How To Create Landing Pages That Convert at 43%

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  • Опубліковано 14 чер 2024
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    Learn how to create landing pages which convert at up-to 43% ➡ Get a Free Review of Your Website @ exposureninja.com/ryt/review/
    Getting traffic to your website but not leads or sales? You need to improve your conversion rate.
    Increasing your conversion rate is not difficult. There's no trickery involved or secretive "conversion rate hacks" needed. To increase your conversion rate, you need to offer what people want and make your offering attractive.
    In this video, I'll take you through the process our agency uses to earn high volumes of leads for our clients, I'll show you example landing pages which work well (some which don't), and what a good conversion rate looks like.
    Use the timestamps below to quickly learn how to increase your website's conversion rate - but trust me, you won't want to miss a single minute 📈
    ⏲ Timestamps
    00:00 - Intro
    00:48 - Understanding the Terminology
    02:09 - Why Landing Pages Are So Important
    03:49 - Example Landing Pages
    06:35 - Example Landing Page for Expensive Search Queries
    10:48 - Principles of Highly Effective Landing Pages
    21:02 - What Does a Good Conversion Rate Look Like?
    23:06 - Recap
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    👋 Who Are Exposure Ninja?
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    #ExposureNinja #IncreaseConversions #IncreaseLeads #CRO #ConversionRateOptimisation #ConversionRate
    • How To Create Landing ...
  • Наука та технологія

КОМЕНТАРІ • 161

  • @ExposureNinja
    @ExposureNinja  3 роки тому +15

    ⏲ *Timestamps
    *
    00:00 - Intro
    00:48 - Understanding the Terminology
    02:09 - Why Landing Pages Are So Important
    03:49 - Example Landing Pages
    06:35 - Example Landing Page for Expensive Search Queries
    10:48 - Principles of Highly Effective Landing Pages
    21:02 - What Does a Good Conversion Rate Look Like?
    23:06 - Recap

  • @miketaiwanwalkcity6355
    @miketaiwanwalkcity6355 3 роки тому +17

    High QUALITY video: making, editing, content, clarity of speaker. I'm just surprised it doesn't have so many views.
    At least I understand only now what a landing page is and why it's different from a website

    • @ExposureNinja
      @ExposureNinja  3 роки тому +4

      High quality comment! Thanks Michael, glad it was useful

  • @eboennin6599
    @eboennin6599 2 роки тому +17

    Tim's energy level and presentation is top notch he's highly underrated deserves 200K subs. I can help him but im super busy

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      I appreciate you saying that!

    • @mellow.marketer5677
      @mellow.marketer5677 2 роки тому +7

      I rather him have a lower profile because his info is so valuable, we can't have too many marketers gain this type of information 😂

    • @YohanPenny
      @YohanPenny 2 роки тому +1

      No you can’t help him.

    • @lizjane1349
      @lizjane1349 Рік тому

      @@mellow.marketer5677 you can lead a horse to water

  • @r.lamont8120
    @r.lamont8120 6 місяців тому +3

    I like when he said people generally want to be - healthier, happier or sexier. You should also add richer. :)

    • @ExposureNinja
      @ExposureNinja  6 місяців тому

      Richer is a proxy for healthier, happier, sexie ;-)r

  • @andrewwood1595
    @andrewwood1595 3 роки тому +5

    I love these guys - such clarity, Tim and de-mystify the principles of digital marketing. Thank you !

  • @newtrinohair
    @newtrinohair Рік тому

    Absolutely solid GOLD advice given in this video! Thank you so much for your insight!

  • @tsimpsn100
    @tsimpsn100 2 роки тому +1

    So well done, such good insights snd examples, thank you

  • @sandeepshukla2
    @sandeepshukla2 3 роки тому +1

    very nicely articulated , loads of wisdom , thanks .

  • @HarryRonchetti
    @HarryRonchetti Рік тому

    This is insanely high-value content, it's wild that it's completely free!

  • @Planeviz
    @Planeviz Рік тому +1

    Thanks for sharing this information, very enlightening. I came to learn about PPC landing page conversion rates, which you answered and a whole lot more.

  • @samuelmoraes2673
    @samuelmoraes2673 Рік тому +1

    Great video! I loved it so much good information in here thank you!

  • @stephley6742
    @stephley6742 3 роки тому +1

    Really useful, thanks Tim

  • @kld_mfth
    @kld_mfth 3 роки тому +2

    Best explanation on landing pages on UA-cam...thank you so much..subscribed and activated the notification..thanks again.

  • @peopledrawing648
    @peopledrawing648 Рік тому

    Stellar video!! Thanks for sharing!

  • @joshuawilson2540
    @joshuawilson2540 3 роки тому +1

    Thank you for the amazing free content! Definitely helped me to take my marketing to the next level.

    • @ExposureNinja
      @ExposureNinja  2 роки тому +1

      Thanks Joshua! You were already amazing, so this is an honour!

  • @rohitkapoor1317
    @rohitkapoor1317 3 роки тому +1

    Best advice so far

  • @Lucas-gt8en
    @Lucas-gt8en 3 роки тому +1

    Amazing video, I learned a ton!

  • @anaisabel7224
    @anaisabel7224 2 роки тому +1

    Amazing video! Lots of great information! Thank you!

  • @Inanothertimeandspace
    @Inanothertimeandspace Рік тому

    Wow. This is so valuable. Thank you

  • @anthonytemplin6164
    @anthonytemplin6164 3 роки тому +1

    Nice video! Thank you!

  • @memenau
    @memenau 2 роки тому +3

    Love the video. Actually used numbers shows you are real. Gives me an idea what is a good result.

  • @propmap
    @propmap 3 роки тому +1

    Awesome video. Thanks for that

  • @erikgifford201
    @erikgifford201 Рік тому

    Brilliant content, EN! Thank you! Subbed :)

  • @jaimeigay3190
    @jaimeigay3190 Рік тому

    Excellent presentation Bro! Keep it up.

  • @jeankilpatrick2438
    @jeankilpatrick2438 3 роки тому +2

    Really great value, thanks! I made a huge mistake when running PPC ads. Instead of going for the countries I knew I should be targeting, I left it open. Got lots of sign-ups for the free trial from alternative markets but zero conversions to the full product. Doh! (I think my landing page was okay though!) Just checked out your website. You have a new fan.

  • @FredaThomasL
    @FredaThomasL 2 роки тому +1

    Thanks so much. Very helpful!!!

  • @classicalliberalarts
    @classicalliberalarts 3 роки тому +1

    I think these are the best videos on SEO on UA-cam.

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      It's a small category, but we'll take the compliment!

  • @cs907
    @cs907 3 роки тому +13

    Tim, thank you for this video. Much appreciated. If possible, I would appreciate a part B or appendix of this video, adjusted for e-commerce sites.

  • @miimcollection
    @miimcollection 2 роки тому +1

    Thanks for sharing your expertise 💎

  • @sadhna1gaurav
    @sadhna1gaurav 10 місяців тому

    Best n most valuable content in this area I have come across!!

  • @alexkuall3832
    @alexkuall3832 2 роки тому +1

    You deserve way more attention

  • @mattc3510
    @mattc3510 2 роки тому +1

    Wow great video. That tip of check the highest most competitive search terms is genius I copy my competitors but checking how the very best sell online is a great short cut tip to see what works. Subbed

  • @jamiemonaghan1145
    @jamiemonaghan1145 Рік тому +2

    This is a brilliant video! Really well presented and delivered effectively. Found it very easy to follow! Congrats and keep up the good work. **subscribed and followed 🙂**

  • @edmandell3064
    @edmandell3064 Рік тому

    Great Video. When running Google ads can you use affiliate links in those ads or do you have to send the customer to a landing page?

  • @chris-ui2nt
    @chris-ui2nt 2 роки тому +1

    this video should have 200k views at least... wtf. Nice job dude.

  • @AntonioMACItaly
    @AntonioMACItaly Рік тому

    Great stuff here, well done!

  • @Mavericx6
    @Mavericx6 10 місяців тому

    Amazing Video; thx for taking the time to make it and share your knowledge! Subscribed.

  • @xiaoyezeng9039
    @xiaoyezeng9039 3 роки тому +1

    Nice video, offering some ideas for me to design a landing page !

  • @alyamanalhayekdesignresear1079
    @alyamanalhayekdesignresear1079 3 роки тому +10

    Good content, so hard to find web developers that actually have and show past results of their own work. Would love to see more case studies of your own pages with actual numbers not just percents.

    • @vid4ia583
      @vid4ia583 Рік тому

      This is because case studies work for only the thing they show and are not one size fits all to go showing you what will work for you. You have to cultivate your campaigns with your developer or digital marketer as it's all over the place - needle in the haystack what can work where you have to get data 1st then find your most wanted conversion. The problem is many times the client does not get all that and think since someone shows a video that's what they want and think it will fit for them too. Good luck with that. Instead, cultivate it and weather the storm till you get to the beach.

  • @itismemara
    @itismemara 3 роки тому +2

    GREAT video ! love the personality in the video. Question: how would you approach a landing page for a new agency offering 4 different services - CTA = people to schedule a call ? You mentioned not to have a landing page that has too many pages. So how would you handle that ?

    • @mellow.marketer5677
      @mellow.marketer5677 2 роки тому +2

      Your home page of product page should provide and introduction to your products. I'd suggest having individual landing pages for each product with clear CTA's. Then create 4 different campaigns for each product landing page. If you drive traffic all to one page with multiple products it just complicates the whole process, especially when it comes to optimising your Ppc campaigns.

  • @cashflowdriven7036
    @cashflowdriven7036 Рік тому

    Great content! Does it still apply in 2023? And, does “CLOSER” need to have landing page sequence in that order?
    Thx!

  • @focus-learn-attackaccomplish
    @focus-learn-attackaccomplish 2 роки тому +1

    This is great for getting sales calls but sales calls and verbal copy and psychology is a whole nother thing from presale page that takes time to master

  • @orlandomartinez6759
    @orlandomartinez6759 3 роки тому +1

    Great content 👌

  • @TechfyFinance
    @TechfyFinance Рік тому

    This is mind-blowing!!!

  • @futuretl1250
    @futuretl1250 Рік тому

    Brilliant video

  • @hozifatarek
    @hozifatarek Рік тому

    Thanks!

  • @kavishjash3883
    @kavishjash3883 Рік тому

    Great video. Quick question though - How important is the role-play of small pieces of content blocks over large ones on the landing page? Does having large piles of content can affect conversions? Thoughts?

    • @bestetinosabiz
      @bestetinosabiz 7 місяців тому +1

      You want to keep your content block as small as possible while keeping what is necessary.

  • @jodihalsey-aiello7413
    @jodihalsey-aiello7413 2 роки тому

    I love your accent :-) great information thanks!!

  • @christinalindsay2944
    @christinalindsay2944 9 місяців тому

    So informative! Thank you

  • @theactionfactory
    @theactionfactory 2 роки тому

    great video thank you

  • @MaryJane-hr5ig
    @MaryJane-hr5ig 3 місяці тому

    Thank you for the info, very appreciated 🙏

  • @Alabocamx
    @Alabocamx Рік тому

    WOW reslly knowledgable

  • @bluecavemen
    @bluecavemen Рік тому

    I been. Split test my 3 landing pages. I notice one doing better then the other more conversion. I then been using the winning landing page and making changes such changing the title, sub or color button. Like I mentioned I do get conversion..sometimes once a day other times I get conversion 2 days later. I started to up my bid to help increase more conversions. For some strange reason it stop getting conversions for the past 5 days now. It very strange. I even tested my affiliate link if it was working which it is. Im left scratching my head. It almost feel like the landing page has long interest. What am I doing wrong?

  • @MrCunkymonkey
    @MrCunkymonkey 2 роки тому

    what the heck that was GREAT! ty

  • @tonyrader4812
    @tonyrader4812 8 місяців тому

    Really good content.

  • @jcvg551
    @jcvg551 Рік тому

    Do you have creation of landing pages for estate agents?

  • @roxcastaneda
    @roxcastaneda Рік тому

    It seems I missed the eCommerce landing page, like for example the florist you mention in another video.

  • @praveenpsg77
    @praveenpsg77 18 днів тому

    Thank you so much for this video. i found it extremely helpful

  • @tushar_dey_
    @tushar_dey_ 11 місяців тому

    thanks! Closer.

  • @mohammadsahed6207
    @mohammadsahed6207 2 роки тому +1

    Beautiful ❤️❤️❤️

  • @mindfulmoneyllc1627
    @mindfulmoneyllc1627 2 роки тому +1

    Nice breakdown!

  • @cryptogiaodich
    @cryptogiaodich 3 місяці тому

    How to you benchmark the different landing pages and know which one is objectively doing well?

  • @dalehewett4323
    @dalehewett4323 3 роки тому +1

    Good info

  • @rubencano8233
    @rubencano8233 Рік тому

    13:59 debe haber concordancia del anuncio en Google y el landing page

  • @user-gp5xz
    @user-gp5xz Місяць тому

    thank you

  • @ArranVidalhallArran247
    @ArranVidalhallArran247 2 роки тому

    Brilliant video....

  • @brunovincent5573
    @brunovincent5573 2 роки тому

    Excellent, but what is the difference between credibility and social proof from the "closer" acronym?

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      Hey Bruno, great question! Strictly speaking, social proof is a specific credibility device: reassuring people to choose you by demonstrating that others have done so and been happy about that decision. Credibility includes a whole range of other devices too though, including (but not limited to) before and afters, review rating (social proof would be more concerned about review *volume*), even visual first impressions.

  • @ExposureNinja
    @ExposureNinja  3 роки тому +1

    *What's your favourite way of increasing conversions?*

  • @phil-spinelli
    @phil-spinelli 5 місяців тому

    this guy has some good tips

  • @mikedoja6704
    @mikedoja6704 Рік тому

    I died at the "please call me part" 😂

  • @ErikHill1
    @ErikHill1 3 роки тому +1

    6:50 “horrendous geek” 😂😂 you’re just as humorous as you are informative, and you’re pretty informative. LOL, keep up the GOOD WORK. Awesome videos.👏

    • @ExposureNinja
      @ExposureNinja  3 роки тому +1

      :D Glad you're enjoying them! People tell me my cooking is as good as my dancing. Both also humorous, apparently

  • @behanflaherty9460
    @behanflaherty9460 2 роки тому

    Brilliant

  • @colingardner3579
    @colingardner3579 3 роки тому +1

    Hi Exposure Ninja! Love the content you have created so far. I have tried to reach out multiple times to no luck. I even paid for your Platinum review for my website and haven't heard anything back in over two weeks. Looking to have a refund for my money back, or at least have the services I paid for fulfilled. Any more information on this topic would be greatly appreciated. Really love the content that you folks create. Just looking for an answer for the following concerns.

    • @ExposureNinja
      @ExposureNinja  3 роки тому

      Hi Colin, sorry to hear that you didn't receive the review. I can see Ninja Wayne sent it a long time ago, so it could be worth checking your spam folder? Please feel free to email me tim@exposureninja.com directly in case the emails aren't getting through and I can resend the review from there.

  • @focus-learn-attackaccomplish
    @focus-learn-attackaccomplish 2 роки тому +1

    If y'all Ran heat maps y'all would know that very rarely do people scroll past the first 3 pages and anyone who does ends up costing you like 3-6 dollars per engaged click unless if your like a copywriting genius

  • @collegehumorohya
    @collegehumorohya Рік тому

    If you do single theme ad groups do you have a landing page for every theme or just send them all to the same one i.e. an ad group is aimed at sports arena, and another is card compnies but i have the same solution i want them to use

    • @ExposureNinja
      @ExposureNinja  Рік тому

      In an ideal world, you'd target your landing pages as narrowly as possible. However, that's not always practical (time and cost) - and sometimes not necessary if there's very little message differentiation.
      But typically specific LPs will outperform generic ones. If you've got ads targeting card companies (for example), showing card company examples on the page, adding card company testimonials etc will usually yield a higher conversion rate from card company traffic than non-industry specifc

  • @bestfailaccidentsepic9675
    @bestfailaccidentsepic9675 2 роки тому

    I am starting to promote ClickBank offer, I have to use a squeeze page how to do it

  • @asmaaktermsasmaakter3223
    @asmaaktermsasmaakter3223 2 роки тому

    Nice videp

  • @JoseMiguelBenga
    @JoseMiguelBenga 18 днів тому

    dude..Great video

  • @progressivehealthservicesc3205
    @progressivehealthservicesc3205 3 роки тому

    well done

  • @ronjukhan23
    @ronjukhan23 2 роки тому

    Nice video

  • @raphii5952
    @raphii5952 Рік тому

    I think he needs to work on his thumbnails but he deserves at least half a million subscribers.

    • @ExposureNinja
      @ExposureNinja  Рік тому

      Haha. If you go to our channel page I think you'll appreciate our more recent ones 😄

  • @richmindmoney
    @richmindmoney 2 роки тому

    I´ve requested a review a couple of weeks ago and i had never recieved a review or an email from you guys..

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      Hi. We get 100s of requests a month so there's the slim chance that your review got lost on its way to our team.
      Please request a review once again and, if you don't hear anything back, please email us at office@exposureninja.com

  • @eeehelpline.9301
    @eeehelpline.9301 2 роки тому

    Tnx all

  • @bijansarkar1905
    @bijansarkar1905 2 роки тому

    nice video❤️❤️❤️

  • @eboennin6599
    @eboennin6599 2 роки тому +1

    Top 1% content guy he deserves more subs. Consider high quality gear camera top venue production and shot and a pro thumbnail fiver guy. Far poor content boring seo guys i watched have 100k subs

  • @Pacificatorrr
    @Pacificatorrr 2 роки тому +1

    Please tell me those are lenses

  • @bablumirza235
    @bablumirza235 2 роки тому

    nice video

  • @mdshakilkhan8671
    @mdshakilkhan8671 2 роки тому

    Super

  • @sheshirbiswas5187
    @sheshirbiswas5187 2 роки тому

    সুন্দর ভিডিও

  • @TurboMK4
    @TurboMK4 2 роки тому

    I love you

  • @Grewal0007
    @Grewal0007 3 роки тому

    Thanks 🙏

  • @jenny-DD
    @jenny-DD Рік тому

    This guy is amazing and cute 😍
    What a Hot Guy love guys with that clean look and gorgeous blue green eyes !!

  • @md.shahjahan9807
    @md.shahjahan9807 2 роки тому

    wow

  • @Bruce_Yes
    @Bruce_Yes Рік тому

    like, subscribed and hit that bell button, so I will get notifications, when you drop your next golden nugget.

  • @WildLachii
    @WildLachii Рік тому

    What happened at 23:02 lol

  • @marlonoreilly
    @marlonoreilly 5 місяців тому

    We don't have a specific designated landing page. We want our customers to be able to add more to their cart. Concentrating on one thing is not smart IMO.

    • @ExposureNinja
      @ExposureNinja  5 місяців тому +1

      I'd recommend looking into something called The Paradox of Choice. It essentially says that people get easily overwhelmed by too much choice and that it's easier for them (and conversion rates are higher) if there are limited options. Otherwise, people get choice paralysis.

  • @jasondanels2851
    @jasondanels2851 Рік тому

    Wow! This video had so much potential. The title is clickbait. After 20+ minutes you divulge that if you are getting 40%+ conversion you are basically doing something wrong and not expansive enough. That you are doing really well at 15% and that 25% is an outlier. CLICKBAIT

    • @ExposureNinja
      @ExposureNinja  Рік тому

      Hey Jason, that's one way to look at it. The other is that we show you how to create high converting landing pages (including one that converts at 43%), but explain that actually a super high conversion rate might indicate even more growth potential if you expand your targeting.

  • @focus-learn-attackaccomplish
    @focus-learn-attackaccomplish 2 роки тому

    I highly doubt that anyone is going to scroll through a 35 page presale letter

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      You'd be surprised.
      I don't read all the way through long pages because I normally know if I'm going to buy or not before I get to the page to begin with, but lots of people will do.
      Try watching an older family use the internet for an hour and see how long they spend reading copy you or I would breeze through in seconds.

  • @coreano153
    @coreano153 Рік тому

    You talked to much and it did not show how to create

  • @fdfgvddfsgdsg
    @fdfgvddfsgdsg Рік тому

    please call me 🤣🤣🤣🤣🤣