How Champion Really Became a Champion Brand

#champion #branding #clothingbrand
Champion has already reached its 100th birthday, leaving behind an amazing legacy of creativity, style, and mystery. We explore the brand's strong ties to hip hop culture in this film, which also breaks down the company's history.
Clothing company Champion saw incredible success in the 1980s and 1990s before suffering a severe decline and then making a reappearance more recently. Actually, we tend to underestimate how important of a Brand it is. This video discusses everything and tries to explain these variations.
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[@Gramcracker115]

Champion is a good brand! Heard it was bought by Athletic Brands. Getting really tired of Nike and Converse these days. I’m really going for the shoe options right now, really hope the shoe line gets a boost. And socks the most comfortable. Great video, very informative!