If you want truly good quality luxury fragrances you have to get custom fragrances from niche fragrance houses, perfumes made by the small fragrance lines of perfumers before they are acquired by conglomerates, private fragrance lines from luxury brands (this is a mixed bag but Chanel Les Exclusifs is really good for example) etc - also, quality of a fragrance isn't just about longevity of a fragrance but it can be an indicator. Let me know if you want a longer video dedicated to fragrances like a fragrance 101 video. Comment some more suggestions below to help people that find this video.
@@FashionRoadman just bought NARCOTICO by meo fusciuni a couple of days ago from a small boutique in italy.... super deep, almost startlingly nice smell. Highly recommend you check out his stuff, will pick up 'last season' by him next, another shockingly good aftershave. He's the epitome of a small niche fragrance line and imo one of the best in the world right now. He sometimes works with unsettling smells (theres one which was influenced by animal/human burials on rivers in india and smells of blood)... Theres an interview where he talks about narcotico and is basically crying as he talks about the backstory... Its a whole rabbit hole 😂 love this fragrance 101 video idea!
A fragrance 101 video would be perfect, too much discourse online surrounding fragrance seems to just be focused on sharing “weird” fragrances so a video simply focused on high quality and sustainable fragrances would be super cool
The consolidation of so many industries, including luxury goods, inevitably makes quality go down. Monopolization of globalized industries make this stuff get worse. Buy local and small!
mom has perfumes from the 80s and 90s and they out do anything out right now. I grew up knowing I was going to buy dior poison.... look, this current one is ok, but its not the same from the early 2000s
I recently bought a fragrance from metiere premier santal austral, they are non toxic, natural ingredients, last very long, especially on clothes and hair… amazing stuff and beautiful smell. Just recommend everyone to avoid popular brands and go into niche perfumes.. the best ones you can find in harrods
This video/take is SO thoroughly good, I'm sad that it may likely be underrated because it's framed around a niche topic; if millions of people could see this we can potentially push back and force various markets to start to re-prioritize quality as they should be.
as someone who just barely knows anything about fragrances, i would love a fragrance 101 video. and from a purely anecdata perspective, i sampled a niche fragrance house while in liberty once (maya njie) and it lasted ALL DAY while the Le Labo samples vanish within a couple of hours. you best believe im saving up for the full maya njie bottle!
Corporate greed is a plague on every industry, it's the same everywhere. I don't know about the history of Creed's business and the acquisition but I feel that the downfall of Creed is actually on the previous owners? Like, you can't say you don't know what you're getting into when you sell your company; you know exactly what will happen to your products in the hands of a big corporation. I'm inclined to think that they don't care and are laughing in money.
Also, yes, consumers these days are not smart at all. We live in a world that is about chasing trends and education standards are worse off in key markets (genuinely, look at how the US ranks in education). People have been brought up not to know any better or question why things are the way they are. Plus its all about disposable these days (which is great for corporate greed). The idea that a perfume or clothes are MEANT to last is foreign to many people. But the idea that things should be as cheap as possible is the default right?
Ah dude, thats why I just stick with the dupe houses. Unless its an indie perfumer, or specific niche houses like Amouage for example, they use my favorite perfumers and the stuff that comes from that house is just insanely good. But yeah Creed is mad overrated and is just a cash grab.
Do we have examples of brands that have stayed true to their heritage like you mentioned and are content with keeping things small and annual profits at $10mil? Would love to learn and support them.
@@saperIipopette Miles ahead of you, pongo pygmaeus. In time, you'll hail me as your new Caesar. Your mom's already got a head start, we're expecting in May 😘
Creed started to worsen Aventus before aquisitions. It's also not true that they reformulate just because of trying to get profit out of it. Often reformulation costs more than doing it the old way, batch problems often come from bad harvest. Nowadays reformulations are forced by regulators, who ban certain ingredients. Same for clothes - leather quality drops worldwide due to crappy hormonal food given to animals.
Yes, there are multiple reasons why a fragrance can be reformulated. I should be making a video soon going into more depth. In my Q&A formats I like to keep points short so I don't end up spending 30+ minutes on each question.
A possible extra explanation for creed doing better in sales, is that they've put more budget towards marketing. Is that possible? I've seen creed on a lot more influencers profiles, and it's a known tendency that this helps sell products more, even if the quality isn't there.
Yes definitely, they have certainly invested more in marketing but I do find it crazy how well more marketing correlates to increased sales for big companies despite all the information out there around how bad Creed fragrances have gotten.
Oh yes I read that a while back after a few fragrance UA-camrs like Mr Smelly were pushing it a few years ago. Great read! I think Mr Smelly even did an interview with the author around that time.
the reason why diluting in luxury products never gets punished? Despite having every information in your pocket, journalism is dead and no influencer would never know what quality the OG Aventus , triple S,... had.
It’s because unfortunately most influencers just endorse whatever products they get paid to endorse which is a big shame. Most of them don’t even know anything about quality so they can’t even discern whether what they’re promoting is good or not
If you want truly good quality luxury fragrances you have to get custom fragrances from niche fragrance houses, perfumes made by the small fragrance lines of perfumers before they are acquired by conglomerates, private fragrance lines from luxury brands (this is a mixed bag but Chanel Les Exclusifs is really good for example) etc - also, quality of a fragrance isn't just about longevity of a fragrance but it can be an indicator. Let me know if you want a longer video dedicated to fragrances like a fragrance 101 video.
Comment some more suggestions below to help people that find this video.
@@FashionRoadman just bought NARCOTICO by meo fusciuni a couple of days ago from a small boutique in italy.... super deep, almost startlingly nice smell. Highly recommend you check out his stuff, will pick up 'last season' by him next, another shockingly good aftershave. He's the epitome of a small niche fragrance line and imo one of the best in the world right now. He sometimes works with unsettling smells (theres one which was influenced by animal/human burials on rivers in india and smells of blood)... Theres an interview where he talks about narcotico and is basically crying as he talks about the backstory... Its a whole rabbit hole 😂 love this fragrance 101 video idea!
Yes please do it 👍🏾👍🏾👍🏾👍🏾
A fragrance 101 video would be perfect, too much discourse online surrounding fragrance seems to just be focused on sharing “weird” fragrances so a video simply focused on high quality and sustainable fragrances would be super cool
😁
Dupes are winning right now, and it's all the fault of the big houses cutting corners.
would LOVE a fragrance 101 video!
Yes mate do a fragrance 101 video 💯
The consolidation of so many industries, including luxury goods, inevitably makes quality go down. Monopolization of globalized industries make this stuff get worse. Buy local and small!
mom has perfumes from the 80s and 90s and they out do anything out right now. I grew up knowing I was going to buy dior poison.... look, this current one is ok, but its not the same from the early 2000s
Amusingly there are some dupes that smell for a longer time for cheaper than the originals going around my country.
I recently bought a fragrance from metiere premier santal austral, they are non toxic, natural ingredients, last very long, especially on clothes and hair… amazing stuff and beautiful smell.
Just recommend everyone to avoid popular brands and go into niche perfumes.. the best ones you can find in harrods
This video/take is SO thoroughly good, I'm sad that it may likely be underrated because it's framed around a niche topic; if millions of people could see this we can potentially push back and force various markets to start to re-prioritize quality as they should be.
as someone who just barely knows anything about fragrances, i would love a fragrance 101 video. and from a purely anecdata perspective, i sampled a niche fragrance house while in liberty once (maya njie) and it lasted ALL DAY while the Le Labo samples vanish within a couple of hours. you best believe im saving up for the full maya njie bottle!
Fragrance 101 would be dope
Corporate greed is a plague on every industry, it's the same everywhere. I don't know about the history of Creed's business and the acquisition but I feel that the downfall of Creed is actually on the previous owners? Like, you can't say you don't know what you're getting into when you sell your company; you know exactly what will happen to your products in the hands of a big corporation. I'm inclined to think that they don't care and are laughing in money.
Also, yes, consumers these days are not smart at all. We live in a world that is about chasing trends and education standards are worse off in key markets (genuinely, look at how the US ranks in education). People have been brought up not to know any better or question why things are the way they are. Plus its all about disposable these days (which is great for corporate greed). The idea that a perfume or clothes are MEANT to last is foreign to many people. But the idea that things should be as cheap as possible is the default right?
Ah dude, thats why I just stick with the dupe houses. Unless its an indie perfumer, or specific niche houses like Amouage for example, they use my favorite perfumers and the stuff that comes from that house is just insanely good. But yeah Creed is mad overrated and is just a cash grab.
drop that 101 video mate
Do we have examples of brands that have stayed true to their heritage like you mentioned and are content with keeping things small and annual profits at $10mil? Would love to learn and support them.
When my go-to Armani Code got reformulated, circa 2016, I knew it was over. Everything paled in comparison to it. Now, I just go au naturel.
😢
User name checks out 😂
@@saperIipopette Miles ahead of you, pongo pygmaeus. In time, you'll hail me as your new Caesar. Your mom's already got a head start, we're expecting in May 😘
Creed started to worsen Aventus before aquisitions. It's also not true that they reformulate just because of trying to get profit out of it. Often reformulation costs more than doing it the old way, batch problems often come from bad harvest. Nowadays reformulations are forced by regulators, who ban certain ingredients. Same for clothes - leather quality drops worldwide due to crappy hormonal food given to animals.
Yes, there are multiple reasons why a fragrance can be reformulated. I should be making a video soon going into more depth. In my Q&A formats I like to keep points short so I don't end up spending 30+ minutes on each question.
A possible extra explanation for creed doing better in sales, is that they've put more budget towards marketing. Is that possible? I've seen creed on a lot more influencers profiles, and it's a known tendency that this helps sell products more, even if the quality isn't there.
Yes definitely, they have certainly invested more in marketing but I do find it crazy how well more marketing correlates to increased sales for big companies despite all the information out there around how bad Creed fragrances have gotten.
@@FashionRoadman that's literally all blackrock did before selling it.
I’m reading The Ghost Perfumer :Creed Lies and The Scebt of the Century
rn I highly recommend
Oh yes I read that a while back after a few fragrance UA-camrs like Mr Smelly were pushing it a few years ago. Great read! I think Mr Smelly even did an interview with the author around that time.
Tom Ford is the best example of good fragrance that went to shit.
Shoutout dupes!
the reason why diluting in luxury products never gets punished?
Despite having every information in your pocket, journalism is dead and no influencer would never know what quality the OG Aventus , triple S,... had.
It’s because unfortunately most influencers just endorse whatever products they get paid to endorse which is a big shame. Most of them don’t even know anything about quality so they can’t even discern whether what they’re promoting is good or not