How to you calculate travel for your clients? Do you have it already in the pricing or one price for ppl in your area and add milage/time price as an extra expense for only ppl outside your immediate area?
So this is a really good question! I do include the travel expense in our rates, and I calculate it by knowing my service range, and how much I drive in time & distance on average. I don’t ( or won’t) drive longer than 15 min to any client, and I won’t service clients who are out of my area. But, at first when I was building up my clientele, I would drive a little farther, for a little less…. I was grinding and taking any and all clients & requests that came my way ( within reason of course) However, as my business and clientele grew, I started to realize who my ideal clients were and where they lived - and I began to saturate these areas so that I wouldn’t have to go far and start charging more. So to summarize, yes, include cost of travel in your rate based off time, and average cost. And if you’re just starting out, figure out and decide on setting a perimeter of how far you’re willing to travel to make X amount of money for X amount of your time. Then, hone in on an area ( hint: affluent neighborhoods) that are as close to you as possible, and market & saturate that area so you limit your travel time & expenses and increase your efficiency & cash flow
Hey! How can you start on a lower rate and slowly raise your price over time without losing your original clients? Surely they wouldnt be happy that youre asking for more money than you originally agreed? Thanks in advance 😊
Hey there! Totally valid concern and a great question. I think this would be a great video topic so I’ll get on that ASAP… But to answer your question, there’s a few things you should take time to consider and understand. ☝🏽 first, not everyone is YOUR CLIENT! This is a hard reality because we think everyone with a pet is our client , but in reality, we want a certain type of client! So if you don’t have the right clients, then yes, some will fall off. And if you’re not delivering the great care that can hurt you too… remember, Pet care is a luxury, not a necessity. If your services are valuable and you provide great reliable care, then the right clients will have ZERO problem paying more for your services! Granted you’re not over charging or under delivering ! Secondly I believe creating strong relationships with your clients and a strong community around your brand/ business, when people feel part of a community and you are bringing great value and joy into their pets lives, they’re less likely to sweat a few dollar increase and go find someone else. This is because they value & respect you as a person, and your time. And I can go on but lastly, if you are becoming more and more booked, or so booked to the point you can’t really take on more, that’s a sign to up your rates. You’ve got to have a strong understanding about the value you bring and provide and making sure your rates match that! I’ll be making a video on this one, that way I can go into more detail! Thanks so much for your comment i really appreciate it and please feel free to ask any follow up questions!
Also, I want to add that you don’t ask them, you simply inform them that your rate is now “x” ! For example I say something along the lines of “ as of x date our rate will be x, we look forward to proving the best care possible and are excited to see (dogs name) again” or on a specific date they regularly book you. Keep it simple, don’t have to explain why the rates increased either Delivery makes a difference. You run a business so you’re never asking them to give you more money you are letting them know that your service rates have increased. I have only lost maybe 2 clients in the 4 years I’ve been in business with 2 rate increases. Those two clients were not my ideal clients and that’s ok. You have to be ok with that, because if you know that you are worth what you’re charging, and your client knows it too, then it won’t change a thing and you likely won’t lose them as clients!
Thanks for watching everyone! Let me know what you think or if you have any questions?
🎉
How to you calculate travel for your clients? Do you have it already in the pricing or one price for ppl in your area and add milage/time price as an extra expense for only ppl outside your immediate area?
So this is a really good question! I do include the travel expense in our rates, and I calculate it by knowing my service range, and how much I drive in time & distance on average. I don’t ( or won’t) drive longer than 15 min to any client, and I won’t service clients who are out of my area.
But, at first when I was building up my clientele, I would drive a little farther, for a little less…. I was grinding and taking any and all clients & requests that came my way ( within reason of course)
However, as my business and clientele grew, I started to realize who my ideal clients were and where they lived - and I began to saturate these areas so that I wouldn’t have to go far and start charging more.
So to summarize, yes, include cost of travel in your rate based off time, and average cost. And if you’re just starting out, figure out and decide on setting a perimeter of how far you’re willing to travel to make X amount of money for X amount of your time. Then, hone in on an area ( hint: affluent neighborhoods) that are as close to you as possible, and market & saturate that area so you limit your travel time & expenses and increase your efficiency & cash flow
Hey! How can you start on a lower rate and slowly raise your price over time without losing your original clients?
Surely they wouldnt be happy that youre asking for more money than you originally agreed?
Thanks in advance 😊
Hey there! Totally valid concern and a great question. I think this would be a great video topic so I’ll get on that ASAP…
But to answer your question, there’s a few things you should take time to consider and understand. ☝🏽 first, not everyone is YOUR CLIENT! This is a hard reality because we think everyone with a pet is our client , but in reality, we want a certain type of client! So if you don’t have the right clients, then yes, some will fall off. And if you’re not delivering the great care that can hurt you too… remember, Pet care is a luxury, not a necessity. If your services are valuable and you provide great reliable care, then the right clients will have ZERO problem paying more for your services! Granted you’re not over charging or under delivering !
Secondly I believe creating strong relationships with your clients and a strong community around your brand/ business, when people feel part of a community and you are bringing great value and joy into their pets lives, they’re less likely to sweat a few dollar increase and go find someone else. This is because they value & respect you as a person, and your time.
And I can go on but lastly, if you are becoming more and more booked, or so booked to the point you can’t really take on more, that’s a sign to up your rates.
You’ve got to have a strong understanding about the value you bring and provide and making sure your rates match that!
I’ll be making a video on this one, that way I can go into more detail! Thanks so much for your comment i really appreciate it and please feel free to ask any follow up questions!
Also, I want to add that you don’t ask them, you simply inform them that your rate is now “x” !
For example I say something along the lines of “ as of x date our rate will be x, we look forward to proving the best care possible and are excited to see (dogs name) again” or on a specific date they regularly book you. Keep it simple, don’t have to explain why the rates increased either
Delivery makes a difference. You run a business so you’re never asking them to give you more money you are letting them know that your service rates have increased.
I have only lost maybe 2 clients in the 4 years I’ve been in business with 2 rate increases. Those two clients were not my ideal clients and that’s ok. You have to be ok with that, because if you know that you are worth what you’re charging, and your client knows it too, then it won’t change a thing and you likely won’t lose them as clients!
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