🎯 Book Marketing, Success Selling Wide, Tools For Authors - with USA Today Bestseller Rebecca Hefner
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- Опубліковано 15 жов 2024
- Rebecca Hefner is a USA Today bestselling author who is a passionate advocate for authors to reach more readers through publishing their books across a wide number of retailers, as well as on their own store. This episode she shares how she juggles her writing over three pen names, creating a monthly schedule for easy marketing and social media wrangling, and lots more marketing advice for connecting with readers.
Rebecca’s has also created an amazing tools for authors:
The website is BuyDirectFromAuthors.com. Here are the FAQs for authors who want to list their stores: Buy Direct From Authors FAQ
Romance Audiobookworms - Stuff Your Earbuds events. The website is RomanceAudiobookworms.com. Here are the FAQs for authors who want to participate in the event: Romance Audiobookworms FAQs.docx
Indie Audiobook Deals. There are lots of opportunities for authors to promote their wide audiobooks here: For Authors
The 3 apps Rebecca finds most helpful on Shopify are: Selleasy (upsell app), King Linked Options (allows authors to combine separate product pages so they appear as variants on the same page), and Frequently Bought Together.
Rebecca’s bio:
USA Today bestselling author Rebecca Hefner writes steamy Romantasy and Dystopian Romance with sexy silver-fox heroes and the badass women who bring them to their knees. She also writes steamy Contemporary Romance under Ayla Asher, mostly with main characters over 35, because people of all ages deserve steamy romance too.
Rebecca’s other passion is teaching authors how to be successful with wide audio and direct sales. She believes wide and direct selling is the future, and thinks corporate retailers have too much control over authors’ catalogs and readers. Join her as she chips away the big retailers’ market share one day at a time.😊
Find her at: rebeccahefner.com, buydirectfromauthors.com and her facebook group Marketing Audiobooks Wide
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Thank you so much for having me! I love chatting with you all!🥰
Our pleasure once again, Rebecca! Thank you for all you do for the author community :)
This was oh so helpful! I'm going to watch this a few time just like the last time Rebecca was on. She is such a gem like all of you amazing ladies!
So glad you enjoyed this! And thank you for your kind comment xx
This is such a lot to digest that I will have to rewatch, possibly several times as I know very little about marketing. Rebecca Hefner is a woman who seems to have her fingers into everything, I seriously don't know how she does it; does she even sleep? Thank you ladies for another great podcast.
There is a LOT to digest! Glad you enjoyed Woodlandlady :)
I really enjoyed this podcast. Very informative and fun.
Glad you enjoyed it!
I’ve seen Rebecca several times in a Facebook group I’m in, and she is so generous and encouraging and real. I was thrilled you had her on the show.
I would love to know whether her site for buying direct from authors accepts genres other than romance.
Thanks for the great show! 🥰
Hi! Just me here lurking in the comments. 😆Thanks for the kind words, and YES, Buy Direct From Authors accepts all genres! We'd love to have you!
She's incredible - we've had her on for this episode, and for ep #397
Great info. My mind boggles with all that she does as well as actually writing!
Yes! She's a powerhouse of productivity and positivity!
I'd also love some advice on saving and managing all these different files for all the books and book formats. I'm totally new to this and not at all tech savvy
Hi! I'd be happy to try and help. I use a combination of Dropbox and Google Drive to manage all my files. It requires a lot of extensive labeling and folders, but once I label everything appropriately, it makes sense to my brain!🙂
Do we need an ISBN for every format? Ebook, hard boook, audio etc? I'm so confused
Every format needs an isbn but I use the free one from draft 2 Digital or Amazon for ebook. I save my Bowker ISBN for print and audio formats.
@@AuthorDLWhite oh ok. Thank you for that . Much appreciated x
Yes, but some countries give them for free, so before you buy ISBNs check, perhaps you don't have to pay for them.
Are you repurposing your content for each of your newsletters and substacks or are they all different every send out?
That would be a question to ask Rebecca, we didn't cover it in the interview Cori. Highly recommend joining her facebook group Marketing Audiobooks Wide :)
For now, all of my newsletters and my Substack have new content BUT I don't write very long newsletters. I use Substack as a way to reach new readers and my existing newsletters as a way to reach my current readers.
@@SPAGirlsPodcast I'll look for it, thank you!
@@rebeccahefnerauthor gotcha! That makes sense!
I was just joking with Rebecca about all she does AND she writes books!
I might secretly be a cyborg--I'm not quite sure! Haha. Love working with you and so happy we connected!🥰
@@rebeccahefnerauthor No longer a secret, Rebecca! One Q- why is the steamy name a secret?
@@AuthorDLWhite Haha, so honestly, it's probably the worst kept secret I have. Most of my readers know it. Those books are self-proofread and edited so they're not quite up to the quality of my professionally-edited/proofread Rebecca/Ayla books, so I just want to make sure people don't discover them and think they're representative of my entire catalog. BUT that pen name's reader base is there for the spice so I find them more lenient with random errors. LOL. Also, I try to make sure my dear mother won't discover that name. I think the spice might be a *bit* too much for her.🤣
@@rebeccahefnerauthor oh 100% get you. My mother is not allowed to read past the dedication. Go ahead and close it up and put it in the bookcase, Ma.
@@AuthorDLWhite 🤣🤣Exactly!!