The Best Thing to Happen to Luxury Brands
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- Опубліковано 15 жов 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Every time this guy speaks it gives me new ideas on how to position my service.
Dude. YES. I'm always gagging on the value in his content
@@thealiusjones very weird phrasing lol
@@camc9093 BRO. GAG ON THIS VALUE
@@thealiusjones chill bruh
@@camc9093 I'm sorry.
The value is just so FAT
Great lesson on how to use scarcity to increase perceived demand!
Very amazing to see how digitalization is transforming the industry and allowing more people to experience luxury in unique ways.
Thank you Alex for Another “Golden Nugget” of Valuable Free Business Information !
When I’m at $10 Million,
We Will be Doing Business.
Great for a product/service where people have to have your product due to brand/image/marketing versus a commodity.
For
Scarcity is key because it gives the impression of High Demand even though it may not be true.
This is one of like 3 people I've seen on UA-cam that gives pay-worthy information for free
DUDE SO MUCH VALUE
who are the others?
@@n47262 dude nobody compares to Alex. Omg Alex provides SO much value. BUSINESS. TESTOSTERONE
@@Rammyrich bro. No. ONLY ALEX MATTERS
SO MUCH VALUE
@@thealiusjones VALUE
It was always like that for LV, if you went to their store in Vienna (the real Vienna, in Austria), there was almost a 95% chance of at least 5 people before you
I mean to me this just eliminates the people who just want to window shop. And where never going to buy anything anyway. I’m sure anyone in line probably knows exactly what they are looking for.
exactly!
How much is volume down from fewer people being in the store though?
I think the same amount of people end up going inside the store and even if thats not the case you end up letting customers in that are more likely to convert
Brilliant
Definitely think this can backfire though. Not everyone is willing to wait.
This is just my take, but I imagine this exclusively works for luxury items. One things for certain, I'm not going to be waiting in a line for a carton of milk.
@@mattman1864 Saw people waiting in line at a burger restaurant… People will do it…
i walked out of lv today because of this
Thats Veblin goods for you.
This is actually not at all what happened in NY. Lots of luxury joints closed down for good.
It got to a point where they would let anyone in. My buddy and I went in just to take a shit in Goodman.
People really waiting in line to spend their money. Hilarious.
Imagine being in a line for a Gucci store or something of the likes..... Yikes.... 🤦♂️
People think average is bad lmao I'll take that then a 4
they stopped the lines a long time ago in most stores. Only in some stores have they continued .
I refuse to go to a line to wait for the chance of buying a luxury product like a sheep.
I will never wait in an arbitrary line.
Nah Gucci has been doing this for at least 10 years
It’s amazing how stupid people are to wait on line to go into a store.. what ever they are selling you don’t need. This is why the poor stay poor.
Yeah unless its a necessity I'm not waiting in line. Food, medicine, gas is about it when ot comes to lines
Be a shark on shark tank
I absolutely love how he does not care one iota, about how people perceive him. He destroys all sociological constructs 😂
South Park already did this lol
Was that bill nye the science guy?
Thats one way to do it i guess. I don't like that shit.
Yeah well I bet nobody went out as much cuz of covid
The shitty thing car dealerships have always done. Nothing new here dude😂
Sunk cost fallacy.
🐑
Its just plain manipulation if you ask me
He’s reading
I'm sure this works well on the clowns who buy luxury brands. Just gives me more reason to skip them. Pretty sure you're in the same boat.
People are sheep, so easy to play them.
This is not sales
This is just lame psychological games
Sales as a profession operates at a much higher level than this
This guy started strong and is quickly fading as a huckster
Bro. LUXURY. VALUE. HORMOZI
Agydidjebd