How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

You don't need lots of employees to achieve impressive growth, but you do need a unique approach to hiring and measuring what matters most. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.
Find the full transcript here: www.lennysnewsletter.com/p/ho...
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Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: amplitude.com/
• Flatfile: www.flatfile.com/lenny
• Eppo: www.geteppo.com/
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Where to find Crystal:
• Website: www.crissyw.com/
• Twitter: / crystalwidjaja
• LinkedIn: / crystalwidjaja
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Where to find Lenny:
• Newsletter: www.lennysnewsletter.com
• Twitter: / lennysan
• LinkedIn: / lennyrachitsky
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Referenced:
• Generation Girl: www.generationgirl.org/
• Experiment Design Question Example: docs.google.com/spreadsheets/...
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In this episode, we cover:
[00:00] Crystal's path to product
[09:40] How Crystal decided to join a risky startup
[11:31] Why haven't super apps emerged in the U.S.?
[13:15] What startups in the U.S. can learn from companies in Asia
[16:35] How to get intentionally scrappier in your organization
[18:28] How to get and utilize scrappy and small data sets
[21:26] How to increase retention
[22:28] What does and doesn't work in growth?
[25:01] The conversion rates Crytsal looks for to determine viability and success
[28:03] How founders should think about approaching growth
[32:44] Figuring out how to grow and the resources you have at your disposal
[34:53] Optimizing the funnel to make growth happen faster
[37:40] Crystal's biggest lessons on unlocking growth
[40:07] Why most analytics efforts fail and how to avoid failure
[44:24] Signs your organization is getting analytics wrong
[46:17] The best resources for figuring out how to do analytics right
[47:05] Crystal's recommendations for metric tracking stacks.
[48:37] How you should set up your growth team originally
[51:38] Integrating growth teams or separating them?
[52:43] Who should be the first growth hire?
[53:55] How to hire a great growth person for your organization
[56:55] How to help women and young girls get into STEM (a non-profit that you started)
[1:02:07] Where to reach Crystal

[@AdamSerge]

So much wisdom in one episode

[@joannecruz9110]

Thanks for the awesome insights, Crystal & Lenny! It's not often that two people I highly-regard are on one show. Can't wait to listen to Deb Liu's episode!

[@andialamsyahputra4740]

This is Actually giving a lot of great insight! Terima kasih kak crystal

[@sashadmorris]

This had so many great insights!

[@LeaDAOship]

Great session Lenny!

[@bungosingh8177]

Love it.

[@brandonfirman8694]

❤❤❤

[@tatangsutisna3786]

Missing crystal in indonesia

[@fofie64]

music tooo loud on the background compare to voice…. please 😅