There's definitely a social media aspect but I think it's also because lots of people start the gym to look better, but then get so focused on building muscle to achieve that goal that they get into bodybuilding and their appearance becomes the central point of all their fitness goals
Can agree with this. When i first started years ago in the gym i didnt have a clue and just wanted to get bigger. Every guy is like that and we all do the same stuff that we seen on tv, magazines and the PT's and gym staff were pushing the same (2006 was a different time). But eventually ypu found a sport and that became your focus and aesthetics became secondary (anywya you were trainjng and looking good regardless). Yet now young lads are all obsessed with the bodybuilder look and its defo a mix of social media and homogenisation of culture in the west.
Through social media there is a uniformity and 'Muricanization of taste. Women want big behinds like American influencers. Guys want to be jacked, which was mostly an American obsession in the past. In the UK rugby type was mostly seen as the ideal physique, in Southern European countries footballer was the ideal look... but now everybody just wants to look like a meathead .
There's definitely a social media aspect but I think it's also because lots of people start the gym to look better, but then get so focused on building muscle to achieve that goal that they get into bodybuilding and their appearance becomes the central point of all their fitness goals
Can agree with this. When i first started years ago in the gym i didnt have a clue and just wanted to get bigger. Every guy is like that and we all do the same stuff that we seen on tv, magazines and the PT's and gym staff were pushing the same (2006 was a different time). But eventually ypu found a sport and that became your focus and aesthetics became secondary (anywya you were trainjng and looking good regardless). Yet now young lads are all obsessed with the bodybuilder look and its defo a mix of social media and homogenisation of culture in the west.
Mark, I love your work. But if you are going to have a guest on the podcast, please give them more opportunity to speak for themselves.
Agreed, I didn’t get any sense of who this guy is or what he’s about from this video
Through social media there is a uniformity and 'Muricanization of taste. Women want big behinds like American influencers. Guys want to be jacked, which was mostly an American obsession in the past. In the UK rugby type was mostly seen as the ideal physique, in Southern European countries footballer was the ideal look... but now everybody just wants to look like a meathead .