Nordic Semiconductor Booth Tour at

At the CES 2024, Nordic Semiconductor presented a captivating booth tour led by Helmut Lord, a Field Application Engineer.
Watch all my videos from CES 2024 here: • CES 2024 full coverage
The showcase unveiled a series of cutting-edge products and solutions, affirming Nordic Semiconductor's commitment to innovation in the realm of wireless technology.
One of the key highlights was the demonstration of the next-generation Bluetooth LE Audio. The showcased demo not only emphasized Nordic's prowess in wireless audio technology but also showcased remarkable power efficiency and advanced broadcasting features. Notably, the seamless compatibility with both Windows and Android devices underscored the company's dedication to creating products that cater to diverse user ecosystems.
The booth also featured an extensive Matter demo, showcasing the integration of Apple and Google ecosystems. Running on the upcoming nRF54H and nRF54L Series development hardware, the demo included devices from prominent brands such as Eve Systems, Yale, Tridonic, and LEEDARSON. This comprehensive display highlighted Nordic's commitment to supporting and adapting to evolving industry standards, facilitating seamless interoperability within different ecosystems.
A significant portion of the booth was dedicated to cellular IoT solutions, with a particular focus on asset tracking. The complete cellular IoT solution, known for its industry-leading power efficiency, was displayed alongside the unreleased Thingy:91 X. This all-in-one board boasted cellular, GNSS, Bluetooth, and Wi-Fi capabilities, showcasing Nordic's proficiency in developing integrated solutions for connectivity across various domains.
The Machine Learning demo, featuring the Nordic Thingy:53, the newly released nRF7002 Wi-Fi Expansion Board, and Edge Impulse Studio, aimed to demystify the machine learning process. Attendees were given insights into how they could train their machine learning models in just 15 minutes using a Thingy:53 and a smartphone. This not only showcased Nordic's technological prowess but also its commitment to making complex technologies accessible to a broader audience.
The Power Management demo showcased the nPM1300 PMIC, illustrating how it simplifies designs, enhances functionality, and saves board space by replacing up to eight discrete components. This highlighted Nordic Semiconductor's dedication to power efficiency, a core focus of the company evident across its product portfolio.
Helmut Lord expressed his positive experience at CES 2024, citing the overwhelming size of the event and the booth's success in attracting partnerships. The demonstrations, coupled with Helmuth's insights, conveyed Nordic Semiconductor's pivotal role in shaping the future of wireless technology and connectivity, solidifying its position as an industry leader.
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[@Versette]

Very interesting!
The guy also seems very passionate about his work, that's great to see)