase? Yes.
i would very much like to know how your sponsor makes money.
"if you are not buying any product, you are the product" -some people on the internet including me
Good question. In general, most companies have to make money in order to grow, in order to make more money. But, nowadays a lot of companies are focusing on growth first, not making money. So they ask investors for a lot of money, then just focus on building a product and getting as many users as possible. This is what Snapchat, Instagram, and others have done. Eventually they have to start selling something or making money, but that's often many years away, so in the meantime you might as well use the service on the investor's dime. Does that answer your question?
PolyMatter Thank you for explanation.
PolyMatter I am sorry, I downloaded the app and signed up via email (like 3 minutes ago). I thought that I could type your name in at some point. Is there still a way to make them know you’re the reason I joined? You seem to make quality content and I’d like to reward that.
+PolyMatter The Independent recently did an article on them, sounds like their business plan is to be a software company monetising the underlying AI algorithms and software they have created. If that is going to be their model then perhaps they see the site as being a marketing line item in and of itself by serving as a tech demo.
I'm honestly ok with being the product if I'm satisfied with the product.
A local grocery store recently added bright LED lights around the candy and gum in the checkout aisle. It really draws your eyes to it!
The video is extremely interesting and well made, but the music feels out of context :/
music is literal shit
The awkward moment when you realize the video warning us about quasi unethical advertisement techniques ends with an advertisement... O_o
For nudging you work 100% of the time requires that either we have no free will and are just broken machines or that nudging isn’t just advertising but is actually the art of making a truly perfect product, so perfect and so perfectly advertised that every single brain running every single bit of reasoning would rightly know that it is a perfect product and that you should purchase it every time. Once we get a product like that I’d be buying it too, not because I can’t control myself but for the same reasons I, a being with free will, do not constantly stick my hand in fires just to prove I can make myself do it.
Brick and mortar retail will be dead in 50 years. I’m in the marketing field and I’ll tell you that for a fact it’s all about data aggregation and marketing making assumptions based on huge cross channel meta data pools.
A random example is a GM dealership sending an email to everyone that keeps their home temp at 72 on a Wednesday to guys named Ed who are ex smokers and are struggling with hair loss.
That’s an extreme example, but in the future when we’ve looked at so much data from so many people and found trends, data agg companies sell that information to marketers rather than blanket advertising for something like pads on tv where by default their target market is cut in half assuming half the viewers are men.
This new type of marketing were studying will be able to know your wants more than you do and put the perfect thing in front of you at the perfect time at the perfect place in ways that are simply proven to be irresistible.
Don’t take my word for it. Go study big data marketing.
Thanks for that interesting comment! I m currently in the situations of having to choose a specialization in my psychology bachelor either in big data or behavioral economics and still struggling with that...
how can i learn this
I think "perfect time at the perfect place" only captures part of the data based advertising trend.
Spying on people to achieve precision is one pole, but over at the other end there are advertisers who use the same internet tech to simply blast whole BROAD demographics with overwhelming advertising. Certain mobile games *flooding* gaming tags on UA-cam spring to mind.
I don't know how prevalent highly targeted ads are compared to these web blitz strategies, but for certain product categories it's far more about web-enabled volume than web-enabled precision.
So you talked about how ad campaigns may attack our free will and then showed us how CampusNews is everything former not! Isn't that, um, nudging :D
Hadn't thought about that, but I suppose you're right! I guess this'll be an experiment on how well nudging works
He was remarkably honest about why the site seemed to good to be true tho, by talking about it's current market share phase being why it's so free. I was waiting for him to say something like that
Now imaging taking this to the next level.... POLITICS!
Making you slowly comfortable over time with a policy you're starkely against now by making small changes in how things are presented.
Yeah, I know it's already happening - this was just to give you some perspective.
Man this channel needs way more subs
Consider the fact that psychology is used to manipulate people to do things they don't want to do. That seems to be rather... dystopian, is the word.
Sir Francis zis feels correkt, eh.
It doesn't manipulate a person into doing something they don't want to do as much as "convince" them that it would be a good idea to do so. That form of manipulation is such a moral grey area because the consumer would never really lose the power of choice.
A ilusion of choice by convincing is not a choice at all, there's that discussion in Kant's philosophy. In fact, Brave New World is a dystopian novel that is all about that, they choose to be manipulated, but that doesn't change the nature of the coersion.
Vinietzsche They do have a choice in Brave New World though. You can exile yourself from society.
Yup. Unethical. Once you are aware of what is going on, you can easily resist it.
Nudging is, by definition, done for the benefit of the user. Eg. Pension contribution (opt in) is a default. Companies are manipulating in order to earn more.
Love the last couple videos - keep it up👍🏽
Nudge
*NUDGE NUDGE*
NUdGE nUDge NudGE
*Moans*
MOAN
MOaN MoAN
The title was misleading. You offered very little, if any info on nudging
Ads cover 90% of your screen
*Sorry, I can't hear you over the Adguard filters*
I think nudging should be illegal when the customer becomes exploited. Like okay nudging is just convincing or ads but when for instance they alter your perception it should be outlawed (I know it is a slippery slope but...)
Slightly scary to know that my brain can be manipulated so easily...
I hardly ever buy something that I haven't either previously put on a shopping list or thought about for a while. When I see things in stores I find interesting but didn't originally plan to buy I will typically not buy them on the spot but go home and think about it, do some research and then go back for them. I'm not strapped for cash, I just don't like limitless consumerism and waste.
The gym thing at 1:12 how my mind! Started exercising more regularly this year but didn't get a membership until about a month ago. I noticed a drop in my exercise frequency/intensity but kept thinking 'I'll get use to it'...I'm a little better about it now but it never considered nudging might play a part
Guys, just write up a shopping list before going to the store, and stick to it
Thank you for making the transition between content and sponsorship obvious. I don't "like" the videos where you blend the two together.
Why's that? I thought unsuspecting sponsors were preferred these days?
@JatPhenshllem
1) They're only preferred by a small segment of viewers.
2) Unsuspecting sponsorships ruin videos. To me, they make me question if the entire video is an ad.
I've liked, sub'd, commented and added to a playlist--videos like these, and creators like you, don't stop creating content; you give us conspiracy theorists a reason to live.
Dude, your segways and ads are 10/10. I fkn bolted it to that news site, thanks
Glad to hear! Thanks for being so kind
Well nudged, PolyMatter :) I am another one of your nudgees
Truly amazing video, and nice ad integration as well; got me really interested as a news junkie. Keep it up!
The Illusion at 2:35 was genius. Amazing video like always
Oh cool, I only recently read an article about this winning the Nobel prize for economics but the article never explained what it was. Thanks for concise explanation.
In the UK and Australia (other places too) the government decides how to package, display and advertise cigarettes, that completely stops nudging, maybe this will go to other things like sugars at some point.
And a company can't manipulate you in the way you describe, it could if we were all identical - but we're not. Almost all of our experiences are from outside of any single store or website,
For me, I think it depends if I’m satisfied or not, but that usually comes in hindsight. I also try not to be too hard on myself if I fell for advertising that gave me a product that I wouldn’t be satisfied with. Overall, I try, at least try, to be less consumeristic. It doesn’t have to be perfect too.
This is interesting in the context of gaming microtransactions.
"Game companies just give people choices to spend money to speed up annoying processes, or get exclusive cosmetics!"
While the entire time manipulating consumers to get addicted and keep buying.
love your videos, I am happy I subbed!
Happy to have you!
Shaikh Mullah-ud-Din You have just been nudget to sub.
This was a really good video. My opinion is that company should be allowed to use as much subliminal advertising like this as they want to. However I do believe they should put a disclaimer at the front door of their store clearly stating it. If the consumer gets fooled, it is completely by their own accord, because they chose to shop there even after being warned.
I feel that the free market is really good about working things like this out; and if enough people don't want to shop at places that use these tactics- the business itself, won't survive.
Much like I feel that anyone should be allowed to refuse business to any customer, it is quite immediately digging into their profits by doing so. Both the consumer and the business should have educated option with who they do business with.
For the store a good nudge is simply one that works.
For a customer a good nudge is one that made them make a good choice, one they usually couldn't manage themselves, like buying healthy food, or avoiding bad ones.
Both are considered good nudges, and yet are both contradictory...why? Because its not as simple as good or bad, because good and bad doesn't exist, it is subjective, so nothing is inherently good or bad, it is what it is based on the effects it has on the person deciding.
maybe it is not a contradiction, as it doesnt have to be binary, and can be a spectrum. what if it is good and bad at the same time and its just that one thing is more good than the other. And as our understanding changes one can become less bad, ie maybe it also doesnt have to be rigid with time. does it make sense?
More government is rarely the answer because government is not a neutral actor. Legislation rarely ensures fairness or safety. Usually it ensures that special interests have a favorable environment against less powerful competitors.
More government is certainly not better for a lot of aspects, but that again doesn't mean much since more freedom and thus expanded capitalism certainly isn't better. If libertarianism and thus monopoly capitalism is the opposite of big government, which one is better?
Why are monopolies bad when big businesses do it, but good when the federal government does it?
Both suck!
Limit both by taking a moderate approach:
Regulatation to protect against predatory business AND decentralization to stop government rule by fiat. Take power back from the bureaucracy and return it to grassroots democracy.
Marketing has no where near this amount of sway over people. As though humans lack autonomy, just a bag of skin and bones with eyes making purchases with no brain input whatsoever; whatever they tell me to buy is what I buy. This has been disproven over and over. Does marketing work? It sure does. Does it remove your ability to make your own choices? It does not.
I just stumbled across your channel and I really like your videos. Good content and great animations. Keep it up
Good insightful video, thank you. BTW, VC backed often means that VCs are investing on the exit strategy of the company (not its well-being).
The assertion that once the brain is understood consumers lose free will is utter nonsense. No one can *force* someone to purchase something. Even if you hold them at gunpoint, they still might not even have the money.
It doesn't matter how well we understand it. Unless you're jacking into someone's brains to control their movements, you can't force them to do anything.
I’m downloading the app because I want to support you videos but it’s actually really good, the summary’s are great
There is nothing wrong with nudging in advertising as long as it’s not individually targeted. If they use your personal information, which some companies such as Google do, it is invasive.
Wow. Can only imagine the hours you spend animating (on top of research, writing, etc.). These videos are excellent. -julián
Fudge! I love your videos! Notification squad ? Anyone?
This is immoral whether the product is "good" or "bad". We shouldn't have to manufacture need for products like this. Business owners just want more and more money - and it scarcely benefits the workers that produce and sell them, only the people at the top. It's a net loss for the working class.
Advertising should be maximally safe, healthy, positive, encouraging self-volition, and objectively intellectually honest... while minimally influencing as much as possible... as well as non-interfering and non-intrusive. I also think advertisements should be minimally noticeable.
These videos are so good and interesting. Keep it up dude
You should put the referral link in the description.
Polymatter, remember when your videos were short and entertaining and not stretched out to reach the 10 minute mark?
I unsubscribed a few weeks earlier but this video came to my recommendations so had to visit.
This was such a good channel.
You're crazy dude. Most of his videos dont even end on the 10th minute. His content was good back then, but now it's insane. The quality of animation, the script writing, the execution - everything. This is one UA-camr that has made their videos longer for the better of their channel.
I'm not sure you understand how much work a single minute of these videos take. He has to write the script, animate icons, make scenes, then actually start animating it. Each minute takes AT LEAST 5 hours for him. And the fact that you're bashing him for "stretching" them out is crazy.
He would make much more money uploading 3x as much then having a 10 mintue video.
I think this is more of a "he's not unknown anymore, so I'm not a fan" situation.
How did you do that white dot optical illusion? That really got me.
Thanks for explaining this concept. I also enjoyed the visuals very much.
I don't want to be banned from buying unhealthy food but I don't want to be manipulated into buying unhealthy food.
This video is terrifying! Advertisers are little demons, but I've never considered what they would be able to do once we know all about the human brain. That amount of power is terrifying. ANYONE having that much power is scary at best and will spell the end of society as we know it at worst. Now I don't think that I want people to understand the brain. I fear the potential downside will b huge and the upside relatively small.
Great vid as always! I was just wondering what app you use to edit/animate your videos?
This channel is going to blow up!
When you mention sites forcing you to disable adblockers, I use a combination of 2 extensions. uBlock Origin, and Nano Defender. uBlock is obviously the adblocking extension. Nano Defender is a anti adblocker defuser. So most cases I dont even see anything regarding sites asking me to disable ads.
Says there’s no paywall... immediately prompted to “save” by buying annual membership 😞
+Polymatter Nice production quality! What software are you using to animate your videos?
Sounds brilliant. Well to be frank, the future consists of not just complex smartphones, but also connected devices soon too.
So marketers must effectively dig deeper into their targets emotional and behavioural patterns in correlation to what they’re trying to nudge’
Our Costcos are perfectly convenient, it’s easy to find what we need for the most part.
Wow just watched a video about how advertising is bad
*AND NOW I AM WATCHING AND AD FOR NEWS*
Underrated and undersubscribed channels: rhis
On which software you make your videos
Fast forward 8 months: compass news is now a paid service. I still subscribed using your affiliate link. Hope it helps.
And thanks for the great content. Keep it coming!
Wow that is pretty terrifying actually
I always use a grocery list
Very interesting topic! Advertising through psychological manipulation to me is just as bad as downright lying or falsely advertising a product. In my opinion, whether the product is good or bad does not matter because you were wrongfully influenced into buying it. If someone lied and said carrots cured blindness and you bought them for that sole reason, then later found out that you were lied to, still does not make the carrots bad. They’re still good for you, but they’re not as advertised. To me that’s just as bad as the video’s toothpaste example, or subliminal advertising planting a tiny image or word into your head unknowingly so it’s on your mind and makes you wanna buy it. I’m gonna start wearing a condom on my head I guess, because I’m not down for getting non-consensually mind fucked.
I think a good nudge is to show why you need it with smth like as you said, the mirror
It's not manipulative if you actually need it and the store just make you "realize" you need it
Governments should decide what advertisements are good ??? No Thank You !!!
i really love your visual style btw
great video, keep up the great man!!
Very helpful information. Great content.
I only see white dots is my brain broken?
Jacob hudd Yes, it is
I see white dots too.
No black dots.
Jacob hudd I only see white dots too
No it means you're more resistant to manipulation
I see koalas and purple rain? Whats up homies?
I wonder what it would be like if advertising was illegal.
Products could still be well know and ubiquitous via word of mouth.
Would our products and services be better without advertising budgets cutting into production costs?
"Isn't advertising terrible?" >Segues into ad
Nice vid bud. I generally think that nudging should be legal even if they are nudging you for bad stuff because after all we are not robots so the choice is our own.
we literally got nudged into a Thumbs up hahaha. The video was greyscale with small pops of color. The last time we see more than 1 single color on the screen before the thumbs up is at 3:50. During the next few slides we are getting only dull greys, blacks, and a small amount of blue. The second to last slide is one with ONLY the greys, blacks and whites. Then we finally get that bright green GOOD sign, which is laid over the lighter color background. Musically, we get a strong V-I authentic cadence on that screen.
Still gave the thumbs up tho :)
I find that most advertising techniques bill down to impulseivity. The one who shops with a loose idea of what they will buy seem to be more likely to fall into these traps. While the shopper with strictly follow their lists are less likely to do the same.
Nudging is like hypnosis. It doesn’t do squat if you’re trying to get someone to do something is truly against their will. Nudging merely helps consumers along a path that they are likely to take anyway. It also can’t force you to care about something that you couldn’t care less about.
If advertising were that effective and that manipulative we wouldn’t invest so much in making truly great products - we would just sell people the contents of their trash can.
This video, while interesting, is more inflammatory than anything else.
It should be assumed that a business is there to make money, there is your warning about psychological tricks.
Hey man, you should always link to your sponsor in the description. It's a hassle to go type the URL, so tons of people won't and just get the app.
DON'T GIVE HIM ANY IDEAS
After 11 years of going to gyms, I realized they wanted my money but not my presence. So I quit going and thought of ways do do each exercise I needed to do, without going to a gym (not just workouts, but steam, swim and Jacuzzi). I won't pay for gyms ever again. It's a scam!
This is actually an extremely interesting video. Not for the main content (which is absolutely fantastic), but for the sponsorship of this video. The most likely scenario is that Compass News reached out to you, or you to them, because your content is educational or otherwise informative. This is probably based on the assumption that your audience is actively looking or is interested by new information, but is this case considered nudging? In the video, you gave an example during the toothpaste scenario where a customer may see their teeth in a mirror on the back of shelves, and buy a brand based on or because of that. When comparing this video to that analogy, is it wrong to compare the main content to the toothpaste shelf mirror, and the sponsor to the product? Like a mirror, the fact that this video emphasizes the reason nudging exists causes some people to reflect on these issues. These reflections may not be specific, but they now exist. Now we come to the sponsor which offers a way to find pieces of news (information) and summarize them, much like your channel but for issues that are presumably important to you. Does nudging only work on people who already want a product or is this one of few socially acceptable ways to nudge? Is nudging something that can be compartmentalized?
I'm a simple customer. Give me competitive prices and I will buy your products.
The right and capability of distributing information
The gyms part made me lol. This is why I can't subscribe to a gym membership. I barely used my red-light therapy membership package , so I know I'd get ripped off at the gym instead of just doing planks, squats and free weights at home.
Uh, what? Those dots look white. Is there a error in the video??
Did you just use an ad for a website that's all about circular sourcing directly after making a video complaining about it
I would say that "nudging" takes place within the boundaries of free will and the constraints of financial circumstances.
your swegways have improved so much
Very nice video and great animations!
is the phone a mix of the iphone X and the galaxy s8??
underrated