Ritas lullaby (for all the nice people)

When you’re comparing prices on your weekly shop, the only way to know if you’re getting value for money is by comparing like-for-like. However, supermarkets don’t always make it easy for us thanks to a misleading practice known as ‘inconsistent unit pricing’. Under this sneaky tactic, a retailer may use different units when displaying the prices of similar items,
which makes it difficult for us to tell which products offer the best value.
As part of an investigation last year, the Competition and Markets Authority (CMA) looked at pricing practices across 11 supermarkets and identified what it described as “unhelpful inconsistencies”, which “leave too much scope for interpretation”. For example, prices for tea bags may be given per bag on some products, with other products labelled as price per 100g.
Likewise, some retailers failed to display prices per unit for items on sale.
In fact, the CMA was so concerned about these misleading practices that it
has made recommendations for the Government to reform its legislation on unit pricing.