EP 174 Edric Poon | Building Rapport and Trust in Sales

Edric breaks down his sales process, emphasizing the importance of building rapport and understanding the client’s preferences. He discusses the transition from transactional to relationship selling, focusing on creating long-term value and trust. Edric also shares insights on adapting sales techniques to modern communication methods, such as email and messaging, and highlights the significance of networking and community building. Additionally, he introduces the Podcasters Playground, a passion project aimed at fostering a supportive community for podcasters to collaborate and grow. The discussion also touches on the challenges of monetizing podcasts and the importance of consistent content creation and relationship-building with the audience.
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