The Human Factor: Our Brands Marry Function, Form and Finesse

Across all CNH brands, design is an integral part of our product
development process, alongside engineering and technology. Good
design, based around the needs and comfort of the operator, improves
machine buildability, versatility and productivity.
David Wilkie leads the CNH design team: ‘Everything you
see and touch on a CNH machine has been designed by somebody. We are
looking to make a difference, to create so much more than just a
machine. Yes, performance and durability are key, but there is a
pride in owning a machine that marries style and finesse with
functionality.
A conversation with David Wilkie, our Head of Design, on the importance of THE HUMAN FACTOR and of the spark behind each creative idea.
“Functionality is key, but nothing can be achieved without the human factor. Making our machines beautiful, not just functional and ergonomic. This is what we do every day with the team of designers here at CNH.”
Design in #Agriculture and #Construction means always looking for new opportunities, which may come from anywhere.
“It’s an inclusive design process, that bears ergonomics and comfort in mind and considers all our people, with their different cultures, aesthetic instincts and traditions, as a source of inspiration. We look to the future and aim to make work a pleasure.
Visit our website to learn more about CNH: www.cnh.com
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LinkedIn - / cnh
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